Urban Studio

What Urban Studio does

Urban Studio is a Mumbai-based boutique architecture and interior design practice founded in 2003 by Pronit Nath and Amisha Thanawala. The firm operates a 360-degree service model spanning masterplanning, architecture, interior design, landscape design, and bespoke product design, with a documented portfolio of 50+ projects across hospitality (Devi Ratn, Hotel Crest, Holiday Inn Express Chennai and Bangalore, Rasa Resort, multiple restaurants and nightclubs), residential (villas, apartments, rowhouses), retail and commercial (Pizza Express, RNA Builders BKC), cultural (Odyssey Art Gallery), and institutional (Nalanda Public School) verticals. The practice is distinguished by in-house design-and-build capabilities including life-size prototyping, sustainable material innovation (upcycling OSB boards into structural elements), and proprietary methodologies such as "Agile Spaces" for reconfigurable environments.

The firm serves enterprise clients — hotel chains, real estate developers, corporate occupiers, and high-net-worth individuals — through direct engagement, charging project-specific professional services fees on bespoke commissions. Its go-to-market relies on an award-winning portfolio and earned media (Wallpaper, Tatler, Elle Decor, Architectural Digest) rather than paid marketing. Urban Studio is privately held with no external investment, employs 56 people across its Bandra headquarters, and collaborates with an interdisciplinary network of graphic artists, furniture makers, and curators (OOZE, Prana, Kapil Sharma, What About Art?) to extend design capacity. Revenue is not publicly disclosed, and the firm's brand is anchored by international recognition including the 2011 Wallpaper Top 5 Best New Hotels nomination for Devi Ratn and the 2015 HICSA Best Hotel of the Year for Holiday Inn Express.

Name

Urban Studio

Legal name

Urban Studio

Website

https://urbanstudioarchitects.in

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Urban Studio is a Mumbai-based architecture and interior design practice, founded in 2003, offering end-to-end design services across hospitality, residential, retail, and commercial sectors for hotel chains, developers, and high-net-worth clients in India.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Interior Design Services (54141), Landscape Architectural Services (541320)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Hospitality & Entertainment Venue Construction (IMAFACAC), Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA), Office & Corporate Building Construction (IMAFACAA)

Keywords

• Architecture design services
• Interior design
• Hospitality design
• Residential architecture
• Master planning

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Architecture and Design Services: Full-service architecture and interior design engagements covering masterplanning, building design, interior design, and product design. Revenue generated through professional design fees for bespoke projects across hospitality, residential, commercial, and institutional sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Urban Studio is a Mumbai-based architecture and interior design practice that delivers end-to-end design services from masterplanning and architecture through interiors, landscape, and bespoke product design. The firm serves hospitality, residential, retail, commercial, cultural, and institutional clients with a 360-degree approach that includes in-house fabrication, prototyping, and mock-ups, supplemented by agile reconfigurable space methodologies and sustainable material upcycling. Services are delivered as bespoke, project-based commissions across major Indian cities.

Product overview

Urban Studio is a Mumbai-based architecture and interior design practice established in 2003, offering a 360-degree approach from masterplanning to product design details. The firm operates across multiple service lines: Architecture & Design Services (the core offering), Interior Design, Master Planning, Landscape Design, and Product Design (bespoke furniture and fixtures). The portfolio includes specialized sub-brands for Hospitality Design (hotels, resorts, restaurants, nightclubs), Residential Design (villas, apartments, developments), Retail & Commercial Design, and Cultural & Institutional Design. The firm is led by founders Pronit Nath and Amisha Thanawala and has received numerous international design awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture & Design Services End-to-end architecture and interior design services covering masterplanning, building design, interior design, and product design for hospitality, residential, commercial, cultural, and institutional clients in India.
• Interior Design Full-service interior design for residential interiors, workspaces, restaurants, bars, lounges, nightclubs, and retail spaces.
• Master Planning Large-scale urban planning and development services covering residential complexes, gated communities, and commercial developments.
• Product Design Bespoke furniture, hybrid light-furniture solutions, precast screens, floor tiles, and wall finishes developed for specific projects.
• Landscape Design Landscape architecture services integrated into residential, hospitality, and commercial projects.
• Hospitality Design Specialized hotel, resort, restaurant, bar, and nightclub design services including Devi Ratn Hotel, Rasa Resort, Hotel Crest, Holiday Inn Express, and multiple nightlife venues.
• Residential Design Private residences, villas, apartments, row houses including projects like Soham House, Sushil Villa, Raheja Residence, and residential developments such as Tropical Mist and Tropical Lagoon.
• Retail & Commercial Design Retail stores, shopping malls, corporate offices including Pizza Express, Palladium Mall, RNA Bizz, and Corporate Executive Office projects.
• Cultural & Institutional Design Art galleries, schools, and public spaces including Odyssey Art Gallery and Nalanda Public School.

Quantifiable outcome

• Devi Ratn Hotel nominated as one of Top 5 Best New Hotels in the World by International Wallpaper Design magazine, 2011
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Kapil SharmaminorStrategic or Co-development PartnerGraphic artist collaborator on various projects. Part of cross-pollination approach integral to the studio's design method, producing new perspectives through interdisciplinary collaboration.
• OOZEminorStrategic or Co-development PartnerCollaborator on specialized project work. Part of network of graphic artists, furniture makers, curators and researchers that the studio works closely with.
• What About Art?minorStrategic or Co-development PartnerCuratorial collaborator contributing to cross-disciplinary design projects. Integration of curatorial perspective into architectural and interior design work.
• BhavishyavaniminorStrategic or Co-development PartnerCollaborator on specialized project components. Part of the studio's collaborative ecosystem for producing diverse perspectives in design.
• PranaminorStrategic or Co-development PartnerFurniture maker and design collaborator. Contributes to bespoke product development and specialized fabrication for projects.
• TransformminorStrategic or Co-development PartnerSpecialized collaborator contributing to project transformations. Part of interdisciplinary team approach for design delivery.
• SilkwormminorStrategic or Co-development PartnerCollaborator contributing specialized expertise to projects. Integration of diverse skillsets through cross-pollination methodology.
• Lebua HotelscoreStrategic or Co-development PartnerAcquired Devi Ratn hotel after Urban Studio's design completion in 2012. Now operates the property as an IHCL SeleQions property. Represents ongoing relationship with the hospitality brand.
• Devi Resorts (Anupam and Lekha Poddar)coreStrategic or Co-development PartnerOriginal patron of Devi Ratn hotel project completed by Urban Studio in 2012. Enlightened patronage enabled the design excellence that set international standards.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Studio Lotus: Bangalore-based architecture and interior design practice with a comparable hospitality, residential and cultural portfolio and a similar award-validated, design-led positioning in the Indian market.
• Sanjay Puri Architects: Mumbai-based architecture firm with a strong hospitality and residential portfolio and multiple international awards, competing head-to-head with Urban Studio for boutique hotel and high-end residence commissions in India.
• DSP Design Associates: Established Indian architecture firm with a portfolio spanning commercial, residential and institutional projects at a larger scale, comparable in multi-sector breadth and India-wide geographic reach.
• Studio Mumbai: Mumbai-based, craft-driven architecture and design practice with international acclaim; comparable in boutique scale, in-house fabrication capability and design-philosophy alignment with Urban Studio.
• SJK Architects: Mumbai-based architecture and interior design firm with a similar residential, hospitality and workspace portfolio and comparable boutique positioning in the Indian market.
• Architecture BRIO: Mumbai-based architecture firm with international recognition for hospitality, residential and cultural projects; comparable in design quality and boutique positioning.
• Abin Design Studio: Kolkata-based architecture and interior design practice with comparable boutique scale and a portfolio spanning hospitality, residential and cultural projects across India.
• Rahul Mehrotra Associates: Mumbai-based architecture practice with comparable boutique scale, academic credibility and a portfolio spanning architecture, conservation and urban research — overlapping with Urban Studio's design-research orientation.
• Morphogenesis: Delhi-based architecture firm with comparable hospitality, commercial and institutional scope and a sustainability-led design identity, similar in multi-disciplinary breadth and award recognition.

Broad incumbents

• Hafeez Contractor: One of India's largest architecture practices with a vast portfolio across commercial, residential and hospitality towers; broader incumbent competing for the upper tier of the same project universe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urbanstudioarchitects

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Studio