Van Laar Lasbenodigdheden B.V.
Van Laar is a 40-year-old Dutch welding technology distributor and integrator in Veenendaal, serving industrial manufacturers with equipment, cobot and laser automation, service, and NIL-certified training via its Lasinstituut division.
- Company typePrivate
- Founded1985
- HeadquartersVeenendaal, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Van Laar Lasbenodigdheden B.V. does
Van Laar Lastechniek & Innovatie B.V. is a privately held Dutch welding technology specialist headquartered in Veenendaal, Netherlands, operating for approximately 40 years with a team of 12 employees. The company distributes and integrates welding apparatus (EWM, Lincoln Electric, Parweld), torches (Dinse as Benelux importer, ABICOR BINZEL), consumables (Sidergas), fume extraction (Nederman), plasma cutting (Hypertherm), and personal protective equipment (3M Speedglas, Weldas) to industrial manufacturers across the Netherlands. Van Laar also packages higher-value automation solutions around RBW Cobots and Fanuc cobots, Dinse robot torches and wire-feed systems, and LAZRZ laser welding machines, including proprietary add-ons such as the Cobot-Track system, custom torch and hose packages, and the RBW Cobot Interface.
The business model is a hybrid of equipment distribution, value-added integration, and recurring services. Revenue streams include hardware sales, professional services (repair, maintenance, NEN-EN-IEC safety inspections), equipment rental, and certification/training through the in-house Lasinstituut, which delivers NIL welding diplomas and operates the Lasinstituut Academy online learning portal. Go-to-market is consultative direct sales via inside and field teams, supported by content marketing, case studies, and digital channels including WhatsApp. Strategic moats rest on long-tenured import partnerships (Dinse, RBW), regulated certification accreditation (DNV), and a content/training library that competitors in the region do not replicate.
Customer concentration is moderate, anchored by named enterprise accounts such as Cornelissen Metaaltechniek and supported by a horizontally diversified industrial base spanning metalworking, construction, manufacturing, and machine building. The company is bootstrapped with no disclosed funding, no parent company, and no public listing. Recent strategic posture is expansionary: introduction of cobot and laser welding lines in the 2020s, deepening of the Dinse import relationship, and active commercial hiring to scale the field sales motion in the Dutch market.
Van Laar Lasbenodigdheden B.V. firmographics
Firmographics- Name
- Van Laar Lasbenodigdheden B.V.
- Legal name
- Van Laar Lastechniek & Innovatie B.V.
- Website
- https://vanlaarlas.nl
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Laar is a 40-year-old Dutch welding technology distributor and integrator in Veenendaal, serving industrial manufacturers with equipment, cobot and laser automation, service, and NIL-certified training via its Lasinstituut division.
- Ownership category
- akta.pro rank
Van Laar Lasbenodigdheden B.V. industry classification
Industry- Product category
- Industrial Welding Equipment and Automation
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)
- akta.pro secondary industries
- Welding, Fabrication & Field Machining Services (On-site) (IMAIACAD), Robotic Welding & Welding Automation Programming Training (EDAOADAI)
Keywords
Where Van Laar Lasbenodigdheden B.V. is headquartered
LocationHeadquarters
- HQ city
- Veenendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van Laar Lasbenodigdheden B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Welding equipment sales: Sale of welding apparatus, torches, filler materials, fume extraction, cutting equipment, and personal protective equipment. They sell branded equipment from EWM, Lincoln Electric, Hypertherm, Dinse, and others.
- Service and maintenance: Repair and maintenance services for welding equipment and automation installations. Includes safety inspections per NEN-EN-IEC standards.
- Equipment rental: Rental of welding equipment including EWM machines. Provides flexibility during peak periods or when dealing with equipment failures.
- Training and certification: NIL welding education, certification, and framework training through the Lasinstituut. Also offers specialized custom training and consultancy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | RBW Cobot complete system including welding machine and torch package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Van Laar Lasbenodigdheden B.V. product offering
Product offeringCore offering
Van Laar distributes professional welding equipment, torches, consumables, fume extraction, cutting systems, and personal protective equipment from leading brands, and supplies welding automation including RBW Cobots and Dinse robotic solutions. The company complements its product portfolio with repair and maintenance services, equipment rental, and NIL-certified welding training and certification through its Lasinstituut division, primarily serving industrial manufacturers in the Netherlands and Benelux.
Product overview
Van Laar offers a comprehensive portfolio of welding solutions centered around professional welding equipment and automation systems. The core offering includes welding apparatus from EWM, Lincoln Electric, and Parweld, complemented by welding torches from Dinse (which Van Laar imports) and ABICOR BINZEL. Their consumables range covers Sidergas welding wires and Lincoln Electric filler materials. The company provides complete fume extraction systems through Nederman partnership, plasma cutting equipment (Hypertherm), grinding solutions (3M), and personal protective equipment including 3M Speedglas helmets and Weldas gloves. For automation, Van Laar offers RBW Cobots and Fanuc cobots with custom track systems, alongside specialized Dinse automation solutions including robot torches, push-pull systems, and wire feed systems. Their add-on automation modules include MaxiGlide, SuperGlide, SmartBooster, EWM React, and custom wire feed systems. The company supports its product portfolio with repair & maintenance services, equipment rental, and comprehensive training through the Lasinstituut brand providing NIL-certified welding education and certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Welding Equipment (EWM, Lincoln Electric, Parweld) Professional welding apparatus including MIG/MAG, TIG, and electrode welding machines for industrial production environments, sold from brands such as EWM (German precision), Lincoln Electric (global reliability), and Parweld (price-quality ratio). For industrial manufacturers, production companies, and metalworking shops.
- Welding Torches (Dinse, ABICOR BINZEL) TIG and MIG welding torches offering stable arc, consistent weld quality, optimal ergonomics, lightweight design, and superior cooling for heavy-duty applications. Includes fume extraction torches that capture fumes at the source. For welders and industrial production lines.
- Welding Consumables and Filler Materials (Sidergas, Lincoln Electric) Welding wires, filler materials, and consumables producing consistent arc behavior, even penetration, and predictable weld results across steel, aluminum, and stainless steel applications. Includes Square Pack and Masterpac packaging for production and robotic welding. For industrial welders and production environments.
- Industrial Fume Extraction Solutions (Nederman) Industrial air filtration including source extraction arms, torch extraction systems, and spatial extraction for reducing welding fume health risks in production environments. For industrial manufacturers concerned with worker safety and regulatory compliance.
- Plasma Cutting Equipment (Hypertherm) and Grinding Solutions (3M) Plasma cutting equipment delivering constant cut quality with low operating costs, and 3M grinding and sanding solutions for high material removal rates. For metal fabrication shops and production environments.
- Welding Personal Protective Equipment (3M Speedglas Helmets, Weldas Gloves) Welding helmets with clear visibility, fast auto-darkening switching, and high wearing comfort; welding gloves combining protection with flexibility and grip for various welding and cutting processes. For welders and industrial production workers.
- RBW Cobot Collaborative Welding Robot User-friendly collaborative welding robot programmable without coding skills through an intuitive interface. Operates by pointing, clicking, and welding, designed for the shop floor. Complete system integration with welding machine and torch packages, starting from €50,000 excluding VAT with no software subscription costs. For SMEs and industrial manufacturers seeking accessible welding automation.
- Fanuc Cobot Welding Solutions Collaborative welding robots from Japanese manufacturer Fanuc, integrated by Van Laar with cobot-laser combinations and custom track systems to expand work reach. For industrial manufacturers implementing flexible welding automation.
- Dinse Welding Automation Solutions Robot torches, push-pull torches with active wire feed support on both sides, and constant/precise wire feed systems designed for stable, reproducible welding processes with robust construction and reliable current transfer. For automated production lines and robotic welding cells.
- LAZRZ Laser Welding Machines Laser welding machines delivering 4-6 times faster results than TIG with low heat input and minimal distortion, for fast, precise, and reproducible welding work. For industrial manufacturers requiring precision welding with minimal thermal impact.
- Repair and Maintenance Services Service maintenance and repair of welding equipment and automated systems including torch and package repair, safety inspections per NEN-EN-IEC standards, and validation services. For industrial customers with installed welding equipment and automation systems.
- Welding Equipment Rental Rental of A-brand welding equipment (including EWM machines) with safety and validation certificates, providing immediate deployable capacity for peak periods, breakdowns, or temporary production needs. For industrial manufacturers and contractors.
- Lasinstituut Welding Training and Certification NIL welding education, framework training (kaderopleiding), inspection courses, and consultancy services for qualifications at company and personal level. Covers TIG, MIG/MAG, BMBE, Oxyacetylene, and underwater welding at levels 1-4 with NIL diplomas, plus EN-ISO and AWS/ASME certification pathways. DNV-accredited examiner/assessor capability. For welding professionals and industrial employers.
Companies that use Van Laar Lasbenodigdheden B.V.
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Van Laar Lasbenodigdheden B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van Laar Lasbenodigdheden B.V. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- LasinstituutcoreVan Laar operates the Lasinstituut as its training and certification division, providing NIL welding education, framework training, inspection courses, and consultancy services. The Lasinstituut has accreditation from DNV to act as examiner and assessor independently. Offers training at multiple locations including Utrecht, Sevenum, Sliedrecht, and Breda.
- DinseflagshipVan Laar has been importer of Dinse in the Benelux for decades. They provide Dinse robot torches, push-pull torches, wire feed systems, and specialized automation solutions. They also offer specialized repair and maintenance services for Dinse systems, maintaining a large inventory of Dinse components and wear parts.
- RBW CobotsflagshipImporter of RBW Cobots from South Korea. RBW makes cobot welding accessible to everyone. The cobot is designed for point-and-click programming without coding knowledge. All software features are included with no subscription costs. Van Laar provides complete system integration including welding machine and torch packages.
- LAZRZcoreLAZRZ is the specialist in laser welding in the Netherlands. Van Laar partners with LAZRZ to offer laser welding machines for fast, precise, and reproducible welding work. Laser welding is 4-6 times faster than TIG with low heat input and minimal distortion.
- EWMcoreGerman manufacturer of welding equipment known for stable arc control and reproduceable results. Van Laar offers EWM machines for rental and sale, and uses EWM equipment for their cobot solutions.
- Lincoln ElectriccoreGlobal welding equipment standard. Van Laar offers Lincoln Electric products for MIG/MAG, TIG, and electrode welding, known for reliable performance in industrial environments.
- HyperthermcoreSpecialist in plasma cutting equipment. Van Laar works with Hypertherm for constant cut quality and low operational costs due to reliable equipment.
- NedermancoreGlobal specialist in industrial air filtration. Van Laar has worked with Nederman for years on welding fume extraction solutions including source extraction, torch extraction, and spatial extraction systems.
- SidergascoreEuropean manufacturer of welding filler materials known for stable quality and reproduceable results. Van Laar offers Sidergas products including Square Pack and Masterpac for production environments and robotic welding.
- ABICOR BINZELcoreLeading manufacturer of welding torches. Van Laar offers ABICOR BINZEL TIG and MIG torches, including the MB-24, 25, 36, 401, and 501 standard models. Also provides fume extraction torches from ABICOR BINZEL.
- FanuccoreJapanese industrial robotics manufacturer. Van Laar has successfully worked with Fanuc cobots for years as part of their welding automation solutions.
- 3M SpeedglasminorLeading brand in welding helmets known for clear visibility, fast switching, and high wearing comfort. Van Laar distributes 3M Speedglas welding helmets.
- WeldasminorManufacturer of welding gloves combining protection with flexibility and grip suitable for various welding and cutting processes. Van Laar distributes Weldas products.
- KemppicoreFinnish welding equipment manufacturer. The RBW Cobot works with Kemppi welding machines, allowing integration flexibility for customers.
- ParweldcoreWelding equipment manufacturer offering smart welding solutions with strong price-quality ratio. Parweld equipment is compatible with RBW Cobot systems sold by Van Laar.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Van Laar Lasbenodigdheden B.V. competitors and assessment
Company assessmentBroad incumbents
- Air Liquide Welding: Global industrial gas group with a dedicated welding division offering equipment, consumables, and automated welding solutions. Comparable as a broad incumbent competing in the Dutch welding supply market with overlapping offerings.
- Kemppi: Finnish welding equipment manufacturer whose machines are integrated with Van Laar's RBW Cobot offering. Comparable as a partner/manufacturer with products resold by Van Laar, and as a broader European welding brand competing for the same end customers.
- Fronius International: Austrian manufacturer of welding systems including advanced cobot and robotic welding solutions. Comparable as a European manufacturer offering overlapping automation and welding equipment products in the same Benelux market.
- ESAB: Global welding and cutting manufacturer with a strong European presence selling equipment, consumables, and automation. Comparable as a broad incumbent whose products overlap with Van Laar's portfolio and which competes for the same industrial buyers.
- Lincoln Electric: World's largest welding equipment manufacturer and a key Van Laar partner. Comparable as a dominant manufacturer whose products are resold by Van Laar but who also sells direct, representing both a partnership and a competitive threat.
- Linde Gas (Welding & Cutting): Global industrial gas and welding supplier with a broad Dutch presence selling filler materials, shielding gases, and equipment. Comparable as a much larger incumbent offering overlapping welding products and services to the same Dutch industrial customers.
- EWM: German premium welding equipment manufacturer supplying Van Laar for resale and integration. Comparable as a partner manufacturer whose products are central to Van Laar's portfolio and whose direct presence in Benelux represents a structural competitor.
Direct peers
- Hogervorst Lastechniek: Dutch welding equipment distributor and service provider with a similar multi-brand portfolio and regional Benelux focus. Directly comparable as a similarly-sized domestic peer competing for the same industrial welding customer base.
- Tec.Las (Technische Lasapparatuur): Dutch specialist welding equipment supplier focused on automated and robotic welding solutions. Comparable as a regional Dutch peer competing for industrial automation customers with overlapping cobot and integration offerings.
- Vlamings Industriële Automatisering: Dutch specialist in welding automation and robotic welding integration. Comparable as a regional peer offering cobot and robotic welding solutions to industrial customers in the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Van Laar Lasbenodigdheden B.V. social profiles
Digital presenceVan Laar Lasbenodigdheden B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Laar Lasbenodigdheden B.V. leadership team
Management profileNumber of profiles
Van Laar Lasbenodigdheden B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Laar Lasbenodigdheden B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Laar Lasbenodigdheden B.V.
What does Van Laar Lasbenodigdheden B.V. do?
Van Laar distributes professional welding equipment, torches, consumables, fume extraction, cutting systems, and personal protective equipment from leading brands, and supplies welding automation including RBW Cobots and Dinse robotic solutions. The company complements its product portfolio with repair and maintenance services, equipment rental, and NIL-certified welding training and certification through its Lasinstituut division, primarily serving industrial manufacturers in the Netherlands and Benelux.
Is Van Laar Lasbenodigdheden B.V. a public or private company?
Van Laar Lasbenodigdheden B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Van Laar Lasbenodigdheden B.V. founded?
Van Laar Lasbenodigdheden B.V. was founded in 1985. It employs 11 to 50 people.
Where is Van Laar Lasbenodigdheden B.V. based?
Van Laar Lasbenodigdheden B.V. is headquartered in Veenendaal, Netherlands, in the Europe region.
How does Van Laar Lasbenodigdheden B.V. make money?
Four revenue lines are on record. Welding equipment sales are the primary driver. The others are service and maintenance, equipment rental and training and certification.
Who are Van Laar Lasbenodigdheden B.V.'s main competitors?
Broad incumbents on record are Air Liquide Welding, Kemppi, Fronius International, ESAB, Lincoln Electric, Linde Gas (Welding & Cutting) and EWM. Direct peers are Hogervorst Lastechniek, Tec.Las (Technische Lasapparatuur) and Vlamings Industriële Automatisering.
Does Van Laar Lasbenodigdheden B.V. have an API?
No public API is recorded for Van Laar Lasbenodigdheden B.V..
What industry is Van Laar Lasbenodigdheden B.V. in?
Van Laar Lasbenodigdheden B.V.'s product category is Industrial Welding Equipment and Automation. Its primary akta.pro industry code is IMAHADAH, Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing), with a secondary code of IMAIACAD, Welding, Fabrication & Field Machining Services (On-site). Its NAICS code is 3339 and its SIC code is 5084.