What Matser Beheer BV does

Matser Beheer BV is the holding entity associated with the Valkenhorst Participatie B.V. group, which operates the Van der Valk Exclusief luxury hotel collection — the largest luxury hotel chain in the Netherlands. The company runs 44 properties across the Netherlands and Germany, including Hotel Duesseldorf, plus specialized venues such as Kasteel TerWorm and Hotel Avifauna. The platform spans overnight accommodations, on-site restaurants and bars, meeting and event facilities, wellness amenities, and a free Valk Exclusief Membership loyalty program. Adjacent lines include Valk Energy (200+ EV charging points across 20 hotels with Tesla Superchargers and NIO battery swap stations), Trees4Next (CO2 offset via Scottish reforestation), and direct-to-consumer retail sub-brands (Valk Voor Thuis, Valk Wijn, Valk Slagerij, Valk To Go Shop).

The business model combines per-night room bookings (last-minute packages from €67 p.p.p.n., seasonal deals from €70 p.p.p.n., arrangements from €65 p.p.) with F&B revenue, meeting/event venue hire, usage-based EV charging (€0.60/kWh slow, €0.79/kWh fast), and a free membership program that drives repeat bookings. Distribution is direct-to-consumer via the valkexclusief.nl website, native iOS and Android apps, and Google booking integration, supplemented by social media and email.

The company is family-owned, tracing its philosophy to founder Martinus Van der Valk's generational succession principle. It has been named the most sustainable hotel chain by Dutch consumers on the Sustainable Brand Index for seven consecutive years (2020-2026) and holds Green Key certification across 200 hotels. Notable partnerships include NIO (battery swap), Tesla (Supercharger access), Verpact (packaging deposit return), and UK Carbon Code / Greenhope Woodlands (CO2 offset). A new hotel is under construction in Woerden, signaling continued geographic expansion.

Name

Matser Beheer BV

Legal name

Valkenhorst Participatie B.V.

Website

https://valkexclusief.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Matser Beheer BV operates the Van der Valk Exclusief luxury hotel collection, the largest luxury hotel chain in the Netherlands with 44 properties across the Netherlands and Germany, serving leisure, business, and family travelers with rooms, dining, meetings, EV charging, and a free membership loyalty program.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodations
• Hotel conference venues
• Hospitality dining services
• Wellness resort amenities
• Hotel loyalty programs

Headquarters

HQ city

Akersloot

HQ country

Netherlands

HQ region

Europe

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Bookings: Core revenue from overnight stays in luxury hotel rooms and suites across 44 properties in Netherlands and Germany. Pricing varies by room type, season, and booking timing.
2. Restaurant & Dining: On-site restaurants, bars, and catering services offering breakfast, lunch, dinner, and special events. Revenue from à la carte dining,buffets, and fine dining experiences.
3. Meeting & Events: Conference facilities, meeting rooms, and event spaces for business and private events. Revenue from venue rental and associated services.
4. Valk Exclusief Membership: Free membership program offering €15 welcome discount, exclusive deals, and personal offers to drive customer loyalty and repeat bookings.
5. Valk Energy Charging: EV charging services at hotel locations. Tariffs: slow charging from €0.60/kWh, fast charging from €0.79/kWh.
6. BTW Regeling (VAT Services): VAT handling services for international organizations booking hotel stays, restaurant services, and meeting facilities in Netherlands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Matser Beheer BV operates the Van der Valk Exclusief hotel chain through its subsidiary Valkenhorst Participatie B.V., with 44 hotel properties across the Netherlands and Germany offering approximately 4,000 rooms. The chain provides luxury accommodations, on-site restaurants and bars, meeting and event facilities, wellness amenities, an 18-hole golf course, and EV charging stations, supported by the Valk Rewards loyalty program.

Product overview

The provided source data does not contain information about Matser Beheer BV. The sources describe Valk Exclusief (Valk Exclusief - Van der Valk luxury hotel collection), which is a hotel chain operated by Valkenhorst Participatie B.V., not Matser Beheer BV. No products or services information for Matser Beheer BV is available in the provided data.

Differentiator

Problem solved

Functional benefit

Brands

• Valk Exclusief Membership: Loyalty program offering €15 welcome discount, exclusive member deals, and personalized offers
• Valk Energy
• Trees4Next
• Valk Voor Thuis
• Valk Wijn
• Valk Slagerij
• Valk To Go Shop
• Valk Voordeel

Products and services

• Van der Valk Exclusief Hotel Accommodations Luxury hotel rooms and suites offered at 44 Van der Valk Exclusief properties across the Netherlands and Germany for leisure and business travelers.
• Hotel Restaurants and Bars On-site restaurants and bars operating at Van der Valk Exclusief hotels, serving hotel guests and walk-in diners.
• Meeting and Event Venues Conference rooms, banquet halls, and event spaces offered at Van der Valk Exclusief hotels for meetings, weddings, and corporate events.
• Wellness and Recreation Facilities Wellness amenities and an 18-hole golf course offered at select Van der Valk Exclusief properties for guests and visitors.
• EV Charging Services Electric vehicle charging stations provided at Van der Valk Exclusief hotel properties for guests and visitors.
• Valk Rewards Loyalty Program Customer loyalty program rewarding repeat stays and bookings across Van der Valk Exclusief hotels with member benefits and perks.

Quantifiable outcome

• Sustainable Brand Index winner 2020-2026: Named most sustainable hotel chain by Dutch consumers for 7 consecutive years
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• VerpactminorStrategic or Co-development PartnerVan der Valk Exclusief partnered with Verpact to become the first hotel chain to serve as a deposit return point for packaging. At the Horecava trade show, they launched a personalized deposit return machine as part of circular economy initiatives.
• UK Carbon CodeminorStrategic or Co-development PartnerTrees4next CO2 compensation program is certified and controlled by the UK Carbon Code, ensuring reliable contribution to sustainability and forest conservation in Scotland.
• Greenhope WoodlandsminorStrategic or Co-development PartnerTrees4next tree planting project located in Greenhope Woodlands in Ellemford, Scotland. Van der Valk plants trees for every GreenChoice or OrangeChoice booking to compensate CO2 emissions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Postillion Hotels: Dutch hotel group with strong focus on meetings, conferences, and events — directly comparable on the corporate events and meeting facilities revenue stream. Operates similar full-service hotels across the Netherlands.
• Fletcher Hotels: Largest Dutch hotel chain with a similar full-service, multi-property positioning across the Netherlands. Direct competitor in the same mid-to-upper scale segment with comparable geographic coverage and family-ownership heritage.
• Bilderberg Hotels: Dutch luxury hotel group with 15+ upscale properties concentrated in the Netherlands. Directly comparable on luxury positioning, conference facilities, and B2B corporate client base.
• Bastion Hotels: Dutch hotel chain with 70+ properties across the Netherlands competing in the same geographic footprint but at a more value-oriented price point. Comparable on operational scale and direct-to-consumer booking model.

Broad incumbents

• InterContinental Hotels Group (IHG): Global hotel group operating Holiday Inn, Crowne Plaza, and InterContinental brands. Active in Dutch corporate and conference markets with the IHG One Rewards loyalty program, competing for the same business traveler.
• Accor: Global hospitality leader with 5,400+ properties across luxury, premium, midscale, and economy segments. Direct competitive overlap in the Dutch market via brands like Sofitel, Novotel, and Mercure, with stronger loyalty program (ALL) at scale.
• Hilton Worldwide: Global hotel group with strong presence in Amsterdam, Schiphol, and other Dutch cities through Hilton Hotels & Resorts, DoubleTree, and Hampton brands. Competes in the same corporate and conference segments with Hilton Honors loyalty program.
• NH Hotel Group: European hotel group (Minor Hotels) operating 350+ hotels across Europe, Latin America, and Africa. Broader geographic reach but overlapping mid-to-upper scale positioning in Benelux cities.
• Marriott International: World's largest hotel company with 9,000+ properties globally. Significant presence in Amsterdam and other Dutch cities through luxury (Ritz-Carlton, St. Regis) and premium brands. Competes for the same corporate and luxury leisure traveler.

Regional players

• Leonardo Hotels: European hotel group with 200+ properties primarily in Germany, with growing presence in Benelux. Comparable on full-service positioning and meetings/events focus, particularly relevant given Van der Valk's Düsseldorf foothold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/valkexclusief
• LinkedInlinkedin.com/company/matser-beheer-bv
• Instagraminstagram.com/valkexclusief

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matser Beheer BV