What Uusi Juttu does

Uusi Juttu is a subscription-based digital newspaper operated by Zetland Oy, a privately held Finnish limited company (osakeyhtiö) headquartered at Lemuntie 3-5, Helsinki. Founded in 2024, the company publishes ad-free journalism in the Finnish language, distributed via a web platform at uusijuttu.fi and native iOS and Android applications. All stories are delivered as human-narrated audio with companion text versions, a position the company treats as a deliberate counter to AI-generated content. The editorial mix centers on three programs — Puuro (a 5–7 minute weekday morning news summary), Pihvi (a 20–30 minute weekday afternoon in-depth analysis), and Kerma (a weekly cultural discussion) — supplemented by in-depth "Syventävät jutut" features covering politics, economy, culture, and societal themes.

The technology stack is a digital-first content platform with audio-native delivery, deployed through Sanity-based content management and distributed via browser, App Store, and Google Play. Member authentication supports Apple, Google, and Facebook SSO, and payments are processed through MobilePay, credit/debit cards, and other standard Finnish methods. A community discussion feature called "Puheenvuorot" enables members to engage directly with journalists, extending the product beyond one-way publishing.

The business model is a single-tier €15/month recurring membership with no advertising and no data resale. The go-to-market is community-led, relying on word-of-mouth and content quality rather than paid acquisition. A gift subscription channel exists through juttukauppa.com. The company serves a single market (Finland), has 43 employees, has not raised external venture or private equity funding, and reports no disclosed revenue, M&A, partnerships, or leadership changes.

Name

Uusi Juttu

Legal name

Zetland Oy

Website

https://uusijuttu.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Journalism / Digital News Subscription

akta.pro primary industry

Audiobook & Spoken-Word Streaming Platforms (MPAIADAE)

Keywords

• Digital newspaper subscription
• Audio journalism
• News media membership
• Daily news programs
• Ad-free journalism

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Uusi Juttu generates revenue through monthly membership subscriptions at €15 per month. Members gain access to all digital newspaper content including daily programs (Puuro, Pihvi, Kerma) and in-depth stories. The subscription model provides recurring revenue with members supporting journalism financially.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Uusi Juttu is a Finnish subscription-based digital newspaper operated by Zetland Oy, offering ad-free, audio-first journalism produced by human journalists. Members pay €15 per month to access daily programs (Puuro morning briefing, Pihvi afternoon in-depth analysis, Kerma weekly cultural program) and longer-form investigative stories, delivered in both listenable audio and readable text formats via web and mobile apps.

Product overview

Uusi Juttu is a subscription-based digital newspaper platform operated by Zetland Oy. The company offers a portfolio of news programs and content products centered around in-depth journalism without clickbait or advertisements. The core offering includes the digital newspaper accessible via web browser and mobile applications, supplemented by three named programs: Puuro (daily morning news briefings), Pihvi (daily afternoon in-depth news analysis), and Kerma (weekly cultural commentary). All content is available in both audio and text formats, narrated by human journalists. The membership model costs €15/month with no advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Uusi Juttu Membership Monthly subscription (€15/month) that grants members access to the entire Uusi Juttu digital newspaper, including the daily Puuro morning news briefing (5–7 min), the daily Pihvi afternoon in-depth analysis (20–30 min), the weekly Kerma cultural discussion, and longer-form investigative articles. Content is delivered as both human-narrated audio and readable text via the website and native iOS/Android apps, with no advertising or tracking. Targeted at Finnish-speaking individual readers seeking quality journalism.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Substack: Subscription platform enabling independent writers and journalists to monetize newsletters and audio directly with readers. Comparable as a subscription-first publishing model bypassing advertising — even if the platform is broader than Finnish journalism.
• Zetland: Danish subscription digital magazine built on the same 'money over clicks' member-supported, audio-inclusive journalism model. Operated by Zetland (same legal-name root as Finnish Zetland Oy), this is Uusi Juttu's closest comparable — same brand family and same business model in a sister Nordic market.
• Long Play: Finnish subscription-based long-form journalism outlet, sold as digital packages of investigative stories. Competes head-on for the same paying Finnish readers who want in-depth, ad-free reporting outside clickbait-driven news.

Broad incumbents

• Helsingin Sanomat: Finland's largest daily subscription newspaper (Sanoma-owned). Competes for the same paying Finnish news consumer with a much broader editorial and bundled-product offering, representing the dominant incumbent in Uusi Juttu's core market.
• The Atlantic: Subscription-driven, ad-light U.S. magazine that has built a paying reader base on long-form, context-rich journalism. Comparable for the editorial positioning (depth over clickbait) and reader-supported revenue model, even if it operates at much larger scale and in English.
• Suomen Kuvalehti: Established Finnish weekly news magazine with subscription model. Comparable as a paid Finnish news brand targeting quality journalism, though broader in format and more traditional in distribution.
• Yle (yle.fi): Finland's national public broadcaster, providing extensive free news, audio, and culture programming in Finnish. Represents the free alternative against which Uusi Juttu must justify an €15/month subscription.
• Sanoma: Largest Nordic media group, owner of Helsingin Sanomat and multiple Finnish subscription news and learning products. Indirect comparable via ownership of Uusi Juttu's main subscription news competitor and a reference for scaled Finnish subscription media economics.

Emerging players

• Podimo: Nordic podcast subscription platform offering premium spoken-word and podcast content. Comparable as a paid-audio spoken-word subscription model in the same Nordic region, even though it focuses on broader podcast catalog rather than journalism.

Others

• Patreon: Creator subscription platform enabling independent journalists, podcasters, and writers to collect recurring membership fees directly from audiences. Comparable as enabling infrastructure for the broader 'reader-supported creator' business model in which Uusi Juttu operates, rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uusi-juttu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uusi Juttu