NATIONAL SOCIETY OF THE SONS OF THE AMERICAN REVOLUTION

What NATIONAL SOCIETY OF THE SONS OF THE AMERICAN REVOLUTION does

The National Society of the Sons of the American Revolution (SAR), with its Utah Society chapter headquartered in Salt Lake City, is a 501(c)(3) non-profit lineage society founded nationally in 1889 and chartered by the United States Congress on June 6, 1906 with assistance from President Theodore Roosevelt; the Utah chapter was chartered on January 27, 1895. The organization verifies and archives documented lineal descent from American Revolutionary War patriots and serves adult male descendants who must be sponsored by two current members. Its core products are the membership application and genealogical verification service, the semi-annual The Utah Patriot newsletter (winner of the 2023 Jennings H. Falthers Award), the Revolutionary War Rarities podcast (four seasons, 100+ episodes), the Color Guard ceremonial program, youth recognition programs (Eagle Scout, JROTC/ROTC medals), and an online shop for rosettes and merchandise.

Underlying technology is conventional web infrastructure (utahsocietysar.org WordPress site, online shop, Facebook group) plus integration with the LDS Family History Library and university archives for genealogical research; there is no proprietary AI or software platform. The business model is membership-subscription dues plus one-time application fees and ancillary merchandise. Pricing is publicly disclosed: new adult membership totals $245 ($200 national plus $45 Utah plus optional $15 chapter), annual adult dues are $65 plus $15 chapter, supplemental ancestor applications are $180, with junior, young-adult, memorial, life, and emeritus tiers defined. The go-to-market is community-led and event-driven — Color Guard parades, Constitution Day, Washington's Birthday observances, chapter banquets, and youth recognition ceremonies — supplemented by a digital newsletter and podcast.

The Utah chapter operates with 11–50 staff equivalents (likely volunteer-heavy given non-profit structure) and has fewer than 500 members. Geographic footprint is Utah at the state-society level and United States-wide at the national level, with chapter operations in 39 states. Key ecosystem partners include the Daughters of the American Revolution (sister organization), Children of the American Revolution (youth pathway), the LDS Family History Library, BYU Harold B. Lee Library, the University of Utah Marriott Library, and Utah State Archives.

Name

NATIONAL SOCIETY OF THE SONS OF THE AMERICAN REVOLUTION

Legal name

National Society of the Sons of the American Revolution

Website

https://utahsocietysar.org

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Society of the Sons of the American Revolution is a 501(c)(3) non-profit lineage society, chartered by Congress in 1906, that verifies and serves adult male descendants of American Revolutionary War patriots through genealogy-supported membership, chapters, Color Guard ceremonies, educational programming, and youth recognition.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City, Utah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees and Dues: The organization generates revenue through membership application fees and annual dues. New adult member applications cost $245 total ($200 national + $45 Utah), with additional $15 chapter dues. Annual membership dues are $65 ($50 national + $15 state) plus $15 chapter dues. There are also family plan fees, life membership options, and supplemental ancestor application fees of $180.
2. Merchandise Sales: The organization operates an online shop selling merchandise including SAR rosettes ($15), and presumably other merchandise and promotional items. Members can purchase member merchandise through the store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The National Society of the Sons of the American Revolution (SAR) is a hereditary lineage society that verifies and documents members' direct lineal descent from American Revolutionary War patriots. It sells membership (adult, young, junior, associate, memorial, and supplemental ancestor applications), annuals annual state and national dues, and provides supporting programs including a Color Guard, youth recognition awards (Eagle Scout, JROTC/ROTC), the Utah Patriot newsletter, the Revolutionary War Rarities podcast, and an online merchandise shop.

Product overview

The Utah Society Sons of the American Revolution operates as a membership-based patriotic organization offering genealogical verification and membership services for descendants of American Revolution patriots. The primary offering is the SAR Membership Program with associated membership application processing. Supporting products include The Utah Patriot Newsletter (semi-annual publication), the Revolutionary War Rarities Podcast (educational content across four seasons), the Color Guard Program (ceremonial historical presentations), Youth Recognition Programs (JROTC/ROTC/Eagle Scout awards), Genealogical Research Resources, an Educational Resources Library, Associate Membership (for non-descendants), and an Online Payment System for dues and merchandise. The organization functions as a state chapter of the National Society SAR, with all offerings centered on patriotic education, historical preservation, and commemoration of America's founding heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• SAR Membership Program Verified membership for direct lineal descendants of Revolutionary War patriots, offering a membership certificate, insignia rosette, quarterly SAR Magazine, and eligibility for committees and events.
• Associate Membership Program Allows individuals without qualifying lineal descent to participate in Utah SAR activities, including banquets, newsletters, volunteer committees, and Color Guard involvement.
• Supplemental Ancestor Application

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Daughters of the American Revolution (DAR)coreStrategic or Co-development PartnerThe DAR is the sister organization to SAR, for women who can prove lineage to Revolutionary War patriots. The organizations work together and value each other's efforts in teaching and leading in the cause of Liberty and Patriotism. SAR can assist women with membership in DAR.
• Children of the American Revolution (CAR)minorStrategic or Co-development PartnerAn organization for individuals under the age of eighteen to learn about and develop appreciation for the country. The CAR is overseen by both DAR and SAR, providing a youth pathway for families involved in both organizations.
• Family History Library (LDS Church)coreTechnology or IntegrationLocated at 50 East North Temple in Salt Lake City, Utah. Provides genealogical resources for members researching Revolutionary War patriot ancestors. SAR Revolutionary War Grave worksheets were microfilmed by LDS and are available through LDS Family History centers worldwide.
• Brigham Young University Harold B. Lee LibraryminorOthersUniversity library in Provo, Utah providing genealogical and family history resources. General library, family history, and special collections departments available for research.
• University of Utah Willard J. Marriott LibraryminorOthersLocated in Salt Lake City with Special Collections/Western Americana resources that may assist in genealogical research for membership applications.
• Utah State ArchivesminorOthersState archives in Salt Lake City providing vital records and historical documents that assist members in documenting Revolutionary War patriot ancestry.
• FastFunHistoryminorGTM or Marketing PartnerPodcast distribution platform for the Revolutionary War Rarities podcast. Episodes are available through FastFunHistory, YouTube, and PodBean platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• General Society of the War of 1812: A hereditary patriotic society with documented descent requirements from War of 1812 service, operating on a parallel membership model with state societies, lineage verification, and patriotic event programming.
• National Society Colonial Dames of America: A female hereditary society for descendants of colonists who served the American cause prior to 1776, with a parallel chapter structure, patriotic-education mission, and historical-preservation focus comparable to SAR.
• Society of the Cincinnati: A hereditary society founded in 1783 for descendants of officers who served in the Revolutionary War, with comparable lineage-verification membership criteria, patriotic mission, and historic-preservation focus.
• Daughters of the American Revolution (DAR): The sister lineage society for female descendants of Revolutionary War patriots, operating under an identical congressional charter and serving the same eligible households with overlapping patriotic, educational, and genealogical missions.
• General Society of Mayflower Descendants (Mayflower Society): A hereditary lineage society requiring documented descent from a Mayflower passenger, with a parallel three-tiered operating model (national/state/local), genealogical verification, and patriotic/historical preservation mission.
• Sons of the Revolution: A competing male-lineage society for descendants of Revolutionary War patriots, operating with chapter structure and similar patriotic programming, making it the closest direct competitor for the same eligible population.

Emerging players

• National Society Colonial Dames XVII Century: A smaller hereditary lineage society focused on 17th-century colonial ancestry, competing for the same civic-heritage member audience with similar patriotic-education programming and genealogical verification services.
• Military Order of the Loyal Legion of the United States: A hereditary patriotic society for descendants of Union officers in the Civil War, with a comparable chapter structure, lineage-verification membership model, and patriotic-education focus.
• Sons of Confederate Veterans: A male-lineage patriotic society (Confederate-descendant focused) operating with state divisions, camps, and similar membership/dues/event-driven programs, comparable as a hereditary civic-heritage organization.

Others

• FamilySearch (Family History Library, The Church of Jesus Christ of Latter-day Saints): An enabling ecosystem partner rather than a direct competitor; provides the global genealogical records infrastructure that SAR relies on for lineage verification, formally partnered via microfilming of SAR Revolutionary War Grave worksheets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/utahsocietysar
• LinkedInlinkedin.com/company/national-society-of-the-sons-of-the-american-revolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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