Van der Valk Hotel Groningen-Hoogkerk

What Van der Valk Hotel Groningen-Hoogkerk does

Van der Valk Hotel Groningen-Hoogkerk is a 190-key full-service hotel located in Eelderwolde, Drenthe, Netherlands, operating as a privately held member property of the family-owned Van der Valk hotel group. The property is positioned at the intersection of the A7 motorway (exit 35 Hoogkerk/Peize), adjacent to the P+R Hoogkerk transit hub and the De Onlanden nature reserve, with free parking and proximity to Groningen city center. It serves four primary customer segments: leisure travelers and couples, families, corporate/MICE clients, and event/celebration guests, alongside secondary segments of seniors, business travelers, and group bookings.

The hotel's product portfolio spans 11 distinct room types ranging from Comfort rooms (34m²) at €79/night to Wellness Suites (62m² with sauna and bubble bath) at €190/night, alongside two dining outlets (Restaurant Groen with à la carte and 3-course menus at €42.50, and Brasserie Chérie), 18 multifunctional meeting rooms accommodating groups of 2 to 450, wellness facilities (pool, sauna, Turkish steam bath, Loff Wellness spa), a fitness center, bicycle rental, and ticketed live entertainment programming (tribute shows, dinner shows at €30–€115/person). The property is 100% climate-neutral since 2019, supported by 520 solar panels and heat pumps.

The business model combines four revenue streams: overnight room reservations (per-night pricing varying by room type and season), food and beverage (transactional across restaurants, buffets, high tea), meetings and events (per-person packages from €59.50 including catering), and curated package arrangements bundling accommodation with dining, activities, and seasonal themes. Distribution is primarily direct-to-consumer through the hotel's own multilingual website and the Van der Valk centralized booking platform, supplemented by a dedicated sales team for corporate MICE bookings (phone +31 50 820 05 12, [email protected]), SevenRooms for restaurant reservations, and parent-group channels including Valk Deals, Valk Giftcard, and Valk Business. The hotel benefits from cross-property demand via the Valk Loyal loyalty programme but operates as a single-asset family business with no external investors and 51–100 employees.

Name

Van der Valk Hotel Groningen-Hoogkerk

Legal name

Van der Valk Hotel Groningen-Hoogkerk

Website

https://vandervalkhotelgroningenhoogkerk.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Van der Valk Hotel Groningen-Hoogkerk is a privately held 190-room Dutch full-service hotel serving leisure travelers, families, corporate/MICE clients, and event guests near Groningen with rooms, F&B, 18 meeting rooms, wellness, and ticketed entertainment programming under one roof.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Meetings and events
• Restaurant dining
• Wellness facilities
• Leisure packages

Headquarters

HQ city

Eelderwolde, Drenthe

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Room Reservations: The primary revenue stream is overnight hotel stays. The hotel offers diverse room types ranging from Comfort (34m²) to Wellness Suites (62m²) and a Family Room. Rooms are booked per night with pricing varying by room type and season. The hotel also offers package deals combining accommodation with dining, wellness, and activities.
2. Food & Beverage: The hotel operates Restaurant Groen (à la carte dining, 3-course dinner menu at €42.50), Brasserie Chérie (café-style dining and bar), a live cooking breakfast buffet, live cooking lunch buffet (Mon–Sat 12:00–14:00), and Sunday brunch (12:30–15:00). High Tea is served daily 14:00–15:30. Revenue is generated through per-transaction dining and beverage purchases, including alcoholic drinks.
3. Meetings & Events: The hotel hosts meetings, conferences, congresses, weddings, and celebrations in its 18 multifunctional meeting rooms accommodating groups from 2 to 450 persons. Revenue is generated through room rental fees and bundled meeting packages starting at €59.50 per person, including lunch, room hire, and full-day catering. Additional revenue from gala dinners, receptions, and event-specific catering.
4. Events & Entertainment: The hotel sells tickets for live entertainment events including tribute shows (ABBA, The Cats Aglow, Gloria Estefan, Billy Joel), music bingo, and dinner shows (Pasta e Basta). Ticket prices range from €30 to €115 per person. These events combine dining with live performance, creating an additional revenue stream from both ticket sales and associated food & beverage consumption.
5. Packages & Arrangements: Pre-packaged hotel deals combining accommodation with dining, activities, and/or wellness. Examples include Valk Citytrip (from €69 p.p.), Love is in the air (from €79.75 p.p.), Senioren Arrangement (from €332.50 p.p.), Hoog Zomer summer package, Fietsarrangement cycling package, and wellness-focused packages. These packages bundle room + breakfast (+ optional dinner/activities) at a set price, driving higher per-stay revenue.
6. Ancillary Services: Additional revenue from bike rental (city bikes and e-bikes), lunch boxes for cyclists, wellness treatments (via Loff wellness partner), Valk Store (snacks and drinks), and upgrades such as minibar packages. These ancillary offerings provide incremental per-stay revenue beyond the core room and dining.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels11 records

Core offering

Van der Valk Hotel Groningen-Hoogkerk operates a 190-room full-service hotel in Eelderwolde near Groningen, offering overnight accommodation in eight room types (Comfort, Deluxe, Superior, Premium, Family, Suites, Wellness Suites, and Comfort Plus), two on-site restaurants (Restaurant Groen and Brasserie Chérie), 18 multifunctional meeting rooms for groups of 2 to 450, a wellness center with sauna and pool, and curated packages for leisure, romantic, senior, cycling, and hiking stays.

Product overview

Van der Valk Hotel Groningen-Hoogkerk is a family-owned hotel offering a comprehensive hospitality portfolio. The core products include 11 distinct room types ranging from Comfort rooms (34m²) to Wellness Suites (62m²) with saunas, plus Restaurant Groen (fine dining with live cooking), Brasserie Chérie, and 18 multifunctional meeting rooms accommodating up to 450 guests. The hotel offers diverse packages including city trips (Valk Citytrip), romantic getaways (Love is in the Air), senior packages, cycling/hiking arrangements, and holiday-specific offerings. Additional amenities include wellness facilities (pool, sauna, Turkish steam bath), fitness center, bicycle rental, and pet-friendly accommodations. The hotel maintains sustainability certifications as 100% climate-neutral since 2019, with 520 solar panels and various green initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Comfort Kamer

Quantifiable outcome

• Guest satisfaction rating of 8.9 out of 10 from 661 verified reviews
• +2 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Rondvaartbedrijf KoolminorStrategic or Co-development PartnerHotel guests can book city boat tours through Rondvaartbedrijf Kool at a discounted rate. The partnership provides a added experience for leisure guests visiting Groningen, with the hotel acting as a booking intermediary and promotional partner.
• NatuurmonumentenminorStrategic or Co-development PartnerThe hotel promotes nature walks and cycling routes through Natuurmonumenten conservation area De Onlanden, which is adjacent to the hotel. Boswachter Bart (Ranger Bart) from Natuurmonumenten is featured in the Valk Kids programme, with special messages left in family rooms containing facts about De Onlanden nature area.
• Loff WellnessminorImplementation/ SI/ Consulting PartnerLoff Wellness is an external wellness provider operating within the hotel's wellness facility. Appointments for Loff treatments are booked through loff-wellness.nl. This partnership extends the hotel's wellness offering beyond pool, sauna, and steam bath to include professional massage and spa treatments.
• Van der Valk Hotel GroupcoreOthersThe hotel is a member of the Van der Valk hotel chain, a Dutch family-owned hospitality group. The group provides a centralized booking platform, loyalty programme (Valk Loyal), gift card infrastructure (Valk Giftcard), and brand-wide marketing channels including Valk Deals and Valk Business. This parent relationship is central to the hotel's GTM strategy.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bastion Hotel: Dutch hotel chain with broad Netherlands footprint, comparable mid-market positioning, and similar meeting/breakfast-included package structure. Competes on price and accessibility for business travelers.
• Fletcher Hotels: Dutch hotel chain with broad presence across the Netherlands, including many comparable mid-market full-service and conference properties. Similar brand-affiliated GTM, package programming, and meeting infrastructure.
• Golden Tulip Hotels (Louvre Hotels Group): International mid-scale to upscale hotel brand with several Dutch properties, comparable full-service positioning, MICE infrastructure, and meeting package programming.
• Bilderberg Hotels: Dutch collection of upscale full-service hotels with strong meeting and events focus, comparable in package and conference offerings, and overlapping in the corporate and leisure MICE segments.

Direct peers

• NH Hotel Groningen: International chain full-service hotel in the Groningen city market, comparable in room count tier, F&B, and MICE facilities, competing directly for the same leisure and corporate demand in the region.
• Postillion Hotels: Dutch hotel group specializing in conference and meeting properties, with multiple locations across the Netherlands. Directly comparable meeting-room capacity, full-service catering, and event business mix.
• Mercure Hotel Groningen Martiniplaza: International-chain full-service hotel in the Groningen market with comparable rooms, F&B, and conference facilities, competing for the same corporate and leisure demand pool.
• Van der Valk Hotel Groningen-Westerbroek: Another Van der Valk-branded full-service hotel located nearby in the Groningen region, with comparable rooms, restaurant, and meeting facilities. Closest direct comp by brand affiliation and service mix within the same catchment.
• The Market Hotel Groningen: A full-service hotel in central Groningen with comparable rooms, restaurant/bar, and event facilities, competing for the same city-break, leisure, and regional business demand.
• Van der Valk Hotel Assen: Another Van der Valk hotel located in the northern Netherlands region with similar full-service profile, restaurant, meeting rooms, and wellness facilities, directly comparable in brand and customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_wST_RQB7qSE8uvp965diw
• Facebookfacebook.com/hotelgroningenhoogkerk
• LinkedInlinkedin.com/company/van-der-valk-hotel-groningen-hoogkerk
• Instagraminstagram.com/vandervalkgroningenhoogkerk/#

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Valk Hotel Groningen-Hoogkerk