United Way of Monmouth and Ocean Counties

What United Way of Monmouth and Ocean Counties does

United Way of Monmouth and Ocean Counties (UWMOC) is a 501(c)(3) charitable nonprofit founded in 1967, headquartered in Eatontown, New Jersey, with a staff of approximately 6. The organization serves residents of Monmouth and Ocean Counties by mobilizing community resources around three pillars: education, financial stability, and health. UWMOC functions primarily as a community convener and fundraiser, operating from a single office at 6 Industrial Way W, Ste 1-A, and channeling charitable contributions through its website (uwmoc.org), direct mail, stock gifts, planned giving, workplace campaigns, and signature events including the United for Impact Food Truck Festival, the 2026 Annual Tee-Off, and A Night with Spirit Ocean.

The organization delivers services through eight program offerings: Youth Opportunity (school-based interventions across 70+ local schools), Financial Security, the Financial Success Center Network (financial coaching and application assistance powered by NJ 211 specialists, available 24/7/365 in multiple languages), Healthy Community, Community Resiliency, the Basic Needs Initiative (distributing essential household and hygiene items), the statewide NJ 2-1-1 helpline and resource website, and the SingleCare (formerly FamilyWize) prescription discount card. UWMOC has reported distributing more than 40,000 items during its 2021 COVID-19 response and serves a two-county catchment in which roughly 37% of households struggle to afford basic necessities and more than 35,000 youth live in poverty.

UWMOC generates no product revenue. Its funding is entirely donation-based, sourced from individuals, workplace giving campaigns, corporate partners, and foundation grants. The go-to-market is community-led: donor acquisition mixes digital (website, email, social channels including Facebook, Twitter/X, YouTube, Instagram, LinkedIn, and Threads) with in-person events, while service delivery flows through the NJ 211 platform and approximately 70 community partnerships with schools, government, and fellow nonprofits.

Name

United Way of Monmouth and Ocean Counties

Legal name

United Way of Monmouth and Ocean Counties

Website

https://uwmoc.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Monmouth and Ocean Counties is a 501(c)(3) nonprofit founded in 1967, serving Monmouth and Ocean County, NJ residents through education, financial stability, health, and basic needs programs funded entirely by charitable donations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (62419), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Community social services
• Nonprofit fundraising
• Financial coaching programs
• Youth education support
• Basic needs assistance

Headquarters

HQ city

Wall Township, NJ

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Charitable Donations: The organization generates revenue primarily through charitable donations including online one-time and monthly gifts, mailed check donations, stock contributions, and planned giving programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

United Way of Monmouth and Ocean Counties is a community-based nonprofit that mobilizes donations, volunteers, and partner organizations to deliver programs supporting education, financial stability, and health for residents of Monmouth and Ocean counties, New Jersey. Its core offerings include Youth Opportunity, Financial Security (including the Financial Success Center Network powered by NJ 2-1-1), Healthy Community, Community Resiliency, and the Basic Needs Initiative. The organization also connects residents to resources through the NJ 2-1-1 helpline and the SingleCare prescription savings card.

Product overview

United Way of Monmouth and Ocean Counties is a nonprofit organization offering community programs across four main areas: Youth Opportunity (supporting children through school partnerships), Financial Security (financial coaching and assistance via the FSC Network), Healthy Community (health access initiatives), and Community Resiliency. The organization also operates the Basic Needs Initiative providing essential items to struggling families. Key community services include NJ 2-1-1 helpline and the SingleCare prescription savings program. The nonprofit focuses on education, financial stability, and health as building blocks for quality of life in Monmouth and Ocean counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Opportunity Initiative supporting youth development through partnerships with over 70 local schools, addressing wellness and basic needs for children in underserved communities in Monmouth and Ocean counties.
• Financial Security Program Program connecting struggling households with resources to achieve financial stability, including financial coaching and application assistance via the Financial Success Center Network powered by NJ 2-1-1.
• Financial Success Center Network (FSC) Financial coaching and application assistance services powered by NJ 2-1-1 specialists, available 24/7, 365 days a year in multiple languages, for residents seeking money management and benefits support.
• Healthy Community Program Initiatives linking community members to opportunities for building healthy lives and accessing health services in Monmouth and Ocean counties.
• Community Resiliency Program Programs strengthening local resilience in Monmouth and Ocean counties in partnership with business, education, government, and nonprofit sectors.
• Basic Needs Initiative Program providing essential household and hygiene items to struggling families, youth, and seniors through community partnerships across Monmouth and Ocean counties.
• NJ 2-1-1 Helpline Statewide help line and website connecting callers with local and government resources including food, housing, healthcare, legal services, drug treatment, jobs assistance, childcare, mental health services, transportation, and financial assistance.
• SingleCare Prescription Savings Card Partnership offering reduced costs on prescription medications through a pharmacy discount card available to insured and uninsured individuals nationwide.

Quantifiable outcome

• Over 40,000 items distributed to community members in 2021
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NJ 211coreStrategic or Co-development PartnerUWMOC's Financial Success Center Network is powered by NJ 211. Their core services including money management, financial coaching and application assistance are handled by NJ 211 specialists available 24/7, 365 days a year in multiple languages.
• SingleCare (formerly FamilyWize)coreStrategic or Co-development PartnerPartnership to offer reduced costs of prescription medications through the SingleCare pharmacy discount card program. Available to everyone nationwide, insured or uninsured.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: National umbrella organization for the United Way network. UWMOC operates as an affiliated local chapter under this brand, sharing mission, donor pipelines, and Workplace giving infrastructure. It is the same network but operating at a national scale.
• Points of Light Foundation: National nonprofit focused on volunteer service and civic engagement. Operates a broader portfolio but shares UWMOC's emphasis on mobilizing community action and volunteer-driven social impact.

Emerging players

• Giving Tuesday: Global generosity movement that drives annual donation surges for nonprofits. UWMOC participates in this channel as a recipient organization; they are thematically aligned as nonprofit fundraising infrastructure.

Direct peers

• United Way of Greater Philadelphia and Southern New Jersey: Neighboring regional United Way chapter covering adjacent New Jersey and Pennsylvania counties. Operates the same community convener model across education, financial stability, and health with comparable youth and basic needs programs.
• 211.org (United Way 211): National 211 helpline and information referral service operated by United Way Worldwide. UWMOC delivers 211 services locally in partnership with this network, providing community resource navigation via phone and web.
• United Way of New York City: One of the largest local United Way chapters, serving NYC residents with similar program pillars (education, financial stability, health). Comparable GTM motion and program structure, but at significantly larger scale.
• Jersey Cares: New Jersey volunteer mobilization nonprofit that connects volunteers with community service projects. Shares the volunteer-driven community engagement model with UWMOC and targets similar donor and volunteer demographics in the region.
• Catholic Charities of the Archdiocese of Trenton: Faith-based social services nonprofit operating in central and northern New Jersey. Provides comparable case management, food assistance, and basic needs services to low-income families, competing for similar donors and clients.
• Jersey Shore-based FoodBank (e.g., Fulfill FoodBank): Regional food bank serving Monmouth and Ocean counties - directly overlaps with UWMOC's Basic Needs Initiative for food and household items. Comparable mission focus on food insecurity and basic needs for vulnerable populations in the same geography.

Regional players

• Community Foundation of New Jersey: New Jersey-based philanthropic foundation that aggregates donations and grants to local nonprofits. Competes with UWMOC for donor mindshare in New Jersey but operates a different model (grant-making vs. direct service).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/uwmoc
• YouTubeyoutube.com/uwmcnj
• Facebookfacebook.com/UWMOC
• LinkedInlinkedin.com/company/uwmoc
• Instagraminstagram.com/uwmoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Monmouth and Ocean Counties