U. S. ELECTRICAL MOTORS, INC.

Industrial Electric Motorsusmotors.com

U.S. Electrical Motors, Inc. (US Motors) is the North American industrial motor brand of Nidec Motor Corporation, manufacturing AC, DC, EC, BLDC, servo, and switched reluctance motors plus drives and generators, distributed through industrial channels and serving OEM and aftermarket customers across HVACR, data centers, agriculture, and other industrial verticals.

Company typePrivate
Founded-
HeadquartersSt Louis, MO, United States
Headcount1–10
GTM typeB2B
OfferingHardware or Manufacturing

What U. S. ELECTRICAL MOTORS, INC. does

U.S. Electrical Motors, Inc. (US Motors) is the North American industrial motor brand of Nidec Motor Corporation, itself a wholly-owned subsidiary of Nidec Corporation (TYO: 6594), the Japanese multinational that operates roughly 300 group companies and approximately 140,000 employees worldwide. The brand designs and supplies a broad portfolio of electric motors and motor-adjacent equipment — AC motors (NEMA, IEC, Definite Purpose, Hazardous Location, Large AC TITAN, Severe Duty, Single Phase, Variable Speed, Vertical, World Motor), DC motors (Brushless DC and Permanent Magnet), electronically commutated (EC) motors (ACCU-Torq, Agri-Fusion, BLDC, ID300 Fusion, Neptune, PrecisionFlow, SynRA), custom motors, AC/DC drives, generators, servo motors, and switched reluctance motors — alongside service and repair capabilities including engineering analysis, start-up, refurbishment, and training. Manufacturing is anchored domestically by a Build America, Buy America compliant Vertical AC motor facility in Mena, Arkansas, and is supplemented by the broader Nidec group's global footprint.

The commercial model is multi-channel: authorized industrial distributors across North America, the MotorBoss e-commerce platform and ecatalog for online ordering, direct OEM/enterprise sales, an international sales line, and an authorized service station network. The brand serves eleven primary verticals — Agriculture, HVACR, and Data Centers are flagged as primary focus areas, with secondary presence in Air & Gas Compressors, Commercial Buildings, Elevators, Food & Beverage, Mining, Oil & Gas, Pool & Spa, and Water & Wastewater. Pricing is quote-based and not publicly disclosed, consistent with project and specification sales. The brand also runs content marketing (Driving Force Blog), social channels, the Insider Club email program, and participates in industry events such as EASA, targeting both OEM specification engineers and aftermarket/replacement buyers.

US Motors is privately held through its parent Nidec Motor Corporation, is not separately listed, does not have independent funding rounds, and reports its results within Nidec's consolidated filings. The brand carries ISO 9001:2015 and ISO 14001:2015 certifications (DNV) plus a portfolio of product approvals (UL, TUV, CCC, GOST, among others). Its strategic emphasis is on higher-efficiency electronically commutated motor technology for the data center cooling and HVACR markets, BABA-compliant domestic manufacturing for federally funded infrastructure, and digital channel expansion through the MotorBoss platform.

U. S. ELECTRICAL MOTORS, INC. firmographics

Firmographics

Name: U. S. ELECTRICAL MOTORS, INC.
Legal name: U. S. ELECTRICAL MOTORS, INC.
Website: https://usmotors.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: U.S. Electrical Motors, Inc. (US Motors) is the North American industrial motor brand of Nidec Motor Corporation, manufacturing AC, DC, EC, BLDC, servo, and switched reluctance motors plus drives and generators, distributed through industrial channels and serving OEM and aftermarket customers across HVACR, data centers, agriculture, and other industrial verticals.
Ownership category
akta.pro rank

U. S. ELECTRICAL MOTORS, INC. industry classification

Industry

Product category: Industrial Electric Motors
NAICS: Motor and Generator Manufacturing (335312)
SIC: Motors & Generators (3621), Electrical Industrial Apparatus (3620)
akta.pro primary industry: AC Motors (Induction, Synchronous) (IMAGACAA)

Keywords

Electric motor manufacturing
Industrial motor solutions
AC motors
EC motor technology
OEM motor manufacturing

Where U. S. ELECTRICAL MOTORS, INC. is headquartered

Location

Headquarters

HQ city: St Louis, MO
HQ country: United States
HQ region: North America

Offices8 records

Markets served

U. S. ELECTRICAL MOTORS, INC. business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Motor Sales: Sale of AC, DC, and EC motors for industrial and commercial applications including OEM and replacement markets
Service and Repair: Motor refurbishment, repair services, and engineering/analysis services for existing motor installations

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

U. S. ELECTRICAL MOTORS, INC. product offering

Product offering

Core offering

U.S. Electrical Motors, Inc. (US Motors), operating as a brand and division of Nidec Motor Corporation, manufactures and sells a broad portfolio of electric motors—including AC motors, DC motors, electronically commutated (EC) motors, and custom-designed motors—for industrial and commercial applications. The company supports both OEM integration and aftermarket/replacement markets across HVACR, data centers, agriculture, pumping, pool and spa, mining, oil and gas, and other industrial sectors, with select products manufactured at a Build America, Buy America compliant facility in Mena, Arkansas.

Product overview

U.S. MOTORS (U. S. ELECTRICAL MOTORS, INC.) is a Nidec Motor Corporation subsidiary offering a comprehensive portfolio of industrial motors and related products. The product lineup includes AC Motors (NEMA, IEC, Definite Purpose, Fractional HP, Hazardous Location, Large AC TITAN, Permanent Magnet, Severe Duty, Single Phase, Variable Speed, Vertical, and World Motor Horizontal), DC Motors (Brushless DC and Permanent Magnet), EC Motors (ACCU-Torq, Agri-Fusion, BLDC, ID300 Fusion, Neptune, PrecisionFlow, SynRA), Custom Motors, Drives, Generators, Servo Motors, and Switched Reluctance Motors. The company also provides service solutions including engineering/analysis services, start-up services, motor refurbishment and repair, technical services, and training. Products serve industries including Agriculture, Air & Gas Compressors, Data Centers, Elevators, Commercial Buildings, Food & Beverage, General Purpose, Home Appliance, HVACR, Material Handling, Metals, Mining, Oil & Gas, Pool and Spa, Pulp & Paper, Pumping, Refrigeration, and Water & Wastewater.

Differentiator

Problem solved

Functional benefit

Products and services

AC Motors Full line of AC induction and variable speed motors for OEM integration and industrial applications including pumps, fans, compressors, and material handling equipment.
DC Motors Brushless DC motors (BLDC) and Permanent Magnet DC motors for industrial applications requiring efficient, controllable direct-current motor performance.
EC Motors Electronically Commutated (EC) motors including ACCU-Torq, Agri-Fusion, BLDC, ID300 Fusion, Neptune, PrecisionFlow, and SynRA lines for ventilation, pumping, pool, precision torque, and agricultural applications.
Custom Motors Custom-engineered motors built to specification for unique industrial applications and OEM requirements.
Drives AC and DC drives for variable speed motor control across industrial sectors.
Generators Power generation equipment for industrial and commercial standby and prime power applications.
Servo Motors High-performance servo motors for precision motion control applications.
Switched Reluctance Motors Switched reluctance motor technology for industrial applications requiring robust performance.
Service Solutions Engineering/analysis, start-up, motor refurbishment and repair, technical, and training services for installed motor assets.

Quantifiable outcome

PrecisionFlow motor delivers up to 85% efficiency, exceeding common PSC motor efficiency by up to 30%
+1 more outcomes

Companies that use U. S. ELECTRICAL MOTORS, INC.

Customer profile

Segments11 records

Ideal customer profiles2 records

U. S. ELECTRICAL MOTORS, INC. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

U. S. ELECTRICAL MOTORS, INC. partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

U. S. ELECTRICAL MOTORS, INC. competitors and assessment

Company assessment

Direct peers

WEG: Brazilian-headquartered global manufacturer of industrial electric motors (low and medium voltage), drives, and generators with strong presence in industrial and HVAC applications. Directly comparable product portfolio and end-market mix to US Motors.
Regal Beloit (Leeson): Leeson brand competes in fractional HP, definite-purpose, and specialty AC/DC motors for OEM and aftermarket customers. Direct overlap with US Motors' fractional and definite-purpose AC product categories.
TECO-Westinghouse: Manufactures AC induction motors (NEMA and IEC frames), medium-voltage motors, and large industrial motors for oil & gas, mining, and utility applications. Closely matches US Motors' industrial AC motor portfolio and customer overlap.
Brook Crompton: Specializes in AC and DC industrial motors up to large frame sizes, with focus on industrial, marine, and HVAC applications. Comparable motor portfolio and customer base to US Motors outside North America.
Oriental Motor: Manufactures standard and specialty AC, brushless DC, and stepper motors for industrial automation, with strong focus on small-frame precision motors. Comparable to US Motors in BLDC and precision EC motor categories.
ABB (Baldor): ABB's Baldor-Reliance product line competes directly with US Motors in NEMA and IEC industrial motors, severe-duty, and hazardous-location categories. Direct overlap in HVAC, pumping, and industrial process end markets.
Regal Rexnord (Marathon Motors): Owns Marathon Motors brand, a direct competitor in NEMA-frame AC motors, severe-duty motors, and HVAC/pump applications. Highly comparable product lines and distribution through industrial channels in North America.

Broad incumbents

Siemens AG: Major industrial conglomerate offering SIMOTICS low-voltage and high-voltage motors, drives, and digital motor solutions. Overlaps with US Motors in industrial AC motors but operates across a far broader portfolio.
ABB Ltd: Global industrial technology leader offering motors, drives, and motion control as part of a much larger portfolio. Overlaps with US Motors in industrial motors but with broader scope across electrification, robotics, and automation.

Emerging players

Allied Motion Technologies: Specializes in precision motion control motors and drives, including brushless DC and servo motors. Partial overlap with US Motors' BLDC and servo motor lines, focused on higher-precision applications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

U. S. ELECTRICAL MOTORS, INC. compliance and trust

Trust signal

Compliance3 records

U. S. ELECTRICAL MOTORS, INC. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

U. S. ELECTRICAL MOTORS, INC. leadership team

Management profile

Number of profiles

Profiles2 records

U. S. ELECTRICAL MOTORS, INC. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

U. S. ELECTRICAL MOTORS, INC. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U. S. ELECTRICAL MOTORS, INC.

What does U. S. ELECTRICAL MOTORS, INC. do?

Is U. S. ELECTRICAL MOTORS, INC. a public or private company?

U. S. ELECTRICAL MOTORS, INC. is a private company. It is classified as corporate owned and is currently operating.

When was U. S. ELECTRICAL MOTORS, INC. founded?

U. S. ELECTRICAL MOTORS, INC. was founded in -1. It employs 1 to 10 people.

Where is U. S. ELECTRICAL MOTORS, INC. based?

U. S. ELECTRICAL MOTORS, INC. is headquartered in St Louis, MO, United States, in the North America region.

How does U. S. ELECTRICAL MOTORS, INC. make money?

Two revenue lines are on record. Motor Sales are the primary driver. The others are service and Repair.

Who are U. S. ELECTRICAL MOTORS, INC.'s main competitors?

Direct peers on record are WEG, Regal Beloit (Leeson), TECO-Westinghouse, Brook Crompton, Oriental Motor, ABB (Baldor) and Regal Rexnord (Marathon Motors). Broad incumbents are Siemens AG and ABB Ltd. Allied Motion Technologies is listed as an emerging player.

Does U. S. ELECTRICAL MOTORS, INC. have an API?

No public API is recorded for U. S. ELECTRICAL MOTORS, INC..

What industry is U. S. ELECTRICAL MOTORS, INC. in?

U. S. ELECTRICAL MOTORS, INC.'s product category is Industrial Electric Motors. Its primary akta.pro industry code is IMAGACAA, AC Motors (Induction, Synchronous). Its NAICS code is 335312 and its SIC code is 3621.