URBANUS GLOBAL
Grupo Urbanus is a privately held Mexican conglomerate operating convenience stores, gasoline and LP gas stations, vehicle emissions verification centers, a children's school, and a large affordable housing development, serving individual consumers in the Valle de México and expanding into Baja California Sur.
- Company typePrivate
- Founded2020
- HeadquartersNezahualcóyotl, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What URBANUS GLOBAL does
Grupo Urbanus is a privately held Mexican multi-unit conglomerate operating in the Valle de México metropolitan area through a single legal entity, CONVECO MEX, S.A. de C.V. Founded in July 2020 by Oscar Pedroza Jiménez, the company operates an integrated portfolio spanning energy distribution, convenience retail, education, environmental compliance, and housing. Its core operations consist of 12 convenience stores (URBĀNUS Tienda) open 24/7, 12+ gasoline stations under a strategic alliance with global multi-energy provider Repsol, 4 LP gas stations positioned at CETRAM public-transportation hubs (Pantitlán, Indios Verdes, Tepalcates, Puerto Aéreo), and vehicle emissions verification centers (Verificentros) operating in coordination with the Secretaría de Medio Ambiente across 12 Mexico City boroughs. Adjacent lines include the Universidad Infantil José Martí (children's education) and Saludy (sanitization products).
The business model is transaction-based and physically distributed: revenue is generated per-unit from fuel sales, convenience-store purchases, bill-payment services (electricity, water, cable, property tax), phone recharges, and vehicle verification fees. Go-to-market is direct-to-consumer at the point of presence, with no e-commerce or digital channel. Pricing is not publicly disclosed for retail or fuel. The largest forward commitment is the San Lázaro housing development in San José del Cabo, a 5,000-home project (1,500 in phase one) with a 1,200 million peso investment over 40 months, executed in partnership with INFONAVIT, CROC, and the municipal government — diversifying the company beyond Valle de México and beyond its energy/retail core.
The conglomerate employs approximately 54 staff across its operating units, maintains an active recruitment portal, and has no disclosed institutional investors, parent company, or public listing. Technology infrastructure is limited to operational monitoring systems enabling 24/7 service; no AI/ML capabilities, APIs, or proprietary platforms are documented. Competitive positioning rests on strategic location at transit hubs, the Repsol brand association, 24/7 service availability, and founder-led social-responsibility initiatives such as the INFONAVIT housing project and Fundación Tachiquin cancer-awareness campaign.
URBANUS GLOBAL firmographics
Firmographics- Name
- URBANUS GLOBAL
- Legal name
- CONVECO MEX, S.A. DE C.V.
- Website
- https://urbanus.com.mx
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grupo Urbanus is a privately held Mexican conglomerate operating convenience stores, gasoline and LP gas stations, vehicle emissions verification centers, a children's school, and a large affordable housing development, serving individual consumers in the Valle de México and expanding into Baja California Sur.
- Ownership category
- akta.pro rank
URBANUS GLOBAL industry classification
Industry- Product category
- Fuel Retail and Convenience Services
- NAICS
- Gasoline Stations with Convenience Stores (457110), Gasoline Stations with Convenience Stores (45711), Convenience Retailers and Vending Machine Operators (44513), Gasoline Stations (4571)
- SIC
- Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)
- akta.pro secondary industry
- Urban/Transit Convenience Stores (Station/Airport/Metro) (CRAHABAE)
Keywords
Where URBANUS GLOBAL is headquartered
LocationHeadquarters
- HQ city
- Nezahualcóyotl
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
URBANUS GLOBAL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Gasoline Sales: Sale of gasoline and diesel fuel through network of branded gasoline stations operating under Repsol alliance in Valle de México.
- Gas LP Sales: Sale of liquefied petroleum gas through network of gas stations, many located at CETRAM transit hubs serving public transportation sector.
- Convenience Store Retail: Retail sales of household supplies, hot/cold beverages, food, phone recharge cards, and bill payment services (electricity, water, cable, property tax) at 24/7 convenience stores located at service stations.
- Vehicle Emissions Verification: Vehicle verification center services (Verificentros) operating in coordination with Secretaría de Medio Ambiente to ensure vehicles meet environmental standards.
- Housing Development: Housing construction project with 5,000 homes planned in San José del Cabo with 1,200 million pesos investment, in partnership with INFONAVIT and CROC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Verification Center Employee Compensation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
URBANUS GLOBAL product offering
Product offeringCore offering
Grupo Urbanus operates a diversified portfolio of physical retail and energy businesses in the Valle de México. Core offerings include 24/7 convenience stores co-located with gas stations, gasoline stations under a Repsol alliance, LP gas stations at public transit hubs, vehicle emissions verification centers, a children's educational institution, and sanitization products under the Saludy brand.
Product overview
Grupo Urbanus is a 100% Mexican conglomerate operating a diversified portfolio of businesses in the Mexico City metropolitan area. The company operates as a multi-unit business platform combining: (1) convenience stores (Tiendas de Conveniencia URBĀNUS) at gas stations offering 24/7 retail services; (2) gasoline stations (Estaciones de Gasolina) under a Repsol strategic alliance; (3) LP gas stations (Estaciones de Gas LP) primarily at CETRAM public transportation hubs; (4) children's educational institution (Universidad Infantil José Martí); (5) sanitization products (Saludy); and (6) vehicle emissions verification centers (Verificentros). The company also operates a housing development initiative (Vivienda Digna) in partnership with INFONAVIT. The business model centers on providing practical and economic solutions to the Mexican population through energy services, retail, education, and environmental services.
Differentiator
Problem solved
Functional benefit
Brands
- Saludy®: Sanitization, disinfection, and sterilization products that are completely harmless, free of harmful chemicals, and safe for eyes, skin, nose, and mouth. Used across all types of industries and open or enclosed spaces.
- Universidad Infantil José Martí
Products and services
- Tiendas de Conveniencia URBĀNUS Convenience stores located at gas stations, open 24 hours a day, 7 days a week. Offer household essentials, hot and cold beverages, food, phone recharges, and bill payment services (electricity, water, cable, property tax, vehicle tax) to consumers in the Valle de México.
- Estaciones de Gasolina URBĀNUS Gasoline stations operating under a strategic alliance with Repsol, a global multi-energy provider. Stations located across Valle de México including Circuito Mexiquense, Evolución, Lealtad, Minezota, Del Olmo, Honestidad Sur, San Francisco Acuautla, Tlalpan Ajusco, Siete Banderas, Las Águilas, and Valle de Chalco.
- Estaciones de Gas LP URBĀNUS LP gas stations primarily located at CETRAM public transportation hubs. Provide fuel for vehicles using carburetant gas technology. Stations include Pantitlán, Indios Verdes, Tepalcates, and Puerto Aéreo.
- Universidad Infantil José Martí Children's educational institution that forms leaders with a humanistic vision. Focuses on academic, sports, technological, and psychosocial excellence in national and international communities.
- Saludy Sanitization Products Sanitization, disinfection, and sterilization products that are innocuous, free of harmful chemicals, and safe for eyes, skin, nose, and mouth. Serves all types of industries and open or closed spaces.
- Verificentros URBĀNUS Vehicle emissions verification centers operating in coordination with the Secretaría de Medio Ambiente. Ensure vehicles meet environmental requirements to prevent pollution. Located in Álvaro Obregón, Agrícola Oriental, Iztacalco, Valle de Chalco, Portales, La Raza, Vallejo, Iztapalapa, Azcapotzalco, Miguel Hidalgo, Gustavo A. Madero, and Xochimilco.
Quantifiable outcome
- 5,000 homes to be constructed for workers with 1,200 million pesos investment
Companies that use URBANUS GLOBAL
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
URBANUS GLOBAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
URBANUS GLOBAL partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- INFONAVITcorePartnership for construction of 5,000 affordable homes accessible to INFONAVIT derechohabientes in San José del Cabo, with 1,200 million pesos investment over 40 months.
- CROC (Confederación Revolucionaria de Obreros y Campesinos)coreLabor union partnership for housing construction project, closed agreement to build 5,000 homes for workers.
- Gobierno de San José del CabocoreGovernment partnership for San Lázaro housing development project. Mayor Oscar Leggs committed to serving and attending the population with better housing.
- RepsolcoreStrategic alliance with global multi-energy company Repsol for gasoline supply and branding. Repsol works to facilitate the energy transition model with reduced emissions to the environment.
- Fundación TachiquinminorPartnership in 'Tapitas de Vida' donation campaign to support cancer treatment and research. Urbanus supports foundations fighting this disease.
- Banco de TapitasminorPartnership with plastic bottle cap collection campaign for cancer support. Collects caps to fund cancer treatment programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
URBANUS GLOBAL competitors and assessment
Company assessmentBroad incumbents
- BP Mexico: Global oil major with branded retail fuel stations in Mexico. Competes for the same commuter and transit-driver fuel demand as Urbanus's gas station network.
- Repsol: Global multi-energy company and Urbanus's strategic alliance partner for gasoline supply and branding. Provides the technology, brand, and energy-transition positioning that differentiates Urbanus's forecourt business.
- Shell Mexico: Global energy major with branded fuel stations across Mexico, often co-located with convenience retail. Comparable to Urbanus's Repsol-branded stations in scale and offer.
- Pemex (Fransquicias): Mexican state oil company and the dominant gasoline retailer in Mexico, with a vast station network and CRM loyalty program. Establishes the competitive backdrop for Urbanus's branded fuel offering.
Others
- Infonavit-affiliated housing developers: Other developers participating in INFONAVIT housing programs in Mexico. Comparables for the 5,000-home San Lázaro project Urbanus is undertaking with CROC in San José del Cabo.
Direct peers
- OXXO (FEMSA): Mexico's largest convenience store chain, frequently co-located with fuel stations and a dominant operator of the integrated convenience + forecourt model that Urbanus pursues.Closest direct comparable in terms of customer proposition and unit footprint.
- Circle K Mexico: Global convenience and fuel retailer operating in Mexico with a comparable station-plus-store model. Direct competitor in the same forecourt convenience segment.
- 7-Eleven Mexico: Operates a national convenience store network in Mexico with extended hours and complementary fuel partnerships. Direct competitor in the same 24/7 small-format retail category Urbanus targets.
Regional players
- Verificentros CDMX (incumbents): Other vehicle emissions verification operators in Mexico City operating under the same Secretaría de Medio Ambiente framework as Urbanus's Verificentros. Direct peers in the regulatory services line.
Emerging players
- Walmart Express (Walmart de México): Small-format grocery and convenience concept from Walmart de México serving neighborhood demand. Competes for some of the same household-essentials basket that Urbanus's convenience stores offer, but with a grocery-led rather than fuel-led footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
URBANUS GLOBAL social profiles
Digital presenceURBANUS GLOBAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
URBANUS GLOBAL leadership team
Management profileNumber of profiles
Profiles1 record
URBANUS GLOBAL subsidiaries and ownership
Company hierarchySubsidiaries6 records
URBANUS GLOBAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
URBANUS GLOBAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about URBANUS GLOBAL
What does URBANUS GLOBAL do?
Grupo Urbanus operates a diversified portfolio of physical retail and energy businesses in the Valle de México. Core offerings include 24/7 convenience stores co-located with gas stations, gasoline stations under a Repsol alliance, LP gas stations at public transit hubs, vehicle emissions verification centers, a children's educational institution, and sanitization products under the Saludy brand.
Is URBANUS GLOBAL a public or private company?
URBANUS GLOBAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was URBANUS GLOBAL founded?
URBANUS GLOBAL was founded in 2020. It employs 51 to 100 people.
Where is URBANUS GLOBAL based?
URBANUS GLOBAL is headquartered in Nezahualcóyotl, Mexico, in the Latin America region.
How does URBANUS GLOBAL make money?
Five revenue lines are on record. Gasoline Sales are the primary driver. The others are gas LP Sales, convenience Store Retail, vehicle Emissions Verification and housing Development.
Who are URBANUS GLOBAL's main competitors?
Broad incumbents on record are BP Mexico, Repsol, Shell Mexico and Pemex (Fransquicias). Infonavit-affiliated housing developers is listed as an others. Direct peers are OXXO (FEMSA), Circle K Mexico and 7-Eleven Mexico. Verificentros CDMX (incumbents) is listed as a regional player. Walmart Express (Walmart de México) is listed as an emerging player.
Does URBANUS GLOBAL have an API?
No public API is recorded for URBANUS GLOBAL.
What industry is URBANUS GLOBAL in?
URBANUS GLOBAL's product category is Fuel Retail and Convenience Services. Its primary akta.pro industry code is CRANAJAB, Fuel Stations with Convenience Retail (Forecourt C-Stores), with a secondary code of CRAHABAE, Urban/Transit Convenience Stores (Station/Airport/Metro). Its NAICS code is 457110 and its SIC code is 5412.