Union Sportive Annecy-le-Vieux

What Union Sportive Annecy-le-Vieux does

Union Sportive Annecy-le-Vieux (USAV) is a French amateur football association founded on October 5, 1966 in Annecy-le-Vieux, Haute-Savoie, and registered as a non-profit association under French law. The club operates from the municipal Complexe Sportif d'Albigny at 6 Rue du Pré Vernet and runs approximately 36 teams across all age and gender categories — Seniors (Regional 2 and 3), Féminines (Regional 2), U14–U20 formation, U6–U13 école de foot, Vétérans, and a Classes à Horaires Aménagés academic-football program — serving roughly 600 licensed members.

The club's revenue mix is diversified across five streams: recurring annual FFF membership licenses, summer football stages (€90 for five half-days, €170 for a full week) for children aged 6–15, the international Mont-Blanc Cup youth tournament held each March, an annual Loto bingo fundraiser drawing ~600 attendees, and merchandise sold through a HelloAsso online boutique. Sponsorship from a network of local businesses (Carrefour Market, Crédit Agricole, Banque Populaire, Crédit Mutuel, Evian, InterSport, ODS Radio) and institutional partnerships — including an exclusive Olympique Lyonnais youth-training alliance since 2003 — provide supplementary funding.

USAV is run by a volunteer Comité Directeur led by President Didier Marel, with eight operational/staff contact points. The technology stack is intentionally minimal: standard association-management software (AssoConnect), Google Forms for stage registration, HelloAsso for payments, and conventional social channels (Facebook, Instagram, X, YouTube, LinkedIn, TikTok). Three federal certifications from the Fédération Française de Football (Labellisation Ecole de foot 2012, Label Jeune Excellence 2018, Label Ecole de football féminine 2019) plus the PEF label underpin its positioning as a structured youth-development club rather than a purely recreational outfit.

Name

Union Sportive Annecy-le-Vieux

Legal name

Union Sportive d'Annecy-le-Vieux

Website

https://usav.fr

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Union Sportive Annecy-le-Vieux is a non-profit amateur football club in Annecy-le-Vieux, France, operating ~36 teams across all age and gender categories and serving roughly 600 licensed members, funded through membership licenses, summer camps, tournaments, lotteries, and local sponsors.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Amateur football club
• Youth football development
• Football training camps
• Regional league football
• Community sports events

Headquarters

HQ city

Annecy-le-Vieux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Licenses: Annual membership fees from approximately 600 licensed players across 36 teams
2. Football Stages (Camps): Summer football camps for children aged 6-15 years, licensed or non-licensed, with fees of 90€ for 5 half-days or 170€ for full week
3. Loto (Bingo Event): Annual traditional loto event attracting approximately 600 players, with hundreds of prizes to win
4. Boutique (Merchandise): Online merchandise store selling club apparel with delivery through HelloAsso platform
5. Mont-Blanc Cup Tournament: International youth football tournament (U10-U13) held annually in March, generating revenue through participation fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Union Sportive Annecy-le-Vieux (USAV) is a non-profit amateur football club offering organized team football programs across all age groups (Seniors, Féminines, U14-U20, U6-U13 youth academy, and Vétérans) competing in the Auvergne-Rhône-Alpes regional league system. The club additionally operates supporting programs including the Classes à Horaires Aménagés Football (school-athletic program), summer football camps for children aged 6-15, the Mont-Blanc Cup international youth tournament, an online merchandise boutique, and annual community events such as the Loto bingo.

Product overview

Union Sportive Annecy-le-Vieux (USAV) is an amateur football club offering a comprehensive portfolio of football-related programs and community events. The core offering consists of organized team football programs across all age groups (Seniors, Féminines, U18-U20, U15-U14, U13-U7 youth academy, and Vétérans) competing in the Auvergne Rhône-Alpes league system. Supporting programs include the Classes à Horaires Aménagés Football (specialized school-football program), summer football camps (Stages de Foot Été), and the international youth tournament Mont-Blanc Cup. The club also operates an online boutique for merchandise sales and hosts annual community events including the Loto bingo event.

Differentiator

Problem solved

Functional benefit

Brands

• Les Marcassins: The club's mascot and nickname - Le Marcassin (the wild boar piglet) is the emblem of the club.
• Mont-Blanc Cup

Products and services

• Team Football Programs (Seniors, Féminines, Youth, Vétérans) Organized football teams across multiple categories: Seniors (Regional 2, 3), Féminines (Regional 2), U18-U20 Regional teams, U15-U14 Regional teams, U13-U7 Youth academy, and Vétérans division. Licensed players compete in Ligue Auvergne-Rhône-Alpes competitions.
• Classes à Horaires Aménagés Football Specialized football training program allowing student-athletes to combine academic studies with intensive football training, operated in partnership with local middle schools (Collège des Barattes and La Salle Annecy) from 6ème to 3ème grade levels.
• Stages de Foot Été (Summer Football Camps) Annual summer football camps for children aged 6 to 15 years, licensed and non-licensed participants. Camps run during summer vacation with technical training, tournaments, and multi-sport activities. Pricing: €90 for 5 half-days or €170 for a full week.
• Mont-Blanc Cup International youth football tournament for U10, U11, U12 & U13G teams held annually at Stade d'Albigny, generating revenue through participation fees.
• Loto (Bingo) Annual traditional bingo event held at Espace Rencontre in Annecy-le-Vieux, attracting approximately 600 players with hundreds of prizes including travel, scooters, and electronics.
• Boutique USAV (Online Shop) Online merchandise store powered by HelloAsso, offering club apparel and accessories with a minimum 15-day delivery time for items shipped to Complexe Sportif d'Albigny.

Quantifiable outcome

• Djamel Mesbah, club-trained player, signed 4.5-year contract with AC Milan
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Olympique LyonnaiscoreStrategic or Co-development PartnerOfficial and exclusive training partnership. Club recognized by Olympique Lyonnais as most performant partner for player development. Players such as Frédéric Denervaux (goalkeeper) and Romain Petellaz (central defender) integrated into OL academy.
• ODS RadiominorGTM or Marketing PartnerLocal radio station partner based at 51 Route de Thônes, Annecy. 'Première radio des Alpes' providing media coverage and visibility for club activities.
• IPAC AnnecyminorGTM or Marketing PartnerPost-bac business school at 42 Chemin de la Prairie, Annecy. Provides educational pathway opportunities for club members.
• WIN Sport School AnnecyminorGTM or Marketing PartnerSports management school at 42 Chemin de la Prairie, Annecy. Trains sports enthusiasts in management, marketing, event management, and sponsorship.
• Carrefour Market Annecy-le-VieuxminorGTM or Marketing PartnerSupermarket at Rue des Mouettes, Annecy-le-Vieux. Local business supporter of club activities.
• Banque Populaire Auvergne Rhône AlpesminorGTM or Marketing PartnerMutual banking group operating in the Auvergne Rhône-Alpes region, providing financial services sponsorship.
• Crédit Agricole des SavoieminorGTM or Marketing PartnerRegional bank with over 160 branches in Savoie and Haute-Savoie, supporting local sports clubs.
• Crédit MutuelminorGTM or Marketing PartnerMutual banking group offering banking, insurance, and media services.
• EvianminorGTM or Marketing PartnerNatural mineral water brand, providing hydration products for club events.
• Sport LémanminorGTM or Marketing PartnerCFA (apprentice training center) for sports professions in Savoie and Haute-Savoie since 2010, training sports educators and development managers.
• Le ClocherminorGTM or Marketing PartnerRestaurant at 20 Place Gabriel Fauré, Annecy, hosting partner evenings (Soirées des partenaires). Historic venue in classified monument area.
• CheneyminorGTM or Marketing PartnerScreen printing and digital printing company at Pringy, specializing in textile printing. Produces club merchandise including bibs, banners, and flags.
• L'AmnésieminorGTM or Marketing PartnerBar-restaurant at Annecy, Pringy, and Sevrier, hosting partner events and gatherings.
• InterSport EpagnyminorGTM or Marketing PartnerInternational sports retailer at Zone Commerciale Epagny, providing sports equipment.
• Tennis Club d'Annecy-le-Vieux (TCAV)minorStrategic or Co-development PartnerTennis club partnership offering Tennis-Foot formula for summer stages, diversifying sports activities.
• FC NantesminorGTM or Marketing PartnerProfessional Ligue 1 club that conducted pre-season training camp at USAV facilities in 2018 and played friendly matches against Servette de Genève.
• Évian Thonon Gaillard FCminorGTM or Marketing PartnerProfessional club that organized 'mercredis du foot' events at USAV, including visit from Aimé Jacquet, 1998 World Cup-winning French national team coach.
• National Team of IcelandminorGTM or Marketing PartnerIcelandic national football team used Albigny stadium as base camp during Euro 2016, leading to renovation of the main pitch.
• Fédération Française de FootballcoreStrategic or Co-development PartnerNational football federation organizing competitions and issuing club labels for youth and women's football development programs.
• Ligue Auvergne-Rhône-Alpes de FootballcoreStrategic or Co-development PartnerRegional league organizing football competitions at regional level for clubs in the Auvergne-Rhône-Alpes area.
• District Haute-Savoie Pays de GexcoreStrategic or Co-development PartnerDepartmental football district managing competitions and events in Haute-Savoie and Pays de Gex area.
• Ville d'Annecy-le-Vieux / Grand AnnecycoreStrategic or Co-development PartnerMunicipal government providing sports facilities and infrastructure including Complexe Sportif d'Albigny.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Olympique Lyonnais: Olympique Lyonnais is a top-tier Ligue 1 club and USAV's exclusive training partner since 2003. While not a direct competitor at the amateur level, OL's academy network directly overlaps with USAV's youth development mission, and the partnership gives OL indirect reach into the Annecy catchment.

Regional players

• FC Annecy: FC Annecy is the professional football club based in the same Annecy region (Ligue 2). It is the most direct geographic comparable, competing for the same local talent pool, sponsors, and fan attention, though it operates at a much higher professional scale than USAV.
• Thonon Évian Grand Genève FC (TEGG FC): TEGG FC is a club formed in the Haute-Savoie area, a direct geographic neighbor to USAV. It competes in French amateur football in the same regional league and is comparable in scope as a community-rooted club serving the greater Lake Geneva area.
• Évian Thonon Gaillard FC: Évian Thonon Gaillard FC is a professional club in the Haute-Savoie area, historically active in French professional football. Like USAV, it has a presence in the same regional catchment and has collaborated with USAV on 'mercredis du foot' youth events, making it a regional peer for talent and community visibility.

Direct peers

• AS Saint-Priest: AS Saint-Priest is a French amateur football club competing in the Auvergne Rhône-Alpes regional leagues (N3/R1/R2), the same competition system where USAV's senior teams play. It is one of the closest scale and structural comparables: a community-rooted, multi-team amateur club with similar youth development focus.
• Chambéry Savoie Foot: Chambéry Savoie Foot is an amateur football club in Savoie, adjacent to Haute-Savoie, competing in the same regional pyramid. It is a comparable community-based, multi-team amateur structure with a focus on local youth development in the Alpine region.
• FC Bourgoin-Jallieu: FC Bourgoin-Jallieu is a French semi-professional and amateur club from Isère competing in the Auvergne Rhône-Alpes regional leagues. It is a structural comparable to USAV as a community-based club fielding multiple age-group teams at the regional level.
• US Cléppé / Andrézieux-Bouthéon FC: Andrézieux-Bouthéon FC is an amateur football club from the Loire region competing in the same Auvergne Rhône-Alpes league system as USAV. It is a comparable amateur multi-team structure with a focus on regional youth development.

Others

• Ligue Auvergne Rhône-Alpes de Football: The regional football league is not a direct competitor but is a core institutional partner and customer of USAV, organizing the competitions where USAV's teams play. It is included as an ecosystem peer relevant to understanding USAV's competitive structure.
• Fédération Française de Football: The FFF is the national federation that issues the labels held by USAV (Label Jeune Excellence, Label Ecole de football féminine, Label Ecole de foot, PEF) and organizes the broader competition pyramid. It is an institutional peer relevant to USAV's licensing, certification, and program structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/USAnnecyLeVieux
• YouTubeyoutube.com/@usannecy-le-vieux2068?si=9KfBoTAqGMzq8-Wh
• Facebookfacebook.com/us.annecylevieux
• LinkedInlinkedin.com/company/union-sportive-annecy-le-vieux
• Instagraminstagram.com/usannecylevieux
• TikToktiktok.com/@us_annecy_le_vieux?lang=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Sportive Annecy-le-Vieux