Universiti Sultan Azlan Shah (USAS)

What Universiti Sultan Azlan Shah (USAS) does

Universiti Sultan Azlan Shah (USAS) is a Malaysian private university located in Bukit Chandan, Kuala Kangsar, Perak, operating since 1999 under the patronage of the Perak State Government. It delivers accredited tertiary education across Foundation, Diploma, Bachelor's, Master's, and PhD programmes in Islamic Studies, Shariah, Takaful/Islamic finance, business, and technology, with all offerings accredited by the Malaysian Qualifications Agency (MQA). The university operates four core subsidiaries: USAS Takaful Academy (launched 2021 with FWD Takaful Berhad funding), USAS Bridging Centre (SPM Fast Track preparation, established 2020), USAS Resort (hospitality and events on the Perak River), and the Konvokesyen convocation unit.

The underlying technology stack is conventional and education-administrative: USASLMS (Learning Management System) for online and blended learning, the Online Application System for admissions, the E-Graduan system for graduation management, the E-Procurement System, and the USAS Takaful Repository (a digital library for Islamic insurance resources). There are no AI/ML components in the disclosed product portfolio. The university's go-to-market combines direct-to-consumer online enrollment, school outreach and education fairs, the USAS Takaful Academy's UTA Tours and UTA Talk podcast, and partnerships with district education offices (PPD Kerian, PPD Hulu Perak) and polytechnics.

Revenue is generated through tuition and academic fees (described as affordable), Open and Distance Learning (ODL) programmes, USAS Resort hospitality, sports and recreation facility rentals, and convocation fees (RM 360 for pra-siswazah, RM 400 for pasca siswazah). The institution is supported by external funding, including a RM 13.5 million student dormitory construction financed by Majlis Agama Islam dan Adat Istiadat Melayu Perak (MAIP). Strategic positioning centers on Shariah-compliant education, Islamic finance specialization, and a growing role in Malaysia's Takaful industry through MOUs with the Malaysian Takaful Association (MTA) and the Association of Shariah Advisors in Islamic Finance (ASAS).

Name

Universiti Sultan Azlan Shah (USAS)

Legal name

Universiti Sultan Azlan Shah

Website

https://usas.edu.my

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Universiti Sultan Azlan Shah (USAS) is a Malaysian private university in Perak, founded in 1999, offering MQA-accredited programmes from Foundation to PhD with a specialized USAS Takaful Academy for Islamic finance education, serving domestic and international students.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Kangsar

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Revenue from student tuition fees across Foundation, Diploma, Bachelor's, Master's, and PhD programs. Fees are described as affordable and competitive.
2. USAS Resort Hospitality Services: Revenue from resort operations including accommodation, meeting facilities, wedding packages, and event hosting at the Perak River location.
3. Professional Services and Rentals: Revenue from venue rental, academic robes for convocation, and other campus facility usage fees.
4. Sports and Recreation Facilities: Revenue from use of sports facilities including stadium, astro-turf hockey field, football field, badminton courts, and gymnasium.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Universiti Sultan Azlan Shah (USAS) is a private Malaysian university that delivers MQA-accredited higher education across Foundation, Diploma, Bachelor's, Master's, and PhD programmes in Islamic studies, Shariah, Takaful, business, and technology. It operates specialized academies for Takaful education and SPM preparation, supported by an in-house LMS, digital admissions, and a campus resort and sports complex.

Product overview

Universiti Sultan Azlan Shah (USAS) is a Malaysian university offering a portfolio of educational products and services across multiple channels. The core offerings include Foundation, Undergraduate (Diploma and Bachelor's Degree), and Postgraduate programmes across Islamic Studies, Business, Technology, and Takaful disciplines. USAS operates specialized academies including the USAS Takaful Academy (focused on Islamic insurance education) and USAS Bridging Centre (SPM preparation). Supporting platforms include USASLMS for online learning, Online Application System for admissions, E-Procurement System, and Konvokesyen for graduation services. Additional services include USAS Resort for accommodation/events and USAS Takaful Repository for academic knowledge resources. The university utilizes a platform-plus-modules architecture with the main academic programmes supported by dedicated digital systems for administration, learning, and student services.

Differentiator

Problem solved

Functional benefit

Brands

• USAS Takaful Academy (UTA): A specialized academy for Takaful (Islamic insurance) education and research, offering Bachelor in Takaful (Honours) program and professional certificates in Islamic finance.
• USAS Bridging Centre (UBC)

Products and services

• Foundation of Arts Programme Pre-university foundation programme for Malaysian SPM/STPM holders and equivalent qualification holders to prepare for undergraduate degree studies at USAS.
• Bachelor in Takaful (Honours) Three-year MQA-accredited Bachelor's degree programme (PA17038) producing Takaful professionals adhering to Shariah and Islamic principles, with 120 credit hours and career pathways in Islamic finance.
• Undergraduate Diploma and Degree Programmes Diploma and Bachelor's degree programmes in Islamic studies, Shariah, business, technology, and professional disciplines offered to Malaysian and international students.
• Postgraduate Programmes (Master's and PhD) Master's and PhD programmes including research opportunities in Islamic studies, Takaful, and related fields, available to qualifying postgraduate students.
• Open and Distance Learning (ODL) Programmes Flexible learning pathways including APEL (Accreditation of Prior Experiential Learning) and Micro-Credential courses delivered via USASLMS for remote and part-time students who cannot attend on-campus classes.
• USAS Bridging Centre (UBC) SPM Fast Track Programme 10-month intensive SPM Fast Track programme allowing individuals to sit for the Malaysian SPM examination through a private institution, delivered by experienced Ministry of Education teachers following KSSM standards.
• USAS Takaful Academy (UTA) Professional Development Specialised academic centre delivering Takaful (Islamic insurance) education, research, conferences, industry collaborations, and professional certificates beyond the Bachelor in Takaful programme.
• USAS Resort Hospitality Services Resort accommodation, meeting facilities, wedding packages, and event hosting services on the banks of Perak River in Kuala Kangsar, available 24 hours.
• Convocation Services (Konvokesyen USAS) Annual convocation ceremony services including registration, attendance confirmation, academic robe rental, certificate and transcript issuance, and graduation proceedings for USAS graduates.
• Sports and Recreation Facilities Campus sports facilities including stadium, astro-turf hockey field, football field, badminton courts, and gymnasium available for student and external use.

Quantifiable outcome

• 18th Convocation completed successfully
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Rejimen 503 Askar WataniahminorOthers · 8 July 2026Official visit by Commander of Rejimen 503 Askar Wataniah to USAS, indicating military-training and community engagement activities.
• IPB University BogorminorStrategic or Co-development Partner · 24 June 2026Strategic cooperation agreement signed to strengthen food security agenda for Perak state. Academic and research collaboration between the two institutions.
• Jabatan Mufti Negeri Kedah (JMNK)minorStrategic or Co-development Partner · 18 June 2026MOU signed for cooperation in Islamic scholarship, research, and religious education development between USAS and the Kedah State Mufti Department.
• Politeknik Ungku OmarminorChannel Partner/ Reseller/ Distributor · 9 September 2025Commerce Day 2025 partnership where USAS Takaful Academy shared knowledge with polytechnic students under Industry Expert Enrichment Program (IEEP).
• Pejabat Pendidikan Daerah (PPD) KerianminorChannel Partner/ Reseller/ Distributor · 2 September 2025Educational outreach partnership to promote Takaful programs to students and STPM leavers in the Kerian district.
• Pejabat Pendidikan Daerah (PPD) Hulu PerakminorChannel Partner/ Reseller/ Distributor · 28 August 2025Educational outreach partnership to promote Takaful programs to students and STPM leavers in Hulu Perak district.
• Asian Institute of Chartered Banker (AICB)minorStrategic or Co-development Partner · 13 August 2025USAS Takaful Academy attended Value Based Intermediation for Takaful (VBIT) Conference organized by AICB in Kuala Lumpur.
• Association of Shariah Advisors in Islamic Finance Malaysia (ASAS)coreStrategic or Co-development Partner · 28 February 2025USAS Takaful Academy signed NDA with ASAS and conducted collaborative recording sessions for Takaful educational modules. ASAS provides Shariah expertise for curriculum development and professional certification programs.
• Malaysian Takaful Association (MTA)coreStrategic or Co-development Partner · 4 November 2024MOU signed between USAS Takaful Academy and MTA for collaboration in Takaful education, research, and industry development. Joint initiatives include Executive Talks, industry engagement, and student scholarship programs.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• YouTubeyoutube.com/@USASTVMedia
• Facebookfacebook.com/usas.edu
• Instagraminstagram.com/universiti_sultan_azlan_shah/?hl=en
• TikToktiktok.com/@usasofficial?lang=en
• LinkedInlinkedin.com/school/universiti-sultan-azlan-shah

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Universiti Sultan Azlan Shah (USAS)