VALDOSTA-LOWNDES COUNTY FAMILY YMCA

What VALDOSTA-LOWNDES COUNTY FAMILY YMCA does

The Valdosta-Lowndes County Family YMCA is a 501(c)(3) nonprofit community organization (EIN 58-1052279) operating since 1967 across Lowndes County, Georgia. It runs two physical facilities — a headquarters at 2424 Gornto Rd in Valdosta with operating hours of 4:00 am to 11:00 pm weekdays, and a branch at 1064 Lakes Blvd in Lake Park — and supports a staff of approximately 25 employees. The organization delivers a portfolio of programs across Aquatics (swim lessons, water safety, swim team VPST), Child Care (Prime Time before/after-school care), Fitness (Group X classes, personal training, Women's Center), Champions League youth sports, Gymnastics, Teen Leaders, Team Lean weight management, and an annual Golf Tournament fundraiser. The technology layer consists of standard fitness-facility operations supplemented by a dedicated iOS mobile app (App Store ID 1575348073), an online member portal, and access to the national YMCA's Y360! Virtual Y platform for remote fitness content.

The revenue model combines recurring membership and program fees with donations and United Way allocations. Programmed revenue streams include subscription-style membership dues, program-specific fees for childcare, aquatics, gymnastics, swim team, and fitness classes, plus one-time personal training fees. Charitable contributions are accepted via PayPal.me, and the organization is a member agency of the Lowndes Valdosta Area United Way — one of 17 recipient agencies — receiving annual allocations specifically earmarked for senior aquatics, children's swimming lessons, and water safety programs. Financial assistance and scholarship programs are available to any qualifying family expressing inability to pay, funded through community donations.

Go-to-market is facility-based and community-rooted. The YMCA markets through its website, Facebook, Instagram, the iOS mobile app, and the United Way referral pathway. Customer segments span Children and Families (primary), Adults and Seniors, Aquatics Members, and Gymnastics Participants, with senior wellness specifically enabled through a Silver Sneakers partnership. The organization's value proposition centers on a Christian-principles-based approach integrating spirit, mind, and body wellness, with an explicit inclusion policy across ability, age, cultural background, ethnicity, faith, gender, gender identity, ideology, income, national origin, race, and sexual orientation. It is independently governed with no parent company and is not venture- or PE-backed, operating instead on community-sourced funding.

Name

VALDOSTA-LOWNDES COUNTY FAMILY YMCA

Legal name

Valdosta-Lowndes County Family YMCA

Website

https://valdostaymca.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

The Valdosta-Lowndes County Family YMCA is a 501(c)(3) nonprofit, founded in 1967, operating two facilities in Valdosta and Lake Park, Georgia, delivering membership-based fitness, aquatics, childcare, gymnastics, youth sports, and senior wellness programs to local families and individuals under the national YMCA brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Valdosta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Recurring membership fees for facility access and program participation
2. Program Fees: Fees for specific programs including childcare, aquatics, gymnastics, swim team, golf tournament, and fitness classes
3. Personal Training: Fees for private personal training sessions
4. Donations: Tax-deductible charitable contributions as a 501(c)(3) nonprofit organization. EIN: 58-1052279
5. United Way Funding: Annual allocation from Lowndes Valdosta Area United Way, specifically funding aquatic program for seniors, swimming lessons, and water safety programs for children

Distribution channels5 records

Marketing channels5 records

Core offering

The Valdosta-Lowndes County Family YMCA operates two community fitness and recreation facilities (Valdosta and Lake Park, Georgia) delivering membership-based access to fitness centers, swimming pools, group exercise classes, and personal training. It runs structured program lines including Aquatics (swim lessons, water safety, VPST swim team), Child Care (Prime Time before/after-school care), Fitness (Women's Center, Group X, personal training), Champions League youth sports, Gymnastics, Team Lean weight management, and Teen Leaders development, supplemented by Y360! virtual classes and scholarship financial assistance funded through donations and United Way allocations.

Product overview

The Valdosta-Lowndes County Family YMCA is a 501(c)(3) nonprofit community organization offering a portfolio of health, fitness, and youth development programs. The core service is membership, which provides access to fitness facilities and programs at two locations (Valdosta and Lake Park). The organization operates programs across multiple areas: Aquatics (swim lessons, water safety, swim team), Child Care (before/after school care), Fitness (personal training, Group X classes, Women's Center), Youth Sports (Champions League), Gymnastics, and Teen Leadership. Additional offerings include golf tournaments, virtual fitness (Y360!), scholarship financial assistance, and volunteer opportunities. The YMCA relies on United Way funding and charitable donations to provide affordable programs and scholarships to qualifying families.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Membership

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Lowndes Valdosta Area United WaycoreGTM or Marketing PartnerThe Valdosta-Lowndes County Family YMCA is a member agency of the Lowndes Valdosta Area United Way. The annual United Way allocation process helps fund the aquatic program for seniors, swimming lessons, and water safety programs for children. United Way contributions are program-specific and do not fund overall YMCA operations. The YMCA is one of 17 recipient agencies benefiting from community donor support.
• Silver SneakerscoreGTM or Marketing PartnerSilver Sneakers fitness program partnership providing wellness resources for seniors at the Valdosta location. Silver Sneakers is a recognized health and fitness program designed for seniors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: Largest low-cost national fitness chain; competes for the same adult and senior fitness members in the Valdosta market at sub-$25/month price points, putting pressure on YMCA membership pricing.
• LA Fitness / Fitness International: Multi-club fitness operator offering group classes, personal training, and family memberships that overlap with the YMCA's Group X, personal training, and family membership programs.
• Anytime Fitness: National 24/7 fitness franchise with locations in small and mid-sized U.S. markets including Georgia, competing for adult fitness memberships against the YMCA on convenience and price.
• Gold's Gym: Established national fitness chain overlapping the YMCA's adult fitness and personal training offerings, including potential presence in regional Georgia markets.

Emerging players

• i9 Sports: Youth sports league franchise operating in regional markets including Georgia; competes directly with the YMCA's Champions League youth sports programming for parent registrations and coaching volunteers.
• SafeSplash Swim School: Specialized swim instruction franchise competing for swim lesson and water safety customers that the YMCA's aquatics program currently captures through United Way-funded lessons.

Direct peers

• Jewish Community Centers (JCC Association): Network of community-based nonprofit centers offering fitness, aquatics, childcare, and youth programming under a similar membership-plus-scholarship model, structurally comparable to YMCA affiliates.
• Boys & Girls Club of Valdosta: Local youth development nonprofit serving the same Valdosta community with after-school, childcare, and youth programming — directly competes for youth/family memberships, volunteers, and United Way-style donor dollars.
• YMCA of Metro Atlanta: Another independently governed YMCA affiliate operating in Georgia under the same national YMCA brand and mission, offering overlapping membership, aquatics, childcare, and youth development programs in a broader metro market.

Others

• Greater Valdosta United Way: Funder and coordinator of the local donor ecosystem that supports 17 recipient agencies including this YMCA; a key ecosystem stakeholder rather than a competitor, but central to the organization's sustainability model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Valdosta-Lowndes-County-Family-YMCA-326236637569083
• Instagraminstagram.com/valdostaymca
• LinkedInlinkedin.com/company/valdosta-lowndes-county-family-ymca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VALDOSTA-LOWNDES COUNTY FAMILY YMCA