Vaccine Confidence Project

What Vaccine Confidence Project does

The Vaccine Confidence Project (VCP) is a non-profit academic research organization founded in 2010 by Professor Heidi Larson at the London School of Hygiene & Tropical Medicine (LSHTM). It is the first and only research group fully dedicated to mapping and monitoring public confidence in vaccination at a global scale, and was designated a World Health Organization Centre of Excellence on addressing Vaccine Hesitancy. VCP's core product is the Vaccine Confidence Index (VCI), a global monitoring and mapping tool that tracks public confidence in vaccination across more than 150 countries since 2015 using survey data, social media surveillance, and qualitative methods, delivered through interactive maps and data visualizations. The organization also delivers research services (mixed-methods studies on drivers of vaccine hesitancy), advisory and briefing products for public health communicators, AI-enabled fact-checking tools (chatbots, real-time dashboards, browser extensions targeting HPV and COVID-19 vaccine misinformation), and academic publications.

VCP operates as a research center within LSHTM and does not sell commercial products. Revenue is generated through institutional research grants and project-based funding from governments and international organizations, complemented by targeted partnerships with pharmaceutical companies (e.g., GlaxoSmithKline) and philanthropic funders (e.g., Wellcome Trust, UK NIHR, UK FCDO). Its go-to-market is community-led, relying on peer-reviewed publications, policy reports, the public Vaccine Confidence Index map, media commentary, podcasts, webinars, and direct advisory engagement with WHO, UNICEF, ECDC, Gavi, and national governments. Customers are segmented into governments and policymakers (primary), international health organizations, healthcare professionals, and the general public. Operations are anchored in London, with a European regional office at the University of Antwerp established in 2019.

Name

Vaccine Confidence Project

Legal name

The Vaccine Confidence Project™

Website

https://vaccineconfidence.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Vaccine Confidence Project is a non-profit research center at the London School of Hygiene & Tropical Medicine, founded in 2010 by Professor Heidi Larson. It operates the Vaccine Confidence Index across 150+ countries and serves governments, WHO, UNICEF, and public health bodies with research, advisory, and AI-enabled misinformation tools.

Ownership category

akta.pro rank

Product category

Vaccine Confidence Research

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Vaccine Policy, Advisory Committees & Program Governance (HLAJAHAJ)

akta.pro secondary industries

Immunization & Vaccine Delivery Programs (BPADAIAB), Vaccine Coverage Assessment, Reminder/Recall & Demand Generation (HLAJAHAH)

Keywords

• Vaccine confidence research
• Immunization policy analysis
• Vaccine hesitancy monitoring
• Public health research
• Global health surveillance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Institutional Research Funding: The VCP operates as a research center within the London School of Hygiene & Tropical Medicine, funded through institutional research grants, project-based funding from governments and international organizations, and partnerships with pharmaceutical companies for specific research initiatives

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Vaccine Confidence Project is a non-profit academic research organization that conducts global research on vaccine confidence, mapping public attitudes toward vaccination across 150+ countries through the Vaccine Confidence Index and mixed-methods studies. It produces policy reports, briefings, and guidance for governments and international health organizations, and develops AI-powered tools (chatbots, fact-checking extensions, real-time dashboards) to counter vaccine misinformation. The organization operates as a WHO Centre of Excellence on addressing Vaccine Hesitancy and provides advisory services to support immunization policy and intervention design.

Product overview

The Vaccine Confidence Project (VCP) is a research organization established in 2010 by Professor Heidi Larson at the London School of Hygiene & Tropical Medicine. It operates as a platform of research services and advisory offerings rather than a unified software product. The core offering is the Vaccine Confidence Index (VCI), which maps and monitors global vaccine confidence across 150+ countries through surveys and data visualization. VCP's portfolio includes research projects examining vaccine confidence drivers and barriers, publications and reports (including the bi-annual State of Vaccine Confidence in the EU), practical briefings and guidance for public health communicators, and AI-powered tools for misinformation detection including chatbots, fact-checking extensions, and real-time dashboards. The organization serves as a WHO Centre of Excellence on addressing Vaccine Hesitancy and works with governments, international organizations, and healthcare institutions to support policy and intervention design.

Differentiator

Problem solved

Functional benefit

Brands

• Vaccine Confidence Index (VCI): Global mapping and monitoring tool for public confidence in vaccination across countries

Products and services

• Vaccine Confidence Index (VCI) A global monitoring and mapping tool that tracks public confidence in vaccination across countries over time, providing interactive maps and data visualizations of vaccine confidence trends. Used by governments, international health organizations, and researchers to identify critical global trends in vaccine confidence.
• Briefings & Guidance Publications Practical guidance documents providing evidence-based advice for public health programme managers and communicators involved with immunisation services on addressing vaccine hesitancy. Aimed at decision-makers and immunisation stakeholders in the UK and internationally.
• State of Vaccine Confidence in the EU Reports Bi-annual reports tracking vaccine confidence trends across the EU, monitoring public attitudes to vaccines and examining changes over time through systematic research. Used by EU policymakers, public health agencies, and researchers.
• Data Visualisations Interactive data visualizations showing global trends in vaccine confidence, country-level data, and mapping of public attitudes to vaccination over time. Published for use by researchers, policymakers, and the public.
• Vaccine Confidence in Europe Research Mixed-methods research examining vaccine confidence in general populations and among healthcare professionals in Eastern Europe and Central Asia, including assessments of confidence in MMR, HPV, influenza, and COVID-19 vaccines. Commissioned by UNICEF and partners for policy and training purposes.
• Risk Perceptions and Acceptance Study Study examining psychosocial factors influencing COVID-19 and influenza vaccine confidence and acceptance across France, Hungary, and Italy using surveys and qualitative interviews. Funded by GlaxoSmithKline.
• The Bambisana Study Mixed-methods study testing effectiveness of tailored, context-specific education and community engagement including social media interventions to increase influenza vaccination uptake among youth in Soweto, South Africa.
• Fact-checking AI Suite AI-powered interventions including fact-checking extensions, real-time dashboards, and chatbots designed to debunk misinformation and improve HPV vaccine acceptance in Japan, Korea, and China.

Quantifiable outcome

• Research coverage spans 150+ countries covering almost 80% of the world population

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UNICEFcoreStrategic or Co-development PartnerPartnership with UNICEF Regional Office for Europe and Central Asia (ECARO) to address vaccine hesitancy among health workers and strengthen national training curricula in countries including Azerbaijan, Georgia, Kyrgyzstan, Montenegro, North Macedonia, Republic of Moldova, Romania, and Uzbekistan
• Wits VidacoreStrategic or Co-development PartnerResearch partnership for the Bambisana Study examining influenza vaccination among youth in Soweto, South Africa, testing social media and community influencer strategies to increase vaccine uptake
• PHRU (Perinatal HIV Research Unit)coreStrategic or Co-development PartnerResearch partner in South Africa for the Bambisana Study on influenza vaccination among youth in Soweto
• Fiocruz (Oswaldo Cruz Foundation)coreStrategic or Co-development PartnerResearch partner in Brazil for Zika virus social and economic impact study, providing local expertise and infrastructure
• London School of Hygiene & Tropical MedicinecoreStrategic or Co-development PartnerHost institution for the Vaccine Confidence Project, providing academic infrastructure, research resources, and institutional credibility
• European Centre for Disease Prevention and Control (ECDC)coreStrategic or Co-development PartnerCollaboration on understanding vaccine hesitancy in Europe, particularly among healthcare workers, including HPV vaccine hesitancy research
• FreshNowminorStrategic or Co-development PartnerMarketing partner for the Bambisana Study campaign supporting influenza vaccination awareness in South Africa
• Laboratory of Data Discovery for Health (D24H) at Hong Kong UniversitycoreTechnology or IntegrationTechnology partner for AI-based fact-checking interventions to tackle HPV vaccine misinformation in Japan, Korea, and China
• Global Listening ProjectcoreStrategic or Co-development PartnerSister organization collaboration on societal preparedness research, including a 70-country societal preparedness index with the Center for Trusted Internet & Community at National University of Singapore
• World Health Organization (WHO)coreStrategic or Co-development PartnerFormal designation as WHO Centre of Excellence on addressing Vaccine Hesitancy; collaboration on SAGE Working Group on vaccine hesitancy and Western Pacific Region initiatives
• Gavi, the Vaccine AlliancecoreStrategic or Co-development PartnerCollaborated through Gavi's Advocacy Task Force, chaired by VCP Founder Professor Heidi Larson

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wellcome Trust: A large, established global health foundation funding research across infectious disease, mental health, and public engagement, including VCP's Zika work. Comparable as a broader incumbent funder in the same vaccine confidence research space with deeper resources and a wider portfolio.
• London School of Hygiene & Tropical Medicine: VCP's parent academic institution; a globally prominent public health research university. Comparable as a broader incumbent providing the academic infrastructure under which VCP operates and conducting adjacent immunization and policy research.
• Harvard T.H. Chan School of Public Health: Major academic public health institution producing influential vaccine policy and hesitancy research. Comparable as a broader incumbent peer in public health research with deeper resources but a less specialized focus on vaccine confidence monitoring.
• Africa CDC: Continental public health agency coordinating immunization strategy and vaccine hesitancy response in Africa. Comparable as a peer entity working on vaccine confidence and uptake in the regions where VCP also researches (e.g., Soweto study).

Direct peers

• Sabin Vaccine Institute: A global nonprofit that advances vaccine access and uptake through research, advocacy, and capacity-building, including work on vaccine acceptance and immunization policy. Highly comparable to VCP as a mission-aligned research and advisory organization focused on immunization demand and confidence.
• Vaccine Confidence Fund: A dedicated funder supporting research and interventions on vaccine confidence globally. Directly comparable to VCP because both operate in the same niche of funding and producing vaccine confidence research, with overlapping researcher networks.
• Vaccinate Your Family: US-based nonprofit advocating for vaccine confidence and access across the lifespan. Comparable as a peer organization focused on improving vaccine confidence and addressing hesitancy through public engagement and education.
• Centre for Evaluation of Vaccination (University of Antwerp): Hosts the European regional office of VCP and conducts vaccine hesitancy and coverage research. Directly comparable as a peer academic research group operating in vaccine confidence and evaluation with shared methodology and overlapping staff.

Others

• Reuters Institute for the Study of Journalism (Oxford): Researches media trust and misinformation including health information ecosystems. Adjacent peer because both study public information environments and trust in authoritative sources, themes central to VCP's work.

Emerging players

• Chatham House Centre for Global Health Security: Think tank producing research and convening on global health security, including pandemic preparedness and vaccine policy. Adjacent peer because it covers overlapping themes of vaccine governance, hesitancy, and global health policy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vaccine-confidence-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Vaccine Confidence Project