Valley Community Center
Valley Community Center is a 52,000-sq-ft nonprofit community facility in West Des Moines, Iowa, operated by Valley Church. It serves the Des Moines metro with facility rentals, youth sports, free tax prep, events, and a 25+ partner community ecosystem focused on service, compassion, relationships, and wellness.
- Company typePrivate
- Founded2013
- HeadquartersWest Des Moines, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Valley Community Center does
Valley Community Center (VCC) is a nonprofit community facility located at 4444 Fuller Road in West Des Moines, Iowa, owned and operated by Valley Church. Founded in 2013, the center operates a 52,000-square-foot facility on a 35-acre campus with 900+ parking spaces and convenient I-35 access. VCC functions as a community hub across four pillars — Service, Relationships, Compassion, and Wellness — hosting 25+ community partner organizations including Upward Sports, Lutheran Services in Iowa (Global Greens Farm), United Way of Central Iowa, the Animal Rescue League of Iowa, and Adaptive Sports Iowa.
The center's product surface is diverse and asset-intensive. Core facilities include a multi-use Event Hall (capacity 1,200), Bridges Venue, Sky Venue, meeting rooms, a gym with convertible basketball/volleyball/pickleball courts, the Valley Ice Plaza (50x100 ft outdoor ice rink), a cyclocross course, an inclusive playground (Eric's Place), and the Maplenol Cafe. Programs include Upward Youth Basketball & Cheer (K-6th), open pickleball play, free IRS-certified tax preparation for households under $69,000, and Project Impact (a rotating year-round community donation drive). Signature annual events include the Valley Classic Car Show, Great Pumpkin Party, and Local Holiday Makers Market.
VCC's business model is a hybrid of fee-based facility rentals and free or donation-supported community programming. Facility rentals (Event Hall, meeting spaces, sports courts) generate revenue, with priority access given to community betterment organizations. Program revenue derives from youth sports registration and similar fee-based services, while many core offerings — pickleball, free WiFi, free coffee, and free tax preparation — are free to the public with optional donations. The center serves a regional Des Moines metropolitan area customer base of community members, families, non-profits, local businesses, and private individuals. It does not disclose financial data, does not have external investors, and operates as a mission-driven nonprofit subsidiary of Valley Church.
Valley Community Center firmographics
Firmographics- Name
- Valley Community Center
- Legal name
- Valley Community Center
- Website
- https://valleycommunitycenterdm.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Valley Community Center is a 52,000-sq-ft nonprofit community facility in West Des Moines, Iowa, operated by Valley Church. It serves the Des Moines metro with facility rentals, youth sports, free tax prep, events, and a 25+ partner community ecosystem focused on service, compassion, relationships, and wellness.
- Ownership category
- akta.pro rank
Valley Community Center industry classification
Industry- Product category
- Community Recreation and Event Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Civic and Social Organizations (813410)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
- akta.pro secondary industries
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Cultural Centers & Community Cultural Organizations (BPAGAHAD), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
Keywords
Where Valley Community Center is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Valley Community Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Facility Rentals: Rental income from community spaces including Event Hall (16,000 sq ft), Sports Courts, Banquet/Meeting Space, Bridges Room, Neighbor Room, Hideaway Meeting Room, Café, and Children's Play Area. Priority given to community betterment organizations.
- Community Programs: Revenue from programs such as Upward Youth Sports registration, pickleball lessons, and other community activities. Free Tax Preparation service is provided at no cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Pickleball - Free play with optional donations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Valley Community Center product offering
Product offeringCore offering
Valley Community Center is a nonprofit community center in West Des Moines, Iowa that rents versatile event, meeting, and sports spaces and runs youth sports leagues, free tax preparation, open pickleball, and seasonal community events. It also hosts a cafe, inclusive playground, outdoor ice skating rink, cyclocross course, and a refugee training farm in partnership with local nonprofits.
Product overview
Valley Community Center is a 52,000-square-foot community facility operated by Valley Church, offering a diverse portfolio of recreational facilities, youth programs, community events, and venue rentals. The center provides sports facilities (gym, pickleball courts, ice skating rink, cyclocross course), inclusive playground, cafe, and rentable meeting/event spaces (Event Hall, Bridges Venue, Sky Venue, Neighbor Room, Hideaway). Its programs include youth basketball/cheer (Upward), free tax preparation, and seasonal community events (car show, pumpkin party, holiday market). Project Impact runs year-round donation drives for community needs. The center serves as a hub for community partnerships focused on service, relationships, compassion, and wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Facility Rentals Rental of venue and meeting spaces including the Event Hall (capacity 1,200), Bridges Venue (200 capacity), Sky Venue (450+ capacity), Neighbor Room (35-45 capacity), Hideaway Meeting Room (15-26 capacity), Cafe area, and Children's Indoor Play Area. Available to community groups, non-profits, businesses, and private individuals with priority given to community betterment organizations.
- Sports Facilities Gym/Event Hall with two regulation-sized basketball courts convertible to four cross-courts, four volleyball courts, or six pickleball courts, plus outdoor sports fields for community use and rentals.
- Eric's Place Inclusive Playground Inclusive playground designed for children of all ages and abilities, featuring wheelchair-accessible swings and merry-go-round, double-wide ramps, and multiple slide types.
- Global Greens Farm 6.5-acre training farm for refugees who were formerly farmers, operated in partnership with LSI, providing land access, U.S. agriculture training, and business startup support.
- Valley Ice Plaza Outdoor ice skating rink (50-by-100 feet) with free skate rental and free hot chocolate, open during winter season for skaters, hockey players, and broom ball players.
- Maplenol Cafe On-site cafe offering drinks and light food options, featuring a cozy stone fireplace, free Wi-Fi, seating for 130, open Monday-Friday 9am-3pm.
- Pickleball Open pickleball play sessions for ages 18+ held on Mondays, Wednesdays, and Fridays with free play, beginner and advanced lessons available; paddles available to borrow. Free-will donations appreciated.
- Upward Youth Basketball & Cheer Winter youth sports league for grades K-6th, focused on whole-person development (physically, socially, mentally, spiritually), with evaluations, practices, and games held at the center.
- Free Tax Preparation IRS-certified volunteer income tax assistance program for households earning under $69,000 annually, offered February-April by appointment and limited walk-ins.
- Valley Classic Car Show Annual summer car show featuring over 400 classic cars, trucks, and custom builds with free admission and free vehicle display for registered drivers.
- Great Pumpkin Party Free annual fall family event featuring inflatables, carnival games, barrel train rides, petting zoo, face painting, and a special night for families with special needs.
- Local Holiday Makers Market Annual December holiday market featuring locally crafted gifts, artisan goods, baked goods, home decor, jewelry, and food vendors.
- Project Impact Community donation and support program with rotating monthly initiatives: backpack drive (July-August), winter warmth drive (September-October), Christmas compassion (November-December), pet supply drive (January-February), diaper drive (March-April), and foster/adoptive support (May-June).
Companies that use Valley Community Center
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Valley Community Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Valley Community Center partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Adaptive Sports IowacoreAdaptive Sports Iowa uses the Valley Community Center facility to host their programs and events. VCC serves as venue host.
- Upward SportscoreUpward Youth Basketball & Cheer league operates at VCC for youth grades K-6th. Winter league from first week of January through first weekend in March.
- LSI (Lutheran Services in Iowa) - Global Greens FarmcoreGlobal Greens Farm is a 6.5 acre training farm for refugees on VCC property. Partnership provides land access for refugees to learn U.S. agriculture and start businesses.
- United Way of Central IowacoreFree Tax Preparation service offered in partnership. United Way provides site at 1111 9th Street for tax prep appointments.
- ICESminorPartner organization for Free Tax Preparation program.
- Animal Rescue League of Iowa (ARL)minorPet Supply Drive beneficiary for January & February Project Impact. ARL is Iowa's largest nonprofit animal shelter.
- Low Income Apartments in West Des MoinescoreProject Impact partnerships with low income housing in WDM area to distribute backpacks to children in need.
- Valley ChurchcoreVCC is owned and operated by Valley Church as a gift to the community. Valley Church is located at 4343 Fuller Road.
- Des Moines Moms GroupminorCommunity partner that tours VCC facility and hosts events.
- Clive Community ServicesminorCommunity partner organization.
- The Free StoreminorCommunity partner organization providing resources to those in need.
- Garden Gate RanchminorCommunity partner organization.
- Single Parent ProvisionminorCommunity partner supporting single parents.
- Change CourseminorCommunity partner organization.
- Freedom for YouthminorCommunity partner organization.
- Hope IowaminorCommunity partner organization.
- WDM Community EducationminorCommunity partner organization.
- WDM Soccer ClubminorCommunity partner organization.
- LifeServe Blood CenterminorCommunity partner organization.
- Operation Christmas Child (Samaritan's Purse)minorCommunity partner for holiday compassion initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Valley Community Center competitors and assessment
Company assessmentRegional players
- Carpenter's Place: Carpenter's Place in Rockford, IL is a faith-rooted community center offering day services, recreation, and reentry programming for at-risk populations. Comparable to VCC in its mix of community services, recreational amenities, and faith-based ownership, though focused on a different demographic.
- Ankeny Community Center: Ankeny Community Center is a municipal recreation facility in the Des Moines suburb of Ankeny offering gym rentals, meeting spaces, sports programming, and community events. Comparable as a community-center venue with multi-purpose event halls and recreation programming, though city-operated rather than church-owned.
Direct peers
- Shepherd Community Center: Shepherd Community Center in Indianapolis is a faith-rooted community center offering sports facilities, youth programs, social services, and event space on a multi-acre campus. Directly comparable to VCC as a church-affiliated, multi-program community center combining rentals, sports, and social services.
- Hope Center (Des Moines): Hope Center in Des Moines is a faith-based community center providing youth programs, sports, and social services to local families. Directly comparable to VCC as a church-affiliated, Greater Des Moines community hub focused on youth, family, and wellness programming.
- Mount Carmel Healthy Living Center: Mount Carmel Healthy Living Center is a faith-affiliated community center offering fitness, wellness programs, sports, and event space. Comparable to VCC in the wellness-pillar programming, multi-use facility model, and church-affiliated operating structure.
Broad incumbents
- Greater Des Moines YMCA: Greater Des Moines YMCA operates multiple fitness and community recreation facilities in the same metro, offering gym access, youth sports, programs, and community services. Comparable as a multi-program, mission-driven recreation operator in VCC's core geography.
- Boys & Girls Clubs of Central Iowa: Boys & Girls Clubs of Central Iowa provides youth programming, sports leagues, and community services across the Des Moines area. Directly comparable to VCC's youth sports (Upward), free community programming, and nonprofit community-service mission.
- Salvation Army Kroc Centers: Salvation Army Kroc Centers are large, faith-affiliated community centers across the U.S. combining aquatics, sports, fitness, events, and social services. Comparable to VCC in the combination of recreation facilities, family programming, and mission-driven community services, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Valley Community Center social profiles
Digital presenceValley Community Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Community Center leadership team
Management profileNumber of profiles
Profiles9 records
Valley Community Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Community Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Community Center
What does Valley Community Center do?
Valley Community Center is a nonprofit community center in West Des Moines, Iowa that rents versatile event, meeting, and sports spaces and runs youth sports leagues, free tax preparation, open pickleball, and seasonal community events. It also hosts a cafe, inclusive playground, outdoor ice skating rink, cyclocross course, and a refugee training farm in partnership with local nonprofits.
Is Valley Community Center a public or private company?
Valley Community Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Valley Community Center founded?
Valley Community Center was founded in 2013. It employs 1 to 10 people.
Where is Valley Community Center based?
Valley Community Center is headquartered in West Des Moines, United States, in the North America region.
How does Valley Community Center make money?
Two revenue lines are on record. Facility Rentals are the primary driver. The others are community Programs.
Who are Valley Community Center's main competitors?
Regional players on record are Carpenter's Place and Ankeny Community Center. Direct peers are Shepherd Community Center, Hope Center (Des Moines) and Mount Carmel Healthy Living Center. Broad incumbents are Greater Des Moines YMCA, Boys & Girls Clubs of Central Iowa and Salvation Army Kroc Centers.
Does Valley Community Center have an API?
No public API is recorded for Valley Community Center.
What industry is Valley Community Center in?
Valley Community Center's product category is Community Recreation and Event Services. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services, with a secondary code of MPAKAEAH, Multi-Sport Complexes & Community Sports Parks. Its NAICS code is 713940 and its SIC code is 7900.