What Varistone BV does

Varistone BV is a Dutch specialty construction chemicals company headquartered in Ulft, Gelderland, Netherlands, that manufactures and distributes a complete range of products for the installation, maintenance, and cleaning of decorative paving on gardens, parks, terraces, driveways, and balconies. Its product portfolio is organized around six categories: grout mortars (voegmortels) including the Varistone LM Aqua 1-component draining grout and the Varistone PZ Easy polymer-bound jointing mortar; mortars for sub-base construction (mortels) including Varistone Stabimix and Varistone HDM water-permeable laying mortars; adhesives and sealants (lijmen en kitten) including Varistone TH contact adhesive mortar and Varistone Sealtack joint sealant; maintenance products; application tools; and miscellaneous accessories. Differentiated technical components include the proprietary two-chamber silo delivery system for drainage mortar (where aggregate and binder are kept separate until on-site mixing, reducing dust and improving ergonomics) and polymer-bound grout formulations that react with water for ease of application.

The company sells exclusively through a nationwide network of exclusive dealers in the Netherlands rather than direct to end customers, with next-day delivery on orders placed before 15:00. Pricing is publicly disclosed per unit (typically €16-€68 per 12.5-25 kg bag, VAT-inclusive) for most SKUs, while the silo-based drainage mortar is sold on a quote basis under multi-year contracts. End customers span three primary segments: DIY homeowners, professional landscape gardeners (hoveniers), and the exclusive dealer garden centers themselves who provide advisory and technical support. Varistone operates with approximately 15 employees (per the most detailed source; firmographic data conflicts at 5) and is a subsidiary of the family-owned Kiwitz Groep (~50 total employees across five entities including Kiwitz, Kiwitz Beton, Comfort Company, and Jaki), with leadership held by members of the Kiwitz family. Revenue is not publicly disclosed and the company has no recorded funding rounds, acquisitions, or international operations.

Name

Varistone BV

Legal name

Varistone BV

Website

https://varistone.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Varistone BV is a Dutch specialty construction chemicals company that manufactures and distributes grout mortars, laying mortars, adhesives, sealants, and maintenance products for decorative paving, selling exclusively through a nationwide network of trained dealers in the Netherlands.

Ownership category

akta.pro rank

Product category

Construction Chemicals for Paving

NAICS

Other Chemical Product and Preparation Manufacturing (3259)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)

akta.pro primary industry

Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)

akta.pro secondary industries

Mortar, Grout & Masonry Cements (IMADABAL), Concrete Repair, Crack Injection & Grouts (IMADAOAD), Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB)

Keywords

• Construction chemicals
• Paving installation products
• Grout mortars
• Drainage mortar
• Decorative paving materials

Headquarters

HQ city

Ulft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Construction Chemicals): Varistone generates revenue through the sale of its specialty construction chemical products including grout mortars, mortars, adhesives, sealants, maintenance products, and tools for paving installation and care. Products are sold exclusively through a nationwide network of exclusive dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Varistone BV manufactures and supplies specialty construction chemical products for the installation, maintenance, and cleaning of decorative paving on terraces, garden paths, driveways, and balconies. The portfolio covers grout mortars (voegmortels), laying and stabilization mortars (including a two-chamber silo delivery system for drainage mortar), contact adhesive mortars, joint sealants, maintenance/cleaning products, and application tools. Products are sold exclusively through a nationwide network of trained exclusive dealers in the Netherlands.

Product overview

Varistone BV is a supplier of construction materials for paving applications, offering a complete product portfolio for the installation, maintenance, and cleaning of decorative paving (sierbestrating) for gardens, parks, terraces, and balconies. The product range centers on specialty mortars, grouts, and adhesives organized into six main categories: Voegmortels (grout mortars including Varistone LM Aqua, Varistone PZ Easy, and resin-bound variants), Mortels (construction mortars including Varistone Stabimix, Varistone HDM, and Drainagemortel Silo systems), Lijmen en Kitten (adhesives and sealants including Varistone TH and joint sealants), Onderhoudsproducten (maintenance products), Gereedschappen (tools and accessories), and Diversen (miscellaneous items). The company also provides digital tools including a Verbruiksmeter (consumption calculator) and Voegmortelwizard (grout selection advisor) to help customers select appropriate products for their paving projects.

Differentiator

Problem solved

Functional benefit

Brands

• VARISTONE: Primary brand for A-quality construction products for gardens, parks, terraces and balconies, including joint mortars, mortars, adhesives and sealants.

Products and services

• Varistone TH Contact Adhesive Mortar Contact adhesive mortar based on specific synthetic resin dispersion powders, Portland cement, high-quality inert fillers and specific additives. Bonds ceramic floor tiles with porosity greater than 0.2%, including large tiles with hard, dense backing on fresh cement screed or drainage mortar. For indoor use; outdoor only on cement screed with separated construction or on sufficient draining mortar. Priced at €43.95 per 20 kg PE bag including VAT (article VAR-000248).
• Varistone Stabimix PE Stabilization Mortar Ready-mixed dry mortar based on composite cement (CEM V/A S-P 42.5 N-LH, with PE variant based on trascement CEM II/B-P 32.5N). Used to stabilize sand beds under paving and as binder for drainage mortar in water-permeable paving systems. CE-certified under EN 197-1 (CE 0965-CPR-C0502). Priced at €16.75 per 20 kg PE bag including VAT (article VAR-000342).
• Varistone HDM Water-Permeable Laying Mortar Cement-based water-permeable laying mortar for stable sub-base construction under various types of paving. Ensures rainwater does not remain under the paving and reduces frost damage to paving and joints. Priced at €23.60 per 25 kg bag including VAT (article VAR-000400).
• Varistone Drainagemortel Silo DM 2-6 Water-permeable laying mortar based on (trass)cement for stable sub-base construction. Delivered exclusively through the Varistone two-chamber silo system, with split/grit and binder supplied separately and mixed on-site, providing ergonomic working conditions, reduced dust, faster project completion, and consistent quality. Price on request (article VAR-000236).
• Varistone TDM 2-6 Drainage Mortar (Two-Chamber Silo) Water-permeable laying mortar with trascement binder (CEM II B/P 32.5 R), supplied in the Varistone two-chamber silo system for stable sub-base construction under various types of paving. Price on request (article VAR-000237).
• Varistone LM Aqua 1-Component Draining Grout Mortar 1-component, draining ready-mix grout mortar for jointing natural stone, concrete, tile and clinker paving on terraces and garden paths. Designed for light traffic (pedestrians and cyclists); processed with plenty of water and leaves no binder film when applied correctly. Minimum 3 mm joint width and 30 mm joint depth. Water permeability approximately 12 ltr/m²/min at 20% joint surface area. Priced at €66.30 per 12.5 kg PE bucket including VAT (article VAR-000165).
• Varistone PZ Easy Polymer-Bound Grout Mortar Polymer-bound grout mortar for jointing decorative paving on garden paths, terraces and driveways. Delivered ready-mixed in 22.7 kg bags in colors naturel, caramel, steengrijs and basalt. Spread dry over the paving and jointed in dry; the binder reacts upon contact with water. Permanently flexible, frost-, wind- and water-resistant, and reduces weed growth and insect tunneling. Minimum joint width 1 mm. Priced at €67.90 per 22.7 kg bag including VAT (article VAR-000323).
• Varistone Sealtack Flexible Joint Sealant System Complete sealing system for expansion and movement joints in paving, comprising Varistone Sealtack flexible joint sealant, Varistone Rugvulling backing material to set proper joint depth, and Varistone Instrooizand for dusting over the finished sealed joint.

Quantifiable outcome

• Next-day delivery for orders placed before 15:00
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Kiwitz Groep (Parent Group)coreOthersVaristone is a subsidiary of the Kiwitz Groep, a self-standing organization established since 1955, supplier of a broad range of construction materials. The group also includes Kiwitz, Kiwitz Beton, Comfort Company, and Jaki. The group was founded by Jan Kiwitz who started selling mengolie (a plasticizing additive for mortels) and expanded in 1954 to specialist construction materials.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bostik (Arkema): Bostik manufactures construction adhesives, sealants, and tile-installation products. Overlaps with Varistone's adhesives and sealants category (TH contact mortar, Sealtack) at retail and pro channels.
• Weber (Saint-Gobain): Weber is Saint-Gobain's construction-chemicals brand offering tile adhesives, grouts, mortars, and facade products. Deep overlap with Varistone's product categories via retail building-materials channels across Europe.
• Sopro Bauchemie: Sopro Bauchemie is a DACH-region specialist in construction-chemicals for tile installation, grouts, screeds, and waterproofing. Comparable mid-market specialty positioning with similar product taxonomy to Varistone.
• PCI Augsburg (formerly BASF Construction Chemicals): PCI Augsburg manufactures construction chemicals for tiling, waterproofing, and screed applications. Their grouting and tile-adhesion ranges are direct overlaps to Varistone's TH contact adhesive and grout lines.
• Ceresit (Henkel): Ceresit is Henkel's construction-chemicals brand covering tile adhesives, grouts, sealants, and facade systems. Competes with Varistone in adjacent categories and serves similar retail/DIY channels.
• MC-Bauchemie: MC-Bauchemie produces concrete repair mortars, grouts, and specialty construction chemicals. Comparable mid-market positioning in grouting and concrete-repair products serving contractors across Europe.
• Sakret: Sakret is a European manufacturer of dry-mix mortars, screeds, and grouts with a strong retail channel presence. Overlaps with Varistone's laying-mortar and grout offerings at building-materials retailers.
• Mapei: Mapei is a global leader in construction chemicals including grouts, adhesives, and mortars. Overlaps broadly with Varistone's product portfolio at the dealer/specifier level and competes for tile and paving installations across Europe.

Others

• Knauf (Building Materials): Knauf is a major building-materials group producing tile adhesives, grouts, screeds, and surface systems. Acts as a broad incumbent competitor across most of Varistone's product categories at retail and project scale.

Direct peers

• Rompox: Rompox is a German specialty manufacturer of paving joint mortars and hardscape construction chemicals. Direct product overlap with Varistone's grout mortars (LM Aqua, PZ Easy) and similar mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz4HgK4X5lD5iKq9YcJD8Xw
• Facebookfacebook.com/varistone
• Instagraminstagram.com/varistone
• Pinterestpinterest.com/varistone
• LinkedInlinkedin.com/company/varistone-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varistone BV