Urbaville Urbanismo

What Urbaville Urbanismo does

Urbaville Urbanismo is a Brazilian loteadora (land developer) founded in 2013 and headquartered in Belo Horizonte, Minas Gerais, specializing in planned neighborhoods (bairros planejados) and closed residential condominiums (condomínios fechados). The company's core products are residential lots ranging from 300 m² to over 700 m², bundled with complete urban infrastructure (paved streets, water, sewage, drainage, electricity) and comprehensive leisure amenities including clubhouses, swimming pools, sports courts, fitness centers, and preserved green areas. Active developments span at least seven cities in Minas Gerais, including Juiz de Fora, Itabirito, Bom Despacho, Caeté, Cataguases, Ubá, and the Santo Antônio do Leite region near Ouro Preto.

Urbaville generates revenue through one-time lot sales to individual home buyers and real estate investors, with a sales-led go-to-market executed primarily via WhatsApp-based direct consultations with dedicated sales advisors, supplemented by a customer portal for existing clients. Marketing is multi-channel across Instagram, Facebook, LinkedIn, YouTube, and a content blog focused on construction, real estate, and sustainability topics. Lot pricing is not publicly disclosed and is delivered through direct sales engagement. The company has sold over 1,530 cumulative units across 10 launched developments covering 1.8 million m² of built area, with 20 projects currently in development.

In July 2022, Urbaville was acquired by Grupo Vitória da União (GVU) in a purchase and sale operation. The two loteadoras operate with independent brands but share back-office, project approval, and capital resources. The combined entity has committed R$200 million in joint investment toward the national loteamentos market, targeting 20 project launches by August 2025 and R$1 billion in projected VGV (gross sales value) over 36 months. Leadership across both entities is consolidated under president Jeferson Nassif, with founding partners Vinicius Diniz and Victor Felipe Oliveira continuing to drive Urbaville's regional expansion strategy.

Name

Urbaville Urbanismo

Legal name

Urbaville Urbanismo

Website

https://urbaville.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Urbaville Urbanismo is a Brazilian land developer (loteadora) founded in 2013 in Belo Horizonte, designing and selling residential lots in planned neighborhoods and closed condominiums across Minas Gerais, with over 1,530 units sold and 20 projects in development. Since July 2022, it has operated as a subsidiary of Grupo Vitória da União (GVU).

Ownership category

akta.pro rank

Product category

Residential Land Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Regional & Land Use Planning (BPAHAKAE)

Keywords

• Residential land development
• Planned neighborhoods
• Closed condominiums
• Real estate development
• Gated communities

Headquarters

HQ city

Belo Horizonte, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lot Sales: The company generates revenue through the development and sale of residential lots in planned neighborhoods and closed condominiums. Revenue is generated through one-time transaction sales of lots to end customers, with each project typically comprising between 161 to 199+ units across various developments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Urbaville Urbanismo is a Brazilian loteadora that develops and sells residential lots in planned neighborhoods (Bairros Planejados) and closed residential condominiums (Condomínios Fechados) across Minas Gerais. Each development is delivered with complete urban infrastructure (paved streets, water, sewage, drainage, electricity), controlled access, preserved green areas, and integrated leisure clubs with pools, sports courts, playgrounds, and fitness facilities. The company sells lots directly to end buyers through WhatsApp-based sales consultants.

Product overview

Urbaville Urbanismo is a land development company (loteadora) specializing in residential lots and planned communities in Minas Gerais, Brazil. The company operates two main product categories: Bairros Planejados (Planned Neighborhoods) and Residenciais/Condomínios Fechados (Closed Residential Condominiums). Current active developments include Reserva Salvaterra in Juiz de Fora, Reserva Di Capri in Itabirito, Ouro Ville Residencial in Santo Antônio do Leite, Reserva Alferes in Bom Despacho, Parque São José in Caeté, and Horizontes da Serra in Ubá. The company was founded in 2013 and became part of Grupo Vitória da União (GVU) in July 2022, with plans for 20 project launches through 2025.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Grupo Vitória da União (GVU)coreStrategic or Co-development Partner · 1 July 2022In July 2022, Urbaville became a company of Grupo Vitória da União (GVU) through a purchase and sale operation. The two loteadoras continue operating independently in the real estate market with their own brands but are united with the objective of growing in an increasingly competitive market. The deal provides for faster approval of new projects and optimized management of group costs and expenses. Together they plan to invest R$200 million in the national loteamentos market with 20 project launches planned by August 2025, projecting R$1 billion in total sales value (VGV).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cyrela Brazil Realty: Major Brazilian real estate developer focused on mid/high-end residential developments across multiple states. Comparable customer segment (Brazilian families seeking quality residential products) and national footprint, but operates primarily in vertical residential rather than horizontal lots.
• Direcional Engenharia: Brazilian residential developer focused on the affordable/MCMV segment with national presence. Comparable as a national-scale Brazilian residential-market incumbent addressing family-buyer demand.
• Plaenge Empreendimentos: Brazilian real estate developer with significant operations in Minas Gerais and other states, covering both vertical residential and loteamento activity. Comparable geographic overlap with Urbaville in MG and similar mid/high-end customer base.
• Even Construtora: Brazilian real estate developer operating across multiple states with focus on mid/high-end residential. Comparable in addressing Brazilian family-buyer demand and pursuing national scale, though concentrated in vertical developments.
• Helbor Empreendimentos: Brazilian real estate developer with multi-state operations across mid/high-end residential. Comparable as a national-scale Brazilian residential-market incumbent serving similar family-buyer demand.
• JHSF: Brazilian real estate developer focused on high-end/luxury residential and mixed-use projects, including master-planned developments. Comparable in pursuing master-planned-community formats and high-end Brazilian family-buyer segments.
• MRV Engenharia: Brazil's largest residential developer, operating across multiple price tiers and geographies with a heavy Minha Casa Minha Vida focus. Comparable in serving Brazilian residential demand at scale, though primarily vertical construction rather than loteamentos.
• Gafisa: Established Brazilian homebuilder with a multi-brand portfolio covering different price tiers and geographies. Comparable as a broad Brazilian residential-market incumbent with similar end-customer base.
• Cury Construtora: Brazilian residential developer focused on the MCMV segment with national operations. Comparable as a broad Brazilian residential-market incumbent serving family-buyer demand at scale.

Direct peers

• Alphaville Urbanismo: Brazil's largest planned-community (loteamento) developer, focused on gated residential communities with leisure infrastructure. Directly comparable to Urbaville in product category, customer base (Brazilian families seeking secure planned communities), and sales-led GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCl1hWQcCh__HmclnPgTBw8w
• Facebookfacebook.com/urbanismo.urbaville
• LinkedInlinkedin.com/company/urbaville-urbanismo
• Instagraminstagram.com/urbaville

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbaville Urbanismo