Truss Professional RS & SC

What Truss Professional RS & SC does

Truss Professional RS & SC is the trade name under which Us Hair Concept Stella EPP operates as the authorized regional distributor of Truss Professional hair care products in Brazil. The company was founded in Porto Alegre, Rio Grande do Sul around 2016 and was later rebranded to "Us Hair Concept" to reflect its positioning as a team of consultants, educators, and influencers around the Truss brand rather than a pure reseller. It distributes the Truss Professional portfolio across two Brazilian states (Rio Grande do Sul and Santa Catarina), selling product lines organized into Home Care (consumer), Professional (salon-grade), and Finish (styling) categories, with named lines including Hydra Air, Equilibrium Scalp, Nutri Infusion, and Blond Revolution.

The company's GTM motion is direct B2B sales to beauty salons and professional hairstylists, supplemented by a dedicated WhatsApp Business customer service channel ("Central de Atendimento") and an Instagram presence (@trussportoalegre) for community engagement. It complements the sales function with two physical training academies in Porto Alegre and Florianópolis, positioning itself as a "qualification network" that pairs product supply with professional education. The 2024 opening of a distribution center in São José, Santa Catarina marked the company's first multi-state operating footprint.

The business model is straightforward product distribution: revenue is generated through one-time sales of Truss Professional branded products to salons and professionals, with consumer-facing Home Care products also available through the manufacturer's e-commerce platform. The company is a private EPP (Empresa Particular) with no external investors, no disclosed revenue, and approximately 11 employees supporting two distribution centers, two training centers, and a regional sales operation. Distribution agreement dependency on Truss Professional is the single most material business risk.

Name

Truss Professional RS & SC

Legal name

Us Hair Concept Stella EPP

Website

https://ushairconcept.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Truss Professional RS & SC (Us Hair Concept Stella EPP) is the authorized distributor of Truss Professional hair care products in Rio Grande do Sul and Santa Catarina, Brazil, selling Home Care, Professional, and Finish lines to beauty salons and hairstylists via direct sales, WhatsApp, and training academies.

Ownership category

akta.pro rank

Product category

Professional Hair Care Distribution

NAICS

Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Professional hair care distribution
• Beauty salon supplies
• Hair cosmetics wholesale
• Salon professional products
• Beauty industry distribution

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Product Sales - Professional Hair Care: Us Hair Concept generates revenue through the distribution and sale of Truss Professional hair care products to beauty salons and professionals. Products are categorized into Home Care (consumer), Professional (salon-use products), and Finish (styling/finishing products) lines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Us Hair Concept distributes the Truss Professional hair care product line to beauty salons and hair professionals across Rio Grande do Sul and Santa Catarina in Brazil. The portfolio includes Home Care (at-home daily treatments), Professional (salon-grade treatments), and Finish (styling products) categories, with dedicated lines such as Hydra Air, Equilibrium Scalp, Nutri Infusion, and Blond Revolution. The company also operates training centers and a WhatsApp-based customer service channel to support salon professionals.

Product overview

Truss Professional RS & SC, operated by Us Hair Concept, is a professional hair care product distributor serving Rio Grande do Sul and Santa Catarina in Brazil. The company distributes the Truss Professional brand portfolio, which includes multiple product lines organized into three main categories: Home Care (at-home treatments), Professional (salon-grade products and treatments), and Finish (styling and finishing products). The product portfolio features distinct lines including Hydra Air (hydration), Equilibrium Scalp (scalp care), and Nutri Infusion (nutritional treatments). The company operates as both a distributor and a professional qualification network for hair salons, providing products along with training and support services.

Differentiator

Problem solved

Functional benefit

Brands

• Hydra Air: Hair care product line under Truss Professional
• Equilibrium Scalp
• Nutri Infusion
• Blond Revolution

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Truss ProfessionalcoreChannel Partner/ Reseller/ DistributorUs Hair Concept is the authorized distributor of Truss Professional hair care products in Rio Grande do Sul and Santa Catarina. They are a team of professionals, consultants, educators, and influencers specializing exclusively in the Truss Professional brand, representing the only distributor network dedicated to this product line in the region.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Truss Professional: The principal brand that Us Hair Concept distributes. Truss Professional is the manufacturer/brand owner and thus the principal partner — not a direct competitor, but highly relevant because the distributor's fortunes are tightly coupled to the brand's strategic direction.

Broad incumbents

• Grupo Boticário: Large Brazilian beauty conglomerate with significant salon-channel presence through its professional division. Comparable in the broader Brazilian professional beauty space and represents competitive scale that exceeds Us Hair Concept by orders of magnitude.
• L'Oréal Professionnel Brasil: Global professional hair care brand distributed through its own authorized salon network in Brazil. Comparable in the professional hair care category serving salons, though it competes indirectly for salon shelf/wallet share via its own distributor network.
• Belcos Distribuidora: One of Brazil's largest beauty product distributors carrying multiple professional brands. Comparable as a regional/national B2B distributor serving salons and beauty professionals, but operates at much greater scale across more brands and geographies.
• Wella Professionals Brasil: Major international professional hair care brand with established Brazilian distribution serving salons. Comparable as a competing professional brand presence in the same salons Us Hair Concept serves, creating indirect competitive pressure for share of salon spend.
• Haskell Cosméticos: Brazilian manufacturer and distributor of professional hair care products. Comparable as a professional hair care supplier with salon-channel distribution, though Haskell both manufactures and distributes its own brand.
• Central Beauty Distribuidora: Brazilian distributor of professional hair care and beauty products to salons. Comparable business model of distributing third-party professional brands to salons, but with a broader brand portfolio and wider geographic coverage.

Emerging players

• Salon Line: Brazilian hair care brand with strong presence in the professional/salon channel including curly and textured hair segments. Comparable as a competing professional-brand option that salons may choose over Truss Professional.

Direct peers

• Distribuidora Prohall: Brazilian distributor focused on professional salon products. Comparable as a regional/specialized B2B distributor in the professional beauty channel, operating in adjacent or overlapping geographies to Us Hair Concept.
• Ávato Cosméticos: Brazilian distributor specializing in professional hair care brands serving salons. Closely comparable as a dedicated B2B distributor in the professional beauty channel with similar salon-segment focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/trussportoalegre?igshid=YmMyMTA2M2Y=
• LinkedInlinkedin.com/company/truss-professional-rs-sc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truss Professional RS & SC