What Value ed does

Value ed is a South African non-profit company, operating under VMR Holding Group (PTY) Ltd, that delivers online personal development, entrepreneurship, and career-skills programming to youth, enterprises, and learning institutions. Founded in 2020 by Vikela Rankin, the organization runs live sessions on Zoom at 17h45-19h00, hosting 12-15 core sessions per month plus 3-4 Skills Academy sessions, with content led by captains of industry and subject-matter experts. Since inception, the organization reports training over 3,000 future leaders with a 4.8/5 member satisfaction rating, and it holds Level 1 BBBEE status.

The core product stack comprises two consumer tiers — a Sessions-only subscription at R65/month and a Full Membership including Skills Academy at R350/month — alongside an enterprise and institutional track covering leadership development, retrenchment support, new-recruit work readiness, recruitment support, and white-labelling solutions. Specialized programs target entrepreneurs (LaunchPad for unemployed graduates, customer service, social media and personal branding, online business building) and learning institutions (teachers and educators), with social-issue programs addressing bullying, consent, and gender-focused initiatives. Technology delivery is intentionally lightweight: Zoom for live sessions, a Wix-hosted website, Google Forms for registration, and Paystack for patron and donor payments, with no proprietary platform, app, or API disclosed.

Value ed monetizes through three streams: individual recurring subscriptions, quote-based enterprise and institutional contracts, and a patron/donor sponsorship model where supporters fund memberships for underserved youth at R350-R1,000/month, supplemented by donations of R50-R2,000. Distribution is primarily community-led and self-serve via the website and social channels (LinkedIn, Facebook, Instagram, YouTube), supplemented by signature events such as the Legacy Leadership Gala Dinner and the Know Your Country series. All operations are domestic to South Africa, with no disclosed international footprint, funding rounds, or external institutional investors.

Name

Value ed

Legal name

Value ed Trading As VMR Holding Group (PTY) Ltd

Website

https://valueed.co.za

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Value ed is a South African non-profit (NPC) that delivers live Zoom-based personal development, entrepreneurship, and career-skills programs to youth, enterprises, and learning institutions through subscriptions, enterprise contracts, and patron-sponsored memberships.

Ownership category

akta.pro rank

Product category

Online Personal Development and Lifelong Learning

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143), Child and Youth Services (62411)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Membership Communities with Learning (Community-Led Education) (MPACALAF)

akta.pro secondary industries

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Learning Experience Marketplaces (Workshops, Mentorships, Projects) (EDAFAIAL), Mentorship, Coaching & Office-Hours Platforms (MPACALAG)

Keywords

• Online learning platform
• Personal development programs
• Leadership development training
• Skills development education
• Entrepreneurship training programs

Headquarters

HQ city

Johannesburg , Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Membership Subscriptions: Monthly subscription fees from individual members accessing Value ed sessions (R65/month) or full membership including Skills Academy (R350/month). Sessions are delivered live on Zoom with 12-15 sessions per month plus 3-4 Skills Academy sessions.
2. Enterprise and Institutional Programs: Custom programs for enterprises including Leadership Programs, New Recruits, Retrenchment Support, and Recruitment Support. Also white-labelling opportunities for organizations. Pricing not publicly disclosed for B2B offerings.
3. Patron/Donor Support: Patrons support future leaders by sponsoring memberships for R350pm to R1000pm. Donations accepted in various amounts (R50, R100, R200, R300, R500, R1000, R1500, R2000) through Paystack payment platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Value ed operates an online learning platform delivering live Zoom-based sessions and structured programs on personal development, career advancement, and entrepreneurship. The platform serves individual members through subscription-based memberships (R65/month for sessions, R350/month including Skills Academy) and offers customized enterprise and institutional programs covering leadership development, retrenchment support, new recruits training, and entrepreneurship enablement. A patron-sponsored donation model enables access for underserved youth.

Product overview

Value ed is an online learning and personal development platform that offers a portfolio of programs organized into three main tiers: (1) Individual membership with Value ed Sessions (live Zoom sessions on critical skills for R65/month) and an optional Skills Academy add-on (R350/month with mentoring and coaching), (2) Enterprise solutions for organizations including Leadership Programs, Retrenchment Support, New Recruits, Recruitment Support, and White Labelling, and (3) Specialized programs for entrepreneurs (LaunchPad, Customer Services, Social Media and Personal Branding, Building Your Business Online) and learning institutions (Teachers and Educators). The platform also addresses social issues through programs on bullying awareness, the law of consent, and gender-focused events for men and women.

Differentiator

Problem solved

Functional benefit

Products and services

• Value ed Sessions Live online Zoom sessions covering critical real-world skills in personal self-development, entrepreneurship, and career advancement, hosted by captains of industry and industry experts. Runs 12-15 sessions per month at 17h45-19h00, available to individual members for R65 per month.
• Skills Academy Add-on program offering mentoring, coaching, financial foundation building, networking connections, and growth planning alongside Value ed sessions. Delivered as 3-4 additional Skills Academy sessions per month for R350 per month combined membership.
• Take Charge of Your Life Individual learner program helping participants discover their passion, purpose, and position in life through critical skills development. Targeted at youth and young adults seeking personal growth and direction.
• Your Career Your Choice Career advancement program focused on helping individuals make informed career choices and develop professional skills. Targeted at individuals entering or transitioning in the workforce.
• Turn Ideas To Money Entrepreneurship program teaching participants how to monetize their ideas and generate income. Targeted at aspiring entrepreneurs and individuals seeking to turn skills into earnings.
• Own Your Choices Personal development program focused on making empowered decisions and taking ownership of life choices. Targeted at youth and young adults seeking self-mastery.
• Leadership Program Enterprise program for executives, managers, and supervisors covering bullying in the workplace, business and executive coaching, self-mastery, and mental health and wellness. Delivered as a customized corporate offering.
• Retrenchment Program Enterprise support program for employees facing retrenchment, offering mental health and wellness support, job search navigation, business coaching, and personal branding. Targeted at corporates managing workforce reductions.
• New Recruits and Interns Program Enterprise work-readiness program for new hires and interns covering self-mastery, social media and personal branding, mental health and wellness, and business coaching to support onboarding.
• Recruitment Support Enterprise talent acquisition service that develops a dedicated Skills Academy for a specific industry or organisation, enabling sourcing and development from a specific talent pool.
• White Labelling Custom branding solution enabling organisations and learning institutions to offer Value ed programs under their own brand, with content and delivery tailored to the partner.
• LaunchPad Unemployed Graduate Programme Entrepreneurship program for unemployed graduates teaching them how to earn an income while waiting for traditional employment using their existing skills. Targeted at graduates transitioning into the workforce.
• Customer Services Program Training program for frontline staff on delivering excellent customer service and acquiring skills from customer-facing positions. Targeted at enterprises and aspiring customer-service professionals.
• Social Media and Personal Branding Program Entrepreneurship program teaching how to use social media to boost business brands and personal thought leadership. Targeted at aspiring entrepreneurs, job-seekers, and professionals building online presence.
• Building Your Business Online Program Program for existing or aspiring business owners on building and scaling a business online. Targeted at entrepreneurs and small business owners.
• Teachers and Educators Program Learning institution program providing educators with leadership, didactic, work readiness, and self-mastery skills while supporting their mental health. Targeted at teachers and school staff in South African institutions.
• Women of Valour Event Social impact event showcasing women who have raised their voices in society, providing mentorship and guidance to young women. Targeted at female participants and broader community members.
• Men of Value Event Social impact event discussing masculinity, gender-based violence, fathering, and the effects of mental health and unemployment on men. Targeted at male participants and broader community.
• Bullying Awareness Program Social issue program addressing bullying at home, school, and in the workplace, with the aim of understanding it and finding solutions. Targeted at learners, educators, and employees.
• The Law of Consent Program Social issue program focusing on laws governing consent and the consequences of not following them. Targeted at learners, young adults, and broader community members.

Quantifiable outcome

• 3000+ future leaders trained since founding in 2020
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Patrons and Donors (including Dr. Lipalo Mokete)coreOthers · 1 January 2020Value ed operates with support from patrons who sponsor memberships for future leaders who cannot afford them. Patrons contribute R350-R1000 monthly to support members. One identified patron is Dr. Lipalo Mokete. Donations are also accepted through Paystack in amounts from R50-R2000. This support model enables access for underserved youth and is central to the organization's mission.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Skillshare: Subscription-based online learning community with project-based classes taught by practitioners. Comparable to Value ed's community-led, expert-hosted, membership-only model focused on real-world skills rather than academic subjects.
• GetSmarter (2U): South African-founded online short-course platform now part of 2U, offering accredited and non-accredited courses with live cohort delivery and corporate partnerships. Closely comparable to Value ed as a South African online adult learning business serving both individuals and enterprises.
• Shaw Academy: Globally distributed subscription-based online course platform with live webinar-style classes and tutor interaction. Similar low-monthly-fee membership model delivering live, expert-led skills sessions to individual learners.

Broad incumbents

• MasterClass: Premium streaming platform where 'captains of industry' and celebrities teach video courses. Mirrors Value ed's positioning of industry-expert hosts delivering aspirational real-world skill content to a paying membership audience.
• LinkedIn Learning: Professional and management development video library sold primarily through enterprise licences. Comparable to Value ed's enterprise leadership, work-readiness, and professional development offerings for corporate clients.
• Coursera: Large online learning platform with a substantial enterprise (Coursera for Business) offering focused on workforce upskilling. Comparable to Value ed as a parallel provider of structured curricula for both individual learners and corporate buyers.

Emerging players

• Growth Tribe: Provider of cohort-based short courses in growth, AI, and product skills with strong corporate training arm. Comparable to Value ed's enterprise and entrepreneurship skilling offerings at the intersection of live learning and workforce development.
• HyperionDev: South African-founded online bootcamp provider for coding, data, and tech skills with payment plans and enterprise programmes. Comparable as a South African online education company targeting youth and working professionals with structured, mentor-supported cohorts.

Regional players

• iPeople Solutions: South African corporate training and skills development provider serving enterprises and government with leadership and management programmes. Comparable as a domestic South African provider of leadership, management, and workplace skills training targeting enterprise clients.
• African Leadership University (ALX): Africa-focused higher education and skills platform (ALX, ALU) targeting young African professionals with affordable, employment-oriented programmes. Comparable to Value ed's positioning as a youth-focused, life-skills and career-readiness platform for young Africans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdlrBwHYs6WqFlnWY8YJcVw
• Facebookfacebook.com/Value-Ed-421541707884932
• LinkedInlinkedin.com/company/valueedorg
• Instagraminstagram.com/valueed.co.za

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Value ed