Urla Surf House

What Urla Surf House does

Urla Surf House is a privately held, founder-owned beach hotel and integrated kitesurf center located in Urla, İzmir, on Turkey's Aegean coast. Founded in 2015 by Pınar Basoglu and Nicolas Feraud — both Turkish Freestyle Kiteboarding Champions — the property combines boutique accommodation, ISAF-licensed kitesurf instruction, equipment rental, an on-site restaurant and bar, and what is described as the only kiteboarding-specific wakepark in Europe. The operation serves individual leisure travelers, kitesurf students ranging from beginners to advanced riders, and digital-nomad remote workers, with seasonal programming that includes winter camps, yoga, SUP, a skate ramp, live events, and visits by professional riders such as Aaron Hadlow, Ruben Lenten, and Ewan Jaspen.

The company's core technology is physical rather than digital: a beachfront location with kitesurf-launch conditions, a cable/wakepark infrastructure for rider training, and a hotel property that supports multi-day stays. Ancillary service layers include a Cowork workspace targeted at remote workers and event hosting that doubles as destination marketing. Revenue is generated through accommodation nightly rates, kitesurf lesson packages (hourly, daily, weekly), equipment rental, F&B sales, and event/workshop ticket revenue — a multi-stream hospitality model typical of niche sports tourism operators.

Commercial go-to-market relies on organic discovery channels, including Trip Advisor (where the property earned a 2020 Certificate of Excellence), direct bookings via a multi-language website, social-media content generated around pro-rider visits, and word-of-mouth within the international kitesurf community. The company has not disclosed any outside funding rounds, debt instruments, or third-party investors, indicating a self-funded, founder-led operating model with a headcount of approximately 11 employees.

Name

Urla Surf House

Legal name

Urla Surf House

Website

https://urlasurfhouse.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Urla Surf House is a founder-owned beach hotel and kitesurf center in Urla, İzmir, offering accommodation, ISAF-licensed lessons, equipment rental, F&B, and Europe's only kiteboarding-specific wakepark. It serves leisure travelers, kitesurf students, and digital-nomad remote workers.

Ownership category

akta.pro rank

Product category

Adventure Tourism & Kitesurf Resort Hospitality

NAICS

Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

akta.pro secondary industries

Surf, Kitesurf & Wind Sports Adventures (THAJABAK), Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Kitesurfing lessons
• Beach hotel accommodation
• Water sports instruction
• Adventure tourism hospitality
• Kitesurf equipment rental

Headquarters

HQ city

Urla

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from room rentals including Family Rooms, Comfort Rooms, Bungalow Tents, and Camping Area. Rooms are themed around kitesurfing spots and board sports (Brazil, Zanzibar, Venezuela, Sri Lanka, Turkey, France, etc.).
2. Kitesurf Lessons & Coaching: Professional kitesurf instruction for beginners, intermediate, and advanced levels. Includes private or group lessons, hourly, daily, or weekly packages, and seasonal camps. Instructors are licensed under ISAF international standards.
3. Equipment Rental & Storage: Rental of latest kiteboarding equipment (freeride, freestyle, strapless boards, wakeboards, foilboards) and private storage directly on the beach for guest gear.
4. Restaurant & Bar: On-site kitchen, bar, and cafe serving breakfast, light healthy food, dinners with local textures, snacks, beverages, coffee, and desserts. Also hosts events.
5. Events & Activities: Revenue from events including concerts, Turkish alternative music performances, and activities such as yoga sessions, SUP rentals, and other recreational offerings.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Urla Surf House runs a kitesurf-themed beach hotel on the Gülbahçe kitesurf beach in Urla, İzmir, Turkey, providing themed lodging (Family Rooms, Comfort Rooms, Bungalow Tents, Camping Area), ISAF-licensed kitesurf instruction for all skill levels, equipment rental and beach storage, an on-site restaurant and bar, the only kiteboarding-specific wakepark in Europe, and event programming including concerts.

Product overview

Urla Surf House is a kitesurf-focused beach hotel offering a unified experience combining accommodations, watersports instruction, dining, and recreational activities. The core offering includes kitesurf lessons (beginner through advanced, including wing foil and kids programs), equipment rental and storage, and the only kiteboarding-specific wakepark in Europe. Accommodation options span themed comfort rooms, family rooms, bungalow tents, and camping areas. On-site amenities feature a restaurant and bar, swimming pool, skateboarding mini ramp, yoga sessions, SUP rentals, and event space for concerts. All offerings center around the kitesurf beach location in Gulbahçe, Urla, Turkey.

Differentiator

Problem solved

Functional benefit

Products and services

• Beginner Kitesurf Lessons Three-lesson beginner kitesurf program teaching kite control, power utilization, and basic kitesurfing, delivered under ISAF international standards. Designed for first-time kitesurfers.
• Advance Kitesurf Lessons & Coaching Advanced kitesurf coaching covering jumps, freestyle, and foil boarding, delivered by international coaches Nicolas Feraud and Pınar Basoğlu. Available as private or group lessons in hourly, daily, or weekly packages and through seasonal camps.
• Wing Foil & Hydro Foil Foil-specific kitesurf instruction and equipment for wing foil and hydro foil disciplines at the Gülbahçe bay, for intermediate to advanced riders.
• Rental & Storage Rental of the latest kiteboarding equipment including freeride, freestyle, strapless boards, wakeboards, and foilboards, plus private beachside storage for guests' personal gear.
• Kitesurfing for Kids Age-adapted kitesurf lessons for children and teenagers with fitted equipment and safety-focused instruction, suited to beginners and young learners.
• Winter Camps Seasonal kitesurf camp programs during winter months with coaching packages, designed for riders seeking training-intensive experiences.
• Family Room (Caribbean, Boracay) Budget-friendly private rooms with one or two beds, private bathroom, and fan, inspired by Caribbean and Southeast Asian kitesurf destinations. Targets families and budget-conscious travelers.
• Comfort Room Themed hotel rooms inspired by kitesurf and board-sport destinations (Brazil, Zanzibar, Venezuela, Turkey, France, Sri Lanka, Kite, Surf, Skate, Snow) with air conditioning and private bathroom, accommodating up to three guests.
• Bungalow Tent Glamping-style bungalow tent accommodation that combines a natural outdoor setting with comfortable design features.
• Camping Area Terrace camping area with electricity, lighting, and shade under trees and grape vines, offering views of the village and kitesurf spot. Targets backpackers and budget travelers.
• Kitchen, Bar & Event On-site restaurant serving homemade breakfast, light healthy meals, and local dinners, a bar with beer, wine, and refreshments, plus event space hosting concerts and Turkish alternative music performances.
• Skateboarding Mini Ramp Garden skateboarding mini ramp hosting professional skateboarders and open to guests for skill practice.
• SUP (Stand-Up Paddleboards) Rental stand-up paddleboards for guests to use on river or island routes when wind conditions are unsuitable for kitesurfing.
• Pool & Garden Swimming pool with garden area, featuring flamingo companions, a slackline, and table tennis facilities for guest recreation.
• Yoga Sessions Morning yoga sessions on the terrace overlooking the kitesurf beach, plus afternoon sessions in the backyard.
• Slider Park (Kiteboarding Wakepark) Kiteboarding-specific wakepark (slider park) featuring obstacle elements for riding, free and open to all — the only such open kiteboarding wakepark in Europe.
• Events & Concerts Event space hosting concerts and gatherings featuring Turkish alternative music bands, used as both a guest experience and marketing channel.
• Cowork Coworking facilities for remote workers seeking to combine travel and work during their stay at the property.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Windfornia Kite School (Tarifa): Specialist kitesurf school and accommodation provider in Tarifa, Spain — a major European kitesurf destination. Comparable as a regional integrated kitesurf school with co-located lodging, competing for the same European kiters.
• Kiteworldwide: Global network of kitesurf schools paired with accommodation packages in destinations including Brazil, Sri Lanka, and Greece. Directly comparable to Urla Surf House's bundled school-plus-lodging concept targeting international kite tourists.
• Morphine Surf Camps (Mui Ne, Vietnam): Kite and surf camp with lodging, lessons, and equipment rental in Mui Ne, Vietnam. Directly comparable integrated kitesurf-school-plus-accommodation operation for international adventure tourists.
• Pro Center Cabarete: Long-running kitesurf school and adjacent lodging in Cabarete, Dominican Republic offering lessons, rental, and accommodation packages for international kiters. Comparable as a destination kitesurf school with co-located lodging.
• Swell Fantasy Surf Camp: Boutique surf camp and school in Fuerteventura offering lessons, equipment rental, lodging, and a community atmosphere for international surf tourists. Comparable as a small integrated surf-school-plus-lodging operation.
• Ocean Vagabond Kite School / Dakhla Attitude: Kiteboarding-focused resort and school complex in Dakhla, Morocco pairing themed lodging with on-beach instruction and equipment rental. Comparable as a destination kitesurf school with on-site hotel.
• Kitebeach Tunisia: Kitesurf school and accommodation in Hammamet, Tunisia pairing lessons, equipment rental, and lodging. Directly comparable regional Mediterranean kitesurf school-plus-hotel concept targeting European kite tourists.
• Tribe Surf Morocco: Surf-and-yoga concept hotel in Taghazout, Morocco combining accommodations, surf school, restaurant, and community events. Closely mirrors Urla Surf House's integrated hospitality-plus-sports-school model for adventure travelers.

Emerging players

• Surf Yoga Beer: Surf-and-yoga retreat brand offering camp-style accommodations and surf lessons in multiple destinations, with strong community/events programming. Comparable to Urla Surf House's surf-culture, events-driven hospitality model.

Regional players

• Kitesurfing Lanka: Premier kitesurf school and accommodation provider in Sri Lanka, one of the destinations Urla Surf House's themed rooms reference. Comparable as a regional competitor serving the same international kite-tourist segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/urla-surf-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urla Surf House