United States Adult Soccer Association

What United States Adult Soccer Association does

The United States Adult Soccer Association (USASA) is the national nonprofit governing body for adult amateur soccer in the United States, founded in 1982 and headquartered in Geneva, Illinois. USASA operates as the sole member of the U.S. Soccer Federation (USSF) Adult Council and functions through a federated structure of 54 State Associations, 4 regional councils, and 13 league and affiliate organizations serving over 220,000 adult players nationwide. The organization administers national competitions including the National Amateur Cup and Veterans Cup, sanctions state and regional programs, and provides member services such as liability insurance, SafeSport compliance, AED reimbursement, and a Hall of Fame recognition program.

USASA's core offering is governance and program administration rather than a software or technology product. Underlying infrastructure consists of a WordPress-based website (usadultsoccer.com), a member portal, and an e-commerce merchandise storefront, with no disclosed proprietary technology platform, API, or mobile application. Revenue is generated through member organization dues and event registration fees, though specific pricing and financial figures are not publicly disclosed. The organization operates with a lean paid staff of approximately 8 employees and is governed by a National Board of Directors including a President, Vice President, Secretary, Treasurer, four regional directors, at-large and affiliate directors, plus a parallel set of Adult Commissioners serving on the USSF Adult Council.

USASA's go-to-market is relationship-driven rather than commercial: it engages members and stakeholders via social media (Facebook, Twitter/X, Instagram, YouTube), an official merchandise store, and flagship events including the AGM and Hall of Fame ceremonies. Strategic partnerships with Major League Soccer, Capelli Sport, Farmers Insurance, United Soccer Coaches, and the USSF anchor brand and member-benefit value. The organization does not pursue traditional B2B/B2C sales cycles, and its 'customer segments' are effectively member state associations, affiliated leagues, and the 220,000+ adult amateur players who participate in sanctioned programs across varying skill and competitive tiers.

Name

United States Adult Soccer Association

Legal name

United States Adult Soccer Association

Website

https://usasa.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

The United States Adult Soccer Association (USASA) is a 1982-founded nonprofit governing body for adult amateur soccer in the U.S., operating through 54 state associations, 4 regional councils, 13 league affiliates, and 220,000+ players under USSF oversight.

Ownership category

akta.pro rank

Product category

Amateur Sports Governance

NAICS

Spectator Sports (71121), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKAFAC

National Governing Bodies (NGBs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAC

National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Adult amateur soccer
• Amateur soccer governance
• National amateur cup
• State soccer associations
• Soccer member organizations

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

USASA is the national governing body for adult amateur soccer in the United States, established in 1982. It oversees and sanctions adult soccer programs and competitions nationwide through a federated network of 54 State Associations and 13 league/affiliate organizations serving over 220,000 adult amateur players. USASA administers national competitions including the National Amateur Cup and Veterans Cup, provides liability insurance for member organizations, runs an AED reimbursement program, enforces SafeSport compliance, and maintains a Hall of Fame recognition program.

Product overview

United States Adult Soccer Association (USASA) is a national organizing body for adult amateur soccer, not a traditional product/software company. USASA provides governance, programs, and member services including the National Amateur Cup, Veterans Cup, and various league affiliations. Through its 54 State Associations and 13 league & affiliate organizations serving over 220,000 players, USASA manages competitions, player/team registration, referee registration, liability insurance, and member resources. The association does not offer software products or technology platforms to external customers.

Differentiator

Problem solved

Functional benefit

Products and services

• National Amateur Cup

Quantifiable outcome

• Manages competitions and programs across 54 State Associations and 4 Regions

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Capelli SportflagshipGTM or Marketing PartnerGlobal multi-sports brand from Manhattan, New York, specializing in team sports including lifestyle apparel, footwear, and performance match kits. Capelli Sport supports all athletes through a unique global sports ecosystem with a focus on service excellence.
• Farmers InsurancecoreGTM or Marketing PartnerInsurance provider partnered with USASA to offer coverage options and discounts to members, including Home, Auto, Business, Motorcycle, Boat and more insurance products.
• Major League SoccerflagshipGTM or Marketing PartnerMLS, launched April 6, 1996, is the U.S. Soccer-sanctioned Division I outdoor professional soccer league. USASA members benefit from special ticket promotions and programs.
• Sport Pins InternationalminorGTM or Marketing PartnerManufacturer of top quality lapel pins, medallions, commemorative coins, embroidered patches, key chains and other recognition products since 1980. USASA members receive a 10% discount.
• United Soccer CoachescoreGTM or Marketing PartnerThe largest coaches' organization in the United States, providing coaching education and development resources.
• U.S. Soccer FederationflagshipStrategic or Co-development PartnerUSSF is the National Governing Body for soccer in the United States, recognized by the United States Olympic Committee. USASA is the sole member of the USSF Adult Council.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Premier Soccer League (NPSL): NPSL is a member league of USASA serving as the men's national amateur league. It is directly integrated into USASA's structure and represents the senior men's pathway within the USASA competition pyramid, making it a closely aligned component rather than an independent competitor.
• Women's Premier Soccer League: WPSL is one of the national women's leagues affiliated with USASA, focused on adult women's amateur soccer. It operates as a parallel structure to UWS within USASA's system, making it a direct operational peer.
• United States Soccer Federation: USSF is the parent organization of USASA and the recognized National Governing Body for soccer in the United States. USASA sits on USSF's Adult Council, making USSF both a regulator and the closest structural peer due to its national governing-body role applied to the full soccer ecosystem.
• United Women's Soccer: UWS is one of two national women's leagues under USASA's umbrella, providing elite competition pathways for adult women amateur players. It is structurally a direct peer/affiliate within USASA's own competition framework.
• USA Hockey: USA Hockey is the national governing body for hockey in the U.S., parallel USASA's role in soccer with a national member-association structure, amateur competition pathways, and recognition by the U.S. Olympic Committee. It is a structural peer in the broader NGB/nonprofit amateur sports ecosystem.
• United States Youth Soccer Association: USYS is the sibling national governing body for youth soccer, operating under the same USSF umbrella with a parallel federated structure across state associations. Both organizations share the same parent (USSF), use similar member-association governance models, and provide sanctioning pathways for their respective segments of the amateur soccer pyramid.

Emerging players

• US Club Soccer: US Club Soccer is a competing national soccer organization that provides player development and league pathways for youth and adult players outside the USASA/USSF framework. It represents a parallel governance model for amateur soccer that competes for members and leagues.
• National Independent Soccer Association (NISA): NISA is an independent professional soccer league listed among USASA's multi-state league affiliates. It operates in adjacent space to USASA's amateur framework with a more professionalized, league-driven model, representing an emerging alternative in the broader adult soccer landscape.

Others

• United Soccer Coaches: United Soccer Coaches is a flagship partner of USASA and the largest soccer coaches' organization in the U.S. It is an adjacent ecosystem peer—serving the coaching community with education and development resources that complement USASA's player/league member services.

Broad incumbents

• Amateur Athletic Union (AAU): AAU is a longstanding national multi-sport amateur athletic organization with a comparable model of sanctioning amateur competitions and providing member organization services across multiple sports. Operates in a similar federated, nonprofit national-governing-body manner but across sport disciplines rather than soccer specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/usadultsoccer
• YouTubeyoutube.com/@usadultsoccer
• Facebookfacebook.com/USAdultSoccer
• Instagraminstagram.com/usadultsoccer
• LinkedInlinkedin.com/company/united-states-adult-soccer-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United States Adult Soccer Association