VAMOS LOCAÇÃO

What VAMOS LOCAÇÃO does

Vamos Locação de Caminhões, Máquinas e Equipamentos S.A. is a Brazilian heavy vehicle and equipment rental platform that operates three integrated divisions: Vamos Locação (rental of trucks, machines, and equipment across trucks, Linha Agro, Linha Amarela construction equipment, intralogistics, buses, and truck implements), Vamos Seminovos (sale of pre-owned vehicles through a network of 19 retail stores across Brazil plus operations in Mexico via BMB México), and Vamos Indústria (manufacturing of specialized vehicle solutions and components). The company was founded and IPO'd in 2021 on the Novo Mercado segment of B3 under ticker VAMO3 and is controlled by holding company SIMPAR. Its technology stack centers on a telematics-enabled fleet management system delivered through a customer portal (Portal do Cliente), a 24/7 customer support center, an integrated fleet controller, and the VAMOS Carbono Zero carbon offset program that finances certified environmental projects on behalf of clients. The platform is supported by a 5,000+ accredited workshop and dealership network for maintenance and a digital commercial layer with WhatsApp, phone, and self-serve portal touchpoints targeting enterprise fleet operators.

Vamos generates revenue primarily through recurring monthly rental subscriptions organized in three progressive tiers (Vamos basic, Vamos Mais with preventive maintenance and fleet controller, Vamos Mais Longe premium full-service including corrective maintenance, towing, tire management, and driver training), supplemented by one-time used vehicle sales through its Seminovos division and a subscription add-on for carbon offset services. Customers are served through a direct enterprise field-sales motion across four primary verticals — agribusiness, construction and mining (yellow line), intralogistics, and logistics and transportation — with buses as a secondary segment. Its commercial roster of more than 1,500 enterprise clients spans Brazilian agribusiness majors (Amaggi, Tereos, Raízen, BRF, Suzano), beverage and consumer goods producers (Ambev, Minalba, Camil), automotive and tire manufacturers (Volkswagen, Dana, Goodyear, Prometeon), logistics operators (DHL, Mercado Livre, MSC), energy and fuel distributors (Ipiranga, Enel, Light, Ultragaz), and major retailers (GPA, Droga Raia), giving Vamos diversified revenue exposure across the Brazilian real economy. In FY2025 the company reported total revenue of R$ 5.8 billion (+22% year-over-year), rental revenue of R$ 4.1 billion (+12%), EBITDA of R$ 3.6 billion, and an active fleet of over 54,000 assets.

Name

VAMOS LOCAÇÃO

Legal name

Vamos Locação de Caminhões, Máquinas e Equipamentos S.A.

Website

https://vamoslocacao.com.br

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Vamos Locação is a Brazilian heavy vehicle and equipment rental platform (VAMO3 on B3) operating rental, used vehicle sales, and manufacturing divisions, serving 1,500+ enterprise customers in agribusiness, logistics, construction, and intralogistics with a 54,000+ asset fleet.

Ownership category

akta.pro rank

Product category

Commercial Vehicle and Equipment Rental

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Commercial and Service Industry Machinery Manufacturing (33331), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-Duty Truck & Tractor Rentals (THADAJAC)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)

Keywords

• Heavy vehicle rental
• Truck and equipment leasing
• Fleet management services
• Used commercial vehicles
• Agricultural machinery rental

Headquarters

HQ city

Mogi das Cruzes

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Locação de Caminhões, Máquinas e Equipamentos (Vehicle and Equipment Rental): Core rental business providing trucks, machines, and equipment on contractual rental terms. Includes three service tiers (Vamos, Vamos Mais, Vamos Mais Longe) with varying levels of maintenance, support, and management services. Rental revenue was R$ 4.1 billion in 2025, up 12% vs 2024.
2. Venda de Seminovos (Used Vehicle Sales): Sale of pre-owned trucks, buses, agricultural machines, and utility vehicles. Operates through a network of 19 semi-new stores across Brazil. Generated R$ 1.3 billion in revenue in 2025 with a gross margin of 3.8%.
3. VAMOS Indústria (Manufacturing Division): Manufacturing operations producing equipment and components, integrated into the broader rental and sales ecosystem.
4. VAMOS Carbono Zero (Carbon Offset): Voluntary carbon offset program offered as an add-on to rental contracts. Clients pay an additional fee to finance certified carbon credit projects, neutralizing emissions from rented vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Vamos Locação rents trucks, machines and equipment to Brazilian businesses under three tiered service plans (Vamos, Vamos Mais, Vamos Mais Longe) that add fleet management, preventive and corrective maintenance, training, towing and tire management on top of the base rental. The company also sells pre-owned trucks, buses, agricultural machines and utility vehicles through a 19-store retail network and operates a manufacturing division producing equipment integrated with the rental and resale operations.

Product overview

VAMOS LOCAÇÃO is a leading Brazilian heavy vehicle rental company operating as a platform with three main divisions: VAMOS Locação (truck, machine, and equipment rental), VAMOS Seminovos (used vehicle sales), and VAMOS Indústria (manufacturing). The company offers a tiered rental service model with three plans (Vamos basic, Vamos Mais with fleet management, and Vamos Mais Longe premium with comprehensive maintenance) and product lines covering trucks, agricultural equipment (Linha Agro), construction equipment (Linha Amarela), intralogistics, buses, and truck implements. A digital customer portal enables fleet management. The Sempre Novo program ensures fleet modernization, while the VAMOS Carbono Zero sustainability program offers carbon offset options through certified environmental projects.

Differentiator

Problem solved

Functional benefit

Brands

• Vamos Mais: Rental plan offering comfort, innovation and technology with fleet controller, accredited workshop network, and preventive maintenance.
• Vamos Mais Longe

Products and services

• VAMOS Locação de Caminhões (Truck Rental) Rental line of cargo trucks in multiple configurations for B2B customers in the transport and logistics sector, with documentation included and 24-hour support.
• Linha Agro (Agricultural Equipment Rental) Rental of agricultural machinery and equipment for agribusiness clients, covering farm-to-market logistics and seasonal capacity needs.
• Linha Amarela (Construction & Yellow Line Rental) Rental of heavy construction and yellow-line equipment for construction, mining and infrastructure projects.
• Intralogística (Intralogistics Solutions) Rental of forklifts, electric pallet trucks and material handling equipment for warehouse, distribution center and intralogistics operations.
• Ônibus (Bus Rental) Rental and sale of buses for urban and intercity passenger transport companies.
• Implementos Para Caminhão (Truck Implements) Rental and sale of truck implements and attachments for specialized cargo transport configurations.
• VAMOS Seminovos (Used Vehicle Sales) Sale of used and certified pre-owned trucks, buses, agricultural machines and utility vehicles through a network of 19 retail stores across Brazil.
• VAMOS Indústria (Manufacturing Division) Manufacturing of equipment and components integrated into Vamos's rental and resale operations.
• VAMOS Carbono Zero (Carbon Offset Program) Voluntary carbon offset add-on to rental contracts that finances certified carbon credit and renewable energy projects (ENVIRA Amazônia, Cikel REDD+, Baesa) to neutralize fleet emissions.

Quantifiable outcome

• Up to 30% cost savings compared to vehicle ownership
• +5 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• ENVIRA (Amazônia)minorOthersENVIRA is a certified carbon offset project based in Feijó (Acre state), focused on protecting the Amazon rainforest through community engagement to prevent deforestation, hunting, and negative environmental alterations. Vamos offers this project as an option within its VAMOS Carbono Zero carbon offset program for clients who want to neutralize fleet emissions.
• Cikel REDD+minorOthersCikel REDD+ is a certified Amazon rainforest protection project in Pará state, working with local communities to prevent deforestation, hunting, and biodiversity loss. Over the past five years it has reduced GHG emissions by more than 7 million tonnes of CO2e. Vamos offers this project as a carbon offset option within its VAMOS Carbono Zero program.
• Baesa — Hidrelétrica Barra Grande (UHE)minorOthersBaesa's Barra Grande hydroelectric power plant in southern Brazil generates renewable energy. Through this project, Vamos enables clients to offset emissions by financing renewable energy generation as an alternative to carbon credit projects. Part of the VAMOS Carbono Zero program options.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tracbel: Brazilian Caterpillar dealer focused on construction and forestry equipment, including rental offerings. Comparable to Vamos in construction equipment lines and agribusiness adjacency.
• Sotreq: Caterpillar dealer in Brazil offering heavy construction equipment sales, rental and after-sales service. Direct competitor to Vamos's Linha Amarela division with overlapping agribusiness, mining and construction customers.
• JSL S.A. Brazilian heavy vehicle rental and logistics company, also part of the SIMPAR holding group. Operates truck leasing and dedicated transport services with overlapping customer base and product mix, making it the closest direct peer to Vamos Locação.
• Mills (Mills Estruturas e Serviços de Engenharia): Brazilian leader in construction equipment rental (Linha Amarela equivalent), scaffolding and formwork. Direct competitor in the heavy equipment rental segment that Vamos serves through its Linha Amarela and intralogistics verticals.

Broad incumbents

• Penske Truck Leasing: Joint venture between Penske Corporation and Mitsui that operates one of the world's largest commercial truck rental and leasing fleets. Relevant benchmark for Vamos's full-service heavy truck outsourcing model.
• Movida: Brazilian vehicle rental operator serving consumer and corporate segments, including light commercial vehicles. Competes with Vamos in fleet outsourcing but with a broader, less heavy-asset-weighted portfolio.
• Localiza: Brazil's largest vehicle rental company with broad portfolio across passenger and commercial fleets. A scaled incumbent that overlaps with Vamos in light commercial and truck rental but is not specialized in heavy industrial equipment.
• Ryder System: Global truck leasing, rental and fleet management operator with full-service outsourcing offerings. Comparable to Vamos's premium Mais Longe tier and Brazil's logistics outsourcing demand.
• Ashtead Group (Sunbelt Rentals): UK-listed equipment rental giant operating Sunbelt Rentals in North America. Comparable business model around general equipment and specialty rental, providing a peer for Vamos's growth trajectory.
• United Rentals: Global leader in equipment rental operating a fleet of more than 270,000 assets. Provides a benchmark for Vamos's international scaling potential in specialty rental categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAjWofuI6Pi5gTpL_AHOYYQ
• Facebookfacebook.com/grupovamos.oficial
• LinkedInlinkedin.com/company/vamos-loca%C3%A7%C3%A3o
• Instagraminstagram.com/grupovamos_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAMOS LOCAÇÃO