SOCIETE VALLEE DE PRATMEUR

What SOCIETE VALLEE DE PRATMEUR does

Société Vallée de Pratmeur is a family-owned unusual-accommodation operator headquartered in Quistinic, Brittany, France. Founded in 2008 by Jo Jouanno together with children Delphine and Fabien, the company runs a 25-hectare estate offering more than 10 distinct lodging formats, including treehouses (cabanes perchées), transparent bubble rooms, lodges, gypsy caravans, and premium suites, with nightly pricing ranging from €70 to €350. Since founding the company has progressively expanded the site in phases (notably 2014, 2017, 2020) and is preparing to add a new Zôme & Spa geodesic dome on May 15, 2026. The operation has been built without external capital and remains wholly owned by the Jouanno family.

The business serves individual leisure travelers and couples seeking short-stay, nature-immersive getaways in Southern Brittany. Distribution combines a direct-to-consumer online booking channel with placements on Smartbox and Wonderbox, the two leading French experiential gift-box operators, which route gift-recipient demand to the property. Day-to-day operations are run by a small in-house team of 8 employees handling hospitality, maintenance, and reservations on the single-site estate, and reported share capital stands at €313,616. There is no disclosed external funding, institutional shareholder, or M&A activity, and the company's commercial footprint is concentrated entirely at the Quistinic location.

Revenue mechanics are straightforward accommodation-led: nightly room revenue across the 10+-format inventory, supplemented by ancillary on-site spend (spa, food, experiences) typical of unusual-accommodation sites in France. Accessibility has been extended via wheelchair-accessible units, broadening the addressable customer base beyond the standard adventure-travel demographic. The strategic posture is consistent with a long-duration, family-controlled lifestyle hospitality business rather than a venture-scaled or roll-up operator.

Name

SOCIETE VALLEE DE PRATMEUR

Legal name

Vallée de Pratmeur

Website

https://valleedepratmeur.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Société Vallée de Pratmeur is a family-owned unusual-accommodation operator in Quistinic, Brittany, running a 25-hectare estate of 10+ lodging formats (treehouses, bubbles, lodges, caravans, suites) for individual leisure travelers via direct booking and Smartbox/Wonderbox gift-box distribution.

Ownership category

akta.pro rank

Product category

Unusual Accommodation / Nature Tourism Hospitality

NAICS

All Other Traveler Accommodation (721199), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Yurts, Tipis & Nomadic Tents (THAMADAD)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)

Keywords

• Unusual accommodation rentals
• Treehouse lodging
• Nature tourism stays
• Wellness retreat accommodations
• Romantic getaway cabins

Headquarters

HQ city

Quistinic

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation rentals: Nightly rental of unusual accommodations including treehouses, bubbles, lodges, gypsy wagons, and premium suites. Prices range from €70 to €350 per night for two people including breakfast. Additional revenue from spa services, massage, meal baskets, and add-on experiences.
2. Gift cards (Bons cadeaux): Sale of gift cards and gift boxes redeemable for stays. Sold through own online store and third-party platforms (Smartbox, Wonderbox). Valid for stays at specific properties or general monetary value.
3. Wellness and add-on services: Spa sessions, massage services, meal baskets, and optional add-ons purchased alongside accommodations. Private spa sessions at €30/hour, pool/sauna at €40/hour, massage from €80.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vallée de Pratmeur operates a 25-hectare estate in Quistinic, Brittany, France, renting out unusual overnight accommodations such as treehouses, transparent bubbles, gypsy wagons, perched pods, premium suites with private pools, and spa-lodge treehouses, priced from €70 to €350 per night for two with breakfast. The estate also offers wellness services (spa, sauna, massage), on-site nature activities, meal baskets, and gift cards/bons cadeaux sold directly and via third-party gift box platforms.

Product overview

Vallée de Pratmeur is an exceptional 25-hectare domain in Quistinic, Morbihan, Brittany, France offering a portfolio of unique accommodations and wellness services. The product portfolio spans two main categories: 'Hébergements insolites' (unusual accommodations) including treehouses, transparent bubbles, dome cabins, gypsy wagons, and pods; and 'Hébergements d'exception' (exceptional accommodations) including 10 spa-lodge cabins with panoramic forest views and 5 premium suites with private pools. An indoor heated pool, sauna, spa facilities, and massage services round out the well-being offering. A new Zôme & Spa geodome accommodation is launching May 15, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabanes dans les arbres (Treehouses) Treehouse accommodations built 6–12 meters high among the trees, accessed by spiral staircases or semi-rigid walkways, offering stays immersed in nature within the forested Breton valley.
• Bulles en l'air (Transparent Bubbles) Transparent bubble accommodations allowing guests to sleep under the stars in the Breton countryside, priced from €160 per night for two with breakfast.
• Cabanes Spa Lodge Treehouse cabins with private spa and panoramic forest views, featuring a Nordic spa on the terrace; priced from €270–€290 per night for two with breakfast.
• Cabanes Scandilodge & Spa Premium treehouse cabins with spa and dome features; some include domed structures at 8 meters height for stargazing. Priced from €290–€310 per night for two with breakfast.
• Canopée Lodge Forest canopy lodge accommodation with elevated views over the valley, priced from €200–€220 per night for two with breakfast.
• Suites avec piscine privative (Suites with Private Pool) Premium suites with private heated indoor pool and sauna located in a restored longère farmhouse, including Suite Glycine (€220–€240), Suites Cassiopée and Orion (€270–€290), Maison dans le pré (€300–€320), and Maison du Meunier (€320–€350).
• Zôme & Spa Geodesic dome accommodation with private Nordic spa on a 90m² semi-covered terrace, featuring wheelchair accessibility, 25m² living space, 7m² bathroom, and stargazing views; accommodates 2 adults + 2 children. Priced from €250 per night.
• Roulotte Brocéliande (Gypsy Wagon) Traditional gypsy wagon accommodation named after the forest of Brocéliande, positioned beside a small bridge over the St Roch stream; accommodates 2 adults and 3 children, priced from €130 per night with breakfast.
• Cabane Pod Perchée (Perched Pod) Elevated pod-style accommodation offering a compact and unusual lodging experience, priced from €110 per night for two with breakfast.
• Chambre d'hôtes Chantilly Romantic guest room with 28m² space including a large bathroom with shower and a 70-inch bed, priced from €70 per night for two with breakfast.
• Gîte 15 personnes (Group Gîte) Large group accommodation for up to 15 guests within the estate.
• Espace bien-être (Wellness Space) On-site well-being facilities including spa with jacuzzi, indoor heated pool, sauna, and massage services available to all guests.
• Panier Repas (Meal Basket) Gourmet meal baskets delivered to accommodations, including options with champagne, cold or hot dishes, cheese plates, and desserts, priced at €80 for two persons.
• Bon Cadeau (Gift Vouchers) Gift voucher system allowing recipients to choose and book any accommodation at the domain; valid until June 30, 2028, sold directly and via Smartbox/Wonderbox platforms.
• Activités sur place (On-site Activities) Free on-site recreational activities including bouncy trampolines suspended in trees, treasure hunts, animal encounters with alpacas and donkeys, disc golf, and hiking trails across the 25-hectare estate.

Quantifiable outcome

• Recognized as one of the best unusual accommodation domains in Southern Brittany

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• SmartboxminorChannel Partner/ Reseller/ DistributorThird-party gift box company through which customers can purchase gift experiences redeemable for stays in select accommodations at Vallée de Pratmeur. Reservations made directly through Smartbox website using customer credentials.
• WonderboxminorChannel Partner/ Reseller/ DistributorGift voucher platform offering certificates redeemable for specific accommodations including Chantilly room, Pod treehouse, Ti-Milin treehouse, and Brocéliande gypsy wagon. Booking process involves selecting dates on property website and applying voucher code.

Scale indicators4 records

Recent moves12 records

Expansion highlights3 records

Regional players

• Domaine des Ormes: Multi-activity holiday estate in Brittany (Dol-de-Bretagne) offering cottages, gîtes, camping, and unusual accommodations on a heritage property. Same Breton regional customer pool and similar family-managed hospitality model, though broader and less specialized.

Broad incumbents

• Domaine des Etangs: Luxury nature resort on a large estate in Charente (now part of Aman's luxury collection). Higher-end positioning but overlapping customer and value proposition: multi-unit nature estate with wellness, premium pricing, and a strong design-led brand.
• Huttopia: Largest French glamping and unusual-stay chain with dozens of sites across France and Europe. Competes for the same nature-immersion customer but at much larger scale; broader portfolio (cabanes, tents, chalets) and stronger marketing and distribution muscle.

Direct peers

• Cabanes de Labrousse: Independent treehouse operator in Auvergne offering elevated cabins in forest settings. Highly comparable product (treehouses in nature), independent ownership model, and similar mid-premium nightly rate band targeting couples and families.
• Coucoo Cabanes: French luxury treehouse and unusual-stay chain operating multiple sites across France. Closest direct competitor — same elevated cabin product, same nature-immersion positioning, but at significantly larger scale (multiple domains rather than a single site).
• Lov'Nid: Operator of romantic elevated cabins and unusual accommodations in Belgium, Luxembourg, and other European markets. Directly comparable product (treehouse-style cabins for couples) and similar pricing/positioning in the unusual-stay niche.
• Cabanes des Grands Chênes: Treehouse and cabin operator near Paris (Rambouillet) offering elevated cabins with spa options. Directly comparable product mix (cabane perchée, spa cabins) and similar premium nightly rates, competing for the same Parisian and family getaway demand.
• Attrap'Rêves: French operator of transparent bubble accommodations in nature settings (Allauch, Provence). Same unusual-stay niche, similar romantic getaway positioning, comparable per-night pricing and gift-box distribution model — a head-to-head competitor in the French 'nuit insolite' category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/valleedepratmeur
• Instagraminstagram.com/vallee_de_pratmeur/?hl=fr
• LinkedInlinkedin.com/company/societe-vallee-de-pratmeur

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOCIETE VALLEE DE PRATMEUR