Virginia Association of Health Plans

What Virginia Association of Health Plans does

The Virginia Association of Health Plans (VAHP) is a non-profit trade association founded in 1993 and headquartered at 1111 East Main Street in Richmond, Virginia. It represents health insurance plans operating in Virginia, convening eight Full Member carriers (Kaiser Permanente, Sentara Health Plans, Humana, Cigna, UnitedHealthcare, CareFirst BlueCross Blue Shield, Aetna, and Anthem BlueCross Blue Shield), two Associate Members (Delta Dental and PCMA), and more than 40 Affiliate Members drawn from pharmaceutical companies, healthcare technology firms, providers, and service organizations. VAHP is governed by a Board of Directors and staffed by a small professional team of approximately five employees led by Executive Director Doug Gray, Director of Membership Allyn Hodgins, and Senior Vice President of Policy Heidi Dix.

VAHP's core product is membership-based advocacy and convening services rather than a discrete technology platform. Its digital infrastructure runs on Glueup, an association management platform that powers the membership directory, event registration, and newsletter distribution, supplemented by a Glueup-powered mobile app for members. The association's substantive output consists of policy white papers, healthcare data and reports, consumer-facing insurance resources, and two annual events (the Annual Meeting and the Fall Forum) that serve as the primary in-person convening venues for Virginia's health plan industry.

VAHP funds itself through recurring annual membership dues from Full, Associate, and Affiliate Members, supplemented by event sponsorship packages for the Annual Meeting and Fall Forum. Its go-to-market is relationship-led and partnership-driven: it recruits members through direct outreach, industry events, and coordination with state agencies, and it partners with AHIP at the national level, with the Virginia Department of Medical Assistance Services (DMAS) on the Cardinal Care Medicaid program (~1.1 million enrollees, ~$27 billion in combined state and federal funding), and with organizations such as Virginia Health Information, the Virginia Health Care Foundation, the Virginia Association of Free and Charitable Clinics, and Virginia's Insurance Marketplace. Geographic scope is limited to Virginia.

Name

Virginia Association of Health Plans

Legal name

Virginia Association of Health Plans

Website

https://vahp.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Virginia Association of Health Plans is a Richmond-based non-profit trade association representing health insurance plans operating in Virginia, convening major carriers for state-level policy advocacy, industry events, and member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from Full Members (major health insurers including Kaiser Permanente, Sentara, Humana, Cigna, UnitedHealthcare, CareFirst, Aetna, Anthem BlueCross), Associate Members (Delta Dental, PCMA), and Affiliate Members (40+ healthcare organizations including pharmaceutical companies, healthcare technology firms, and service providers)
2. Event Sponsorships: Revenue from sponsoring events such as VAHP Annual Meeting and VAHP Fall Forum. Event packages available at various sponsorship levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VAHP is a non-profit state-level trade association representing health insurance plans operating in Virginia. It delivers value to its member carriers, industry associations, and healthcare affiliates through regulatory advocacy before the Virginia legislature, annual industry events (Annual Meeting and Fall Forum), a member directory, policy research and white papers, and consumer-facing health insurance resources.

Product overview

Virginia Association of Health Plans (VAHP) is a professional association representing health insurance plans operating in Virginia. The organization provides membership services, consumer resources, healthcare resources, policy and advocacy, reports and data, and events management. The primary digital offering consists of an informational website powered by Glueup that provides access to membership directories, event registration, newsletters, and policy resources. There are no distinct branded products, sub-products, or modules offered as individual products.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Membership (Major Health Insurance Plans) Annual membership tier for major health insurance carriers operating in Virginia, providing the right to participate in VAHP advocacy, attend events, access policy resources, and be listed in the membership directory. Currently held by Kaiser Permanente, Sentara Health Plans, Humana, Cigna, UnitedHealthcare, CareFirst, Aetna, and Anthem BlueCross.
• Associate Membership (Industry Associations) Annual membership tier for industry associations whose members operate adjacent to health insurance (e.g., PBMs, dental plans). Currently held by Delta Dental and PCMA.
• Affiliate Membership (Healthcare Service Organizations) Annual membership tier for 40+ healthcare service and vendor organizations such as pharmaceutical companies, healthcare technology firms, counseling and transportation providers.
• VAHP Annual Meeting The flagship annual industry conference of the association, featuring educational sessions, networking, and industry speakers, hosted on the Glueup event platform. Sponsored at multiple tiers.
• VAHP Fall Forum Annual fall industry forum held at Boar's Head Resort, hosted on the Glueup event platform with sponsorship packages.
• Event Sponsorship Packages Multiple-tier sponsorship packages for VAHP events (Annual Meeting, Fall Forum), available to members and non-members.

Quantifiable outcome

• Virginia Medicaid program represents ~$27 billion in combined state and federal funding serving 1.1 million Virginians
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Virginia Department of Medical Assistance Services (DMAS) / Cardinal CarecoreStrategic or Co-development PartnerState agency administering Virginia's Medicaid program (Cardinal Care). VAHP member health plans serve as managed care organizations under Cardinal Care, which covers approximately 1.1 million Virginians with ~$27 billion in combined state and federal funding.
• AHIP (America's Health Insurance Plans)coreStrategic or Co-development PartnerNational affiliate organization representing the managed care industry in advocacy, educational, and communications efforts. VAHP serves as the Virginia state-level affiliate.
• Virginia Health Information (VHI)minorStrategic or Co-development PartnerHealthcare data and reporting organization providing Virginia-specific health data services.
• Virginia Health Care Foundation (VHCF)minorStrategic or Co-development PartnerFoundation funding innovative community health initiatives and programs targeting primary healthcare access for underserved populations.
• Virginia Association of Free and Charitable Clinics (VAFCC)minorStrategic or Co-development PartnerRepresenting Virginia's network of free clinics providing healthcare to uninsured residents.
• Virginia's Insurance MarketplaceminorChannel Partner/ Reseller/ DistributorState-run health insurance exchange where VAHP member plans offer ACA marketplace coverage. Virginia has ~400,000 people with private plan coverage through the exchange, ranking 12th nationally.

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pharmaceutical Care Management Association (PCMA): National trade association representing pharmacy benefit managers. Direct comparable as an Associate Member of VAHP, and shares the same dues-funded advocacy model aimed at payer/PBM interests before state and federal policymakers.
• New York Health Plan Association: New York state-level association for managed care plans. Direct state-level peer with parallel structure: membership dues from major carriers, regulatory advocacy in a state with significant Medicaid managed care activity, and AHIP affiliation.
• California Association of Health Plans: California state-level trade association for health plans. Closest peer in operating model — represents commercial, Medicaid, and Medicare plans to state regulators, runs member events and policy research, and is an AHIP state affiliate, paralleling VAHP's structure in a larger market.
• Florida Association of Health Plans: Florida state-level trade association representing health plans. Comparable state-level peer with the same dues/sponsorship revenue model and same role as the unified voice of Florida insurers before state agencies, mirroring VAHP's positioning in Virginia.
• Texas Association of Health Plans: State-level trade association representing health plans operating in Texas. The most directly comparable peer to VAHP: same membership-based dues revenue model, same advocacy-before-state-legislature value proposition, and same AHIP state-affiliate structure, differing only by geography.
• Ohio Association of Health Plans: Ohio state-level health plan trade association. Closely mirrors VAHP's role and operating model: represents commercial and Medicaid managed care plans before Ohio state government, runs member events, and operates with a similarly lean staff.

Broad incumbents

• Blue Cross Blue Shield Association: National association of Blue Cross Blue Shield licensees. Comparable as a membership-based industry association for a major subset of VAHP's Full Members (CareFirst and Anthem), offering shared advocacy and brand services at national scope.
• America's Health Insurance Plans (AHIP): National trade association for the health insurance industry. Directly comparable as the parent-level industry body of which VAHP is a Virginia state affiliate; shares the same advocacy, policy research, and member services model but operates at national scope with a much larger staff and member base.

Others

• National Association of Insurance Commissioners (NAIC): State insurance regulators' coordinating body. Comparable as a stakeholder organization shaping the same regulatory environment VAHP operates in, though it regulates rather than advocates for carriers; a key policy counterpart to VAHP's advocacy work.
• DMAS (Virginia Department of Medical Assistance Services): Virginia state agency administering Medicaid (Cardinal Care). Strategic partner and direct counterpart to VAHP on Medicaid managed care policy; not a peer in the trade-association sense but the most consequential stakeholder shaping VAHP members' operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vahp2020
• LinkedInlinkedin.com/company/virginia-association-of-health-plans

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Association of Health Plans