USA WEEKEND Inc.

What USA WEEKEND Inc. does

USA WEEKEND Inc., doing business as USA TODAY, operates as a division of Gannett Satellite Information Network, LLC (under conglomerate parent Gannett Co., Inc.), headquartered in McLean, Virginia. The business is a national digital news and media platform delivering breaking news, politics, sports, entertainment, life, money, travel, and opinion content through its flagship website, mobile applications, e-newspaper, newsletters, podcasts, and video channels. The company extends its audience reach through the USA TODAY Network — a syndication ecosystem of 250+ local news properties across major US metros including Detroit, Phoenix, Nashville, Indianapolis, Cincinnati, Columbus, Memphis, Milwaukee, and others — and complements news with a portfolio of branded sub-products: 10BEST (travel/lifestyle recommendations), Blueprint (personal finance), WITNESS (true crime), Southern Kitchen (food/recipes), USA TODAY PLAY (puzzles, games, Marvel Comics), eNewspaper (digital replica), Real Estate (listings and valuations via AddressUSA), Sports Weekly (digital/print magazine), Studio Gannett (content studio), and a Top Workplaces annual recognition program. Underlying technology is a multi-tenant digital publishing platform spanning web, mobile, video, and audio delivery, with proprietary content syndication infrastructure across the network.

Revenue is generated across five distinct streams: (1) recurring subscriptions for home delivery and digital subscription services including e-newspaper and magazine access, (2) display and sponsored-content digital advertising across web and mobile, (3) affiliate-referral commerce via the USA TODAY Cashback rewards platform (operated under commercial agreement with UK-based TSG Commerce Ltd, featuring 300+ US retail partners with up to 30% cashback), (4) sports betting content and promotional partnerships (BetMGM Sportsbook odds integration and Sportsbook Wire content team), and (5) a Jobs/Classifieds marketplace powered by partnerships with Jobcase (jobs inventory), Indeed, ZipRecruiter (distribution), and LocalIQ (recruitment advertising sales), reaching a claimed 100M+ job seekers. The GTM motion is sales-led and content-led, leveraging the multi-platform audience base to monetize via advertising, subscription, and commerce/affiliate channels; no specific pricing tiers or per-subscriber rates are publicly disclosed. Customer segments span a horizontal general-consumer audience, a sports betting audience, job seekers and employers, online shoppers, and opinion/commentary readers — with primary monetization skewed toward advertising and affiliate commerce rather than direct subscription.

Name

USA WEEKEND Inc.

Legal name

Gannett Satellite Information Network, LLC

Website

https://usaweekend.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

USA WEEKEND Inc. (d/b/a USA TODAY) operates a national digital news and media platform under Gannett, delivering news, sports, entertainment, and commerce content across web, mobile, video, podcasts, and the 250+ property USA TODAY Network, monetized via advertising, subscriptions, affiliate cashback, sports betting partnerships, and recruitment advertising.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)

Keywords

• Digital news media
• Online journalism
• Sports betting content
• Cashback rewards
• News publishing

Headquarters

HQ city

McLean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription Services: Home delivery and digital subscription services for news content, including e-newspaper and magazine offerings
2. Cashback/Affiliate Commerce: Cashback rewards platform operated by TSG Commerce Ltd under agreement with Gannett, earning commissions from tracked retail purchases. Platform features 300+ US retail partners with up to 30% cashback rates.
3. Sports Betting Content and Partnerships: Sports betting odds, picks, and predictions content with BetMGM Sportsbook integration and affiliate partnerships
4. Job Marketplace and Classifieds: Jobs marketplace powered by Jobcase with recruitment advertising solutions reaching over 100 million job seekers
5. Digital Advertising: Display advertising, sponsored content, and advertising inquiry services across web and mobile platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

USA TODAY operates a national digital news and information platform delivering breaking news, sports, entertainment, lifestyle, opinion, and investigative journalism across its website, mobile apps, e-newspaper, video, podcasts, and print editions. The platform extends beyond news into commerce-adjacent verticals including Cashback rewards, Coupons & Deals, Sports Betting content and odds, Jobs and Classifieds listings, Real Estate and Cars marketplaces, and the standalone USA TODAY PLAY gaming destination offering daily crosswords, word games, and comics.

Product overview

USA TODAY operates as a comprehensive digital news media platform under Gannett Satellite Information Network, LLC. The core offering is the USA TODAY News Website delivering breaking news and content across U.S. News, Politics, Sports, Entertainment, Life, Money, Travel, and Opinion categories. The platform integrates multiple sub-products including USA TODAY PLAY (puzzles, games, Marvel Comics, crosswords), eNewspaper (digital replica edition), Real Estate, and 10BEST (travel recommendations). Revenue-generating products include Sports Betting (odds, picks, predictions), Coupons & Deals, and USA TODAY Cashback (rewards program with 300+ retailers). Editorial products span WITNESS (true crime), Blueprint (personal finance), Southern Kitchen (food), Podcasts, Video, Sports Weekly, and Classifieds. The company also offers subscription products like For Subscribers content and various newsletters. The portfolio extends across the USA TODAY Network comprising 250+ properties including regional newspapers, with features like Top Workplaces rankings and Best-selling Booklist. The cashback platform is operated by TSG Commerce Inc. under commercial agreement with Gannett.

Differentiator

Problem solved

Functional benefit

Brands

• 10BEST: Travel and lifestyle recommendations platform featuring best-of lists for restaurants, hotels, activities, and experiences.
• Blueprint
• WITNESS (True Crime)
• Southern Kitchen
• Sportsbook Wire
• USA TODAY PLAY
• eNewspaper
• USA TODAY Cashback

Products and services

• USA TODAY Digital News Platform

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• BetMGM SportsbookminorGTM or Marketing PartnerSports betting odds and betting predictions content partnership providing odds data and sportsbook promotional offers to USA TODAY sports betting audience
• JobcasecoreChannel Partner/ Reseller/ DistributorJobs marketplace powered by Jobcase with job postings distributed to Indeed and ZipRecruiter, reaching over 100 million job seekers
• IndeedminorChannel Partner/ Reseller/ DistributorJob distribution partner for recruitment advertising reaching job seekers through major job search platforms
• ZipRecruiterminorChannel Partner/ Reseller/ DistributorJob distribution partner extending recruitment advertising reach to ZipRecruiter's job seeker audience
• TSG Commerce LtdcoreTechnology or IntegrationUK-based operator of USA TODAY Cashback platform under commercial agreement with Gannett. TSG Commerce Ltd operates the cashback rewards service from London, UK (EC1V 2NX) managing affiliate tracking and partner retailer relationships
• LocalIQ (Gannett)coreChannel Partner/ Reseller/ DistributorRecruitment advertising solutions provider for job postings with Online + Print and Online Only options for employers
• USA TODAY Network (250+ Properties)coreStrategic or Co-development PartnerNetwork of 250+ local news properties across the U.S. including major metros (Detroit, Phoenix, Nashville, Indianapolis, etc.) that syndicate and distribute USA TODAY content regionally

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CNN: Major national digital-first news outlet with web, mobile, video, and live programming. Directly comparable as a multi-platform news brand monetized through subscriptions, advertising, and commerce.
• The New York Times Company: Publisher of The New York Times and a digital news subscription leader. Direct competitor in national general-interest news with overlapping subscription, advertising, and digital-first distribution models.
• NBC News Digital: Digital news property of NBCUniversal covering breaking news, politics, and lifestyle with subscription and advertising revenue streams comparable to USA TODAY's digital monetization.
• The Washington Post: National general-interest newspaper with a strong digital subscription and breaking news operation. Competes head-on with USA TODAY for national political, political, and lifestyle news audiences.
• Wall Street Journal (Dow Jones): National newspaper with a strong digital subscription business and broad coverage spanning news, politics, money, and lifestyle — directly overlapping USA TODAY's Money and Politics verticals.
• Fox News Digital: Digital arm of Fox News competing for the same national news audience with overlapping coverage of politics, opinion, and lifestyle content plus advertising-driven monetization.

Emerging players

• Axios: Digital-native national news outlet built around newsletters and short-form political/business reporting. Competes with USA TODAY for digital news share, particularly among business and political readers.

Broad incumbents

• BBC News: Global public-service news brand with a US-reaching digital platform. Competes for national and international news audiences but operates on a fundamentally different public-service funding model.
• McClatchy: Large US newspaper chain with regional/local properties and digital news operations. Comparable to USA TODAY Network in operating regional newspapers and monetizing through digital advertising and subscriptions.
• Hearst Media (Newspapers): Diversified media conglomerate with newspaper holdings (Houston Chronicle, San Francisco Chronicle, etc.) and digital news operations. Comparable to Gannett/USA TODAY as a multi-title newspaper group with national and local reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usatoday
• YouTubeyoutube.com/USATODAY
• Facebookfacebook.com/usatoday
• LinkedInlinkedin.com/company/usa-weekend-inc.
• Instagraminstagram.com/usatoday

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA WEEKEND Inc.