Finotive Funding
Finotive Funding is a Dubai-headquartered proprietary trading firm selling simulated trading evaluations, Instant Funding accounts, and Pro Accounts to global retail traders. It monetizes one-time account fees across $2.5K-$600K notional sizes via a self-serve website and tiered affiliate program within the Finotive One ecosystem.
- Company typePrivate
- Founded2021
- HeadquartersLimassol, Cyprus
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Finotive Funding does
Finotive Funding is a proprietary trading firm established in 2021 and headquartered in the Dubai International Financial Centre, with operational and payment-processing entities in Cyprus and related brokerage infrastructure in Mauritius and St. Vincent & the Grenadines. The company sells simulated trading evaluations (Challenge Accounts in One-Step and Two-Step formats), Instant Funding accounts (Standard and Lite), and Pro Accounts that entitle qualifying traders to contractual reward splits ranging from 70% to 100% on simulated profits. Capital sizes span $2,500 to $600,000 in purchased notional value, with scaling pathways up to $2,040,000. Payouts are processed on Fridays through Finotive Pay (CY) Limited via bank transfer, Revolut, cryptocurrency, or the proprietary Finotive Pay rails.
The core product stack is the Finotive One ecosystem: an integrated trading environment that combines MT5 and Match-Trader connectivity, a proprietary dashboard with real-time risk monitoring and an embedded notional-volume calculator, the Finotive Pay payment layer, and SumSub-powered KYC. Distribution is digital self-serve via the company website with multi-language storefronts in English, Spanish, and Arabic, complemented by a four-tier affiliate program offering up to 25% first-purchase commission and 5% recurring revenue share. The customer base is global individual retail traders in jurisdictions outside the firm's restricted-country list, with reported metrics of 70K+ verified users, 4M+ trades executed, and $20M+ in cumulative payouts.
Monetization is primarily one-time account-purchase fees across Challenge, Instant Funding, and Pro variants, plus optional add-on revenue from Refresh, Swap-Free, and Weekend Holding modules. The Pro tier introduces a salary component of 1% per 30-day period on purchased capital. Operating geography spans the UAE, UK, USA, Germany, France, Australia, Netherlands, Hong Kong, Nigeria, Malaysia, and Bulgaria; restricted markets include Cuba, Iran, Russia, Crimea, Donetsk/Luhansk, Syria, North Korea, and Belarus. Oliver Newland is CEO, and the firm operates within the broader Finotive One Limited group structure alongside Finotive Markets entities regulated by the FSC of Mauritius and Finotive Pay (CY) Limited.
Finotive Funding firmographics
Firmographics- Name
- Finotive Funding
- Legal name
- Finotive Funding Technologies Limited
- Website
- https://finotivefunding.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finotive Funding is a Dubai-headquartered proprietary trading firm selling simulated trading evaluations, Instant Funding accounts, and Pro Accounts to global retail traders. It monetizes one-time account fees across $2.5K-$600K notional sizes via a self-serve website and tiered affiliate program within the Finotive One ecosystem.
- Ownership category
- akta.pro rank
Finotive Funding industry classification
Industry- Product category
- Proprietary Trading Services
- NAICS
- Investment Banking and Securities Intermediation (523150), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)
- akta.pro primary industry
- Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)
- akta.pro secondary industries
- Marketplace & Platform Seller Payouts (FSAMAKAE), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where Finotive Funding is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices2 records
Markets served
Finotive Funding business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Challenge Account Fees: One-time fees for purchasing Challenge accounts (1-Step or 2-Step evaluation programs). Fees are non-refundable except upon specific conditions (achieving Simulated Funded Status and maintaining net profit on day 30). Account sizes range from $2,500 to $600,000 maximum purchased capital.
- Instant Funding Account Fees: One-time fees for Instant Funding accounts (Standard and Lite variants) that provide immediate simulated funded access without evaluation phases. Fees are generally non-refundable except under cooling-off conditions.
- Pro Account Fees: One-time fees for Pro accounts (1-Step or 2-Step) with enhanced benefits including 80% initial Reward Split, potential 100% after 30 funded days, and monthly Pro salary eligibility.
- Account Refresh Fees: Optional paid feature allowing eligible funded Challenge or Pro Accounts to restart under fresh conditions. Subject to dashboard availability, applicable fees, and Finotive approval.
- Affiliate Commissions: Tiered affiliate program with commissions up to 25% on first customer purchases and recurring commissions up to 5% on future purchases. Four tiers: Gold (15%/0% recurring), Platinum (20%/3% recurring, min 3 sales/20 clients), Diamond (25%/10% recurring, min 5 sales/40 clients), Titanium VIP (invitation only).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1-Step Challenge: Single-phase evaluation with 10% profit target, 4% daily drawdown, 7.5% max drawdown, 3 minimum profitable days |
| One time/ perpetual license | Pay-as-you-go | 2-Step Challenge: Two-phase evaluation with 7.5% Phase 1 and 5% Phase 2 profit targets, 4.5% daily drawdown, 9% max drawdown |
| One time/ perpetual license | Pay-as-you-go | Instant Funding Standard: Immediate funded access with 3.5% daily drawdown, 7% max drawdown, 0 minimum profitable days, 75% starting Reward Split |
| One time/ perpetual license | Pay-as-you-go | Instant Funding Lite: Immediate funded access with 3% daily drawdown, 6% max drawdown, 5 minimum profitable days, 70% starting Reward Split |
| One time/ perpetual license | Pay-as-you-go | 1-Step Pro: Single-phase evaluation with 10% profit target, 4% daily drawdown, 8% max drawdown, 80% initial Reward Split (100% after 30 funded days) |
| One time/ perpetual license | Pay-as-you-go | 2-Step Pro: Two-phase evaluation with 7.5% Phase 1 and 5% Phase 2 targets, 5% daily drawdown, 10% max drawdown, 80% initial Reward Split |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Finotive Funding product offering
Product offeringCore offering
Finotive Funding sells simulated proprietary trading evaluation and funding programs to individual retail traders. Customers purchase one of three core account types — Challenge (1-Step or 2-Step), Instant Funding (Standard or Lite), or Pro accounts — pay a one-time fee, then trade on simulated capital through MT5 or Match-Trader while complying with defined drawdown and profit-target rules. Approved traders earn contractual reward payments (profit splits of 70–100%) processed weekly via Finotive Pay, bank transfer, Revolut, or cryptocurrency.
Product overview
Finotive Funding is a proprietary trading firm operating as part of the Finotive One ecosystem. The company offers a portfolio of simulated trading evaluation and funding programs: Challenge Accounts (One-Step and Two-Step evaluation formats), Instant Funding (Standard and Lite variants), and Pro Accounts with enhanced benefits. Add-on modules include Swap-Free and Weekend Holding options. The ecosystem includes Finotive Markets (FSC-regulated broker), Finotive Pay payment services, and an affiliate program. Traders access simulated trading through MT5 and Match-Trader platforms. All accounts are demo/simulated with notional balances, with traders earning contractual reward payments based on simulated performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Challenge Accounts Simulated evaluation accounts that require traders to meet profit targets and risk rules before becoming eligible for Simulated Funded Status. Available in 1-Step (10% profit target, 4% daily drawdown, 7.5% max drawdown, 3 minimum profitable days) and 2-Step formats (7.5% Phase 1 and 5% Phase 2 profit targets). Account sizes range from $2,500 to $600,000, with 80% initial reward split scaling to 95%. Designed for individual retail traders seeking to qualify for funded trading status through structured evaluation.
- Instant Funding Accounts Simulated direct-access funded accounts that skip the evaluation phase. Standard variant offers 75% starting reward split scaling to 90%, 3.5% daily drawdown, 7% max drawdown, no minimum profitable days, and a 7-day cooldown after first payout. Lite variant offers 70% starting reward split scaling to 85%, 3.0% daily drawdown, 6% max drawdown, 5 minimum profitable days, and a 14-day cooldown. Account sizes up to $200,000 with scaling up to $680,000. For retail traders seeking immediate trading access.
- Finotive Pro Accounts Premium simulated evaluation accounts with Pro-specific benefits including 80% initial reward split increasing to 100% after 30 funded days, Pro salary entitlement of 1% of purchased capital per 30-day period, 25% lower execution commission, and Pro-specific consistency and profitability rules. Available in 1-Step and 2-Step formats. Account sizes from $2,500 to $600,000. For traders seeking advanced professional trading features and ongoing salary benefits.
- Swap-Free Add-On Optional separately purchased add-on for eligible accounts that allows traders to hold positions overnight without incurring swap charges, subject to religious compliance purpose and account rules. For traders requiring Islamic-compliant or swap-free trading conditions.
- Weekend Holding Add-On Optional separately purchased add-on for Instant Funding accounts that permits non-crypto weekend position holding subject to all other account rules. Allows traders to maintain open positions over the weekend without triggering violations.
- Account Refresh Optional paid feature allowing eligible funded Challenge or Pro account holders to restart their account under fresh conditions. Subject to dashboard availability, applicable fees, and Finotive approval. Enables traders to reset their evaluation or funded status without purchasing an entirely new account.
Quantifiable outcome
- $20M+ total payouts to traders since inception
- +3 more outcomes
Companies that use Finotive Funding
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Finotive Funding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Finotive Funding partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Finotive Markets LLC (SVG)coreProvides MT5 infrastructure and trading platform access for simulated trading services. Finotive Markets LLC is a related entity within the Finotive One group structure, providing technology infrastructure for platform access.
- Finotive Markets (MU) LimitedcoreHolds regulatory permissions from the Financial Services Commission of Mauritius. Part of the wider Finotive One Limited group structure providing regulatory oversight and licensing framework.
- Finotive Pay (CY) LimitedcorePayment agent (Company Number: HE475209) located in Limassol, Cyprus. Receives, administers, and processes payments relating to services provided by Finotive One entities, acting for and on behalf of group companies including Finotive Funding Technologies Limited.
- Financial Services Commission (FSC) MauritiuscoreRegulatory body that grants and oversees regulatory permissions for Finotive Markets (MU) Limited. The FSC regulatory framework provides legitimacy and oversight for Finotive One's financial services operations.
- Finotive MarketsflagshipFully licensed Financial Services Commission (FSC) regulated brokerage that delivers secure, professional-grade prop trading infrastructure. Supports Finotive Funding with regulatory backing and live trading services for traders who separately choose to access Finotive Markets services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Finotive Funding competitors and assessment
Company assessmentDirect peers
- MyFundedFX: US-based prop trading evaluation firm operating MT5-based challenge accounts with aggressive scaling. Comparable product/technology stack (MT5), overlapping retail customer, and parallel affiliate-driven acquisition model.
- FundedNext: UAE-based prop trading firm offering Stellar (1-Step) and Galaxy (2-Step) Challenges plus Instant Funding variants. Direct competitor with similar account ladder, scaling plans, and affiliate-led GTM model targeting retail traders globally.
- TopStep: US-based funded trader program focused on futures contracts with a Trading Combine evaluation model. Comparable product construct (simulated evaluation → funded funded account with profit split), overlapping retail aspirational trader segment.
- FTMO: Prague-based proprietary trading evaluation firm offering 1-Step and 2-Step challenges, instant funding-style programs, and profit splits up to 90%. Closest functional competitor — same product structure (challenge + funded), retail trader base, and global self-serve distribution.
- E8 Funding: UAE-DIFC based prop firm offering MetaTrader-based evaluation accounts with scaling plans and instant funding options. Comparable product structure, overlapping DIFC corporate footprint, and identical self-directed retail trader profile.
- Goat Funded Trader: US-based prop firm offering 1-Step and 2-Step challenges plus instant funding options on MT5/Match-Trader. Direct competitor using the same platforms and targeting the same self-directed retail trader base.
- Surge Trading: Australia-based prop evaluation firm with 1-Step/2-Step challenges and a scaling plan. Direct competitor in the simulated-funded-account category with similar account sizes, profit-split economics, and retail trader GTM.
- The5ers: Israel-based prop firm providing 1-Step and 2-Step evaluation accounts with scaling plans and profit splits. Direct competitor with overlapping product taxonomy (challenge → funded status → scaling) and identical self-directed retail trader customer base.
Broad incumbents
- IC Markets: Australia-regulated MT4/MT5 broker serving retail traders globally with ECN execution. Broad incumbent — same MT5 platform ecosystem and retail trader customer base, but it is a deposit-based live broker rather than a simulated-evaluation prop firm.
- Pepperstone: Globally regulated MT4/MT5/cTrader broker offering retail trading infrastructure. Overlaps with Finotive on the underlying trading technology stack and retail trader segment, but operates as a live-broker incumbent rather than an evaluation-focused firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Finotive Funding social profiles
Digital presenceFinotive Funding compliance and trust
Trust signalCompliance5 records
Finotive Funding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finotive Funding leadership team
Management profileNumber of profiles
Profiles1 record
Finotive Funding subsidiaries and ownership
Company hierarchySubsidiaries3 records
Finotive Funding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finotive Funding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finotive Funding
What does Finotive Funding do?
Finotive Funding sells simulated proprietary trading evaluation and funding programs to individual retail traders. Customers purchase one of three core account types — Challenge (1-Step or 2-Step), Instant Funding (Standard or Lite), or Pro accounts — pay a one-time fee, then trade on simulated capital through MT5 or Match-Trader while complying with defined drawdown and profit-target rules. Approved traders earn contractual reward payments (profit splits of 70–100%) processed weekly via Finotive Pay, bank transfer, Revolut, or cryptocurrency.
Is Finotive Funding a public or private company?
Finotive Funding is a private company. It is classified as corporate owned and is currently operating.
When was Finotive Funding founded?
Finotive Funding was founded in 2021. It employs 11 to 50 people.
Where is Finotive Funding based?
Finotive Funding is headquartered in Limassol, Cyprus, in the Europe region.
How does Finotive Funding make money?
Five revenue lines are on record. Challenge Account Fees are the primary driver. The others are instant Funding Account Fees, pro Account Fees, account Refresh Fees and affiliate Commissions.
Who are Finotive Funding's main competitors?
Direct peers on record are MyFundedFX, FundedNext, TopStep, FTMO, E8 Funding, Goat Funded Trader, Surge Trading and The5ers. Broad incumbents are IC Markets and Pepperstone.
Does Finotive Funding have an API?
No public API is recorded for Finotive Funding.
What industry is Finotive Funding in?
Finotive Funding's product category is Proprietary Trading Services. Its primary akta.pro industry code is FSAGABAK, Cross-Border FX, Multi-Currency & Treasury for Payments, with a secondary code of FSAMAKAE, Marketplace & Platform Seller Payouts. Its NAICS code is 523150 and its SIC code is 6211.