Variety, the Children's Charity of Manitoba
- Company typePrivate
- Founded2002
- HeadquartersWinnipeg, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
Variety, the Children's Charity of Manitoba firmographics
Firmographics- Name
- Variety, the Children's Charity of Manitoba
- Legal name
- Variety Manitoba
- Website
- https://varietymanitoba.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
Variety, the Children's Charity of Manitoba industry classification
Industry- Product category
- Children's Disability Charity Services
- NAICS
- Child and Youth Services (62411), Voluntary Health Organizations (813212)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)
Keywords
Where Variety, the Children's Charity of Manitoba is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Variety, the Children's Charity of Manitoba business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Individual Donations: One-time and monthly donations from individual supporters. Monthly giving program with $25, $50, or $75 monthly tiers supporting therapy access, equipment, and inclusive programs.
- Corporate Giving and Sponsorship: Cash donations, in-kind donations, employee volunteering programs, and event sponsorships from corporate partners supporting programs and events.
- Fundraising Events: Revenue from signature events including Illumination Ball, Winter Wonderland, and Drive Fore the Kids Golf Classic.
- Planned Giving/Legacy Gifts: Charitable bequests in wills, charitable trusts, gifts of assets like real estate or securities - commitments fulfilled at a later date.
- Community Fundraising: Third-party community events organized by individuals, companies, or community organizations benefitting Variety Manitoba's programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $25/month donation tier |
| Subscription | Monthly | $50/month donation tier |
| Subscription | Monthly | $75/month donation tier |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Variety, the Children's Charity of Manitoba product offering
Product offeringCore offering
Variety Manitoba is a registered children's charity providing needs-based funding, inclusive programs, and critical support to children with disabilities and those experiencing economic disadvantage in Manitoba. It operates a Special Needs Program offering grants up to $30,000 per child for specialized equipment and therapy, plus inclusive experiential programs including Camp Brereton (a purpose-built accessible overnight camp), Bike Camp, and Volt Hockey. The organization is funded through individual donations, corporate sponsorships, planned giving, and signature fundraising events.
Product overview
Variety, the Children's Charity of Manitoba is a children's charity offering a portfolio of needs-based programs and fundraising services. The core programs include the Special Needs Program (Family Grants) providing equipment and therapy funding, Camp Brereton offering inclusive overnight camp experiences, Bike Camp teaching cycling skills to children with disabilities, and Volt Hockey providing inclusive hockey opportunities. The organization also operates multiple fundraising events (Illumination Ball, Winter Wonderland, Drive Fore the Kids Golf Classic) and donation programs (Monthly Giving, Community Fundraising, Corporate Giving, Planned Giving) to support these initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Winter Wonderland Annual winter-themed fundraising event supporting Variety Manitoba's children and family programs.
- Variety's Drive Fore the Kids Golf Classic Annual golf tournament fundraiser supporting Variety Manitoba's programs for children with disabilities.
- Special Needs Program (Family Grants) Provides needs-based funding to cover specialized equipment (hearing aids, sport wheelchairs, assistive communication devices, specialized strollers), speech therapy, physiotherapy, and other services not covered by government or healthcare programs. Available to children up to 18 years of age with a confirmed disability diagnosis living in Manitoba, with a maximum $30,000 lifetime allotment per child.
- Variety's Camp Brereton Overnight camp facility located in Whiteshell Provincial Park providing inclusive wilderness experiences for children with disabilities, critical illnesses, or facing life challenges. Features accessible cabins, dining hall, activities lodge, private beach, and recreational facilities. The only purpose-built group overnight camp for children with disabilities between BC's Fraser Valley and Ontario's Muskoka Lakes.
- Variety's Bike Camp Teaches children ages 8 and up living with disabilities how to ride a bike, providing inclusive cycling instruction and adaptive equipment. 80 participants served in the 2024–2025 fiscal year.
- Variety Volt Hockey Inclusive hockey program that enables children of all abilities to participate in the sport using adaptive equipment. 11 participants served in the 2024–2025 fiscal year.
- Variety's Illumination Ball Annual gala event held at RBC Convention Centre featuring fundraising activities supporting Variety Manitoba programs.
- Monthly Giving Program Recurring donation program enabling donors to provide ongoing support for therapy access, equipment, and inclusive experiences for children with disabilities, with tiered monthly giving at $25, $50, and $75.
- Community Fundraising Program enabling individuals and organizations to host their own community fundraising events to raise money for Variety Manitoba's programs, with a toolkit provided to organizers.
- Corporate Giving Program Corporate philanthropy program enabling businesses to donate financial resources, goods, services, or volunteer time, and to sponsor Variety Manitoba's signature events and programs.
- Planned Giving Program Legacy gift program allowing donors to arrange charitable gifts for later delivery, including bequests in wills, charitable trusts, and gifts of assets such as real estate or securities.
Quantifiable outcome
- 3,000 children helped access needed therapy and support in 2024-2025 fiscal year
- +5 more outcomes
Companies that use Variety, the Children's Charity of Manitoba
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Variety, the Children's Charity of Manitoba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Variety, the Children's Charity of Manitoba partnerships and signals
Strategic signalPartnerships
45 partnerships are on record, tiered minor.
- Domino'sminorCorporate sponsor supporting Variety Manitoba's programs in 2025
- MLLminorCorporate partner displayed on Variety Manitoba's partner logo wall
- TipiminorCorporate partner displayed on Variety Manitoba's partner logo wall
- ValourminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Volume FreightminorCorporate partner displayed on Variety Manitoba's partner logo wall
- WatersideminorCorporate partner displayed on Variety Manitoba's partner logo wall
- WGIminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Winnipeg FoundationminorFoundation partner displayed on Variety Manitoba's partner logo wall
- Winnipeg Blue BombersminorCorporate partner displayed on Variety Manitoba's partner logo wall
- WOW HospitalityminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Atlas GrahamminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Bison TransportminorCorporate partner displayed on Variety Manitoba's partner logo wall
- BrettYoungminorCorporate partner displayed on Variety Manitoba's partner logo wall; sponsor of Variety's Drive Fore the Kids Golf Classic
- Chicken ChefminorCorporate partner displayed on Variety Manitoba's partner logo wall
- CambrianminorCorporate partner displayed on Variety Manitoba's partner logo wall
- ESCminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Freedom ConceptsminorCorporate partner displayed on Variety Manitoba's partner logo wall; likely provides adaptive equipment for children
- GUPminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Harry's Fine FoodsminorCorporate partner displayed on Variety Manitoba's partner logo wall
- JohnstonGroupminorCorporate partner displayed on Variety Manitoba's partner logo wall
- KinsmenminorService club partner displayed on Variety Manitoba's partner logo wall
- Lakeview InsuranceminorCorporate partner displayed on Variety Manitoba's partner logo wall
- MacDonminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Maple Leaf ConstructionminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Monopoly RealtyminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Morden'sminorCorporate partner displayed on Variety Manitoba's partner logo wall
- MXMminorCorporate partner displayed on Variety Manitoba's partner logo wall
- North-West CompanyminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Old DutchminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Pratt's WholesaleminorCorporate partner displayed on Variety Manitoba's partner logo wall
- PriceminorCorporate partner displayed on Variety Manitoba's partner logo wall
- RBCCCWminorCorporate partner displayed on Variety Manitoba's partner logo wall
- ExceldorminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Salisbury HouseminorCorporate partner displayed on Variety Manitoba's partner logo wall
- SpicersminorCorporate partner displayed on Variety Manitoba's partner logo wall
- TED ConstructionminorCorporate partner displayed on Variety Manitoba's partner logo wall
- The KegminorCorporate partner displayed on Variety Manitoba's partner logo wall; sponsor of Variety's Bike Camp monthly giving program
- Thompson Dorfman SweatmanminorCorporate partner displayed on Variety Manitoba's partner logo wall
- SnowmanminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Open LaneminorCorporate partner displayed on Variety Manitoba's partner logo wall
- SDminorCorporate partner displayed on Variety Manitoba's partner logo wall
- ContemporaryminorCorporate partner displayed on Variety Manitoba's partner logo wall
- LocallyOwnedminorCorporate partner displayed on Variety Manitoba's partner logo wall
- Lakeview Insurance (Employee Giving)minorCorporate partner shown hosting employee giving Halloween event for Variety Manitoba
- Brady OliveiraminorWinnipeg Blue Bombers player serving as Variety's Hometown Champion
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
Variety, the Children's Charity of Manitoba competitors and assessment
Company assessmentDirect peers
- Variety - the Children's Charity: Global parent network of Variety children's charities. Variety Manitoba operates as a regional chapter of this international federation, sharing the same mission of supporting children with special needs through grants, programs, and accessible facilities like Variety's camps.
- Children's Wish Foundation of Canada: National Canadian charity granting wishes to children with life-threatening illnesses. Operates a similar donor-funded, child-focused grant model across Canada with regional chapters, though focused on wish granting rather than equipment/therapy funding.
- Make-A-Wish Canada: National Canadian charity fulfilling wishes for children with critical illnesses. Comparable in fundraising-event-led model, corporate partnerships, and direct-to-family service delivery through regional chapters including Manitoba presence.
- Easter Seals Canada: National disability-focused charity providing equipment funding, camp programs, and accessible recreation for children and youth with disabilities. Direct overlap with Variety's Special Needs Program grants and Camp Brereton offerings.
- Special Olympics Canada: Provides inclusive sports programming for children and adults with intellectual disabilities. Variety's Volt Hockey and Bike Camp inclusive sports programs share direct programmatic and beneficiary overlap with Special Olympics' mission.
- The Dream Factory: Canadian charity granting dreams to children with chronic illnesses, disabilities, or other challenges. Comparable Manitoba presence, donor-funded model, and focus on creating memorable experiences for children with special needs.
Regional players
- Right To Play: International charity using sport and play for child development in disadvantaged communities. While focused globally rather than regionally in Manitoba, its sport-for-development mission aligns conceptually with Variety's Bike Camp, Volt Hockey, and Camp Brereton.
- Inclusion Manitoba: Manitoba-based organization advocating for and supporting people with intellectual disabilities. Operates in the same geographic market with overlapping beneficiary base, often a referral partner to Variety's Special Needs Program.
- Children's Rehabilitation Foundation (Manitoba): Manitoba-based foundation supporting children with disabilities through equipment funding and therapy access. Direct overlap with Variety's Special Needs Program grant-making mission and shared beneficiary population in Manitoba.
Broad incumbents
- Ronald McDonald House Charities Canada: National charity supporting sick children and families through accommodation and family services. Comparable donor-funded, event-driven, family-focused model with regional chapters in major Canadian cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Variety, the Children's Charity of Manitoba social profiles
Digital presenceVariety, the Children's Charity of Manitoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Variety, the Children's Charity of Manitoba leadership team
Management profileNumber of profiles
Profiles11 records
Variety, the Children's Charity of Manitoba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Variety, the Children's Charity of Manitoba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Variety, the Children's Charity of Manitoba
What does Variety, the Children's Charity of Manitoba do?
Variety Manitoba is a registered children's charity providing needs-based funding, inclusive programs, and critical support to children with disabilities and those experiencing economic disadvantage in Manitoba. It operates a Special Needs Program offering grants up to $30,000 per child for specialized equipment and therapy, plus inclusive experiential programs including Camp Brereton (a purpose-built accessible overnight camp), Bike Camp, and Volt Hockey. The organization is funded through individual donations, corporate sponsorships, planned giving, and signature fundraising events.
Is Variety, the Children's Charity of Manitoba a public or private company?
Variety, the Children's Charity of Manitoba is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Variety, the Children's Charity of Manitoba founded?
Variety, the Children's Charity of Manitoba was founded in 2002.
Where is Variety, the Children's Charity of Manitoba based?
Variety, the Children's Charity of Manitoba is headquartered in Winnipeg, Canada, in the North America region.
How does Variety, the Children's Charity of Manitoba make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Giving and Sponsorship, fundraising Events, planned Giving/Legacy Gifts and community Fundraising.
Who are Variety, the Children's Charity of Manitoba's main competitors?
Direct peers on record are Variety - the Children's Charity, Children's Wish Foundation of Canada, Make-A-Wish Canada, Easter Seals Canada, Special Olympics Canada and The Dream Factory. Regional players are Right To Play, Inclusion Manitoba and Children's Rehabilitation Foundation (Manitoba). Ronald McDonald House Charities Canada is listed as a broad incumbent.
Does Variety, the Children's Charity of Manitoba have an API?
No public API is recorded for Variety, the Children's Charity of Manitoba.
What industry is Variety, the Children's Charity of Manitoba in?
Variety, the Children's Charity of Manitoba's product category is Children's Disability Charity Services. Its primary akta.pro industry code is BPAGADAH, Special Education, Disability Support & Inclusive Education Nonprofits. Its NAICS code is 62411 and its SIC code is 7900.