Urban Moto Imports Pty Ltd

Name

Urban Moto Imports Pty Ltd

Legal name

Urban Moto Imports Pty Ltd

Website

https://urbanmotoimports.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorcycle and Powersports Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110), Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle distribution services
• Powersports vehicle import
• Motorcycle dealer network
• Premium motorcycle brands
• Vehicle spare parts supply

Headquarters

HQ city

Melbourne, Victoria

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Motorcycle and Powersports Distribution: UMI generates revenue through importing and distributing motorcycles and powersports vehicles across Australia and New Zealand, representing brands including Royal Enfield, ZXMOTO, Segway Powersports, Benelli, Peugeot Motocycles, and Rieju Motorcycles.
2. Parts, Accessories, and Apparel: UMI carries a large range of spare parts to suit their brands, with restocking and special order deliveries arriving weekly. The company also offers a wide range of apparel and merchandising options.
3. Warranty and Support Services: Some brands offer up to 3-year unlimited kilometre warranty in addition to comprehensive roadside assistance and customer care programs, providing ongoing support revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Urban Moto Imports is an exclusive distributor of premium motorcycle and powersports brands across Australia and New Zealand, importing vehicles and spare parts and supplying them through a network of 100+ authorized dealers. The company provides dealer development, national logistics, technical support, warranty administration, marketing, and customer care services for its portfolio of Royal Enfield, ZXMOTO, Segway Powersports, Rieju, Benelli, and Peugeot Motocycles brands. It also operates a direct e-commerce channel that allows customers to book motorcycles, apparel, and accessories online.

Product overview

Urban Moto Imports Pty Ltd is a premium motorcycle and powersport vehicle importer and exclusive distributor operating across Australia and New Zealand since 2011. The company's offering is structured as a brand distribution portfolio rather than a unified software product. UMI represents seven motorcycle and powersport brands: Royal Enfield (modern classic/adventure motorcycles), ZXMOTO (high-performance supersport), Segway Powersports (ATVs and side-by-side vehicles), Rieju (Spanish enduro/small-capacity motorcycles), Benelli (Italian on/off-road motorcycles), and Peugeot Motocycles (French scooters). A former distributed brand was Super SOCO (electric motorcycles/mopeds). Beyond brand distribution, UMI provides a suite of operational services including dealer network development (100+ dealers), national logistics, technical support, spare parts supply, warranty management, marketing, customer support, and community ride events. Some brands offer extended warranties up to 3 years unlimited kilometres with roadside assistance. UMI also facilitated Australia's first electric road-registered rideshare scooter business in partnership with eMoped Motosharing.

Differentiator

Problem solved

Functional benefit

Products and services

• Royal Enfield Motorcycles Distribution Exclusive Australian and New Zealand distribution of Royal Enfield motorcycles (modern classic, adventure, cruiser, and touring segments, 250cc–750cc) for authorized dealerships and pre-order customers.
• ZXMOTO Performance Motorcycle Distribution Long-term exclusive distribution of ZXMOTO performance motorcycles (Supersport class World Superbike contender) across Australia and New Zealand for authorized dealerships.
• Segway Powersports Off-Road Vehicles Distribution Distribution of Segway Powersports quad bikes (ATVs), utility side-by-sides, and sport side-by-sides with hybrid and internal combustion powertrains to authorized ANZ dealers.
• Rieju Motorcycles Distribution Exclusive ANZ distribution of Rieju small-capacity two-wheelers and Enduro motorcycles (including the acquired former GasGas Enduro platform) to authorized dealers.
• Benelli Motorcycles Distribution Distribution of Benelli Italian on-road and off-road motorcycles across Australia and New Zealand through the authorized dealer network.
• Peugeot Motocycles Scooter Distribution Distribution of Peugeot Motocycles scooters (50cc–400cc, including Django, Metropolis, Kisbee, Tweet, and Belville models) to ANZ dealers with a two-year warranty and customer care program.
• Motorcycle and Powersport Vehicle Distribution Services End-to-end distribution services for motorcycle and powersports brands across Australia and New Zealand, including dealer development, national logistics, technical support, spare parts supply, warranty administration, marketing, and customer support for a network of 100+ dealers.
• Royal Enfield Shotgun 650 (Bobber-style Motorcycle) Bobber-style Royal Enfield motorcycle distributed in Australia and New Zealand, LAMS-legal, available through authorized Royal Enfield dealerships and online pre-orders.
• Himalayan 450 MANA Black Edition Premium adventure motorcycle from Royal Enfield in a Stealth Black matte finish, distributed in Australia for pre-order online and through Royal Enfield dealerships, targeted at both seasoned explorers and new adventure riders.
• Royal Enfield Meteor 350 (Easy-cruiser Motorcycle) Royal Enfield Meteor 350 easy-cruiser motorcycle distributed in Australia, combining 1950s-inspired styling with modern technology, available through authorized dealerships and online pre-order.
• Spare Parts, Accessories, and Apparel Supply Distribution of spare parts, accessories, and apparel/merchandise across the UMI brand portfolio to dealers, with restocking and special-order deliveries arriving weekly.
• Warranty, Roadside Assistance, and Customer Care Programs Administration of brand warranty programs (up to 3-year unlimited kilometre warranty on selected brands) plus comprehensive roadside assistance and customer care support for distributed motorcycles.

Quantifiable outcome

• 100+ dealers and support partners across Australia and New Zealand
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ZXMOTOcoreChannel Partner/ Reseller/ Distributor · 12 May 2026UMI announced as official distributor for ZXMOTO in Australia and New Zealand. ZXMOTO has achieved world-stage success in World Superbike Championship (Supersport Class) with three 1st place wins in debut season. First ZXMOTO models expected to arrive from Spring 2026. Partnership leverages UMI's 15 years of industry experience and 100+ dealer network.
• Rieju MotorcyclescoreChannel Partner/ Reseller/ Distributor · 7 January 2021UMI appointed as exclusive distributor of Rieju premium hand-built Spanish Enduro platform for Australia and New Zealand. Celebrating over 75 years, Rieju is Spain's oldest active motorcycle manufacturer. Rieju acquired the former multi award-winning GasGas Enduro platform.
• Segway PowersportscoreChannel Partner/ Reseller/ Distributor · 16 December 2020UMI appointed as official Australia and New Zealand distributor of Segway Powersports off-road vehicles including All-terrain Vehicles, Utility Side by Side and Sports Side by Side models. Founded by Dean Kamen in USA in 1999, Segway is known for innovation and high build quality.
• Super SOCO (VMoto)minorChannel Partner/ Reseller/ Distributor · 23 May 2019UMI appointed as new distributor for VMoto Super SOCO electric motorcycles in Australia and New Zealand. Super SOCO exports to 54 countries with goal of achieving 300,000 production units annually.
• Peugeot MotocyclescoreChannel Partner/ Reseller/ Distributor · 18 December 2018UMI appointed as newly appointed distributor of Peugeot Scooters for Australia and New Zealand. Peugeot marked its 210th anniversary in 2020. Wide range of two and three-wheel models from 50cc to 400cc offered with two year warranty and two year customer care program.
• Royal EnfieldcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Royal Enfield, world's oldest motorcycling company in continuous production, appointed UMI as new distributor for Australia. Royal Enfield became top-selling brand in 250cc-1000cc segment in New Zealand. Partnership leverages UMI's proven expertise and experience.
• Star StreamminorStrategic or Co-development PartnerSegway Powersports partnered with Star Stream to deliver live in-cabin coverage throughout the Vegas to Reno race, powered by Starlink satellite technology. This allows fans to stream action directly from inside the Super Villain SX20T.

Scale indicators3 records

Recent moves6 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UrbanMotoImports
• Instagraminstagram.com/urbanmotoimports
• LinkedInlinkedin.com/company/urban-moto-imports-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Moto Imports Pty Ltd