Vadim Eyewear

What Vadim Eyewear does

Vadim Eyewear is a Polish wholesale distributor of branded eyewear frames and sunglasses, founded in 2009 by Paweł Lepert and headquartered in Chabowo-Bielice, Western Pomerania. The company operates as a sole proprietorship under the founder's name and serves over 2,000 optical salons across Poland through a network of field sales representatives organized under two regional directors covering North and South Poland. Vadim holds multi-year distribution agreements with major global eyewear manufacturers — Etnia Barcelona, Marcolin, Marchon, and Opal — and distributes a portfolio of around 17 international brands spanning luxury (Salvatore Ferragamo, Longchamp Paris), fashion (Karl Lagerfeld, Liu Jo, Calvin Klein, Calvin Klein Jeans), lifestyle and sports (Land Rover, Range Rover, Nautica, Converse), and contemporary independents (Etnia Barcelona, Kaleos, Charmossas, Lool, Brett, Lapo, Saint Clicouot). New collections are sourced annually from the Silmo (Paris), Mido (Milan), and Opti (Munich) international optical fairs.

The company's core revenue model is B2B wholesale: it purchases branded frames from manufacturers and resells them to optical salons for onward sale to end consumers. Two proprietary digital platforms support this model — the B2B ordering portal at vadim.store and an online complaint management system launched in August 2023 — both of which complement the traditional field-sales channel. The company's defining operational asset is a Polish-headquartered Italian Modula Line robotic warehouse system installed in 2019, which the company describes as Poland's most modern logistics system for optical distribution and which can prepare a full customer order in under three minutes while processing over 500,000 frames annually. Vadim previously operated a private-label manufacturing line under the Paul Vadim brand from 2009 to roughly 2016 before pivoting to pure distribution.

The company is founder-controlled and tightly held, with Paweł Lepert serving as CEO and sole shareholder since inception. Headcount is reported at 5, reflecting an asset-light operating model in which the Modula Line system and the field-sales rep network provide most of the operational leverage. The company has not raised institutional funding, is not backed by private equity, and has no disclosed parent company. Its sole corporate social initiative is the OKO VADIMA Foundation, established in 2018, which provides corrective and sunglasses frames to children in orphanages. Vadim has received the Firma Roku Polish Product award in recognition of over 60% year-over-year revenue growth.

Name

Vadim Eyewear

Legal name

Paweł Lepert prowadzący działalność gospodarczą "Vadim Eyewear"

Website

https://vadimeyewear.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Vadim Eyewear is a Polish wholesale distributor of branded eyewear frames and sunglasses, serving over 2,000 optical salons across Poland through a field-sales network and an Italian Modula Line automated warehouse, distributing international brands from suppliers including Etnia Barcelona, Marcolin, Marchon, and Opal.

Ownership category

akta.pro rank

Product category

Eyewear Wholesale Distribution

NAICS

Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)

akta.pro secondary industries

Luxury & Designer Eyewear (CRAAAKAD), Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Wholesale eyewear distribution
• Branded optical frames
• B2B optical supply
• Eyewear logistics services
• Optical salon distribution

Headquarters

HQ city

Chabowo-Bielice

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution: Vadim Eyewear generates revenue through wholesale distribution of branded eyewear frames to optical salons across Poland. The company sells to over 2,000 wholesale clients including optical shops throughout the country. Revenue is derived from the sale of eyeglass frames from portfolio brands including Etnia Barcelona, Calvin Klein, Karl Lagerfeld, Ferragamo, and others under multi-year supply contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vadim Eyewear is a wholesale distributor of branded eyewear frames and sunglasses from international manufacturers, serving over 2,000 optical salons across Poland through a network of regional sales representatives. The company operates an automated Modula Line logistics system for rapid order fulfillment and maintains long-term multi-year supply contracts with major manufacturers including Etnia Barcelona, Marcolin, Marchon, and Opal.

Product overview

Vadim Eyewear operates as a wholesale distributor of branded eyewear frames and sunglasses in Poland, serving over 2,000 optical salons through an extensive network of local sales representatives. The company's offering is organized around two primary B2B platforms: the Vadim B2B Online Store (vadim.store) for ordering branded frames from its portfolio, and an online Complaint Management System (vadim.zgloszenie.com.pl) for handling warranty claims and replacement parts. Beyond distribution, the company previously produced a private-label brand called Paul Vadim (2009–2016), and operates the charitable OKO VADIMA Foundation for children's vision care. The product portfolio is centered on distributing internationally recognized fashion, luxury, sports, and lifestyle eyewear brands including Salvatore Ferragamo, Longchamp Paris, Karl Lagerfeld, Etnia Barcelona, Liu Jo, Calvin Klein, Calvin Klein Jeans, Converse, Nautica, Land Rover Eyewear, Range Rover Eyewear, Kaleos, Charmossas, Lapo, Lool, Brett, and Saint Clicouot, selected from manufacturers including Etnia Barcelona, Marcolin, Marchon, and Opal, and sourced from international optical trade fairs (Silmo Paris, Mido Milan, Opti Munich).

Differentiator

Problem solved

Functional benefit

Brands

• Paul Vadim: Original proprietary eyewear brand produced and designed by Vadim Eyewear during its first seven years of operation (2009-2016).
• VADIM STORE
• VADIM System Reklamacji

Products and services

• Etnia Barcelona Eyewear Collection Color-forward eyewear brand distributed by Vadim Eyewear in Poland under exclusive distribution. Known for creating over 500 different colors — the most colorful brand on the international optical market. Frames are inspired by fashion, street trends, and art; lenses are made from pure mineral crystal for the best color experience and scratch resistance.
• Calvin Klein Eyewear Collection Traditional line of corrective and sunglasses distributed by Vadim Eyewear in Poland under Calvin Klein brand. Features classic silhouettes and bold color palettes combining innovative details with fashionable style. Frames include titanium elements, metal accents, open bridge, and sculpted crystal acetate, targeting elegant consumers who value both tradition and modernity.
• Calvin Klein Jeans Eyewear Collection Collection of corrective and sunglasses targeting a broad audience, featuring details inspired by denim and patterns referencing historic American roots, expressing urban freedom. Combines materials to add depth and texture, modernizing classic frame styles.
• Karl Lagerfeld Eyewear Collection Eyewear collection targeting fashion-conscious consumers seeking high-quality products beyond the basics. Features unique and iconic elements mixed with fashionable, architectural shapes in striking color treatments including glossy transparent finishes and rich color gradients, combining plant-based resin with innovative technological details and functional metallic accents.
• Salvatore Ferragamo Eyewear Collection Luxury eyewear brand with over 90 years of history, creating products under the Made in Italy principle. Corrective and sunglasses collections for women and men feature innovative shapes and highest-quality materials, with thin colored enamels applied to the front upper part and the GANCINO symbol as hallmark details.
• Liu Jo Eyewear Collection Italian eyewear brand founded in the 1990s by brothers Vannis and Marco Marchi, embodying modern Italian style. Frames contain gemstones, glitter, decorations, captivating details, and fashionable shapes that give frames a feminine look and make the Liu Jo woman always glamorous and confident.
• Longchamp Paris Eyewear Collection French luxury brand founded in 1946 by Jean Cassegrain, representing Parisian style and charm. Eyewear collection draws from French heritage while reflecting the dynamism of Le Pliage — the iconic folding bag inspired by Japanese origami art since 1993. Ideal for confident women, combining elegance with modern femininity.
• Converse Eyewear Collection Eyewear collection with classic yet modern approach targeting adults and teenagers, offering a wide range of sunglasses and optical styles. Features a mix of classic and trend-aligned shapes with the brand's unique color palettes and construction details recognizable to Converse fans.
• Nautica Eyewear Collection American apparel brand founded in 1983 whose name derives from the Latin word nauticus meaning sailing. Fully polarized sunglasses collection ranging from aviator to sporty models in a wide color palette, complemented by men's styling. Frames are designed for comfort and fit, incorporating characteristic sailing elements for a distinctive look.
• Land Rover Eyewear Collection Eyewear collection for style-conscious men combining high aesthetics, technical innovation, and highest quality. Sunglasses provide maximum comfort with lenses ensuring 100% UVA, UVB, and UVC protection and 99.99% polarization effectiveness. Fashion mirror models feature the latest hydrophobic and oleophobic coatings resistant to salt water for optimal performance.
• Range Rover Eyewear Collection Luxury sunglasses collection setting unprecedented standards for frame users, drawing thoughtful design cues from the multi-award-winning Range Rover vehicle interior. Equipped with next-generation NXT polarized lenses providing high-resolution vision and excellent color clarity in all lighting conditions, full UV protection, and hydrophobic, oleophobic, and anti-reflective coatings.
• Kaleos Eyewear Collection Eyewear brand redefining glasses as an accessory with unmatched quality and meticulous attention to detail. Every six months the creative director introduces a new collection of surprising, eclectic designs. Highest-quality elements with complex constructions taking over a year and a half to make, combined by hand. Features unique acetates and exclusive lens colors designed in-house by the Kaleos Studio engineering team.
• Charmossas Eyewear Collection Spanish independent eyewear brand founded by Carlos (CEO and product development engineer) and Carla (designer and company manager). Frames are distinguished by exceptional quality, wearing comfort, and unconventional design inspired by Barcelona's beauty — sunsets at Park Güell, Mediterranean blues, flower fields, Gaudi mosaics and artworks.
• Lapo Eyewear Collection Eyewear collection operating on the French and international optical markets with the idea of 'frames designed by designers for everyone.' A brand for budget-conscious consumers seeking timeless, universal, and easy-to-wear frames featuring elegant design, original color combinations, and modern frame shapes at an accessible price.
• Lool Eyewear Collection Multidisciplinary creative studio based in Barcelona producing eyewear collections. The brand believes every designed product should feature long lifespan as its approach to sustainability, working with the best raw materials for greater durability. Tagline: 'Buy better, keep longer.' Forms and concepts of contemporary architecture serve as inspiration for defining the collection's concept.
• Brett Eyewear Collection Premium eyewear brand designed for men with character, featuring ultra-thin and flexible temples made from titanium or stainless steel, high-quality DIVEL polarized lenses, and designs inspired by 1970s aviation and legendary film heroes. Materials include laser-cut monoblock titanium, carbon, stainless steel, and acetate.
• Saint Clicouot Eyewear Collection Eyewear brand distributed by Vadim Eyewear, with product details available through the Vadim Eyewear brand page.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Etnia BarcelonacoreChannel Partner/ Reseller/ DistributorMulti-year supply contract with Etnia Barcelona, one of the world's leading eyewear manufacturers. Etnia Barcelona creates colorful, artistically-inspired eyewear frames. Vadim Eyewear serves as the exclusive Polish distributor for their collections.
• MarcolincoreChannel Partner/ Reseller/ DistributorMulti-year supply contract with Marcolin, a major global eyewear manufacturer. Marcolin produces and distributes eyewear for numerous luxury and fashion brands. Vadim Eyewear distributes Marcolin's brand portfolio in Poland.
• MarchoncoreChannel Partner/ Reseller/ DistributorMulti-year supply contract with Marchon, a leading international eyewear manufacturer and distributor. Marchon holds licenses for prominent fashion and lifestyle brands. Vadim Eyewear serves as their Polish distribution partner.
• OpalcoreChannel Partner/ Reseller/ DistributorMulti-year supply contract with Opal, an eyewear manufacturer. Opal produces branded eyewear including collections tied to entertainment properties. Vadim Eyewear distributes Opal products in the Polish market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Safilo Group: Italian eyewear manufacturer and distributor producing and distributing branded frames (Carrera, Hugo Boss, Jimmy Choo) to optical retailers globally. Safilo is a direct comparable in the brand-licensing wholesale distribution model Vadim operates at national level in Poland.
• Marchon Eyewear: Global eyewear manufacturer and distributor holding licenses for brands like Nike, Calvin Klein, and Lacoste; Vadim is Marchon's Polish distribution partner. Marchon operates an analogous model of branded frame wholesale to optical retailers across multiple geographies.
• Etnia Barcelona: Independent Spanish eyewear manufacturer with a strong colored-frames brand identity; Vadim is its exclusive Polish distributor. Comparable as a brand-led eyewear company that combines design-driven manufacturing with international wholesale distribution.
• Opal Eyewear: Eyewear manufacturer producing branded and entertainment-licensed frames (e.g., Harry Potter, Marvel), distributed wholesale internationally. Vadim has a multi-year supply contract with Opal for the Polish market, making Opal a direct peer in the licensed-brand wholesale model.
• De Rigo: Italian eyewear company producing and distributing branded frames (Police, Sting, Lozza) through wholesale channels worldwide. Operates a similar licensed-brand distribution business to optical retail as Vadim, though at substantially larger scale.
• Marcolin: Major Italian eyewear manufacturer and distributor whose brand portfolio (including Tom Ford, Ermenegildo Zegna, and others) is among Vadim's core multi-year supply partnerships in Poland. Marcolin sits at the same intersection of brand licensing and multi-market distribution that defines Vadim's business.
• Charmant Group: Japanese eyewear manufacturer and global wholesale distributor of branded and licensed frames. Operates a comparable model of multi-brand wholesale distribution to independent optical retailers across multiple regional markets.

Broad incumbents

• Fielmann: Europe's largest optical retailer, with a strong presence across Germany and other European markets. While primarily a retailer rather than distributor, Fielmann is a key account and competitor for Vadim's optical salon customers and shapes the Polish optical retail landscape.
• GrandVision (EssilorLuxottica Retail): Leading global optical retail chain (now part of EssilorLuxottica) operating thousands of stores across Europe including Poland. Represents both a customer and competitor for Vadim's wholesale clients and influences distribution terms in the Polish market.
• EssilorLuxottica: Global eyewear giant combining lens/frame manufacturing with branded retail (Ray-Ban, Oakley, Sunglass Hut, LensCrafters). It is both a competitor and counterparty: it controls many of the brand licenses Vadim distributes and operates extensive retail that competes with Vadim's optical salon customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vadimeyewear
• LinkedInlinkedin.com/company/vadim-eyewear

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vadim Eyewear