United Way Leeds & Grenville

What United Way Leeds & Grenville does

United Way Leeds & Grenville (UWLG) is a registered Canadian charitable non-profit founded in 1957 and headquartered at 42 George Street, Brockville, Ontario. It operates as a local chapter within the United Way Centraide Canada network, serving 41 communities across the Leeds & Grenville region with a small staff of approximately 6-8 employees and a 2026 Board chaired by Ian McFall. UWLG mobilizes collective community action through workplace giving campaigns, individual donations, leadership giving, planned giving (legacy gifts, gifts of securities), signature events (Gord Brown Memorial Golf Tournament, River 50/50), and corporate sponsorships, then redistributes a portion of funds via a Community Investment Fund to 18+ local nonprofit partner agencies addressing food security, homelessness, housing, mental health, addictions, and children/youth support. The organization also directly delivers community programs including the Community Volunteer Income Tax Program, the Urgent Needs Fund (UNF), and the Low-Income Energy Assistance Program (LEAP), the latter two absorbed in May 2026 from the closing Volunteer Centre of St. Lawrence-Rideau. In 2025, UWLG's annual campaign raised $902,408 CAD, surpassing its $900,000 goal, and the organization launched a 2025-2028 Strategic Plan covering fundraising sustainability, board/volunteer development, organizational stability, awareness/thought leadership, and prioritization of community needs.

Name

United Way Leeds & Grenville

Legal name

United Way Leeds & Grenville

Website

https://uwlg.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way Leeds & Grenville is a registered Canadian charitable nonprofit founded in 1957, serving 41 communities in Leeds & Grenville, Ontario through workplace giving, donations, signature fundraising events, and a Community Investment Fund that grants to 18+ local partner agencies addressing food security, housing, mental health, and youth support.

Ownership category

akta.pro rank

Product category

Community Social Services and Charitable Fundraising

NAICS

Grantmaking and Giving Services (81321), Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Community Centers & Neighborhood Support Services (BPAGAEAL), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community fundraising services
• Workplace giving campaigns
• Emergency financial assistance
• Volunteer income tax
• Community grantmaking programs

Headquarters

HQ city

Brockville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Individual Donations: Direct donations from individuals through online portal, pre-authorized debit, or one-time gifts. Donations stay local to support community programs and services.
2. Workplace Giving / Payroll Deduction: Employees pledge donations through workplace campaigns with payroll deduction. Appears on T4 slip at tax time.
3. Leadership Giving: Major donors contributing $1,200 or more annually, joining a select group committed to building strong communities.
4. Legacy / Planned Giving: Gifts in wills, life insurance, retirement plans, charitable gift annuities or trusts that provide future support.
5. Gifts of Securities: Donation of publicly traded securities eliminates taxable capital gain while providing full market value tax receipt.
6. Event Fundraising: Revenue from events including Gord Brown Memorial Golf Tournament (6th annual), River 50/50 draw, and other community events.
7. Sponsorships: Corporate sponsorships for events and programs, including presenting sponsors, VIP sponsors, and hole sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

United Way Leeds & Grenville is a community charitable nonprofit that raises and redistributes funds to address local social needs across Leeds & Grenville, Ontario. It operates workplace giving campaigns and online donation channels, delivers direct service programs including free income tax preparation, an Urgent Needs Fund, and the Low-Income Energy Assistance Program, and grants funding to a network of 18+ local partner agencies addressing food security, housing, mental health, and youth support.

Product overview

United Way Leeds & Grenville operates as a community non-profit organization offering a unified portfolio of fundraising and social service programs rather than a technology product. Core offerings include workplace giving campaigns and online donation platforms for charitable giving; community programs including the Volunteer Income Tax Program, Urgent Needs Fund, and Low-Income Energy Assistance Program (LEAP); and annual fundraising events including the Gord Brown Memorial Golf Tournament and River 50/50 raffle. The organization also manages recognition programs (Top 7 Over 70 Awards, Student Leaders of Our Community Award), volunteer coordination through an online portal, and planned giving options including legacy gifts and securities donations. A Community Investment Fund distributes grants to local agency partners addressing food security, mental health, housing, and children/youth support.

Differentiator

Problem solved

Functional benefit

Brands

• Top 7 Over 70 Awards: A local awards program celebrating remarkable individuals over age 70 who continue to make meaningful contributions to the community through leadership, volunteerism, and service.

Products and services

• Workplace Giving Campaigns

Quantifiable outcome

• Over $902,000 raised in 2025 campaign supporting local community programs
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and flagship.

• Canarm Ltd.majorGTM or Marketing Partner · 8 July 2026Major sponsor of the 6th Annual Gord Brown Memorial Golf Tournament. Canarm has been recognized with the Chairs Cup - Industrial award for their workplace campaign leadership and support of United Way Leeds & Grenville initiatives.
• Shorelines CasinomajorGTM or Marketing Partner · 8 July 2026Major sponsor of the Gord Brown Memorial Golf Tournament supporting housing and homelessness, food insecurity, mental health and addictions, and programs for children and youth.
• Chris Neil (Ottawa Senators)coreGTM or Marketing Partner · 8 July 2026NHL Alumni participating in 6th Annual Gord Brown Memorial Golf Tournament as special guest. Former Ottawa Senators player (17-year career, 1,026 games), now serves as Senators' Vice President of Business and Community Development.
• Alyn McCauleycoreGTM or Marketing Partner · 8 July 2026NHL Alumni (10-year career with Toronto Maple Leafs, San Jose Sharks, Los Angeles Kings) from Brockville/Gananoque participating as special guest at Gord Brown Memorial Golf Tournament.
• Volunteer Centre of St. Lawrence-RideauflagshipStrategic or Co-development Partner · 19 May 2026After 40+ years of service, the Volunteer Centre is closing. United Way Leeds & Grenville is continuing key community programs including LEAP, Urgent Needs Fund (UNF), income tax programming, and volunteerism initiatives to ensure seamless service continuity.
• Homelife DLK Real EstateflagshipGTM or Marketing Partner · 1 January 2026Presenting sponsor of the 2nd Annual River 50/50 community fundraiser. Raised $22,520 for local community programs with equal amount supporting United Way programs. Recognized with Wave of Hope Award 2025.
• Brockville HyundaimajorGTM or Marketing Partner · 1 January 2026Generous sponsor of the 2025 Volunteer Appreciation Breakfast celebration recognizing community volunteers and campaign success.
• Winter Classic CommitteecoreGTM or Marketing Partner · 1 January 2026Partnered with United Way Leeds & Grenville and Brown family to recruit NHL alumni Chris Neil and Alyn McCauley for the Gord Brown Memorial Golf Tournament.
• United Way Centraide CanadacoreStrategic or Co-development Partner · 1 January 2026National body representing the United Way movement in Canada. UWLG participates in national initiatives including 211 Day awareness campaigns and receives access to national resources, research, and brand support.
• 211 (211.ca)coreStrategic or Co-development Partner · 1 January 2026United Way is a founding partner of 211 in Canada, providing critical national funding and support. 211 is a free, confidential information and referral helpline connecting people to vital community, social, and government services available 24/7 in 150+ languages.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• United Way Simcoe Muskoka: Mid-sized Ontario United Way chapter serving a similar rural-adjacent region. Strong model-comparable on fundraising scale, agency network size, and program pillars.
• United Way Kingston, Frontenac, Lennox and Addington: Regional United Way chapter operating in a comparable rural/small-city Ontario geography, running workplace giving, agency funding, and community programs. Nearest comparable by scale and mandate.
• United Way East Ontario: Neighboring United Way chapter serving Ottawa and the surrounding counties. Directly comparable as a regional United Way affiliate raising workplace-giving funds and distributing grants to local nonprofit agencies across Eastern Ontario.
• United Way Greater Toronto: Another Canadian United Way chapter with the same operating model—workplace campaigns, community investment fund, and funded agency network—but operating at much larger scale in the GTA. Closest functional analog.

Emerging players

• Food Banks Canada: National food-security charity that channels resources to community food programs—overlapping with UWLG's food-security funding pillar but at a national rather than local level.
• Habitat for Humanity Canada: National charitable organization with a similar volunteer-driven, donation-funded model addressing one of UWLG's six priority areas (housing). Comparable in donor mobilization mechanics though focused on a single cause.

Broad incumbents

• United Way Centraide Canada: National umbrella organization of which UWLG is a local chapter. Provides brand, research, 211 infrastructure, and national advocacy—broader incumbent governing the network UWLG operates within.
• Community Foundations of Canada: National network of 191 community foundations that pool and grant endowment funds for local charitable purposes. Functions as a parallel intermediary-grantmaking model to United Way's Community Investment Fund.

Others

• 211 Ontario: Free 24/7 information and referral helpline for community, social, and government services across Ontario. UWLG is a founding partner of 211 Canada; the service is an ecosystem/adjacency rather than a competitor.

Regional players

• Ontario Trillium Foundation: Provincial grantmaking agency distributing public funds to Ontario nonprofits. Operates in the same grantmaking/charitable funding ecosystem but as a government-funded grantor rather than a community fundraiser.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unitedwaylg

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Leeds & Grenville