US Montagnarde

What US Montagnarde does

US Montagnarde (legal name: Union Sportive Montagnarde) is a French amateur football club founded in 1937, operating as a non-profit association under French law (loi 1901). The club is based in Inzinzac-Lochrist, Brittany, and is headquartered at Stade Mané-Braz, with a secondary training venue at Stade du Gorée 2. It fields three senior men's teams (competing in Régional 1, Régional 2, and District 1 respectively) along with U17, U18, a youth academy (Ecole de foot), and a women's section (Féminines), serving local community members across all age categories in the Morbihan department.

The club's core "products" are competitive football participation, youth development pathways, and fan engagement, delivered through on-field activities and a digital ecosystem comprising a mobile application for iOS and Android, a video platform called USM TV (match replays, jersey reveals, partner event coverage), and an online merchandise boutique hosted on HelloAsso. The organization also maintains an active presence across Facebook, X (Twitter), Instagram, YouTube, and LinkedIn. Technology adoption is standard for a modern amateur club: a Next.js-based website with image optimization, a third-party commerce platform, and a custom or templated mobile app — there is no evidence of proprietary technology development.

The business model is a typical French amateur association model. Revenue is not publicly disclosed and is generated through a combination of membership and licensing fees, season subscription cards, local sponsorship from small Morbihan-based businesses (Map Immo, Rénov-Signature, Autopuzz, Garage Tison), and merchandise sales. The club employs 16 people. There is no venture capital, private equity, or corporate ownership structure; the organization is member-governed. The 2025/2026 season saw the Seniors A team ranked 3rd in Régional 1 with 56 points, and a notable upcoming event is a pre-season friendly against Ligue 2 side FC Lorient scheduled for August 8, 2026.

Name

US Montagnarde

Legal name

Union Sportive Montagnarde

Website

https://usmontagnarde.fr

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Amateur football club
• Youth football development
• Regional football league
• Sports community engagement
• Football club membership

Headquarters

HQ city

Inzinzac-Lochrist

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels2 records

Marketing channels7 records

Core offering

US Montagnarde is an amateur football club that fields competitive teams across multiple age categories, including Seniors A (Régional 1), Seniors B (Régional 2), Seniors C (District 1), U18, U17, a youth academy (Ecole de foot), and women's teams. The club delivers football training, league competition, and youth development from its home base at Stade Mané-Braz in Inzinzac-Lochrist, Brittany, supported by a mobile app, video platform (USM TV), and an online merchandise shop.

Product overview

US Montagnarde is a French amateur football (soccer) club based in Inzinzac-Lochrist, Brittany. The club operates as a unified sports organization offering its members and supporters multiple teams across different age categories (Séniors A, B, C, U17, U18) competing in regional leagues. The club's digital product portfolio consists of a core mobile application (iOS/Android) for delivering news, fixtures, results, standings, and video content, supplemented by USM TV for video replays and coverage, and an online merchandise shop via HelloAsso. The club maintains active presence across major social media platforms and was founded in 1937.

Differentiator

Problem solved

Functional benefit

Products and services

• US Montagnarde Mobile Application

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Map ImmominorOthersLocal real estate company advertising on the club website as a sponsor. Located in the Morbihan region.
• Rénov-SignatureminorOthersRenovation services company sponsoring the club and advertising on the website.
• AutopuzzminorOthersAutomotive services company advertising as a club partner on the website.
• Garage Tison (Peugeot)minorOthersPeugeot dealership in Inzinzac-Lochrist advertising as a club partner. Located at the same commune as the club headquarters.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FC Lorient: Professional football club from Lorient, Brittany, currently in Ligue 2. Hosts exhibition matches at Stade Mané-Braz (vs. SCO Angers, August 2026). Operates in the same region as US Montagnarde but several tiers above; serves as a benchmark for the regional football ecosystem and a likely talent destination.
• SCO Angers: Professional Ligue 1/Ligue 2 club scheduled to play FC Lorient at USM's Stade Mané-Braz in August 2026. A much larger incumbent whose participation in exhibition fixtures at USM's venue highlights the club's role as a regional showcase host.

Direct peers

• Vannes OC: Football club from Vannes, Morbihan — the same department as US Montagnarde. Operates in the Breton football pyramid with a comparable community/youth model and represents the closest geographic peer in terms of regional amateur football structure.
• US Concarneau: Football club from Concarneau, Finistère, Brittany. Formerly a National-level side with a comparable multi-tier youth-to-senior model. A relevant regional peer demonstrating the trajectory path open to ambitious Breton amateur clubs.
• Stade Plabennecois: Football club based in Plabennec, Finistère, competing in the same Régional 1 Brittany group as US Montagnarde (ranked 2nd with 58 points in 2025/2026). A directly comparable Breton amateur club at the same competitive level with a similar community-based structure.
• Stade Briochin: Football club from Saint-Brieuc, Côtes-d'Armor, Brittany. Competes in the Breton regional football pyramid with a comparable amateur/community model, multi-team structure, and reliance on local sponsorship and youth development.
• GSI Pontivy: Pontivy-based football club referenced in USM TV match replays (GSI Pontivy vs. USM). A regional Breton amateur peer that has historically competed at similar levels in the Brittany football pyramid.
• Stade Pontivyen: Football club from Pontivy in central Brittany, currently ranked 4th in Régional 1 just one point behind US Montagnarde (55 pts). A directly comparable regional amateur competitor sharing the same league and geographic catchment area.
• Entente Samsonnaise Doloise: Football club from Dolo, Côtes-d'Armor, featured in USM TV match replays (USM vs. Entente Samsonnaise Doloise). A Breton amateur peer at a comparable regional competitive level.

Regional players

• Hermine Concarnoise: Historical Breton amateur football club from Concarneau, Finistère. Operates as a comparable community-based football association in the same broader Brittany region, sharing the loi 1901 association model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/us_montagnarde
• YouTubeyoutube.com/@usmontagnarde8453
• Facebookfacebook.com/usmontagnarde
• LinkedInlinkedin.com/company/us-montagnarde
• Instagraminstagram.com/usmontagnarde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Montagnarde