US Granville

What US Granville does

US Granville (legal name: Union Sportive Granvillaise / UN SPORTIVE GRANVILLAISE, RCS 780 887 675 000 12) is a French amateur football club founded in 1918 and headquartered at Stade Louis Dior, Avenue des Matignon, Granville, Normandy. The club is organized as a non-profit association (Association déclarée) under French law and currently employs 29 staff. Its competitive footprint spans multiple age categories, with the senior first team competing in National 2 (the fifth tier of French football), alongside youth teams from U6 through U18, women's teams, and a Section Sportive Scolaire Collège that combines academic and athletic development.

The club operates three core commercial and operational lines: (1) an official e-commerce boutique (usgranville.fr/boutique/) selling sublimated jerseys, training gear, and personalized merchandise, with shipping and logistics handled by INTERSPORT; (2) a ticketing service for matches operated through the Helloasso platform; and (3) youth development and detection programs (Séances de Détections et Découvertes) that feed the competitive pipeline. No proprietary technology is disclosed. The business is supplemented by a network of local sponsors and mécènes (including Centre E.LECLERC Granville as a long-standing community partner) and an active CSR program spanning the Coeursaire solidarity initiative and the USGreen environmental program.

Revenue is generated through a mix of membership fees, sponsorship contributions from local mécènes, merchandise sales, ticketing, and federation support (the club is recognized under the FFF Programme Éducatif Fédéral). Distribution is primarily domestic, focused on Granville and the Normandy region. As an amateur association, US Granville has no external investors or equity funding rounds; ownership and governance rest with volunteer leadership under a Director of Publication (Benjamin BAHU) and General Director (Laurent Boulouard), with Sylvain Didot serving as Entraîneur Général since April 2021. The club's stated ambitions include competing at the National 1 level, as evidenced by ticketing infrastructure for N1 matches.

Name

US Granville

Legal name

UN SPORTIVE GRANVILLAISE

Website

https://usgranville.fr

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1918, US Granville is a French amateur football club based in Normandy. It fields teams from youth to senior level in National 2, runs youth development and detection programs, and sells merchandise and match tickets to its local community.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Amateur football club
• Youth football development
• Football team operations
• Sports club membership
• Club merchandise sales

Headquarters

HQ city

Granville

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Distribution channels3 records

Marketing channels7 records

Core offering

US Granville is an amateur football club that fields competitive and youth teams in regional and national French leagues (competing in National 2), sells official club merchandise through an online and physical boutique, and offers match tickets and youth talent detection/open training sessions. The club also runs a Section Sportive Scolaire Collège that combines academic and athletic development for young players.

Product overview

US Granville operates primarily as a football club with three main service offerings: an official merchandise e-commerce boutique selling sublimated jerseys and personalized club products; a ticketing service for National league matches; and youth development programs including detection sessions and open training across age categories from U6 to seniors. The club competes in National 2 and maintains various team categories for seniors, youth, and women.

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique Officielle USG Official e-commerce shop selling US Granville branded merchandise including sublimated official jerseys, personalized items with player names and numbers, and other club products. Orders are processed through the website with INTERSPORT handling shipping logistics. Targeted at supporters and fans.
• Billetterie N1 Online match ticket sales for US Granville's National league matches, delivered through the Helloasso event registration and ticketing platform for individual supporters.
• Séances de Détections et Découvertes Open training and talent identification sessions organized for prospective youth players across age categories (U6 to U18), with referral contacts to support elite development pathways. Targeted at young players and parents seeking entry into the club's development pathway.

Quantifiable outcome

• 104 young footballers participated in Section Sportive Scolaire Collège entrance competition (May 2023)
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Centre E.LECLERC GranvillecoreOthersLong-standing community partner that supports various club initiatives including the annual 'Nettoyer la nature' environmental action (providing equipment and refreshments), youth fundraising events for cancer research, and general club activities.
• JBS PROPRETEminorOthersLocal cleaning company that provided waste collection bags for the youth environmental cleanup operation on Chausey Islands. Contributed to eco-citizenship initiatives.
• INTERSPORTcoreChannel Partner/ Reseller/ DistributorOfficial delivery partner for the club's e-commerce boutique. Handles all shipping and logistics for online merchandise orders from the official USG shop.
• OVHminorOthersWebsite hosting provider for usgranville.fr. OVH is a French cloud computing company headquartered in Roubaix, France.
• CROS NormandiecoreStrategic or Co-development PartnerClub is signatory of the CROS Normandie commitment charter for preventing and acting against sexist and sexual violence in sport. This strategic partnership runs from 2025-2029 and involves regulatory compliance, pedagogical actions, prevention, and communication.
• Fédération Française de Football (FFF)coreOthersThe club participates in FFF-organized competitions including Coupe de France and is recognized through the Programme Éducatif Fédéral. The club was honored via a FFF webinaire for its educational program.
• Roses en BaieminorOthersLocal breast cancer awareness association that held information booth at Stade Louis Dior during National 2 match for breast cancer screening awareness (Octobre Rose initiative).
• Société Jolie France (Pascal Blanchet)minorOthersLocal transportation company that provided free boat transport for the youth U12/U13 team to Chausey Islands for environmental cleanup operation.
• Tri-MarrantminorOthersLocal recycling center/ressourcerie in Granville. Club representatives visit to learn about reuse and recycling concepts as part of environmental commitment.
• KFA DakarminorOthersFootball club in Dakar, Senegal that receives equipment donations from USG. Club continues to support international football development through equipment provision.

Recent moves6 records

Expansion highlights4 records

Others

• KFA Dakar: Football club in Dakar, Senegal that receives equipment donations from US Granville under an international development partnership. Included as an ecosystem/development peer illustrating US Granville's community extension activities rather than a direct competitive comparable.

Direct peers

• SO Romorantin: French football club competing in National 2 with similar semi-professional status and small-town catchment dynamics. Comparable as a lower-tier association-based club operating under similar financial constraints and revenue mix.
• AS Vitré: Amateur French football club from Vitré in Brittany that competes in the lower tiers of the national pyramid. Comparable given similar small-town catchment, association structure, and limited monetization channels.
• Voltigeurs de Châteaubriant: Lower-division French football club from Châteaubriant with historical National-level participation. Comparable as a small-town amateur association with similar revenue constraints and youth-driven operating model.
• Stade Briochin: Football club from Saint-Brieuc in Brittany that plays in the National championship pyramid. Comparable as a French amateur/semi-professional club at similar competitive tier with similar reliance on local sponsorships, gate receipts, and volunteer-driven operations.
• FC Rouen 1899: Historic Norman football club that has competed in National and lower professional divisions. Comparable as a regional Normandy-based association-structured club with similar youth-development focus and lower-tier professional pyramid positioning.
• US Avranches: Amateur football club from Avranches in Normandy that has historically competed at National tier levels. Directly comparable given similar geography (Normandy), semi-professional status, and dependence on local catchment for sponsorship and matchday revenue.
• US Concarneau: Football club from Concarneau in Brittany competing at the National tier. Comparable as a regional French amateur club with similar non-professional pyramid positioning, local sponsorship dependence, and youth-development model.

Broad incumbents

• Le Havre AC: Professional Ligue 1/Ligue 2 club based in Le Havre, Normandy. Comparable as a Norman football incumbent that draws from overlapping regional talent and sponsorship pools, while operating with substantially greater financial and human resources than US Granville.
• SM Caen: Stade Malherbe Caen is a professional club from Normandy playing in Ligue 2. Comparable as a broader Normandy football incumbent sharing the same regional sponsorship market, talent catchment, and FFF affiliation as US Granville, but operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/US_Granville
• YouTubeyoutube.com/channel/UCXBSF0vsQssSgYhyXdNuBMA/featured
• Facebookfacebook.com/usgranville
• LinkedInlinkedin.com/company/us-granville
• Instagraminstagram.com/usgranville

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Granville