Student Union of Vaasa University of Applied Sciences - VAMOK

What Student Union of Vaasa University of Applied Sciences - VAMOK does

VAMOK (Vaasan ammattikorkeakoulun opiskelijakunta) is the official student union of Vaasa University of Applied Sciences (VAMK) in Finland, founded in 1996 and operating as a member-owned non-profit organization that serves approximately 1,900 students across technology, business, health care, and social services degree programs. The union delivers student representation in university governance, advocacy, peer tutoring (coordinating ~90 annual tutors), harassment contact services, sports access, event programming, and cultural activities. VAMOK marked its 30th anniversary in 2026 with a commemorative logo and a culmination event scheduled for 24 October 2026.

The organization operates three core product surfaces: a tiered membership subscription (academic year €37, semester €30, multi-year degree membership €126–€141), a sports and recreation program built around the Wasa Sports Club free-access partnership, and an event and equipment-rental portfolio (sauna, sumo suits, beer pong tables, cotton candy machine, speed game). Digital infrastructure is light and partner-dependent — Slice.fi provides the mobile student card, Kide.app handles event ticketing, the asiointi.vamok.fi portal runs membership self-service, and Discord hosts the gaming community. There is no proprietary technology stack.

Revenue is generated through four streams: recurring membership fees, transactional event ticket sales, transactional equipment rentals, and one-time sales of field-color-coded student overalls (haalarit). Distribution is anchored structurally in VAMK's enrollment and orientation systems, with secondary reach through organic social (Facebook, Instagram, Discord), a bilingual Finnish/English website, email, and local venue partners (Teatro, Kapten). VAMOK holds a seat on the VOAS student housing foundation board and participates in national advocacy through SAMOK ry.

Name

Student Union of Vaasa University of Applied Sciences - VAMOK

Legal name

Vaasan ammattikorkeakoulun opiskelijakunta

Website

https://vamok.fi

Company type

Private

Founded year

1996

Operating status

Operating

Short description

VAMOK is the official non-profit student union of Vaasa University of Applied Sciences (VAMK) in Finland, serving approximately 1,900 students with membership services, advocacy, sports access, tutoring, events, and equipment rentals since 1996.

Ownership category

akta.pro rank

Product category

Student Union Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Educational Services (611), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Student union services
• Student advocacy programs
• University sports access
• Student event management
• Peer tutoring programs

Headquarters

HQ city

Vaasa

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Student Overalls Sales: Sale of student overalls (haalarit) in field-specific colors: black for technology, green for business, yellow for social services, white for healthcare. Discounted for members and degree members.
2. Membership Fees: Annual and semester-based membership fees from approximately 1900 students. Includes academic year, semester, and degree membership options with varying pricing structures for different study programs.
3. Event Revenue: Revenue from ticketed events including theme parties, sitsit, Vappu celebrations, and pub quizzes through Kide.app platform
4. Facility and Equipment Rentals: Rental income from sauna facilities, sumo suits, beer pong tables, cotton candy machine, and speed games. Member discounts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

VAMOK is the official student union of Vaasa University of Applied Sciences that sells membership subscriptions to approximately 1,900 students, granting access to student advocacy, peer tutoring, sports facilities, organized events, equipment rentals, and exclusive student discounts. Core offerings include multi-year/semester/annual membership, the Slice.fi digital student card, free gym and sports sessions via Wasa Sports Club, tutoring for new and exchange students, harassment support services, and event programs (sitsit, parties, Vappu, Triangeli cruise). Auxiliary revenue comes from equipment rentals (sauna, sumo suits, beer pong tables) and student overalls sales.

Product overview

VAMOK is the Student Union of Vaasa University of Applied Sciences, serving approximately 1900 students as a service and advocacy organization. The organization operates as a single unified offering encompassing membership services, student advocacy, tutoring, sports programs, event organization, and equipment rentals. Core products include student membership with the Slice.fi mobile student card, student advocacy services with representation in administrative bodies, and tutoring programs. The portfolio includes sports facilities and equipment rental (gym, floorball, badminton, futsal), event programs (theme parties, sitsit, pub quizzes, Vappu celebrations), and various equipment rentals (sauna, sumo suits, beer pong tables, cotton candy machines, speed games). Student culture is supported through clubs (board games, gaming), student overalls by field of study, and the annual Triangeli Cruise. The 30th anniversary is celebrated in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Membership Services Student union membership with multi-tier pricing (degree, academic year, semester) granting access to advocacy, sports facilities, events, clubs, and discounts for approximately 1,900 VAMK students.
• Slice.fi Mobile Student Card Digital mobile student card providing national and local student benefits, membership verification, and integration with VAMOK membership system for approximately 1,900 students.
• Peer Tutoring Services Peer tutoring program for new students including head tutors, Finnish peer tutors, English peer tutors, and exchange tutors; offers study credits (2-6 credits) and helps new students adjust to university life.
• Sports and Exercise Program Free weekly sports sessions including gym access, floorball, badminton, futsal, group exercise classes (Zumba, Yin Yoga, Les Mills Bodypump), and loanable sports equipment.
• Student Event Organization Comprehensive student event program including theme parties, sitsit (academic table parties), Beer Olympics, pub crawls, overall club parties, anniversary celebrations, pub quizzes, football tournaments, and the annual Triangeli Cruise.
• Sauna Rental Sauna facility rental at Palosaarentie 8, Vaasa, including sauna (capacity 15), shower facilities, lounge with audio/video, kitchen, meeting room for 10, foosball, speed game, and board games.
• Sumo Suit Rental Sumo wrestling suit rental including 2 adult suits, helmets, and 4m x 4m tatami mat for student events and parties.
• Beer Pong Table Rental Official competition-sized beer pong table rental for student events.
• Cotton Candy Machine Rental Pink cotton candy machine rental for events including 50 sticks and sugar packet; additional sugar and sticks available for purchase.
• Speed Game Rental Tabletop speed game rental operated on electrical power with reset button, suitable for all ages and occasions.
• Student Overalls (Haalarit) Student overalls color-coded by field of study (black for engineering, green for business, yellow for social studies, white for healthcare) with member and degree-member pricing.
• Student Advocacy Services Representation of approximately 1,900 students in VAMK administrative bodies and working groups, educational and social policy advocacy, harassment contact persons, and cooperation with SAMOK national union.
• Harassment Contact Persons Service Confidential support service for students experiencing harassment or bullying, provided by three designated contact persons (Teemu Oksanen, Jenna Kivijärvi, Sami Korpela).

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SAMOK ry (Finnish Student Unions Association)coreStrategic or Co-development PartnerVAMOK influences national student advocacy as a member of SAMOK ry. This partnership enables participation in national-level advocacy efforts alongside other student unions across Finland.
• Wasa Sports Club (WSC)coreStrategic or Co-development PartnerFree gym access, sports sessions, and fitness classes for VAMOK members. WSC provides physical facilities while VAMOK provides member volume. Partnership includes shower and sauna facilities.
• Teatro and KaptencoreGTM or Marketing PartnerLocal bar and nightclub venues offering exclusive discounts to VAMOK members. Free entry during first opening hour at Teatro for members. Special pricing on drinks and shots at both venues during VAMOK events.
• Triangeli Cruise Collaboration (Copsa, SAMO, Sammakko)minorStrategic or Co-development PartnerAnnual student cruise organized with Centria UAS (Copsa), Seinäjoki UAS (SAMO), and Satakunta UAS (Sammakko). Attracts students from Vaasa, Kokkola, Seinäjoki, Pori, and Rauma.
• VOAS (Vaasa Student Housing Foundation)coreStrategic or Co-development PartnerVAMOK holds a seat on VOAS board, representing student interests in student housing matters.
• Kide.appcoreTechnology or IntegrationEvent ticketing platform used for VAMOK events including Vappu Degree activities, pub quizzes, sitsit, and sports tournaments.
• Slice.ficoreTechnology or IntegrationDigital student card platform providing mobile AMK student card with national and local benefits for VAMOK members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JAMKO (Jyväskylän ammattikorkeakoulun opiskelijakunta): Student union of JAMK University of Applied Sciences, Finland. Directly comparable Finnish UAS student union serving a similar student population with membership services, advocacy, sports, and events. Operates under the same SAMOK national framework.
• TUO (Turun ammattikorkeakoulun opiskelijakunta): Student union of Turku University of Applied Sciences. Closely comparable Finnish UAS student union providing membership, advocacy, sports, tutoring, and event services to a similar student demographic.
• Helga (Helsinki Metropolitan UAS Student Union): Student union serving students of HUMAK and XAMK, with similar membership, sports, advocacy, and event-offering structure. Comparable operating model within the Finnish UAS student union system.
• SAMO (Seinäjoen ammattikorkeakoulun opiskelijakunta): Student union of Seinäjoki University of Applied Sciences. Direct peer in role, scale, and service mix; also collaborates with VAMOK on the Triangeli Cruise, providing real-world evidence of operational comparability.
• Copsa (Centria ammattikorkeakoulun opiskelijakunta): Student union of Centria University of Applied Sciences. Finnish UAS student union with similar membership and advocacy portfolio; co-organizes the Triangeli Cruise with VAMOK.
• Rotko (Metropolia ammattikorkeakoulun opiskelijakunta): Student union of Metropolia University of Applied Sciences in the Helsinki metro area. Comparable service model with one of the largest UAS student bodies in Finland, useful for benchmarking scale economics.

Broad incumbents

• SAMOK ry: National umbrella association for all Finnish UAS student unions. Comparable at the aggregate level — VAMOK is one of SAMOK's member unions — and serves as the national advocacy and coordination body.

Others

• Wasa Sports Club: Local sports and fitness club in Vaasa that provides VAMOK members with free gym and group-class access via partnership. Adjacent ecosystem participant enabling VAMOK's core fitness offering.
• Kide.app: Finnish student event ticketing and engagement platform used by VAMOK for all major event sales. Ecosystem enabler providing shared event infrastructure across Finnish student unions.
• Slice.fi: Finnish digital student card platform used by VAMOK to issue mobile AMK student cards with national and local benefits. Infrastructure provider for member identity and benefit delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vamokopku
• Instagraminstagram.com/vamokopku

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Student Union of Vaasa University of Applied Sciences - VAMOK