RAC Brokers and Insurers

Name

RAC Brokers and Insurers

Website

https://user-vfdqlea.cld.bz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RAC Brokers and Insurers is a Bristol-based UK insurance brokerage with nine employees, distributing multiple insurance product lines through a broker portal to retail or small-commercial customers in the United Kingdom.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Insurance brokerage
• Broker services
• Insurance products
• Commercial insurance
• Personal insurance

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

RAC Brokers and Insurers operates as a small-scale insurance brokerage based in Bristol, England, providing broker services that connect clients with insurance products. The firm operates a broker portal (referenced as "Broker Portal - New Products") through which it distributes and presents insurance offerings. With approximately 9 employees, the firm functions as an intermediary arranging insurance coverage for its clients rather than underwriting policies itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Brokerage Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• A-Plan Insurance: UK high-street and online insurance broker offering personal and commercial lines from multiple carriers. Comparable to RAC Brokers and Insurers as a multi-product retail broker serving UK consumers, often through affiliate and brand partnerships.
• Swinton Insurance: Established UK high-street insurance broker focused on personal-lines motor, home, and commercial cover through a multi-product agency model. Directly comparable to RAC Brokers and Insurers in size, geography, and multi-product retail/broker positioning.
• Simply Business: UK-focused online insurance broker, particularly strong in small commercial and personal lines. Comparable to RAC Brokers and Insurers in product breadth and UK distribution approach, though operating on a digital-first model.

Broad incumbents

• NFU Mutual: UK mutual insurer and broker offering personal and commercial lines through a regional agency network. Comparable as a UK multi-product broker, with an established Bristol-area branch network.
• Howden UK: Large UK insurance broker with retail and commercial operations across Bristol and nationwide. Comparable as a UK multi-line broker, but materially larger and more diversified than the subject firm.
• Hastings Direct: UK personal-lines insurer and broker (including motor and home). Comparable in product focus on the UK retail market, especially automotive, but operates as a vertically integrated insurer rather than a pure broker.
• Marsh UK (Marsh Ltd): Global insurance broker with substantial UK retail and commercial presence. Included as a comparable UK broker of personal and commercial lines, though materially larger and more enterprise-focused.
• Admiral Group: Welsh-headquartered UK personal-lines insurer best known for Admiral and Diamond motor cover, plus home and multi-product policies. Comparable in product mix and UK retail motor focus to RAC Brokers and Insurers, though much larger and a direct insurer.

Others

• GoCompare (GoCo Group): UK price-comparison platform placing personal-lines products from multiple carriers. Comparable as a UK distribution channel competing for the same customers RAC Brokers and Insurers serves, but operating as an aggregator rather than a captive broker.
• Ageas UK: UK insurer offering personal-lines motor and home cover through broker and direct channels. Comparable as a UK insurance products supplier that brokers like the subject firm could distribute, indicating carrier-side overlap rather than direct competition.

Market position

Customer concentration

• LinkedInlinkedin.com/company/rac-brokers-and-insurers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAC Brokers and Insurers