Uvicol Store

What Uvicol Store does

Uvicol Store is a multi-vendor e-commerce marketplace operating primarily in Nigeria under the legal entity Uvicol Company Limited, headquartered in Amuwo Odofin, Lagos state, with an additional contact address in New Bedford, Massachusetts. Founded in 2021 and operating with approximately 11 employees, the platform connects third-party sellers with Nigerian consumers across 12+ product categories including Appliances, Phones & Tablets, Health & Beauty, Home & Office, Electronics, Fashion, Supermarket, Computing, Baby Products, Gaming, and Musical Instruments. The underlying technology is a standard web-based e-commerce marketplace with no proprietary features disclosed; it includes a seller dashboard for onboarding and order management, a delivery boy panel for logistics, and supports promotional modules such as flash sales, today's deals, and an auction-style "Bid For Product" feature.

The business model is a marketplace commission / take-rate structure, with revenue derived from transactions facilitated between buyers and third-party sellers. Pricing is transaction-based in Nigerian Naira, with no subscription or membership tiers; individual product prices range from ₦3,000 for budget items to ₦2.6M for premium electronics. Distribution is entirely through the Uvicol.com storefront, supplemented by an Affiliate Partner Program for off-platform customer acquisition and email/social media marketing. The platform serves a single primary segment: Nigerian consumers (B2C) seeking online access to diverse product categories with doorstep delivery. Named third-party sellers include The Market, juddys home appliances, Miniso, Everything kiddies, Mimienterprise, and Skincare Glow.

Name

Uvicol Store

Legal name

Uvicol Company Limited

Website

https://uvicol.com

Company type

Private

Operating status

Operating

Short description

Uvicol Store is a Nigerian multi-vendor e-commerce marketplace launched in 2021, connecting third-party sellers with consumers across 12+ product categories including electronics, fashion, and health & beauty, operating on a transaction-based commission model from Lagos state.

Ownership category

akta.pro rank

Product category

Online Marketplaces

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)

Keywords

• Online marketplace
• E-commerce platform
• Multi-vendor marketplace
• Third-party sellers
• Consumer electronics retail

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Marketplace Commission: Uvicol generates revenue by hosting third-party sellers on its marketplace platform, likely taking a commission or transaction fee on each sale processed through the platform. The platform also facilitates flash sales and promotional events to drive volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Uvicol Store is a multi-category Nigerian e-commerce marketplace that connects third-party sellers with consumers through its own online storefront at uvicol.com. The platform lists products across 12+ categories including appliances, phones & tablets, health & beauty, home & office, electronics, fashion, supermarket, computing, baby products, gaming, and musical instruments. Uvicol provides seller onboarding, a seller dashboard for managing listings and orders, a delivery panel for fulfillment, and runs flash sale promotions to drive transactions.

Product overview

Uvicol Store is a multi-category e-commerce marketplace platform operating as a digital marketplace that connects third-party sellers with consumers across diverse product categories. The platform provides a unified marketplace experience featuring Appliances, Phones & Tablets, Health & Beauty, Home & Office, Electronics, Fashion, Supermarket, Computing, Baby Products, Gaming, Musical Instruments, and Other Categories. The ecosystem consists of the core marketplace platform supplemented by seller and delivery management modules, an affiliate marketing program, and promotional features including Flash Sales and Today's Deals sections. The platform supports product bidding functionality and serves both B2C retail and enables third-party sellers to operate storefronts.

Differentiator

Problem solved

Functional benefit

Products and services

• Uvicol E-Commerce Marketplace Multi-category online marketplace storefront at uvicol.com where consumers browse and purchase products from multiple third-party sellers across categories such as appliances, electronics, fashion, health & beauty, and supermarket items, with flash sales and daily deals.
• Seller Platform Backend portal for third-party sellers to register, verify, and manage their product listings and orders on the Uvicol marketplace through a dedicated seller dashboard.
• Affiliate Partner Program Referral program that enables partners to earn commissions by promoting Uvicol marketplace products to their audiences.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Third-Party SellerscoreChannel Partner/ Reseller/ DistributorUvicol hosts multiple third-party sellers on its marketplace platform including The Market, juddys home appliances, Miniso, Everything kiddies, Mimienterprise, and Skincare Glow. Sellers register through a verification process and gain access to a seller panel to manage their product listings and orders.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jumia Technologies: Pan-African e-commerce marketplace operating across multiple countries including Nigeria. Directly competes with Uvicol as a multi-category, multi-seller marketplace serving Nigerian consumers with electronics, fashion, home goods, and more.
• Konga: Nigerian multi-category e-commerce marketplace offering similar product breadth to Uvicol including electronics, fashion, health & beauty, and home goods. Competes head-to-head for the same Nigerian consumer base with marketplace and direct retail hybrid model.
• Jiji Nigeria: Nigerian online marketplace with strong mobile presence, originally focused on classifieds but expanded into broader retail categories. Comparable multi-seller model and Nigerian consumer targeting.
• DealDey (now part of Jumia): Nigerian daily deals and flash sales platform offering discounted products across categories. Comparable as a Nigerian consumer e-commerce platform that historically competed on flash sales and promotional pricing similar to Uvicol's flash deals feature.

Regional players

• Slot Systems: Nigerian electronics and phones retailer with both physical stores and online presence. Comparable as a Nigerian consumer electronics and appliance seller, though focused on a narrower category than Uvicol's marketplace.

Broad incumbents

• Amazon: Global e-commerce marketplace and broad incumbent. Comparable as the dominant multi-category marketplace model, though not directly serving the Nigerian consumer market.
• eBay: Global online marketplace with multi-seller auction and fixed-price format. Comparable to Uvicol's bidding feature and marketplace model, though operates at vastly larger scale and in different geographies.

Emerging players

• Mercado Libre: Leading e-commerce marketplace in Latin America with similar horizontal marketplace model targeting emerging-market consumers. Comparable business model and consumer dynamics to Uvicol's emerging-market Nigerian play.
• Kikuu: African-focused e-commerce platform operating across multiple African countries. Comparable as a multi-category marketplace targeting African consumers with electronics, fashion, and home goods.

Others

• Shopify: E-commerce platform provider enabling merchants to build online stores. Comparable indirectly as the underlying technology infrastructure that powers marketplace and storefront operations similar to Uvicol's seller platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uvicol Store