V2 Radio

What V2 Radio does

V2 Radio is a privately held UK local digital radio station founded in 2021 and headquartered at Downlands House, Drayton Lane, Chichester, West Sussex. The station operates under the tagline "The Spirit of the South" and broadcasts a broad mix of familiar music from the past five decades alongside local news, weather, travel, and community information for adult listeners in the Sussex and Hampshire regions. It is led by a small team of 14 employees and is overseen for editorial standards by News Editor Philip Keeler.

Technically, the station is built on the Aiir radio website CMS for its web presence and digital operations, with broadcast delivery via DAB digital radio across Sussex DAB (block 10B), South Hampshire DAB (block 11C, since April 2024), and a trial SSDAB allocation on block 8A in Aldershot/Woking. Listeners can also access live and on-demand content via online streaming through radioplayer and native applications on iOS, Android, and Amazon devices. National and international news is supplied via a content partnership with Sky News (IRN), with music rights cleared through PRS and PPL licensing.

The business model is primarily advertising-driven, monetising local-business radio spots with the value proposition of unscrollable, unblockable local reach. Two adjacent transactional revenue streams — V2 Vouchers (v2vouchers.co.uk) and V2 Tickets (v2tickets.co.uk) — generate transaction fees from local deals and event ticketing. A separate "local community chest" earmarks a share of station earnings for local charitable causes, framing part of the operation as quasi-donation-driven community giving. Distribution is multi-channel, combining DAB broadcast, online streaming, mobile apps, social media (notably X @V2RadioSussex), email newsletters, community events, outside broadcasts, and competitions (e.g., Fifty Pound Friday, Butlins co-branded promotions in June 2025).

Name

V2 Radio

Legal name

V2 Radio

Website

https://v2radio.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

V2 Radio is a privately held UK local digital radio station founded in 2021, broadcasting to Sussex and Hampshire via DAB, online streaming, and mobile apps. It serves adult listeners with local news and music, and monetises through SMB advertising, vouchers, and ticketing.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAD

Digital Radio Broadcasting (DAB/DAB+, HD Radio)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIAEAE

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIADAJ

Radio Streaming & Catch-Up Audio Platforms

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms

Keywords

• Local radio broadcasting
• Digital radio station
• Radio advertising
• Community radio
• Local news broadcasting

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: V2 Radio generates revenue primarily through local business advertising, offering targeted radio spots to reach local audiences in Sussex and Hampshire areas. The station markets itself as a platform for local businesses to reach target audiences with unscrollable, unblockable advertising.
2. V2 Vouchers and Tickets: The station operates V2 Vouchers (v2vouchers.co.uk) and V2 Tickets (v2tickets.co.uk) as additional revenue streams, selling vouchers and tickets for local businesses and events.
3. Charitable Community Initiatives: The station operates on a charitable principle, with a 'local community chest' where a percentage of station earnings are used directly for local causes. The station supports many charities across West Sussex annually.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

V2 Radio is a 24-hour local digital radio station broadcasting across Sussex and Hampshire via DAB and online streaming, delivering a broad mix of music from the past 50 years alongside local news, weather, travel, and community programming. The station monetises primarily through local business radio advertising and additionally operates V2 Vouchers and V2 Tickets as secondary transactional offerings, while directing a portion of earnings to a local community charitable chest.

Product overview

V2 Radio is a local digital radio station founded in 2021, serving Sussex, UK. The core product is its radio broadcasting service featuring a broad mix of familiar music from the past 5 decades. The station provides 24-hour broadcasting across multiple platforms including DAB (Sussex DAB block 10B, South Hampshire DAB block 11C, Aldershot/Woking trial SSDAB block 8A) and online streaming. The offering includes live radio programming, on-demand listen again functionality, local news coverage, weather information sourced from AccuWeather, and travel updates. The station features programming presented by local presenters with strong community involvement, local events coverage, and charitable initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• V2 Radio Broadcasting Service A 24-hour local digital radio station serving Sussex (West Sussex, East Sussex, South Sussex) and Hampshire via DAB digital radio and online streaming, offering a broad mix of familiar music from the past five decades alongside local news bulletins, weather (AccuWeather), travel updates, and community programming. Designed for adult listeners in the Sussex and Hampshire broadcast area who want trusted local journalism and music.
• V2 Vouchers

Quantifiable outcome

• 88% of adults listen to radio every week
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• ButlinsminorStrategic or Co-development Partner · 4 June 2025Butlins Bognor Regis partnered with V2 Radio for a social competition offering prizes including children's birthday parties and PLAYXPERIENCE nights. Competition ran from June 4-6, 2025 with prizes to be taken by June 1, 2026.
• Sky News (IRN)coreStrategic or Co-development PartnerSky News provides national and international news content for V2 Radio's 24-hour news bulletins. V2 Radio carries Sky News (IRN) news broadcasts when local news is not being provided, particularly outside weekday local news hours (07:00-18:00 weekdays, 07:00-12:00 weekends and public holidays).
• PRS & PPLcoreOthersV2 Radio is licensed by PRS & PPL to stream music online. PRS (Phonographic Performance Limited) handles public performance rights while PPL handles recording rights, enabling the station to legally broadcast copyrighted music.
• AiircoreTechnology or IntegrationAiir provides the radio website CMS platform that powers V2 Radio's website and digital operations. The station is 'Powered by Aiir' according to the website footer.
• Back Then FestivalminorGTM or Marketing PartnerBack Then Festival sponsors weekends on V2 Radio as shown in station promotional banners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nation Broadcasting: Owner of a portfolio of local commercial radio stations across the UK, including operations in Sussex-adjacent geographies. Operates a similar multi-region local radio template with DAB distribution and local advertising sales.
• kmfm (Kent Messenger Group): Group of small commercial local radio stations across Kent serving county-level geographies with local news, music, and SMB advertising. Same community-led local radio template as V2 Radio.
• Wave 105: Commercial local radio station serving the South Hampshire/South Coast area, directly overlapping V2 Radio's expanded Hampshire DAB coverage since April 2024. Same target audience and advertiser base.
• Capital Brighton: Commercial local radio station in Brighton covering the East Sussex footprint that V2 Radio also targets. Direct competitor for advertisers seeking reach into Sussex urban audiences.
• Original 106 (Original Group): Independent small commercial local radio station in the UK operating a similar community-and-local-advertising model to V2 Radio. Closely comparable in scale, GTM, and DAB distribution strategy.
• Heart Sussex: Commercial local radio station operating across Sussex on DAB. Heart Sussex is a direct competitor in the same coverage area, offering a similar music-and-local-information format to local advertisers and listeners.
• Greatest Hits Radio Sussex: Commercial local radio station in Sussex with a familiar-music format that closely overlaps V2 Radio's 'past 50 years' music positioning. Competes for the same older demographic and the same local advertising spend.
• BBC Radio Sussex: Public-service local radio station serving the same Sussex geography that V2 Radio targets. Both compete for local listeners and local advertising audiences in West Sussex, with overlapping news, weather, and music programming.

Others

• Radioplayer (UK Radioplayer Ltd): Industry-licensed online streaming platform used by V2 Radio to deliver its web and mobile streaming. Functions as enabling infrastructure for the station's digital distribution rather than a competitor.

Broad incumbents

• Radio X (Global Media): National commercial radio brand owned by Global Media, offering rock and alternative music with local DAB presences. Comparable product category (DAB-distributed commercial radio) but with a national footprint and much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/V2RadioSussex
• LinkedInlinkedin.com/company/v2-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V2 Radio