Medcom Panama

What Medcom Panama does

Corporación Medcom Panamá, S.A. is a privately held Panamanian multimedia company founded in 1994 and headquartered on Avenida 12 de Octubre in Panama City. It operates an integrated media portfolio spanning three free-to-air television channels (Telemetro, RPCTV, OYE), three cable channels (ECO, COS, COS FC), three radio stations (RPC Radio, Telemetro Radio, Caliente), and a digital platform comprising eight web portals plus more than 20 social media accounts that together reach approximately 2 million average monthly unique visitors and exceed 10 million combined followers. Telemetro is identified as the leading television channel in Panama, anchoring the company's position as a dominant broadcast incumbent. The underlying technology is conventional multi-platform broadcasting infrastructure — open and cable TV, radio, and consumer-facing web and social properties — rather than a software or platform stack; no AI/ML capabilities, APIs, or SDKs are disclosed.

The company produces news, entertainment, sports, and educational programming for the Panamanian general audience across all major demographics. It monetizes primarily through advertising sales across television, radio, and digital inventory, distributing via owned channels rather than third-party platforms. In addition to its broadcast operations, Medcom has extended into adjacent consumer services through the ASAP same-day delivery application, a strategic partnership that opens access to PYME, retail, and e-commerce segments. The company also operates a corporate recruitment portal (vacantesmedcom.com). Medcom holds Great Place to Work certification (2025), employs approximately 588 staff, and operates exclusively within Panama while positioning itself within the broader Central American market. The ownership structure, any institutional backing, and any non-advertising revenue lines remain undisclosed in the available sources.

Name

Medcom Panama

Legal name

Corporación Medcom Panamá, S.A.

Website

https://vacantesmedcom.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Corporación Medcom Panamá is a privately held Panamanian multimedia company operating three open TV channels, three cable channels, three radio stations, and eight digital portals, serving the Panamanian mass market through advertising-supported content and the ASAP delivery platform.

Ownership category

akta.pro rank

Product category

Broadcast Media

NAICS

Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

MDU/Commercial & Hospitality Pay-TV Operators (Bulk/SMATV/Pro:Idiom) (MPABAGAF)

Keywords

• Television broadcasting
• Radio broadcasting
• Cable television
• Digital media portals
• Multimedia advertising

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Broadcasting and Advertising: Revenue generated from television advertising across three open channels (Telemetro, RPCTV, OYE) and three cable channels (ECO, COS, COS FC), with Telemetro identified as the leader in Panamanian television.
2. Radio Broadcasting and Advertising: Revenue generated from radio broadcasting across three stations (RPC Radio, Telemetro Radio, Caliente) and their associated advertising operations.
3. Digital Platform and Content: Revenue generated from digital platforms including 8 web portals with 2 million average monthly unique visitors, and social media presence exceeding 10 million followers across 20+ accounts.

Distribution channels4 records

Marketing channels3 records

Core offering

Medcom Panama is a multimedia broadcasting company that produces and distributes news, entertainment, sports, and digital content across three open television channels (Telemetro, RPCTV, OYE), three cable television channels (ECO, COS, COS FC), and three radio stations (RPC Radio, Telemetro Radio, Caliente). It also operates eight digital web portals and a network of 20+ social media accounts reaching 2 million monthly unique visitors and more than 10 million followers, with Telemetro positioned as the leading television channel in Panama.

Product overview

Medcom Panama is a multimedia company operating a unified media portfolio consisting of three open television channels (Telemetro, RPCTV, OYE), three cable television channels (ECO, COS, COS FC), three radio stations (RPC Radio, Telemetro Radio, Caliente), and a digital platform with eight portals and 20+ social media accounts reaching millions of users. The company produces news, entertainment, sports, and digital content. Additionally, Medcom operates a recruitment portal (vacantesmedcom.com) for job applications and operates the ASAP delivery platform.

Differentiator

Problem solved

Functional benefit

Brands

• Telemetro: Television channel - líder en la televisión panameña (leading Panamanian television channel)
• RPCTV
• OYE
• ECO
• COS
• COS FC
• RPC Radio
• Telemetro Radio
• Caliente

Products and services

• Telemetro Leading open (free-to-air) television channel in Panama, broadcasting news, entertainment, sports, and digital content as part of Medcom's three-channel open TV network.
• RPCTV Open television channel operating within Medcom's multimedia network, contributing to the company's broadcast content portfolio.
• OYE Open television channel in Medcom's three-channel open TV network, focused on youth-oriented content.
• ECO Cable television channel operated by Medcom as part of its three-channel cable TV offering.
• COS Cable television channel in Medcom's cable network, part of the company's multi-channel cable TV operations.
• COS FC Cable television channel specializing in sports content within Medcom's cable TV network.
• RPC Radio Radio station operated by Medcom, one of three radio broadcasters in Panama under the Medcom network.
• Telemetro Radio Radio station affiliated with the Telemetro brand, one of three radio stations in Medcom's broadcast network.
• Caliente Radio station in Medcom's three-station radio network in Panama.
• Medcom Digital Portals Eight digital web portals reaching 2 million average monthly unique visitors, complemented by 20+ social media accounts accumulating more than 10 million followers, providing digital content and news across platforms.
• ASAP Delivery Platform Immediate delivery application and web platform serving Panama nationwide, enabling users to request any service with real-time tracking, instant receipts, and delivery confirmation.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ASAP (Aplicación de Servicios de Delivery)minorStrategic or Co-development PartnerASAP is a same-day delivery service application and web platform operating in Panama. The partnership appears to be related to a job posting for a sales position, where Medcom may be collaborating with ASAP to provide services or solutions to their shared business customers in the PYME, retail, and e-commerce segments.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Grupo Prisa: Spanish-language media conglomerate operating TV, radio, publishing, and digital assets across Spain and Latin America. Comparable as a multi-platform broadcast and digital media operator with advertising-led monetization across Spanish-speaking markets.
• Grupo Globo: Brazil's largest media conglomerate, operating broadcast TV networks, pay-TV channels, radio, and digital platforms. Comparable as an integrated multi-platform broadcaster with advertising-driven revenue, though at much greater scale and focused on Brazil rather than Central America.
• TelevisaUnivision: Largest Spanish-language media company in the world, operating broadcast TV networks, cable channels, radio, and digital platforms across Mexico, the US, and Latin America. Highly comparable as a multi-platform Spanish-language broadcaster, though at vastly greater scale and geographic reach than Medcom.
• TV Azteca: Mexican broadcast television network operating open TV channels, digital platforms, and content production. Comparable as a Spanish-language open broadcaster monetizing primarily through advertising across multiple channels and digital properties.

Regional players

• Caracol Televisión: One of Colombia's two major private broadcast TV networks, producing news, entertainment, and sports content with significant digital platforms. Comparable as a Spanish-language broadcaster with cross-platform presence, though operating primarily in Colombia rather than Panama/Central America.
• RCN Televisión: Major Colombian private broadcast TV network with news, entertainment, and digital properties. Comparable multi-platform Spanish-language broadcaster competing with Caracol in the same way Medcom competes with other Panamanian broadcasters.
• Canal 12 (Honduras) / Televicentro: Central American broadcaster operating TV channels, cable, and digital properties primarily in Honduras. Comparable as a regional multi-platform broadcaster competing with global streaming services in the Central American market similar to Medcom.

Direct peers

• TVMax (Panama): Panamanian cable television channel and content producer focused on entertainment, sports, and news. Competes directly with Medcom's ECO, COS, and COS FC cable channels for cable distribution and ad revenue in Panama.
• TVN (Televisión Nacional de Panamá): Panama's state-owned national television broadcaster operating open TV channels and digital platforms in the same domestic market as Medcom. The most direct local competitor for audience share, ad revenue, and sports/news rights in Panama.
• Albavisión: Latin American media group owning broadcast TV channels and radio stations across multiple Central and South American countries. Closely comparable to Medcom as a Spanish-language regional broadcaster with cross-platform ad sales, and operates in several of the same Central American markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/corporacion-medcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medcom Panama