Valley Made Market

What Valley Made Market does

Valley Made Market is a privately operated pop-up market event series founded in 2017 in Mount Vernon, Washington, organized by the team at elSage Shop. The company runs a recurring calendar of curated artisan markets in Skagit Valley, with monthly outdoor events at Riverwalk Park along the Skagit River from April through September and weekend holiday markets at Hillcrest Lodge in November and December. Each market features 30-50 juried independent makers selling handmade goods across categories such as apparel, jewelry, art, apothecary, leather goods, and prepared food, accompanied by live local music.

The business does not rely on proprietary technology: the website is built on Squarespace, vendor applications are processed through a standard web form, and ticketing for premium events uses conventional ticketing tools. The underlying asset is the event format, the curation process, and the community reputation built over eight years. Vendor selection is managed through a juried application process with defined windows (February for outdoor season, August for holiday markets), supported by an elSage-funded Scholarship Booth that subsidizes emerging makers.

Revenue is generated from three streams: vendor booth fees ($85 per outdoor 10'x10' tent, $295-$485 per holiday weekend booth depending on size and placement), a $25 non-refundable vendor application fee, and $25 per-ticket Sip & Shop premium shopping experiences during holiday weekends. Visitor admission to all regular markets is free. Customer concentration is low, with revenue drawn from a long tail of small artisan vendors and anonymous attendees, and the market draws visitors from across Skagit Valley, Seattle, Bellingham, and Whidbey Island.

Name

Valley Made Market

Legal name

Valley Made Market

Website

https://valleymademarket.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Valley Made Market is a privately run pop-up artisan market series in Mount Vernon, WA, organizing monthly outdoor and indoor holiday markets that serve 30-50 curated independent makers and Skagit Valley visitors each event.

Ownership category

akta.pro rank

Product category

Pop-up Market Events

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Community Markets/Pop-Ups (Community-Led Bazaars) (MPAGAEAJ)

akta.pro secondary industries

Holiday, Seasonal & Christmas Markets (MPAGAFAL), Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Pop-up markets
• Artisan vendor fairs
• Event venue operations
• Handmade goods retail
• Vendor booth rentals

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Vendor Booth Fees: Primary revenue source from charging vendors for booth space at markets. Outdoor markets charge $85 per 10'x10' tent space. Holiday indoor markets charge $485 for 8'x8' space, $350 for 6'x4' space, or $295 for outdoor tent space, per weekend.
2. Vendor Application Fees: $25 non-refundable application fee required for all vendor applications to cover juried review process.
3. Special Event Tickets: Premium ticketed events such as 'Sip & Shop' private shopping experiences priced at $25 per ticket.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Valley Made Market operates a recurring pop-up market event series in Skagit Valley, Washington, hosting monthly outdoor markets at Riverwalk Park (April through September) and weekend holiday markets at Hillcrest Lodge (November and December). Each market features 30-50 juried independent artisans and makers selling handmade goods directly to attendees, alongside live music performances. Revenue is generated primarily from vendor booth rental fees, vendor application fees, and ticketed premium shopping experiences such as Sip & Shop events.

Product overview

Valley Made Market is a community-focused pop-up market series operated by elSage in Downtown Mount Vernon, WA. The core offering consists of outdoor seasonal markets (April-September at Riverwalk Park) and holiday markets (November-December at Hillcrest Lodge), featuring 30-50+ local makers, live music performances, and artisan handmade goods. The business also operates a juried maker application platform for vendor recruitment and a scholarship booth program supporting emerging artisans. The company was founded in 2017 and has grown to become one of Skagit Valley's favorite pop-up events.

Differentiator

Problem solved

Functional benefit

Products and services

• Valley Made Market A monthly pop-up market event series featuring 30-50 handmade goods vendors, live music, and community gatherings in Skagit Valley, Washington. Vendors rent booth space; visitors attend free.
• Outdoor Season Markets Monthly outdoor markets held at Riverwalk Park in Downtown Mount Vernon, WA from April through September, featuring 30-50+ local makers, live music, and free public admission. Vendors rent 10'x10' tent space for $85 per market.
• Holiday Markets Weekend-long indie shopping events held at Hillcrest Lodge in November and December, featuring curated handmade goods for holiday gift shopping. Vendor booth spaces priced at $485 (8'x8'), $350 (6'x4'), or $295 (outdoor tent) per weekend.
• Maker Application Platform A juried vendor application system for artisans to apply for outdoor season and holiday market booth space, with application windows in February and August. A $25 non-refundable application fee covers the juried review process.
• Scholarship Booth Program A funded booth program by elSage for emerging makers new to the market scene, providing free application, tent, table, and tablecloth for outdoor season shows.
• Sip & Shop Private Shopping Events Premium ticketed private shopping experiences hosted during holiday market weekends, priced at $25 per ticket, offering a curated shopping experience with wine and personalized service.

Quantifiable outcome

• One of Skagit Valley's favorite pop-up events
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• elSage ShopcoreStrategic or Co-development Partner · 1 January 2017Valley Made Market is organized and operated by the team at elSage Shop in Downtown Mount Vernon. elSage began as a printmaking company (block print to screen print) creating their own line of tees, hats, and hoodies. In 2016, they expanded their brick-and-mortar shop beyond their own work to carry the work of 250+ makers, small businesses, and authors. elSage is passionate about small business, creativity, and community. elSage funds the Scholarship Booth program for emerging makers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brooklyn Flea: Well-known curated weekend market in New York featuring independent artisans, vintage, and food vendors. Comparable event-driven, curated-vendor marketplace model at a much larger urban scale.
• Renegade Craft Fair: National curated craft fair series featuring independent makers across multiple U.S. cities. Same juried-vendor artisan marketplace model, but operates at a larger geographic scale and brand recognition.
• Shop Made in DC: Washington DC-based curated retail and events platform for local makers, including holiday markets. Comparable juried-maker marketplace with both physical retail and event revenue.
• Urban Craft Uprising: Seattle-based curated artisan show featuring handcrafted goods from independent makers. Closest comparable in geography, scale, and curation model — juried vendor selection, multi-day event format, and similar indie/maker audience.

Regional players

• Crafty Wonderland: Portland-based curated indie craft market with juried vendors. Very similar event/product format and indie-maker audience, but serves Portland rather than Skagit Valley.
• Eastside Maker Market: Eastside (Seattle-area) pop-up artisan market featuring juried makers. Comparable Pacific Northwest community market format serving a different sub-region.
• Bellingham Farmers Market: Recurring community market in Bellingham, WA — same Pacific Northwest regional audience and recurring outdoor-market format, with a mix of artisan and food vendors.
• Made Here PDX: Portland-area curated marketplace and holiday fairs featuring PNW makers. Comparable holiday market format and vendor curation approach, anchored in the Portland metro area.

Broad incumbents

• Pike Place Market: Iconic Seattle-area public market with a mix of permanent artisan vendors, farmers, and craft sellers. Overlaps with Valley Made's artisan/handmade positioning but operates year-round at vastly larger scale as a tourism destination.
• Findlay Market: Historic Cincinnati public market and small-business incubator with permanent artisan and food vendors. Comparable curated-mix retail environment, but operates as an established year-round institution with permanent stalls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/valleymademarket
• Instagraminstagram.com/valleymademarket
• LinkedInlinkedin.com/company/valley-made-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Made Market