CITTERIO USA
CITTERIO USA (CITTERIO USA Group, Inc.) is the US subsidiary of Italian family-owned charcuterie maker Citterio S.p.A., founded 1878. It produces and distributes premium Italian cured meats — prosciutto, salami, mortadella, pancetta, bresaola, coppa, speck — via US grocery retail and specialty/imported channels from its Pennsylvania and Italian facilities.
- Company typePrivate
- Founded1878
- HeadquartersFreeland, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What CITTERIO USA does
CITTERIO USA (legal entity: CITTERIO USA Group, Inc.) is the US operating subsidiary of Italian family-owned Citterio S.p.A., a charcuterie company founded in 1878. The company produces and distributes a portfolio of premium Italian cured and cooked meats — including prosciutto, salami, mortadella, pancetta, bresaola, coppa, speck, and chorizo — across multiple formats: pre-sliced (Bocconcini, Rotolino, Fresco), charcuterie, snack (Rollino, Irresistible, Pronti), cubetti, and organic lines. Manufacturing is split between a US facility in Freeland, Pennsylvania (126 employees) for the domestic line, and Italian facilities in San Daniele del Friuli and Parma for DOP-certified Prosciutto San Daniele and Prosciutto di Parma respectively, providing both local production economics and authentic Italian import supply.
The underlying production technology is traditional Italian charcuterie: dry-air curing, smoking, and aging — including minimum 460-day aging for Prosciutto di Parma and 13-month aging for Prosciutto San Daniele. Products carry DOP certifications, are positioned as All Natural and Gluten Free, and are sold in retail package sizes ranging from 4 oz to 15 lb wholesale. The business model is a packaged-food manufacturer/seller generating revenue through wholesale and retail grocery distribution rather than direct e-commerce, with a consumer-facing website functioning primarily as a marketing and store-locator tool rather than a transactional channel.
The company sells to two horizontal customer segments: end retail consumers purchasing through US grocery and supermarket channels, and grocery/specialty retailers carrying the branded products. Go-to-market is product-led, leveraging brand heritage, recipe content marketing via the #ricitterio platform, and multi-channel social engagement (Instagram, Facebook, YouTube, email newsletter) to drive consumer pull-through at retail. The company is privately held under continuous family ownership since 1878, with no public listing, no disclosed funding rounds, and no disclosed revenue figures.
CITTERIO USA firmographics
Firmographics- Name
- CITTERIO USA
- Legal name
- CITTERIO USA Group, Inc.
- Website
- https://usa.citterio.com
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CITTERIO USA (CITTERIO USA Group, Inc.) is the US subsidiary of Italian family-owned charcuterie maker Citterio S.p.A., founded 1878. It produces and distributes premium Italian cured meats — prosciutto, salami, mortadella, pancetta, bresaola, coppa, speck — via US grocery retail and specialty/imported channels from its Pennsylvania and Italian facilities.
- Ownership category
- akta.pro rank
CITTERIO USA industry classification
Industry- Product category
- Packaged Italian Charcuterie
- NAICS
- Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)
- akta.pro secondary industry
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)
Keywords
Where CITTERIO USA is headquartered
LocationHeadquarters
- HQ city
- Freeland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CITTERIO USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Packaged Food Product Sales: Citterio USA generates revenue through the sale of packaged Italian charcuterie and cured meat products distributed through retail grocery channels. Products are sold pre-sliced or whole, in various package sizes.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
CITTERIO USA product offering
Product offeringCore offering
Citterio USA manufactures and sells premium Italian charcuterie products, including prosciutto, salami, mortadella, pancetta, bresaola, coppa, and speck, in pre-sliced, whole, and cubed package formats. Products are produced using traditional Italian curing, smoking, and aging methods at the company's Freeland, Pennsylvania facility and at Italian production sites, and are sold through US retail grocery channels to consumers.
Product overview
CITTERIO USA is a family-owned Italian charcuterie company founded in 1878, producing a portfolio of premium sliced meats and cured products. The product line includes Pre Sliced offerings (Bocconcini, Rotolino, Fresco), Charcuterie (Pancetta, Coppa, Capocollo, Cooked/Roasted Ham, Dry Cured Ham, Mortadella, Salami), Snack items (Rollino, Irresistible, Pronti), Cubetti, Organic Charcuterie, and Imported Italian products. Key branded products include Prosciutto Di Parma Sliced (DOP certified), Prosciutto San Daniele (DOP certified), Genoa Salame & Provolone Cheese Rotolino, Bresaola & Fontina Cheese Rotolino, Mortadella Fresco, Speck Fresco, Hot Coppa Fresco, Oven Roasted Ham Fresco, Bresaola Fresco, Prosciutto Fresco, and various Pancetta/Salami products in cubed and sliced formats. The company operates facilities in Freeland, Pennsylvania, USA and sources/produces certain products in Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Prosciutto Di Parma Sliced DOP-certified dry-air cured prosciutto from Parma Province in North-Central Italy, sliced for consumer convenience, aged a minimum of 460 days, and marketed as all-natural, minimally processed, gluten-free, and dairy-free. Produced in Italy.
- Genoa Salame & Provolone Cheese Rotolino Pre-sliced Genoa Salame with peppery accent rolled with creamy Provolone Cheese, sold in a 6 oz gluten-free package. Targeted at consumers seeking convenient Italian-style snack/charcuterie options. Produced in Freeland, Pennsylvania.
- Bresaola & Fontina Cheese Rotolino Air-dried beef Bresaola rolled with sweet Fontina Cheese, packaged in a 6 oz gluten-free format. Positioned as a premium ready-to-eat charcuterie item. Produced in Freeland, Pennsylvania.
- Mortadella Fresco Oven-roasted mortadella with delicate spices and finely ground meat, sold in a 4 oz gluten-free and dairy-free package. Targets consumers seeking convenient pre-sliced Italian cold cuts. Produced in Freeland, Pennsylvania.
- Prosciutto San Daniele DOP-certified dry-air cured ham from the Friuli Venezia Giulia region, aged a minimum of 13 months, sold as a 15 lb whole piece for foodservice/specialty retail. All Natural, Gluten Free, Dairy Free. Produced in Italy.
- Speck Fresco Cold-smoked, dry-air aged ham with aromatic spices and characteristic flavor, sold in a 4 oz all-natural, gluten-free, and dairy-free package. Produced in Freeland, Pennsylvania.
- Hot Coppa Fresco Whole-muscle cuts of coppa, delicately seasoned and slow aged for authentic flavor and tenderness, sold gluten-free and dairy-free. Positioned for premium charcuterie boards and sandwiches. Produced in Freeland, Pennsylvania.
- Oven Roasted Ham Fresco Premium pork cuts molded and oven-roasted with less than 10% water added and no binders or fillers, sold in a 6 oz gluten-free and dairy-free package. Targets consumers seeking clean-label cooked ham. Produced in Freeland, Pennsylvania.
- Bresaola Fresco Air-dried beef bresaola, 96% lean and high in protein, served in thin slices typically paired with olive oil, lemon juice, and black pepper. Sold gluten-free and dairy-free. Produced in Freeland, Pennsylvania.
- Prosciutto Fresco 100% all-natural dry-air aged prosciutto with nothing artificial, aged in the Pocono Mountains of Pennsylvania for up to a year. Sold gluten-free and dairy-free. Produced in Freeland, Pennsylvania.
- Smoked Pancetta Cubetti All-natural, recipe-ready smoked pancetta in a 4 oz cubed package, gluten-free and dairy-free, designed to add protein and smoke to salads, soups, and pasta sauces. Targets home cooks seeking convenient Italian flavor.
- Pancetta Cubetti All-natural pancetta made from imported lean pork cuts, dry-rubbed with salt and spices, rolled into salame shape, then cubed for recipe-ready use. Gluten-free and dairy-free.
- Chorizo Small Tender, dry-cured Spanish-style salame with a coarse grind of select pork cuts, in a 7 oz stick form for easy slicing on antipasto trays. Gluten-free and dairy-free.
- Sopressata Fresco Slow-aged premium sopressata seasoned with black pepper, salt, and fresh garlic, in a classic hand-cut format. Gluten-free and dairy-free. Produced in Freeland, Pennsylvania.
- Genoa Salame Medium-fine grind of choice pork cuts with Citterio's secret spice blend and no fillers, delivering a peppery accent and distinctive richness. Gluten-free and dairy-free. Produced in Freeland, Pennsylvania.
Quantifiable outcome
- Nationally and internationally rewarded since 1900 for quality and innovation
Companies that use CITTERIO USA
Customer profileSegments2 records
Ideal customer profiles2 records
CITTERIO USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CITTERIO USA partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
CITTERIO USA competitors and assessment
Company assessmentDirect peers
- Olli Salumeria: Olli Salumeria produces Italian-style dry-cured meats including salami, prosciutto, and sopressata sold through grocery and specialty retailers, competing head-to-head with Citterio in the premium charcuterie segment.
- Creminelli Fine Meats: Creminelli is a craft salumeria producing artisan salami, prosciutto, and charcuterie for grocery and specialty retail, mirroring Citterio's premium positioning and pre-sliced format strategy.
- Daniele (Smithfield): Daniele, part of Smithfield Foods, is a leading US prosciutto and Italian charcuterie brand sold in grocery deli cases, a direct competitor in Citterio's core prosciutto and dry-cured ham category.
- Applegate Farms: Applegate Farms (owned by Hormel) competes with Citterio in natural and organic charcuterie and deli meats, including salami and pancetta sold through grocery and natural-food channels.
- Boar's Head Provisions: Boar's Head is a leading US deli-meat and charcuterie brand sold through grocery retailers, directly competing with Citterio in prosciutto, salami, and pre-sliced Italian-style meats.
- Volpi Foods: Volpi Foods is a US-based Italian-style charcuterie manufacturer producing prosciutto, salami, and coppa for retail and foodservice, directly comparable to Citterio's portfolio and craft positioning.
- Columbus Craft Meats: Columbus Craft Meats (owned by Hormel Foods) is a direct competitor in premium salami and charcuterie sold through US grocery deli counters, overlapping with Citterio's salami, prosciutto, and pre-sliced categories.
- Di Lusso Deli: Di Lusso produces Italian-style deli meats and charcuterie sold primarily through US grocery deli counters, comparable to Citterio in product mix and channel strategy.
Broad incumbents
- Hormel Foods: Hormel is a broad packaged-foods incumbent owning Columbus, Applegate, and other deli/charcuterie brands, competing with Citterio across multiple retail categories with substantially greater scale and trade leverage.
Regional players
- Bresaola Pini / Pini Italia: Pini Italia is a leading Italian bresaola producer that supplies to US importers and retailers, competing with Citterio in the bresaola/air-dried beef category, primarily through European production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CITTERIO USA social profiles
Digital presenceCITTERIO USA compliance and trust
Trust signalCompliance2 records
CITTERIO USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CITTERIO USA leadership team
Management profileNumber of profiles
CITTERIO USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CITTERIO USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CITTERIO USA
What does CITTERIO USA do?
Citterio USA manufactures and sells premium Italian charcuterie products, including prosciutto, salami, mortadella, pancetta, bresaola, coppa, and speck, in pre-sliced, whole, and cubed package formats. Products are produced using traditional Italian curing, smoking, and aging methods at the company's Freeland, Pennsylvania facility and at Italian production sites, and are sold through US retail grocery channels to consumers.
Is CITTERIO USA a public or private company?
CITTERIO USA is a private company. It is classified as family owned and is currently operating.
When was CITTERIO USA founded?
CITTERIO USA was founded in 1878. It employs 101 to 250 people.
Where is CITTERIO USA based?
CITTERIO USA is headquartered in Freeland, United States, in the North America region.
How does CITTERIO USA make money?
One revenue line is on record: packaged Food Product Sales.
Who are CITTERIO USA's main competitors?
Direct peers on record are Olli Salumeria, Creminelli Fine Meats, Daniele (Smithfield), Applegate Farms, Boar's Head Provisions, Volpi Foods, Columbus Craft Meats and Di Lusso Deli. Hormel Foods is listed as a broad incumbent. Bresaola Pini / Pini Italia is listed as a regional player.
Does CITTERIO USA have an API?
No public API is recorded for CITTERIO USA.
What industry is CITTERIO USA in?
CITTERIO USA's product category is Packaged Italian Charcuterie. Its primary akta.pro industry code is AFANAEAE, Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style), with a secondary code of CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged). Its NAICS code is 311 and its SIC code is 2013.