Polska Grupa Uzdrowisk Sp. z o.o.

What Polska Grupa Uzdrowisk Sp. z o.o. does

Polska Grupa Uzdrowisk Sp. z o.o. (PGU) is a Wrocław-headquartered holding company operating the largest network of health resorts in Poland, comprising seven properties — Uzdrowisko Cieplice, Uzdrowisko Duszniki, Uzdrowisko Kudowa-Zdrój, Uzdrowisko Polanica-Zdrój, Uzdrowisko Połczyn-Zdrój, Uzdrowisko Świeradów-Czerniawa, and Barbarka Vita in Świnoujście — concentrated in Lower Silesia and West Pomerania. The group is a wholly-owned subsidiary of KGHM Polska Miedź S.A., the state-linked copper mining conglomerate listed on the Warsaw Stock Exchange. PGU's operating subsidiaries are SPVs that run the resorts, three mineral water bottling plants (producing Staropolanka and Wielka Pieniawa), and a natural cosmetics line (TERRA / Aqua Thermal TERRA). Underlying technology combines balneological treatment methods (thermal, mineral, radon, brine, peat/borowina, spruce-bark therapies) with conventional digital infrastructure, and a proprietary clinical offering, the VocaSTIM neuromuscular electrostimulation-plus-phonation protocol for voice and dysphagia rehabilitation.

PGU's revenue is generated through five interlocking streams: (1) sanatorium stays and therapeutic packages, available under NFZ and ZUS public-payer referral as well as private payment, with multi-day packages ranging from ~1,870 PLN (8-day) to ~5,777 PLN (specialist 15-day) per person; (2) hotel and accommodation bookings across the seven resorts, with direct online booking via uzdrowiska-pgu.pl accounting for ~15% of revenue and growing; (3) SPA, wellness, and short-stay packages (~940-1,118 PLN for 3-4 day retreats); (4) Staropolanka and Wielka Pieniawa mineral water sales through retail, HoReCa, and sports-event channels (Staropolanka is the official water of the Polish National Football Team under a multi-year PZPN partnership); and (5) the TERRA natural cosmetics line sold via kosmetyki-terra.pl and in-resort retail. The company serves ~80,000 patient-guests annually and attracts ~2 million website visits, with customer segments spanning senior/retiree rehabilitation, family and tourist wellness, B2B conference and corporate wellness clients, and public-payer referrals.

The go-to-market combines public-payer referrals (NFZ, ZUS), direct B2C booking through a centralized web platform, B2B corporate and conference sales, and consumer-products retail distribution. International expansion is pursued through the Polish Tourist Organization and direct presence at ITB Berlin (2025-2026) and Polish Day events in Prague (2026), with German and Czech website versions indicating formal DACH and Central European targeting. Brand and marketing are supported by extensive sports sponsorships (ATP Challenger Invest in Szczecin Open, Polish MTB Championships, national tennis events), cultural partnerships (Boska Komedia theater festival), and CSR initiatives (Miedziowe Pszczoły bee protection, Zaczarowane Święta for children with disabilities), reinforcing both consumer visibility and institutional positioning.

Name

Polska Grupa Uzdrowisk Sp. z o.o.

Legal name

Polska Grupa Uzdrowisk Sp. z o.o.

Website

https://uzdrowiska-pgu.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Polska Grupa Uzdrowisk (PGU) is a Wrocław-headquartered holding company operating the largest network of seven health resorts in Poland, plus Staropolanka mineral water and TERRA cosmetics, serving ~80,000 patient-guests annually through NFZ/ZUS referrals, direct booking, and retail.

Ownership category

akta.pro rank

Product category

Spa and Medical Rehabilitation Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (6231)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Spa resort services
• Medical rehabilitation
• Balneotherapy treatments
• Mineral water bottling
• Wellness packages

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Spa, Rehabilitation & Medical Treatment Services: Core revenue from sanatorium stays, therapeutic packages, rehabilitation turnuses, and medical treatments. Both NFZ/ZUS-funded (public payer) and fully paid private packages are offered. Pricing ranges from ~260 PLN/night to multi-week packages exceeding 5,000 PLN per person.
2. Hotel & Accommodation Bookings: Revenue from hotel room reservations across seven health resorts. Direct booking via the company's website (www.uzdrowiska-pgu.pl) accounts for a growing share of revenue.
3. SPA, Wellness & Wellness Packages: Revenue from SPA packages, wellness treatments, and short recreational stays including weekend packages, holiday packages, and romantic retreats.
4. Mineral Water Production & Sales: Production and sale of mineral water brands Staropolanka and Wielka Pieniawa from bottling plants in Polanica-Zdrój and Jeleniów near Kudowa-Zdrój. Staropolanka is sold through retail, e-commerce, and is the official water of the Polish national football team.
5. Cosmetics (Kosmetyki TERRA): Production and sale of natural spa cosmetics using therapeutic resources such as Połczyn brine, peat/borowina, and Cieplice thermal water. Sold via dedicated e-commerce platform kosmetyki-terra.pl and in-resort shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Polska Grupa Uzdrowisk (PGU) operates a network of seven health resorts in Poland offering therapeutic spa stays, medical rehabilitation packages, and wellness programs built on natural medicinal resources such as thermal waters, peat mud, brine, radon, and spruce extracts. The group also produces and sells mineral water brands (Staropolanka, Wielka Pieniawa) and a natural cosmetics line (TERRA, Aqua Thermal TERRA), and delivers specialist treatments such as VocaSTIM voice and speech rehabilitation.

Product overview

Polska Grupa Uzdrowisk Sp. z o.o. operates a network of seven health resorts across Poland, functioning as a comprehensive spa, wellness, and medical rehabilitation platform. The portfolio includes health resorts in Cieplice, Duszniki, Kudowa-Zdrój, Polanica-Zdrój, Połczyn-Zdrój, Świeradów-Czerniawa, and Barbarka in Świnoujście. These resorts offer therapeutic treatments based on natural resources including thermal waters, mineral waters, radon, peat mud (borowina), spruce extracts, and brine. The company complements its health services with consumer products: mineral waters (Staropolanka, Wielka Pieniawa) and natural cosmetics (TERRA and Aqua Thermal TERRA lines). Treatment programs range from 2-24 days and include rehabilitation, post-operative care, cardiovascular treatment, respiratory therapy, and wellness packages. The group also offers specialist treatments such as VocaSTIM for speech disorders. Services are available both through NFZ/ZUS public health funding and as private full-payment packages.

Differentiator

Problem solved

Functional benefit

Brands

• Staropolanka: Mineral water brand produced in Polanica-Zdrój and Jeleniów near Kudowa-Zdrój, sourced from the Kłodzko Valley since 1905. Official Water of the Polish National Football Team.
• Wielka Pieniawa
• TERRA Aqua Thermal
• TERRA Spa
• TERRA Zdrój
• Barbarka Vita

Products and services

• Uzdrowisko Cieplice
• Uzdrowisko Duszniki
• Uzdrowisko Kudowa-Zdrój
• Uzdrowisko Polanica-Zdrój
• Uzdrowisko Połczyn-Zdrój
• Uzdrowisko Świeradów-Czerniawa
• Barbarka Vita w Świnoujściu
• Rehabilitation Packages (Rehabilitacja)
• SPA & Wellness Packages
• VocaSTIM Therapy
• Staropolanka Mineral Water
• Wielka Pieniawa Mineral Water
• Kosmetyki TERRA
• Aqua Thermal TERRA Cosmetics
• NFZ/ZUS-Funded Spa Treatment Referrals
• Conference, Integration and Business Trip Services

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Polish Football Association (PZPN - Polski Związek Piłki Nożnej)coreGTM or Marketing PartnerStaropolanka mineral water brand, owned by Uzdrowiska Kłodzkie (PGU), is the Official Water of the Polish National Football Team. Partnership includes men's and women's senior teams and U-21 team. Includes co-branding on Staropolanka labels, POS materials, broadcast placements, billboards, and social media. Extended for another two years in November 2024. Also includes youth football development initiatives.
• Polish Tourist Organization (Polska Organizacja Turystyczna - POT)coreGTM or Marketing PartnerPGU participates in international tourism trade shows (ITB Berlin 2025, ITB 2026) as part of the Polish National Pavilion co-organized with POT. POT supports international promotion of Polish health resorts as medical tourism destinations.
• City of Szczecin / Agencja Rozwoju Metropolii SzczecińskiejcoreGTM or Marketing PartnerTitle sponsor of ATP Challenger Invest in Szczecin Open (31st and 32nd editions, 2024-2025). Title sponsor of Tennis Music Garden festival. Main sponsor and co-organizer of the event. Staropolanka is the official water of the tournament. City of Szczecin is the title sponsor of the ATP Challenger tournament.
• KGHM Polska Miedź S.A. (Kapitał Group)coreStrategic or Co-development PartnerPGU is a subsidiary of the KGHM Polska Miedź S.A. Capital Group (Grupa Kapitałowa KGHM Polska Miedź). PGU and KGHM jointly engage in environmental initiatives (Miedziowe Pszczoły / Copper Bees bee protection program), corporate social responsibility (volunteer Day of the Child activities), and industry conferences (CIRCLE International Conference 2026, DOLMED.tech Forum).
• Wrocław University of Science and Technology (Politechnika Wrocławska)minorStrategic or Co-development PartnerCooperation agreement signed September 2025. Wydział Inżynierii Środowiska PWr (Faculty of Environmental Engineering) developed a new engineering program 'Zarządzanie infrastrukturą i środowiskiem' (Infrastructure and Environment Management) at the PWr Filia in Jelenia Góra, specifically designed to prepare specialists for health resort, pool, sanatorium, and public facility management. PGU provided industry input on curriculum development.
• 33rd Economic Forum in KarpaczminorGTM or Marketing PartnerPGU was a business partner of the 33rd Economic Forum in Karpacz (September 2024) - the largest meeting platform in Central and Eastern Europe, bringing together over 6,000 participants including presidents, government heads, politicians, scientists, and corporate leaders.
• Jan Wyżykowski University in PolkowiceminorGTM or Marketing PartnerPGU participated as a partner in the 22nd CIRCLE International Conference 2026 (April 8-11, 2026) hosted by Uczelnia Jana Wyżykowskiego in Polkowice. Conference under the theme 'NextGen Business: Sustainability & Digitalisation' gathered scientists, experts, and opinion leaders from 16 countries.
• Boska Komedia International Theater FestivalminorGTM or Marketing PartnerPGU and Staropolanka were official partners of the 18th International Theater Festival Boska Komedia in Kraków (December 2025). Festival featured over 40 performances, international stars, and the Polish Inferno competition over ten days.
• Lower Silesian Marshal's Office (Urząd Marszałkowski Województwa Dolnośląskiego)minorGTM or Marketing PartnerPGU participated in the 'Dolny Śląsk na zdrowie' (Lower Silesia for Health) promotional campaign organized by the Lower Silesian Marshal's Office. The campaign promotes Lower Silesia as a health tourism destination, showcasing PGU resorts as examples of modern medical spa services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kurzentrum Waren (Müritz): German health resort (Kurort) operating on the Müritz lake, offering medical spa treatments using local moor and radon resources combined with hotel accommodation. Comparable Cure & Care positioning to PGU's Świeradów-Czerniawa and Cieplice resorts.
• Uzdrowisko Busko-Zdrój: Polish state-owned health resort operator based in Busko-Zdrój and Solec-Zdrój, specializing in sulphur water treatments for rheumatology, orthopedics, and dermatology. Direct Polish-domiciled competitor for NFZ-funded rehabilitation packages and therapeutic stays.
• Ensana Health Spa Hotels: Operates health spa hotels across Central Europe (Czech Republic, Slovakia, Hungary, Romania, UK) leveraging natural therapeutic resources. Closest direct comparator to PGU's combination of medical rehabilitation, balneology, and wellness stays funded by both public payers and private guests.
• VAMED Vitality World: Austrian operator of thermal spas and health resorts (e.g., Therme Geinberg, Therme Laa, St. Martins Therme). Directly comparable in offering curative thermal/wellness programs integrated with hotel accommodation in the Central European market.
• Grand Resort Bad Ragaz: Swiss luxury thermal resort combining 5-star hospitality with medical rehabilitation and spa treatments based on a thermal water source. Comparable premium positioning to PGU's top therapeutic packages, at a higher price point.
• Danubius Hotels Group: Hungarian heritage hotel operator specializing in thermal and medicinal spa hotels across Hungary, Czech Republic, and the UK. Highly comparable business model pairing curative thermal treatments with hospitality, with overlapping public payer (Hungarian health insurance) and private customer mix.

Emerging players

• Therme Group: UK-headquartered developer and operator of large-scale urban thermal wellness destinations (Therme Bucharest, Therme Manchester pipeline). Comparable on the thermal/wellness operating expertise but focused on day-visit urban models rather than PGU's resort-stay model.

Others

• Cisowianka: Major Polish mineral water brand (owned by Nestlé Waters). Comparable packaged goods competitor to Staropolanka in retail Polish mineral water market, distinct from the resort portfolio.
• Żywiec Zdrój: Leading Polish branded mineral water producer (owned by Danone). Directly comparable product-line overlap with Staropolanka and Wielka Pieniawa in retail, HoReCa, and sports-event distribution; not a resort operator.

Regional players

• Hotel Thermal Karlovy Vary: Large thermal spa hotel complex in Karlovy Vary, Czech Republic, offering curative treatments and conference facilities. Comparable thermal-balneology operating model in a neighboring Central European market where PGU is positioning for inbound medical tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PolskaGrupaUzdrowisk
• Facebookfacebook.com/PolskaGrupaUzdrowisk
• LinkedInlinkedin.com/company/polska-grupa-uzdrowisk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polska Grupa Uzdrowisk Sp. z o.o.