Value Shop

What Value Shop does

Value Shop (legal name ValueShop) is a UK-based, privately held direct-to-consumer e-commerce retailer specializing in printer consumables. Operated from a .co.uk domain with Manchester (0161) telephone support and GBP pricing, the company's core offering is replacement ink cartridges for inkjet printers and toner cartridges for laser printers, sold in both genuine OEM variants and lower-cost compatible/remanufactured alternatives sourced from partners such as Inkrite, Jet Tec and Tru Image. Coverage spans major printer brands (Brother, Canon, HP, Epson, Kodak, Lexmark, Samsung, Xerox, Konica Minolta, Kyocera, Oki and others) plus a long tail of ribbon cartridges, label tape, data backup tapes (DDS/DLT/LTO/SDLT), blank CD/DVD media, memory cards, photo paper, refill kits, and peripheral goods including inkjet printers, fax machines, Powertraveller charging solutions and electronic cigarettes.

The business model is straightforward transactional e-commerce: customers self-serve through the website, locating products via an online Printer Finder tool that filters by manufacturer, series and model, or via SEO-indexed compatibility pages targeting long-tail printer queries. Pricing is per-unit with a per-order delivery fee (£2.63-4.95) rather than per-item, which structurally advantages multi-cartridge baskets; compatible cartridges are positioned at roughly 20-40% of OEM cost. Telephone order support is retained for non-digital customers. Marketing relies on organic SEO, eKomi third-party reviews, social media (Facebook, Twitter, Google+), and email newsletter capture with a 5% first-order incentive. The company self-reports 25+ years of trading and "millions of customers worldwide," though these claims are unverified.

Value Shop has no proprietary technology stack, no mobile app, no public API, no disclosed AI/ML capability, and no institutional funding. Headcount is reported at seven. Ownership is private and undisclosed. The site shows signs of limited recent investment (legacy references to Google+ and product categories such as fax machines and electronic cigarettes), and there is no evidence of recent funding, M&A, leadership change or geographic expansion in the input data.

Name

Value Shop

Legal name

ValueShop

Website

https://valueshop.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Value Shop is a UK-based direct-to-consumer e-commerce retailer selling OEM and compatible ink, toner and printer consumables to consumers and small businesses across all major printer brands, with self-serve website, telephone ordering and a Printer Finder tool.

Ownership category

akta.pro rank

Product category

Printer Consumables Retail

NAICS

Office Supplies and Stationery Retailers (45941)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Ink, Toner & Printer Supplies Retail (CRALABAH)

Keywords

• Printer cartridges
• Toner cartridges
• Ink cartridges
• Printer consumables
• Office supplies

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time transactional sales of ink cartridges, toner cartridges, ribbon cartridges, and related printer supplies. Revenue generated through direct e-commerce sales with per-order delivery fee structure. Both OEM genuine and third-party compatible cartridge options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Value Shop is a UK-based e-commerce retailer that sells replacement printer cartridges (ink cartridges for inkjet printers and toner cartridges for laser printers), as well as ribbon cartridges, label tape, data backup cartridges, blank media, digital memory, photo paper, refill kits, and select peripheral products. The catalogue includes both OEM genuine cartridges and compatible third-party alternatives across hundreds of printer models from Brother, Canon, HP, Epson, Kodak, Lexmark, Samsung, Xerox and other brands. Customers purchase via a self-serve website with a Printer Finder compatibility tool and telephone order support.

Product overview

Value Shop is a UK-based e-commerce retailer specializing in printer consumables and related office technology products. The core product portfolio centers on ink cartridges (for inkjet printers) and toner cartridges (for laser printers), available in both genuine OEM and compatible/remanufactured variants. Supporting product lines include ribbon cartridges, label tape, data backup cartridges (DDS, DTO, LTO formats), blank media (CDs, DVDs), digital memory cards, photo paper, and refill kits. The company also offers a smaller selection of peripheral products including inkjet printers, fax machines, charging solutions (Powertraveller), and electronic cigarettes. A key service feature is the online Printer Finder Tool that helps customers identify compatible cartridges by selecting their printer brand, series, and model. Value Shop positions itself as a value retailer with low delivery fees and a focus on both genuine and budget-friendly compatible cartridge options.

Differentiator

Problem solved

Functional benefit

Products and services

• Ink Cartridges

Quantifiable outcome

• Next-day delivery on most orders
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• InkriteminorOthersThird-party compatible cartridge brand sold through ValueShop. Inkrite produces premium compatible cartridges for Brother and Samsung printers sold alongside OEM options.
• Jet TecminorOthersUK-based compatible ink cartridge manufacturer. Jet Tec quad packs and individual cartridges sold through ValueShop as compatible alternatives to OEM products.
• Tru ImageminorOthersCompatible cartridge brand offering twin packs and multipacks for Brother printers. Products sold through ValueShop as budget alternatives to genuine cartridges.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon UK: Dominant UK e-commerce marketplace selling OEM and third-party cartridges at scale with Prime delivery. Sets the pricing ceiling and delivery benchmark for specialist players like ValueShop.
• Office Stationery: UK online office supplies retailer carrying ink, toner, and printer consumables alongside a broad stationery and office products range. Same SMB/consumer buyer, broader category mix.
• Viking (UK): Established UK office supplies retailer (part of Office Depot Europe) selling cartridges alongside a much wider office supplies catalog. Comparable on ink/toner SKUs but serves a broader office-supply need.
• Euroffice: UK office supplies e-tailer with a broad stationery, ink, and toner range. Overlaps with ValueShop on consumables while also serving wider office equipment and stationery demand.

Direct peers

• Toner Giant: UK online specialist in toner and ink cartridges, often competing head-to-head on price and compatible SKUs. Comparable catalog breadth and delivery-led go-to-market.
• 123InkJets (StinkyInk / 123 Ink): One of the UK's largest online specialists selling compatible and original ink and toner cartridges across major printer brands. Directly comparable to ValueShop on product mix, target customer (UK consumer/SMB), and value-led positioning.
• Stinky Ink: UK online cartridge retailer offering compatible and original cartridges across HP, Canon, Epson, Brother and others. Same value proposition (price-led, compatible emphasis) and UK SMB/consumer customer base.
• Printer Land: UK retailer of printers, ink, and toner cartridges serving consumers and SMBs. Direct overlap on consumables, with a broader printer-hardware assortment as an adjacent offering.
• Cartridge People: UK-based online retailer specializing in ink, toner, and printer supplies with a broad multi-brand catalog and compatible/OEM mix. Closely mirrors ValueShop's model of search-driven e-commerce for printer consumables.

Others

• Jet Tec: UK manufacturer of compatible ink and toner cartridges sold via ValueShop and other retailers. Comparable as a supply-side participant in the same compatible-cartridge value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks8 records

Key highlights7 records

Customer concentration

• Xx.com/Jawad880aliMeta
• Facebookfacebook.com/Valueshopuk
• LinkedInlinkedin.com/company/value-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Value Shop