USquare

What USquare does

USquare (legal entity USQUARE NEWTECH) is an India-based blockchain and application development company founded in 2022, operating from offices in Bangalore and Jaipur with approximately 12 employees. The firm operates a hybrid model combining B2B technology services — including blockchain dApp development, smart contract audits, web and mobile application development, and DevOps — with a portfolio of nine proprietary blockchain products spanning Layer-1 infrastructure (Inception), institutional RWA tokenization (Redbelly, co-developed with CSIRO Data61 and University of Sydney), sovereign cross-chain infrastructure (Liberland), cross-chain bridges (Akasha), a Proof-of-Reputation launchpad (Assetia), a Dubai-based crypto OTC desk, a political DeFi platform (Ultron), an Ethereum-based memecoin (Andy), and an ecosystem back-office (Nexora). Technology is built primarily on EVM-compatible stacks, with cross-chain components in Solidity and Rust and ZKP-based privacy for compliance use cases.

The business earns revenue through project-based professional services engagements (custom development, smart contract development and audits) priced on a quote-driven basis with no public pricing, supplemented by professional services delivered via an Upwork agency profile targeting international mid-market clients. Customer segments targeted are vertical — fintech, supply chain, enterprise systems, and consumer mobile — with named reference customers limited to three early-stage startups (Spherium, BTS11Club, Microcats). The go-to-market is sales-led with a strong overlay of community- and event-driven activity, including the India Web3 Roadshow 2022 (1,200+ attendees) and university-based Web3 education across 15+ institutions reaching 6,000+ students. The firm is privately held, founder-led by Director Ujjwal Bajaj, with no disclosed institutional funding, parent company, or revenue figures.

Name

USquare

Legal name

USQUARE NEWTECH

Website

https://usquare.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

USquare is an India-based, 12-person blockchain and application development firm offering professional services alongside nine proprietary blockchain products (Layer-1, RWA, cross-chain, DeFi) for fintech, supply chain, and enterprise clients.

Ownership category

akta.pro rank

Product category

Blockchain Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Interoperability & Cross-Chain Infrastructure (Bridges, Messaging, Atomic Swaps) (FSAGAMAI)

akta.pro secondary industries

Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ), Cross-Chain Developer Tooling (messaging SDKs, relayers, interoperability APIs) (FSAPABAF), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

Keywords

• Blockchain development services
• Smart contract development
• Decentralized applications
• Web3 consulting
• Crypto application development

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Blockchain Application Development Services: Custom blockchain development including smart contracts, DeFi applications, NFT marketplaces, and dApps. Project-based engagements with timelines varying based on complexity and scope.
2. Web Application Development: Custom web apps, responsive UX, e-commerce platforms, CMS, and progressive web apps (PWAs). Enterprise-level and standard web projects.
3. Mobile App Development: Feature-rich mobile applications for iOS, Android, and cross-platform with intuitive UI/UX design.
4. DevOps Services: Continuous integration, delivery, and deployment services for client applications.
5. Smart Contract Audits: Security audits for smart contracts identifying vulnerabilities, optimising gas usage, and ensuring compliance with best security practices.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

USquare provides end-to-end blockchain, web, and mobile application development services to enterprises and startups, including smart contract development and auditing, DeFi and NFT marketplace builds, dApp development, custom web apps, iOS/Android/cross-platform mobile apps, and DevOps/continuous delivery. Complementing these services is a proprietary portfolio of blockchain products covering Layer-1 infrastructure, cross-chain bridges, OTC crypto trading, DeFi, governance, and a memecoin ecosystem.

Product overview

USquare is a blockchain and application development company offering a portfolio of proprietary blockchain products alongside professional technology services. Its core product portfolio spans multiple blockchain verticals: Redbelly (institutional-grade compliant RWA tokenization blockchain), Liberland (sovereign cross-chain digital asset infrastructure), Inception (EVM-compatible PoS Layer-1 blockchain), Akasha (cross-chain bridge protocol), Assetia (Proof-of-Reputation investment launchpad), No Limit Exchange/OTC (crypto-to-cash OTC trading), Ultron Political Pump (decentralized political finance platform), Andy ($ANDY memecoin), and Nexora (blockchain ecosystem back-office dashboard). These products collectively cover blockchain infrastructure, DeFi protocols, tokenization, cross-chain interoperability, OTC trading, and ecosystem management tools. Complementing the product portfolio are professional services including blockchain dApp development, web application development, mobile app development, DevOps & continuous delivery, and smart contract audits.

Differentiator

Problem solved

Functional benefit

Brands

• Nexora: Digital back-office and management platform for blockchain ecosystem with features including 2-layer security, real-time dashboard, multi-language support (13+ languages), subscription-based access control, and scalable architecture.
• Inception
• Redbelly
• Liberland
• Akasha
• Assetia
• No Limit Exchange (OTC)
• Ultron Political Pump
• Andy

Products and services

• Blockchain Application Development Custom blockchain development service encompassing smart contracts, DeFi applications, NFT marketplaces, and decentralized applications (dApps), delivered to enterprise and startup clients on a project basis.
• Web Application Development Custom web application development service including responsive UX, e-commerce integrations, content management systems (CMS), and progressive web apps (PWAs) for enterprise and SMB clients.
• Mobile App Development Mobile application development service for iOS, Android, and cross-platform frameworks, including intuitive UI/UX design, targeted at consumer-facing and enterprise mobile initiatives.
• DevOps & Continuous Delivery DevOps services providing continuous integration, continuous delivery, and continuous deployment to streamline software development lifecycle agility and efficiency for client applications.
• Smart Contract Audits Smart contract development and security audit service that identifies vulnerabilities, optimises gas usage, and ensures compliance with industry security best practices for blockchain projects.
• Redbelly Institutional-grade blockchain platform for compliant real-world asset (RWA) tokenization and regulated digital finance, co-developed with CSIRO's Data61 and the University of Sydney. Features identity verification, KYC integration, compliance controls, and Zero-Knowledge Proofs for privacy, supporting tokenization of private equity, carbon credits, real estate, and structured financial products.
• Liberland Sovereign-grade cross-chain digital asset infrastructure for the Free Republic of Liberland, featuring blockchain-based governance, multi-signature governance controls, Kubernetes backend infrastructure, and custom bridge smart contracts (Solidity + Rust) enabling L1-to-EVM asset transfers.
• Nexora Digital back-office and management platform for blockchain-driven ecosystems, providing centralized dashboards for account management, activity monitoring, earnings tracking, ecosystem service interaction, real-time data visualization, subscription-based access control, and multi-language support across 13+ languages.
• Inception Proof-of-Stake Layer-1 blockchain fully EVM-compatible, using modular architecture that separates transaction execution from consensus. Features a native INCP token used for transaction fees, staking, and governance, EIP-1559 fee market integration, Byzantine Fault Tolerant validation, and community-driven DAO governance.
• Akasha High-performance cross-chain asset transfer protocol providing bridges between blockchain networks including Ethereum and BNB Chain, featuring low-slippage smart routing, instant cross-chain swaps, real-time transaction tracking, multi-chain connectivity, and audited secure smart contracts.
• Assetia Proof-of-Reputation (PoR) Protocol launchpad for investing in asset-backed projects and protocols. Features an on-chain reputation scoring system, tiered investment allocations based on reputation leaderboards, an AI Investor Engine for real-time reputation tracking, and multi-chain support across Ethereum, Base, Polygon, Solana, and BNB Chain.
• No Limit Exchange (OTC) Crypto over-the-counter (OTC) trading platform enabling users to convert cryptocurrency into cash delivered securely, quickly, and privately in Dubai. Features off-exchange execution for large trades, faster settlement cycles, reduced market volatility exposure, encrypted and verified trade processes, and doorstep cash delivery.
• Ultron Political Pump Decentralized political finance DeFi platform enabling users to trade, predict, and govern the value of tokens linked to global political figures and events. Features political market intelligence integration, 100% liquidity burn, a unified PoliFi dashboard tracking TVL and swap volumes, cross-chain swaps, prediction markets, and governance voting.
• Andy ($ANDY) Ethereum-based community-driven memecoin inspired by the 'Boy's Club' comic series. Features PEPE token reflections (3% of every trade distributed to holders), NFT collection integration, community governance through a DAO-like structure, a referral rewards system, and deflationary tokenomics.

Quantifiable outcome

• India Web3 Roadshow 2022: 1,200+ attendees, 35+ startups, 12+ speakers, multiple media features

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CertiK: Leading smart contract security and audit firm. Comparable to USquare's Smart Contract Audits service line and adjacent to its broader blockchain security positioning.
• SoluLab: Blockchain and software development company headquartered in India/US providing dApp, smart contract, and Web3 development services. Closely overlaps USquare's services business in vertical, technology stack, and customer profile (startups to enterprises).
• LayerZero: Cross-chain interoperability protocol enabling asset and message transfers across chains with unified security model. Directly competes with USquare's Akasha bridge on cross-chain asset transfer.
• Maticz Technologies: India-headquartered blockchain development company offering DeFi, dApps, NFT and smart contract development; comparable in service mix, geography, and customer base.
• LeewayHertz: India-based blockchain development services agency offering smart contracts, dApps, DeFi and NFT marketplace development. Directly comparable professional services portfolio to USquare's Blockchain Application Development offering.
• Polygon Labs: Builds EVM-compatible Layer-1/Layer-2 blockchain infrastructure (Polygon PoS, Polygon zkEVM). Comparable to USquare's Inception L1 product on EVM-compatible architecture and developer tooling.
• PixelPlex: Blockchain development agency offering custom L1 chains, smart contracts, DeFi, and Web3 solutions. Comparable to USquare's professional services plus own-product strategy.
• Altoros: Software engineering services company with a strong blockchain practice covering smart contracts, dApps, and Hyperledger implementations. Comparable as a services-led blockchain firm.
• Wormhole: Cross-chain messaging and bridge protocol connecting Solana, Ethereum, BNB Chain and others. Competes directly with USquare's Akasha and Liberland bridges for cross-chain liquidity routing.

Broad incumbents

• ConsenSys: Major Ethereum-focused blockchain infrastructure and developer tools provider (Infura, MetaMask, Truffle). Overlaps USquare on the L1/dApp/smart contract tooling axis, but at vastly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Ujjwalbajaj
• LinkedInlinkedin.com/company/usquare-newtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USquare