Unité régionale de loisir et de sport de la Chaudière-Appalaches

Name

Unité régionale de loisir et de sport de la Chaudière-Appalaches

Legal name

Unité régionale de loisir et de sport de la Chaudière-Appalaches

Website

https://urls-ca.qc.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lévis

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Supply Chain

Revenue model

1. Government Subsidies and Grants: As a non-profit regional organization mandated by the Quebec government, URLS-CA operates primarily through government funding. It administers financial support programs for regional leisure and sport projects (e.g., Propulsion initiative up to $25,000 over 3 years) and receives operational funding from the Government of Quebec (Ministère de l'Éducation, Institut du Sport du Québec). No revenue is generated from product or service sales to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

URLS-CA is a Quebec-mandated regional non-profit organization that accompanies, supports, mobilizes, coordinates, and trains actors in leisure, sport, physical activity, cultural leisure, and outdoor recreation across the Chaudière-Appalaches region. It administers financial support programs (Propulsion initiative of up to $25,000 over 3 years), delivers camp animator training (SAVEUR, with five certification levels), runs free equipment-lending programs (Prêt-pour-bouger, Accès-Loisirs Mobiles), and coordinates major provincial programs regionally (Jeux du Québec, Secondaire en spectacle, Cycliste Averti, Défi Château de Neige). Core services are free, supported by an annual Quebec government subsidy and free membership for municipalities, schools, and regional organizations.

Product overview

URLS-CA is a regional non-profit organization providing leisure and sport support services across Chaudière-Appalaches, Quebec. The organization offers a unified portfolio centered on accompaniment, support, mobilization, coordination, and training. Core programs include Formation SAVEUR (comprehensive camp animation training with five certification levels), Prêt-pour-bouger/Circonflexe (free equipment lending with guided activities), Accès-Loisirs Mobiles (equipment trailers for events), Cycliste Averti (cycling education for schools), Secondaire en spectacle (performing arts program), Jeux du Québec (youth sports program), Défi Château de Neige (winter community challenge), and Démarche Propulsion (innovation funding up to $25,000). Training offerings include CPR/first aid, mountain bike trail design, and volunteer management through various sector-specific workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation SAVEUR Comprehensive camp animator training program developed in partnership with the Association des camps du Québec (ACQ), offering five certification levels: Initiation à l'animation (23 hours), Animateur d'expérience (23 hours), Administration et gestion (23 hours), Accompagnement (ACC, 23 hours), and Aide-animateur (AA, 7 hours). Sessions delivered in a weekend intensive format across five locations: Bellechasse, Lévis, Beauce, Donnacona, and Québec. Registration via the Qidigo platform. Targets day camp staff in Chaudière-Appalaches.
• Prêt-pour-bouger (Circonflexe) Free recreational and sports equipment lending program making equipment (kayaks, mountain bikes, paddleboards, etc.) available to the Quebec population through regional distribution points, with guided initiation events for mountain biking, canoeing, kayaking, and paddleboarding. Booking via pret-pour-bouger.ca. Targets the general public and outdoor recreation sites.
• Accès-Loisirs Mobiles Three mobile equipment trailers available for reservation by event organizers, festivals, and community activities, enabling initiation to recreation and sports at temporary events across the region.
• Cycliste Averti Cycling education program teaching 5th and 6th grade students to travel by bicycle safely and autonomously on roads. Instructors accompany school teams to provide hands-on cycling experience in Chaudière-Appalaches.
• Secondaire en spectacle Performing arts program for secondary school students providing a venue to explore stage arts professions, encouraging creativity and building positive school connections. URLS-CA coordinates the regional mandate including local and regional finals and the delegation to the provincial Rendez-vous panquébécois.
• Jeux du Québec Sports program for youth providing a pathway from initiation to progression and competitive experience. Includes winter and summer regional games every two years, with provincial finals alternating annually.
• Défi Château de Neige Winter activity challenge encouraging communities to build snow castles and share photos for prize draws, promoting outdoor winter fun and community engagement across the region.
• Démarche Propulsion Innovation funding program supporting collective, collaborative projects with up to $25,000 over three years. Targets innovative, transferable projects that demonstrate synergy among partners. Eligible organizations include schools, cooperatives, municipalities, and non-profits. Requires at least 20% partner co-investment.
• Formation RCR et premiers secours CPR and first aid training offered through partner Groupe Médic Inc., adapted for all work environments and emergency situations. Targets camp staff, municipal employees, and outdoor recreation professionals.
• Aménagement sentier vélo de montagne In-person training on the fundamentals of sustainable trail development for mountain biking, covering what cyclists seek, trail design principles, specialized tools, and network planning. Nine-hour session priced at $295 plus taxes. Targets municipal staff, mountain bike club managers, volunteers, and outdoor recreation professionals.
• Formation Géo Bénévoles Free online training (5 modules of 3 hours each) for managers on managing and supervising volunteer resources. Covers volunteer diversity, recruitment, selection, preparation, and support. Targets volunteer managers in municipalities and non-profits.

Quantifiable outcome

• Over 200 municipal leisure professionals mobilized at the 12th Rendez-vous québécois du loisir rural (May 2025)
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered core.

• MRC de MontmagnycoreStrategic or Co-development PartnerMRC de Montmagny partnered with URLS-CA on a Propulsion initiative to develop a human and virtual ecosystem for universal accessibility in leisure. The project uses technological means to deliver hybrid leisure programming simultaneously across multiple municipalities in the MRC territory. URLS-CA provides technical guidance and financial support through the Propulsion program.
• MRC de BellechassecoreStrategic or Co-development PartnerMRC de Bellechasse established a consultative leisure committee in 2019, composed of professional leisure staff, municipal general managers, and elected officials. The committee aims to develop a coherent and efficient leisure service strategy across the MRC territory. URLS-CA provides accompaniment and expertise to support this intermunicipal coordination.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• URLS Capitale-Nationale: Regional unit serving the Capitale-Nationale region including Quebec City. Direct peer operating under the same Quebec provincial mandate and providing comparable accompaniment, training (including SAVEUR), and event coordination services.
• Association des camps du Québec (ACQ): Quebec day camp association that co-developed the SAVEUR training program with URLS-CA. Direct partner and peer in camp animation training, quality standards, and professional development for the day-camp sector.
• URLS Lanaudière: Regional unit serving Lanaudière with the same provincial mandate, structure, and service pillars as URLS-CA. Directly comparable in operations, target audience (municipalities, schools, camps, sport organizations), and Quebec government funding model.
• Réseau des unités régionales de loisir et de sport (Réseau URLs): Umbrella network coordinating all 17+ regional URLS units across Quebec. Directly comparable as it provides shared services, tools, and representation for regional leisure/sport coordination bodies of which URLS-CA is a member.
• URLS Montérégie (Loisir et Sport Montérégie): Sister regional leisure and sport coordination unit serving Montérégie, Quebec. Direct peer with identical mandate, five-pillar service structure, and Quebec government funding model as URLS-CA, but in a different geographic region.

Broad incumbents

• Association québécoise du loisir municipal (AQLM): Provincial association representing municipal leisure professionals across Quebec. Comparable as a broader incumbent operating in the same municipal recreation ecosystem, providing training, networking, and advocacy that complements URLS-CA's regional work.
• Sport Québec: Provincial sport federation umbrella coordinating sport development across Quebec. Comparable as a broader incumbent with overlapping mandate in regional sport mobilization, Jeux du Québec coordination, and athlete development pathways.

Regional players

• Tourisme Chaudière-Appalaches: Regional tourism organization sharing the same Chaudiere-Appalaches territory as URLS-CA. Regional peer with overlapping partnership history in outdoor recreation positioning (Table vélo, cycling network development, plein air Signature Innovation projects).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHE2FZPF-3F0BlR5ydTtTUw
• Facebookfacebook.com/urlsca
• LinkedInlinkedin.com/company/urls-chaudi%C3%A8re-appalaches
• Instagraminstagram.com/urls.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unité régionale de loisir et de sport de la Chaudière-Appalaches