Sommelier Association of Vojvodina

What Sommelier Association of Vojvodina does

The Sommelier Association of Vojvodina (Udruženje Somelijera Vojvodine, USV) is a Serbian non-profit wine education association founded in 2006 and headquartered in Novi Sad, Vojvodina. It delivers a three-tier professional sommelier training program (Nivo 1, Nivo 2, and Nivo 3 — the third being a 6-week, 120+ wine program culminating in an internationally recognized diploma from the Association de la Sommellerie Internationale, ASI) for aspiring and working sommeliers, and complements this with a 6-hour 'Mala škola' introductory course for wine enthusiasts, customized corporate team-building and tasting sessions, and sommelier staffing for events. The organization is led by a 9-person core team supported by a roster of recognized wine professionals as instructors (Igor Luković, Miloš Šeša, Mirko Niškanović, Marija Bojović, Darko Kalaba, Vuk Vuletić, among others), and it operates within the national SERSA framework and the international ASI network. Its business model rests on professional services revenue from training cohort fees (courses run twice yearly), corporate training and event engagement fees, and a small merchandise line through an online store (notably the 'Wine is Calling' cotton t-shirt at 1,200 RSD). With 500+ members across Vojvodina, other Serbian cities, and neighboring regional countries, USV combines education, credentialing, event programming, and limited retail to sustain a community-led, association-based GTM grounded in-person tastings, excursions, and recurring cohort enrollment.

Name

Sommelier Association of Vojvodina

Legal name

Udruženje Somelijera Vojvodine

Website

https://usv.rs

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sommelier Association of Vojvodina is a Serbian non-profit, founded in 2006 in Novi Sad, that delivers three-tier ASI-recognized sommelier training, wine-enthusiast courses, corporate tastings, and sommelier staffing for events, serving 500+ members across Vojvodina and the broader regional market.

Ownership category

akta.pro rank

Product category

Wine Education and Sommelier Training

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Professional sommelier training
• Wine education
• Wine tasting events
• Corporate wine trainings
• Wine culture promotion

Headquarters

HQ city

Novi Sad

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Sommelier Training: Three-level professional training programs with internationally recognized certifications. Level 1 (12 hours), Level 2 (6 days with 35 wines and excursion), and Level 3 (6 weeks with 120+ wines and winery excursions). Certification from ASI (Association de la Sommellerie Internationale).
2. Merchandise Sales: Sale of branded merchandise including cotton t-shirts with wine-related designs (Wine is Calling collection). Products sold through the organization's online store.
3. Corporate Training and Tastings: Short presentations and tastings organized for corporate groups, team building events, and promotions. Duration and structure customized to client needs.
4. Small School for Wine Lovers: Short training programs for wine enthusiasts as an introduction to wine and wine culture. Six-hour basic program with confirmation of completion provided.
5. Sommelier Engagement Services: Engagement of professional sommeliers for events, promotions, and wine tasting events organized by third parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Sommelier Association of Vojvodina (Udruženje Somelijera Vojvodine) is a non-profit professional wine education and training organization founded in 2006 in Novi Sad, Serbia. It delivers a three-level professional sommelier training program (Levels 1, 2, and 3) with internationally recognized ASI certification, complemented by an introductory 'Mala škola za ljubitelje vina' (Small School for Wine Lovers) program, customized corporate wine tastings and team-building events, professional sommelier staffing for events, and branded wine-themed merchandise.

Product overview

Udruženje Somelijera Vojvodine (USV) is a professional wine education and training organization offering a three-level professional sommelier training program (Nivo 1, 2, and 3) leading to internationally recognized ASI certifications. The portfolio also includes the 'Mala škola za ljubitelje vina' (Little School for Wine Lovers) for enthusiasts, corporate training services, and professional sommelier engagement for events. Additionally, the organization sells branded merchandise including 'Wine is Calling' t-shirts. The core offering centers on sommelier education with excursions to wineries and wine regions, while complementary services include wine-related tastings and event staffing.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Sommelier Training - Level 1 (Nivo 1) Beginner sommelier course for those wanting to learn the basics of wine culture. Duration: 12 hours over 2–4 teaching days. Includes 10 wines and course materials. Participants receive a USV certificate after passing the final exam.
• Professional Sommelier Training - Level 2 (Nivo 2) Intermediate professional sommelier training lasting 6 teaching days in 12 three-hour lectures. Covers wine history, production basics, wine styles, proper service, and food pairing. Includes one excursion, 35 different wines, and all necessary materials. Certificate recognized by the Association de la Sommellerie Internationale (ASI).
• Professional Sommelier Training - Level 3 (Nivo 3) - Sommelier Title Full sommelier certification course lasting 6 weeks (25 teaching days) covering wines from major world regions, proper wine tasting, production basics, grape varieties, service, wine and food pairing, gastronomy, bar culture, and market. Includes 120+ wines, excursions, exam, and association membership. Knowledge from Levels 1 and 2 is incorporated.
• Mala škola za ljubitelje vina (Small School for Wine Lovers) Short 6-hour introductory training program for wine enthusiasts covering wine divisions, proper consumption, shopping tips, storage, and food pairing. Participants receive a training completion confirmation.
• Corporate Trainings and Tastings Short wine presentations and tastings organized for corporate groups, team building events, and promotions. Duration and structure are customized to client needs.
• Professional Sommelier Engagement Engagement of professional sommeliers for events, promotions, and occasions organized by third parties.
• USV Branded Cotton T-Shirt - Wine is Calling Cotton t-shirt with 'Wine is Calling... and I must go' design. 150 g/m2, sewn from tube, double stitching. Available in men's and women's sizes (XS to 4XL). Priced at 1,200 RSD.

Quantifiable outcome

• Over 500 members trained since 2006
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SERSA (National Association of Sommeliers of Serbia)coreStrategic or Co-development PartnerUSV is part of the national association of sommeliers of Serbia (SERSA), which coordinates professional sommelier training programs across the country with standardized curriculum.
• ASI (Association de la Sommellerie Internationale)coreStrategic or Co-development PartnerUSV is affiliated with the International Sommelier Association (ASI), enabling members to obtain internationally recognized ASI diplomas and continue further education internationally.
• Vino & FinominorGTM or Marketing PartnerWine magazine partnership - collaboration on wine content and reviews. Igor Luković is editor of Vino & Fino magazine and associated with USV.
• Sheraton HotelminorGTM or Marketing PartnerListed as a partner, suggesting collaboration on events or professional opportunities for sommeliers.
• Corp JVJVminorChannel Partner/ Reseller/ DistributorExclusive distribution partner for Stari Hrast Merlot Selekcija 2017 wine in Serbia, distributing through selected restaurants and wine shops.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/udruzenjesomelijea.vojvodine
• LinkedInlinkedin.com/company/sommelier-association-of-vojvodina

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sommelier Association of Vojvodina