Vancouver Sevens

What Vancouver Sevens does

The Vancouver Sevens is an annual international rugby sevens tournament held at BC Place Stadium in Vancouver, BC, operating under Rugby Canada as the Canadian leg of the HSBC SVNS series. It serves rugby fans, families, and corporate hospitality groups through a two-day competition featuring top men's and women's national teams, drawing 42,000+ fans across the tournament weekend. Founded in 2015, the event is now in its eleventh edition and has established a recognizable annual brand anchored to a distinctive fan and costume culture.

The business operates a multi-revenue-stream model: tiered ticket sales ranging from entry-level seats to premium hospitality (price points spanning roughly $60 to $799), principal and associate sponsorships led by HSBC at the series level with Teck Resources as the naming partner of the new Tri-Nations Challenge, government funding partnerships, and merchandise. Distribution runs through direct-to-consumer ticketing plus group sales programs targeting corporate and community organizers. The organization employs approximately 9 people, indicating a lean operational structure that relies on Rugby Canada's parent infrastructure, BC Place venue operations, and public-sector partners to deliver the event.

In 2026 the event expanded its programming by adding the Teck Tri-Nations Challenge alongside the core HSBC SVNS matches, signaling a deliberate broadening of on-field content and sponsor inventory. Forward ticket sales for the 2027 edition are already open, suggesting a multi-year operational cadence and stable planning horizon rather than a single-year event.

Name

Vancouver Sevens

Legal name

Vancouver Sevens

Website

https://vansevens.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Annual international rugby sevens tournament held at BC Place Stadium in Vancouver, BC, operated under Rugby Canada as the Canadian leg of the HSBC SVNS series, drawing 42,000+ fans across a two-day competition featuring men's and women's national teams.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Rugby sevens tournament
• Sports event management
• Live sports entertainment
• International rugby series
• Premium sports hospitality

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: The primary revenue stream comes from selling tournament passes and single-day tickets across multiple seating categories including Elite, Club, Sideline, Reserved, General Admission, and Fieldside Premium. Tickets are sold through the Vancouver Sevens Account Manager (Ticketmaster platform) and directly through the website.
2. Sponsorship: Revenue generated through partnership agreements with sponsors including Principal Partner HSBC, Premier Partners, Signature Partners, Official Partners, Official Suppliers, and Funding Partners at various tier levels.
3. Merchandise: Official merchandise sold through the Rugby Canada store, including apparel and memorabilia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Vancouver Sevens organizes and hosts the annual HSBC SVNS Vancouver rugby sevens tournament at BC Place Stadium, selling single-day and multi-day tournament passes plus a range of seating tiers from General Admission to premium Fieldside experiences. The event is part of the global HSBC SVNS Series and includes the Teck Tri-Nations Challenge men's invitational tournament. Revenue is generated through ticket sales, multi-tier sponsorships, and official merchandise.

Product overview

Vancouver Sevens operates as an event and venue management organization hosting the annual HSBC SVNS Vancouver rugby sevens tournament at BC Place Stadium. The product portfolio consists of various ticket tiers and services for attending the two-day international rugby event. Ticket offerings range from General Admission and Reserved seating to premium hospitality experiences including Elite, Club, Fieldside Premium, and Sideline packages. Additional services include the Teck Tri-Nations Challenge men's invitational tournament, single-day and multi-day passes, group ticketing options, and a newsletter subscription service for updates on tournament scheduling and ticket releases. The company does not offer a technology platform or SaaS product; all offerings are focused on live event attendance experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• HSBC Vancouver SVNS Tournament (Annual Event) Annual two-day international rugby sevens tournament at BC Place Stadium featuring men's and women's teams (16 teams total, 8 women's and 8 men's), part of the HSBC SVNS Series, targeted at general rugby fans, families, and corporate groups.
• Teck Tri Nations Challenge Men's invitational rugby tournament featuring Canada, Japan, and Chile, held alongside the main HSBC Vancouver SVNS weekend for rugby fans attending the event.
• 2-Day Tournament Pass Weekend pass providing access to all tournament matches across both Saturday and Sunday, including women's and men's HSBC SVNS competitions, for individual spectators attending the full tournament weekend.
• Single Day Tickets Individual day passes for either Saturday (Party Day) or Sunday (Champions Day) of the tournament weekend, for spectators seeking flexible attendance.
• Group Tickets Group rate ticket packages for parties of 7 or more, offering $5-10 discount per ticket on General Admission passes, sold via a dedicated group sales team for group outings.
• Van Sevens Insider Newsletter Free email newsletter subscription providing subscribers with early access to confirmed dates, ticket releases, match schedules, and tournament updates, targeted at fans and prospective attendees.

Quantifiable outcome

• 42,000+ attendance
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered principal partner - highest tier, host/organizer, technical partner, signature partner, challenge sponsor, premier partner and funding partner.

• HSBCprincipal partner - highest tierGTM or Marketing PartnerHSBC serves as the Principal Partner and title sponsor of the HSBC SVNS Series globally. As the lead sponsor, HSBC's branding is featured prominently across the tournament and broadcast properties.
• Rugby Canadahost/organizerStrategic or Co-development PartnerRugby Canada is the host organization and governing body for rugby in Canada, organizing the Vancouver Sevens tournament in partnership with World Rugby and HSBC.
• Gilbert Rugbytechnical partnerTechnology or IntegrationTechnical partner providing official match balls and rugby equipment for tournament play.
• PlayNow Sportssignature partnerGTM or Marketing PartnerSignature partner with marketing and promotional involvement in the tournament.
• Teck Resources Limitedchallenge sponsorGTM or Marketing PartnerTeck sponsors the Teck Tri Nations Challenge men's invitational tournament featuring Canada, Japan, and Chile during the Vancouver SVNS event.
• Butchart Gardenspremier partnerGTM or Marketing PartnerPremier partner and Vancouver-area attraction featured in tournament marketing.
• Sport Hosting Vancouverpremier partnerStrategic or Co-development PartnerSport Hosting Vancouver promotes Vancouver as a premier sports tourism and event hosting destination.
• Government of Canadafunding partnerOthersFederal government funding partner supporting the tournament through sport development and hosting programs.
• Province of British Columbiafunding partnerOthersProvincial government funding partner supporting sports hosting initiatives in BC.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cape Town Sevens: Cape Town Sevens is a direct HSBC SVNS Series stop operated with similar event structure, premium ticket tiers, costume culture, and global broadcast footprint — making it a highly relevant comparable on event economics and audience profile.
• London Sevens: London Sevens is a former HSBC SVNS Series host with comparable multi-day rugby sevens event structure, premium ticket tiers, and costume/party culture. Closely comparable on fan demographic and event-day experience.
• Hong Kong Sevens: Hong Kong Sevens is the most iconic stop on the HSBC SVNS Series and operates the same tournament model — multi-day international rugby sevens event, similar ticket tiers, global broadcast, and HSBC title sponsorship. It is the closest analog in scale, brand legacy, and costumed fan culture.
• Singapore Sevens: Singapore Sevens operates under the same HSBC SVNS Series umbrella with parallel ticketing, sponsorship tiering, and broadcast economics. Comparable as an international stop sharing the same Series economics and fan experience format.
• Dubai Sevens: Dubai Sevens is another flagship leg of the HSBC SVNS Series with comparable three-day format, premium hospitality tiers, international broadcast footprint, and similar rugby sevens/family entertainment positioning. Directly comparable in operating model and revenue mix.

Broad incumbents

• Rugby Canada: Rugby Canada is the parent organization of Vancouver Sevens and the national governing body for rugby in Canada. It operates the broader national team, community rugby development, and related commercial properties against which Vancouver Sevens is positioned as a flagship hosted event.
• World Rugby: World Rugby is the global governing body that owns and operates the HSBC SVNS Series of which Vancouver Sevens is one leg. It controls the Series commercial rights, sponsorship master agreements, and broadcast structure that Vancouver Sevens operates within.
• Rugby World Cup Sevens: The Rugby World Cup Sevens is the top-tier international rugby sevens event run by World Rugby. Comparable in sport category, ticketed live event model, and global broadcast economics, but at a substantially larger scale and quadrennial cadence.

Regional players

• Vancouver Whitecaps FC: Vancouver Whitecaps FC is a Vancouver-based MLS soccer club. Comparable as a tiered-ticket, premium-hospitality, single-venue professional sports property competing for the same corporate sponsorship dollars, premium hospitality buyers, and Vancouver sports-fan audience.
• BC Lions: The BC Lions are a Vancouver-based professional Canadian football (CFL) team that shares the Vancouver sports market with Vancouver Sevens. Comparable as a regional sports property operating in the same metro market, sharing BC Place Stadium and competing for local sponsorship and fan attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VanSevens
• LinkedInlinkedin.com/company/canada-sevens
• Instagraminstagram.com/vansevens
• TikToktiktok.com/@vansevens?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vancouver Sevens