VALOR SERVICE DOGS INC

What VALOR SERVICE DOGS INC does

Valor Service Dogs Inc is a 501(c)(3) tax-exempt nonprofit organization founded in October 2015 by Executive Director Carol Lansford in Tampa, Florida (now headquartered at 15006 McGrady Rd., Wimauma, FL). The organization trains and places service dogs with two primary customer segments: post-9/11 wounded veterans diagnosed with PTSD, traumatic brain injury, or combat-related physical disabilities, and first responders (law enforcement, firefighters, paramedics, EMTs, corrections officers) with service-connected disabilities. Service dogs are provided at no cost to eligible recipients; the organization absorbs an estimated $20,000 per dog across the 20-24 month training program and graduates 4-8 dogs annually.

The core product set consists of three service lines: Mobility Assistance Service Dogs trained to perform physical tasks (operating lights, bracing, retrieving items, pulling wheelchairs, opening/closing doors); PTSD Support Service Dogs trained to recognize stress and anxiety cues and interrupt negative emotional episodes through handler contact; and Facility Dogs placed in institutional settings such as Tampa General Hospital Aeromed, the Kissimmee Police Department, Manatee County Emergency Services, and Lee County Public Safety. The underlying methodology was developed by the founder during her tenure as a government-contracted service dog training instructor at Walter Reed National Military Medical Center. Each placement follows a 6-9 month Needs Assessment process to tailor training to the specific client's requirements, followed by 1-2 weeks of joint training at the Wimauma, FL headquarters before nationwide placement (dogs are placed in all 50 states). A secondary training academy operates in Valdosta, GA.

The business model is donation-dependent. Revenue streams include individual donations (PayPal, checks, stock, airline miles), corporate sponsorships at approximately $20,000 per service dog in-training (Nutramax Laboratories, Robert Irvine Foundation, Campbell Family Foundation, Scoop Soldiers), branded merchandise sales ($5-$30 items), and volunteer-driven in-kind support via Amazon and Chewy wish lists. The organization operates with 8 employees supplemented by volunteer Puppy Coaches, Sitters, Escorts, and Nursery staff, and in 2025 launched a $295,000 Capacity Building Campaign to fund facility expansion and an in-house breeding program that would reduce dependency on partner organizations (Warrior Canine Connection, Project 2 Heal, NEADS) for puppy supply.

Name

VALOR SERVICE DOGS INC

Legal name

Valor Service Dogs Inc

Website

https://valorservicedogs.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Valor Service Dogs is a 501(c)(3) nonprofit that trains and places mobility assistance and PTSD service dogs at no cost with post-9/11 wounded veterans and first responders nationwide, graduating 4-8 dogs per year from its Florida and Georgia facilities.

Ownership category

akta.pro rank

Product category

Service Dog Training and Placement

NAICS

Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Public Safety & Security K9 Handling Training (EDAOAMAO)

Keywords

• Service dog training
• PTSD service dogs
• Mobility assistance dogs
• Veteran support services
• First responder assistance

Headquarters

HQ city

Wimauma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization is a 501(c)(3) tax-exempt nonprofit that depends on donations from supporters to keep the program running. Accepts online donations via PayPal, checks, stock donations, and airline miles.
2. Merchandise Sales: Sells branded merchandise including t-shirts ($20-$30), car window decals ($5), challenge coins ($12), and windshield sun shades ($13) through an online shop.
3. Corporate Sponsorships: Corporate sponsorships of service dogs in-training at approximately $20,000 per dog for a 20-24 month training program. Also accepts product/service donations and Toy & Treat drives.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Valor Service Dogs is a 501(c)(3) nonprofit organization that trains and places mobility assistance and PTSD service dogs with post-9/11 wounded veterans and first responders at no cost. The organization operates an 18-24 month training pipeline incorporating puppy coaching, needs assessment, and client-specific task training before nationwide placement in all 50 states.

Product overview

Valor Service Dogs is a 501(c)(3) nonprofit organization that trains and places mobility assistance and PTSD service dogs with wounded post-9/11 veterans and first responders. The organization operates several interconnected programs: the core Service Dog Program (including Mobility Assistance and PTSD Support Service Dogs), the Facility Dog Program for institutional settings, and volunteer programs including Puppy Coach, Puppy Sitter, Puppy Escort, and Puppy Nursery that support the breeding and training pipeline. Dogs are trained between 1.5-2 years before placement, with puppies obtained from breeders and service dog organizations. The organization places dogs in all 50 states and also operates a merchandise shop (Valor Shop) with proceeds supporting operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Assistance Service Dogs Service dogs trained to assist individuals with physical disabilities by turning on/off lights, acting as a brace, finding and retrieving items, pulling wheelchairs, and opening and closing doors. Provided at no cost to eligible post-9/11 veterans and first responders with VA-rated disabilities.
• PTSD Support Service Dogs Service dogs trained to recognize signs of stress and anxiety and interrupt negative emotions by initiating contact with their handler, helping veterans and first responders work through psychological challenges. Provided at no cost to eligible recipients.
• Facility Dogs

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Nutramax Laboratories Veterinary Sciences, Inc.majorGTM or Marketing Partner · 1 January 2015Major corporate sponsor that has sponsored multiple service dogs including SOFie Valor. Also provides products through their Cosequin brand for joint health support for service dogs.
• Warrior Canine ConnectioncoreStrategic or Co-development PartnerDonates puppies to the program including Walker, Bogey, Molly, Millie, Daisy, Sully, and others. One of the primary puppy donor organizations.
• Project 2 HealcoreStrategic or Co-development PartnerDonates puppies to the program including RJ, Vinnie, Mack, Peep, Twinnie, Frannie, and others. Primary puppy donor organization.
• NEADS World Class Service DogscoreStrategic or Co-development PartnerDonated Sully and Murphy Valor puppies to the organization. Another key puppy donor partner.
• Scoop SoldiersmajorGTM or Marketing PartnerHas sponsored multiple litters and individual dogs including Hunter, RJ, Tommy, Marty, Trip, Tilly, Penny, Daisy and the Walker litter. Also promotes the organization.
• Service Dogs Saving LivesminorGTM or Marketing PartnerNonprofit partner that has sponsored partnerships including Trip and Lipton Valor placements.
• Westminster Kennel Club Dog ShowminorGTM or Marketing PartnerHas co-sponsored dogs including Betty Valor and promotes service dog organizations.
• Tampa General HospitalcoreStrategic or Co-development PartnerFacility dog placement partner where Walker Valor was placed as a facility dog with Tampa General Hospital Aeromed program.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths8 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/valor-service-dogs-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VALOR SERVICE DOGS INC