University of Alabama Outdoor Recreation

What University of Alabama Outdoor Recreation does

University Recreation (UREC) is a campus recreation department within The University of Alabama's Division of Student Life, headquartered on the UA campus in Tuscaloosa, Alabama. UREC operates physical facilities including cardio areas, indoor and outdoor courts, pools, weight rooms, fields and track, a climbing wall, rentable event spaces, and an on-site Drayer Physical Therapy Clinic. The department delivers a broad programming surface across group exercise, personal training, Pilates Reformer, intramural leagues, sport clubs, swim lessons, adventure trips and clinics, gear rentals, bike rentals, climbing instruction, and certification courses, and it employs over 500 student workers in addition to its professional staff.

UREC serves four customer groups: enrolled University of Alabama students (the primary segment, funded via student fees), university faculty and staff (annual memberships), Tuscaloosa community members (community memberships), and external event organizers (facility rentals). Marketing is conducted through the UREC website, Facebook, Instagram, YouTube, and the broader Division of Student Life communication channels. Distribution is direct and on-campus, with walk-in access for affiliated users and a reservation request system for rentable spaces.

The revenue model combines subscription/recurring revenue (student-fee-funded access, faculty/staff memberships, community memberships, and recurring program fees for swim lessons, personal training, and Pilates Reformer) with transaction-based revenue (facility reservations/rentals and gear/bike rentals). Pricing is not publicly disclosed beyond tier categories; the organization reports 750,000+ annual facility visits. UREC is governed as a unit of a public state university within the University of Alabama System and does not operate under private ownership or external capital structures.

Name

University of Alabama Outdoor Recreation

Legal name

The University of Alabama

Website

https://urec.sa.ua.edu

Company type

Public

Founded year

1831

Operating status

Operating

Headcount range

1–10 employees

Short description

University Recreation (UREC) is The University of Alabama's campus recreation department, operating fitness facilities, sports courts, pools, a climbing wall, and adventure programs for UA students, faculty, staff, and Tuscaloosa community members.

Ownership category

akta.pro rank

Product category

Campus Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)

akta.pro secondary industries

Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG), Athletics Facilities & Venue Management (EDALAIAL), Collegiate & School Athletic Facilities (MPAKAEAJ)

Keywords

• Campus recreation services
• Fitness facility memberships
• Outdoor adventure programs
• Intramural sports leagues
• Personal training services

Headquarters

HQ city

Tuscaloosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Membership Fees: UREC generates revenue through membership fees charged to students, faculty, staff, and community members for access to recreational facilities, fitness equipment, courts, pools, and group exercise programs.
2. Facility Reservations and Rentals: UREC offers rentable spaces for events and activities, generating rental revenue from both internal campus groups and external community members.
3. Gear Rental: The adventure program offers outdoor gear rental services including bikes and equipment for trips and activities.
4. Program Fees: Revenue from programs including swim lessons, personal training sessions, Pilates Reformer classes, adventure trips, and climbing wall access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

UREC operates campus recreation facilities and delivers fitness, sports, and adventure programming to University of Alabama students, faculty, staff, and Tuscaloosa community members. Core offerings include facility access (cardio areas, weight rooms, courts, pools, fields and track, climbing wall), group exercise and personal training, intramural and sport club competition, outdoor adventure trips and gear rental, swim lessons, certifications, and event space rentals. Access is provided primarily through student-fee-covered memberships for enrolled students and paid annual memberships for faculty, staff, and community members.

Product overview

University Recreation (UREC) is a university campus recreation facility offering a broad portfolio of fitness facilities, sports programs, adventure activities, and wellness services. The core offering consists of physical facilities (cardio, courts, pools, weight rooms, fields, rentable spaces) supported by fitness programming (group exercise, personal training, Pilates Reformer), competitive sports (intramurals, sport clubs), and adventure programming (bikes, climbing wall, gear rental, trips and clinics). Additional services include swim lessons, certifications, and membership access. UREC serves as a unified recreation hub where facilities, programs, and instructional services are integrated under one department to support student wellness and community health.

Differentiator

Problem solved

Functional benefit

Products and services

• UREC Membership Access pass to UREC facilities, programs, and services for University of Alabama students (covered by student fees), faculty and staff (annual subscription), and Tuscaloosa community members (annual subscription), with day/guest passes available for non-members.

Quantifiable outcome

• 750,000+ annual visits
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Drayer Physical TherapycoreStrategic or Co-development PartnerDrayer Physical Therapy Clinic operates as an on-site clinic within the UREC facility, providing integrated physical therapy and rehabilitation services alongside recreational fitness programming. This partnership allows members to access professional physical therapy services in the same location as their fitness activities.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Texas A&M Recreation (RecSports): Texas A&M's campus recreation program provides fitness, aquatics, intramural and sport club offerings to a large student body. Directly comparable as another SEC peer institution with similarly large student-recreation scale.
• Ohio State University Recreation: Runs Ohio State's comprehensive campus recreation facilities and programs, including fitness, intramurals, sport clubs, and outdoor adventure. Highly comparable large-Big-Ten public-university recreation operation with similar scale and programming.
• Penn State Campus Recreation: Penn State's campus recreation department provides a similar portfolio of facilities, intramurals, sport clubs, and outdoor adventure programming. Directly comparable large public-university recreation operation.
• University of Michigan Recreation (RecSports): Operates the University of Michigan's campus recreation department, offering facilities, intramurals, sport clubs, and outdoor programs comparable in scope and audience to UREC at another flagship public research university.
• UCLA Recreation: Operates the campus recreation program at UCLA, a large public research university. Directly comparable in scale, program breadth (fitness, aquatics, sport clubs, adventure), and membership model serving a major student population with community access.
• University of Florida RecSports: Operates UF's campus recreation facilities and programs with comparable breadth — fitness, sport clubs, intramurals, aquatics, and outdoor adventure. Closely comparable as another major SEC public university recreation department.

Others

• NIRSA: Leaders in Collegiate Recreation: The professional association for collegiate recreation, of which UREC and its peer campus recreation departments are institutional members. Provides industry benchmarking, training, and certifications relevant to UREC's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfcDHwPTCFTfh-UWal88ZWg?view_as=subscriber
• Facebookfacebook.com/UARecreation
• Instagraminstagram.com/uarecreation
• LinkedInlinkedin.com/company/university-of-alabama-outdoor-recreation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Alabama Outdoor Recreation