URBAN SANCTUARY, L.L.C.

What URBAN SANCTUARY, L.L.C. does

Urban Sanctuary, L.L.C., operating as Urban Sanctuary Spa, is a privately held day spa business headquartered in Athens, Georgia, founded in 1999 and organized under Georgia law as Urban Sanctuary Holdings, LLC. The company operates two physical spa locations in Athens: the original Chase Street location at 810 N Chase St (operating for over 20 years) and the Oconee/Epps Bridge location at 1348 Jordan Drive (opened in 2023). The headcount is approximately 11 employees.

The service offering is organized around four pillars — massage therapy, facial treatments, body treatments, and specialized modalities — with massage spanning Classic ($85-$155), Specialty ($120-$205), and Premium tiers; facials ranging from $80 mini services to $525 ProCell Microchanneling Face & Neck treatments; and body wraps/scrubs priced $145-$225. Specialized services include a Halotherapy Salt Room (3 recliners, 2,000+ lbs of pink Himalayan salt, halogenerator-dispersed pharmaceutical-grade salt), a full-spectrum Infrared Sauna (near, mid, and far wavelengths) in a private suite at the Oconee location, and a proprietary Head Spa Treatment using halo water therapy, deep detoxifying cleanse, and scalp massage protocols. Underlying technology consists of third-party device-based aesthetic platforms — HydraFacial (including Wet Diamond variants), Glo2Facial by Geneo (using patented Oxfoliation and LUX ultrasound), and ProCell Microchanneling — operated by licensed therapists and estheticians. E-commerce and online booking run on MindBody Online.

The business model combines transactional one-time service fees (waxing $18, facials up to $525) with a layered recurring-revenue stack: monthly memberships in four tiers (Urban Bliss $94, Urban Wellness $102, Urban Zen $124, Urban Signature $149), dedicated infrared sauna memberships (4 sessions $112, 8 sessions $224), prepaid 7-session Series Packages for massages and facials, and non-refundable gift cards in denominations from $100 to $400. Go-to-market is direct-to-consumer with two Athens storefronts, online and phone booking, and community engagement channels (Facebook, Instagram, Twitter, Pinterest). Customers are individual wellness consumers, with secondary use cases for expectant mothers, athletes, and group celebration events (graduations, birthdays, bridal/baby showers, corporate events).

Name

URBAN SANCTUARY, L.L.C.

Legal name

Urban Sanctuary Holdings, LLC

Website

https://urbansanctuaryspa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Sanctuary is a privately held Athens, Georgia day spa operating two locations offering massage, facial, body, infrared sauna, and halotherapy services, with premium memberships and device-based skincare generating recurring consumer revenue.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Day Spas (HSALAFAA)

Keywords

• Day spa services
• Massage therapy
• Facial treatments
• Body treatments
• Wellness services

Headquarters

HQ city

Tucson, Arizona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Spa Services Revenue: One-time service fees for massages, facials, body treatments, waxing, and specialty treatments. Pricing varies by service type and duration, ranging from $18 for basic services to $525 for comprehensive treatments.
2. Spa Memberships: Monthly subscription model offering one service per month at discounted rates. Includes Urban Bliss ($94), Urban Wellness ($102), Urban Zen ($124), and Urban Signature ($149) tiers. Members receive 15% off additional services and 10% retail discount.
3. Infrared Sauna Memberships: Monthly sauna memberships: 4 sessions for $112 or 8 sessions for $224. Available at Oconee location.
4. Gift Cards: Pre-paid gift certificates available in denominations from $100 to $400, redeemable for services, gratuity, and merchandise.
5. Series Packages: Pre-paid packages offering 7 sessions of massages or facials at discounted rates compared to individual bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Urban Sanctuary operates a full-service day spa in Athens, Georgia, delivering massage therapy, facial treatments, body wraps and scrubs, head spa treatments, infrared sauna sessions, halotherapy (salt therapy), waxing, brow and lash services, and curated spa packages. Services are rendered by licensed therapists and estheticians across two physical spa locations (Chase Street and Oconee/Epps Bridge), supported by an online booking system, recurring memberships, series packages, and gift cards.

Product overview

Urban Sanctuary is a day spa offering a comprehensive suite of wellness services organized into massage therapy, facial treatments, body treatments, and specialized services. The core massage program spans Classic, Specialty, and Premium tiers with 20+ variations. Facial services include classic options plus advanced treatments like HydraFacial (multiple tiers including Wet Diamond), Glo2Facial, ProCell Microchanneling, and BioRePeel. Body treatments encompass wraps and scrubs using organic products. Specialized offerings include infrared sauna, salt/halotherapy, head spa treatments, waxing, and brow/lash services. The business operates on a membership model (Urban Bliss, Wellness, Zen, Signature) with sauna-specific plans, supplemented by series packages and gift cards. Two locations serve the Athens, Georgia market.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Services Therapeutic massage offerings organized into Classic (Relaxation, Back/Neck/Shoulders, Mommy To Be, Foot), Specialty (Deep Tissue, Aromatherapy, Hot Stone, Headache, Myofascial Release, TMJ, Sinus Drainage, Lymphatic Drainage, Oncology, Neuromuscular), and Premium tiers (Urban Signature, Chill CBD, Himalayan Salt Stone, Arnica Deep Tissue, Nirvana Stress Relief, Blue Eucalyptus, Farmhouse Fresh Seasonal). Sessions range from 30 to 90 minutes, priced $85–$205.
• Facial Services Facial treatments ranging from classic facials (Custom, Mini, Urban Signature, Dermaplane, Back Cleanse, Moisture Drench, Vitamin C Brightening, NuFace Pure Results, Tropical Glow) to advanced options such as HydraFacial, Glo2Facial, ProCell Microchanneling, BioRePeel, Celluma LED Facial, Microdermabrasion, and O2 Lift. Pricing spans $80–$525.
• Body Treatments Body scrubs and wraps including Lemon Mimosa Body Scrub, Seasonal Farmhouse Fresh Body Scrub, Blueberry Bliss Slimming Body Wrap, Chocolate Truffle Hydrating Body Wrap, Hungarian Mud Detox Body Wrap, CBD Body Wrap, Mango Enzyme Body Wrap, and Manuka Honey Body Scrub. 60-minute sessions priced $145–$175 and 90-minute sessions $160–$225.
• Head Spa Treatments Scalp and hair wellness treatment combining halo water therapy, deep detoxifying cleanse, intense scalp scrub, deep conditioning with scalp massage, and a luxurious leave-in treatment. Available in 45, 60, or 75 minute sessions; 75- and 90-minute versions include a face cleanse and Hydrojelly Mask.
• Infrared Sauna Sessions Full-spectrum infrared sauna using near, mid, and far wavelengths for cellular detoxification. Private suite with shower access, accommodating up to four people for social sessions. 45-minute sessions; single sessions $35–$45 and add-ons $35. Available at the Oconee location.
• Halotherapy (Salt Therapy) Dry salt therapy in a room with 3 recliners and over 2,000 lbs of pink Himalayan salt. A halogenerator disperses pharmaceutical-grade salt particles into the air. 45-minute private or group sessions starting from $35.
• Waxing Services Professional hair removal for facial areas (eyebrow, lip, chin, sides, full face), body areas (bikini, Brazilian, underarm, arm, leg, back), and other areas using a customized hygienic approach. Prices range from $18 to $80.
• Brow and Lash Services Brow and lash enhancement services including Brow Tint ($25), Brow Lamination ($100), Brow & Lash Tint ($55), and Keratin Lash Lift & Tint.
• Spa Day Packages Curated multi-service packages including Queen For A Day Spa Day ($435, bamboo scrub massage with hot towels, scalp/foot massage, Moisture Drench Facial), Mother Daughter Spa Day ($670, couples massage with foot massage and signature facial), and Mommy To Be Spa Day ($225, prenatal massage and signature facial).
• Spa Memberships Recurring monthly plans offering one service per month plus 15% off additional services and 10% retail discount: Urban Bliss ($94/month, $110 service value), Urban Wellness ($102/month, $120 service value), Urban Zen ($124/month, $145 service value), and Urban Signature ($149/month, $175 service value). Includes dedicated facial membership tiers ($89–$140/month) and sauna memberships (4 sessions $112, 8 sessions $224).
• Series Packages Prepaid series of 7 sessions at discounted rates compared to individual bookings, including 7-session massage packages (60 min $660, 90 min $930, hot stone variants) and 7-session facial packages (Urban Signature $1,050, Custom Facial).
• Gift Cards Prepaid gift certificates in denominations of $100, $150, $200, $300, and $400, redeemable for massages, facials, spa products, services, and gratuity.

Quantifiable outcome

• Voted Athens' Favorite Day Spa for 6 consecutive years (2018-2023)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• Athens Clarke County SchoolsminorOthersCommunity organization supported by Urban Sanctuary through donations and partnerships providing resources for local students and education.
• The Classic Center Cultural Arts FoundationminorOthersArts and cultural organization receiving community support from Urban Sanctuary.
• Project SafeminorOthersDomestic violence advocacy organization supported by Urban Sanctuary's community giving program.
• Athens Area Humane SocietyminorOthersAnimal welfare organization receiving support from Urban Sanctuary's community partnerships.
• Ath Half MarathonminorOthersLocal athletic event supported by Urban Sanctuary through community sponsorship.
• Boybutante AIDS FoundationminorOthersHIV/AIDS awareness and support foundation receiving community support.
• UGA MiracleminorOthersUniversity of Georgia student organization supported through community partnerships.
• Keep Athens Clarke County BeautifulminorOthersEnvironmental organization supported by Urban Sanctuary's community giving initiatives.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/urbiesanctuary
• Facebookfacebook.com/urbansanctuaryspa
• Instagraminstagram.com/urbansanctuary
• Pinterestpinterest.com/usanctuary
• LinkedInlinkedin.com/company/urban-sanctuary-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URBAN SANCTUARY, L.L.C.