CLOUT Festival

What CLOUT Festival does

CLOUT Festival operates an annual international rap music festival headquartered in Warsaw, Poland, with its legal entity (Clout sp. z o.o.) registered in Cieszyn. Founded in 2022, the festival runs a single 2-day flagship event each year — the 2026 edition is scheduled for 10–11 July at Warsaw Bemowo Airport. The company targets hip-hop and rap fans in Poland and internationally, with stated positioning as the largest international rap event in Poland, having hosted 100+ artists and welcomed 70,000+ cumulative attendees since inception. The 2026 lineup includes Don Toliver, Ken Carson, Quavo, Swae Lee, Skepta, Destroy Lonely, Lucki, and others.

Revenue is generated through four streams: (i) tiered ticket sales via official ticketing partner TIXY (with secondary support from eBilet and mticket), spanning six pricing tiers from 549 zł (ULTRA FAN TIX) to 1699 zł (VIP TIX); (ii) VIP experience packages offering early entry, Golden Circle access, chillout and gastronomic zones; (iii) merchandise sales through Hypemarket (on-site) and big-merch.eu (online); and (iv) sponsorship revenue, with BIG IDEA GROUP acting as the festival's official promoter. Customer acquisition relies on a multi-channel social media presence (Facebook, Instagram, X, YouTube, TikTok, LinkedIn), the festival website, email marketing, and a Festival App.

The underlying technology stack is light by design: event management and ticketing are outsourced to TIXY (primary), eBilet, and mticket; marketing analytics runs on Google Analytics and Meta Pixel. Differentiation is driven by 'unique art direction' and 'immersive installations' rather than proprietary software. The organization is privately held with no disclosed institutional investors, no parent entity, and no management team publicly identified in the source data. Operations are supported by an 11–50 employee team, and one funding entry shows $0 disclosed from Podlaski Fundusz Kapitalowy Ltd. in 2024, indicating the festival has grown largely on operational cash flow.

Name

CLOUT Festival

Legal name

Clout spółka z ograniczoną odpowiedzialnością

Website

https://clout.pl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

CLOUT Festival operates an annual international rap music festival in Warsaw, Poland, serving hip-hop fans domestically and internationally through a 2-day live event with tiered ticketing, VIP packages, merchandise, and sponsorship.

Ownership category

akta.pro rank

Product category

Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival
• Rap festival
• Live entertainment
• Concert events
• Festival ticketing

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Festival Ticket Sales: Primary revenue stream from selling 2-day named festival tickets across multiple pricing tiers including standard, premium, and VIP packages. All tickets are sold through official channels TIXY and eBilet.
2. VIP and Premium Experiences: VIP ticket tier offering early entry, Golden Circle access, chillout zone, cloakroom, VIP gastronomic zone, sanitary facilities, and commemorative wristband.
3. Merchandise Sales: Festival merchandise through affiliated store big-merch.eu, offering festival-themed clothing and accessories.
4. Sponsorship: Partnership with sponsors including BIG IDEA GROUP as promoter, generating revenue through brand associations and promotional activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

CLOUT Festival is an international rap music festival organized annually in Warsaw, Poland, featuring global hip-hop artists, immersive art installations, and live performances over a two-day format. The company sells multi-tiered 2-day named festival tickets (standard, premium, and VIP packages) through official ticketing platforms TIXY and eBilet, complemented by festival merchandise and sponsorship revenue.

Product overview

CLOUT Festival is a music festival company offering a single annual flagship event—the CLOUT Festival international rap music festival in Warsaw, Poland. The core product is the two-day festival featuring global hip-hop artists, immersive installations, and live performances. Supporting offerings include the Hall of Fame archive (artist history), TIXY Ticketing (ticket sales and management), the Festival App (event information and updates), Hypemarket (merchandise), and Festival FAQ (logistics support). The festival operates as a unified event experience supported by third-party ticketing and payment platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• CLOUT Festival Annual international rap music festival held in Warsaw, Poland, featuring global hip-hop artists, immersive installations, and live performances across two days. Sold to individual consumers via multi-tiered 2-day named tickets (standard, premium, and VIP packages priced 549-1,699 zł). Since 2022, the festival has hosted over 100 artists and welcomed more than 70,000 attendees.

Quantifiable outcome

• 70,000+ attendees welcomed since 2022
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BIG IDEA GROUPcoreGTM or Marketing PartnerPromoter of CLOUT Festival. Responsible for festival promotion and marketing activities. Listed as Promotor in the festival's official website branding.
• TIXYcoreChannel Partner/ Reseller/ DistributorOfficial primary ticket partner and platform for CLOUT Festival. Handles all ticket sales, ticket management, and attendee services. Contact: [email protected], [email protected], [email protected] for accessibility support.
• mticketminorChannel Partner/ Reseller/ DistributorAuthorized ticket partner providing mobile ticketing solutions for festival attendees.
• big-merch.euminorChannel Partner/ Reseller/ DistributorOfficial merchandise partner offering festival-themed clothing and accessories. Promoted with -20% discount for festival attendees.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Open'er Festival: Poland's largest mainstream music festival held in Gdynia. Most direct domestic competitor for audience share and sponsor budgets in the Polish live music market.
• OFF Festival Katowice: Established alternative and indie music festival based in Katowice, Poland. Comparable as a domestic festival competing for the same Polish summer festival audience and sponsor pool.

Direct peers

• Sziget Festival: One of Europe's largest multi-genre festivals, held in Budapest. Comparable as a destination Central European festival with broad genre programming including hip-hop headliners.
• Openair Frauenfeld: Switzerland's leading hip-hop and urban music festival. Directly comparable to CLOUT as a European rap-focused multi-day festival relying on global headliner bookings.
• Primavera Sound Barcelona: Major Spanish multi-genre festival featuring prominent hip-hop acts. Comparable to CLOUT as a destination European festival chasing global urban music headliners.
• Wireless Festival: UK-based hip-hop, rap, and R&B festival in London. Comparable in genre positioning and in attracting top-tier American rap headliners to a European audience.
• Rock en Seine: Major Parisian summer festival with strong hip-hop and urban music programming. Comparable to CLOUT as a multi-genre European festival targeting the same touring artist pool.
• Rolling Loud: The world's largest dedicated hip-hop festival brand, hosting multi-day rap events across the US and internationally. CLOUT's most direct global comparable — same genre focus, similar headline-driven format.
• Lollapalooza Berlin: European edition of a major multi-genre music festival with significant hip-hop programming. Comparable as a destination European festival competing for similar touring artists.

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment promoter and festival operator. Relevant as a broad incumbent whose European expansion strategy could directly overlap with CLOUT's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CLOUT_FESTIVAL
• YouTubeyoutube.com/@CLOUTFESTIVAL_
• Facebookfacebook.com/cloutfestival
• LinkedInlinkedin.com/company/cloutfestival
• Instagraminstagram.com/clout_festival
• TikToktiktok.com/@clout_festival

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLOUT Festival