Varitage Brew Works
Varitage Brew Works is a single-taproom craft brewery in Bloomfield, NJ, serving soccer fans with flagship beers, merchandise, and a loyalty program centered on the First Ward Union supporters' club.
- Company typePrivate
- Founded-
- HeadquartersBloomfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Varitage Brew Works does
Varitage Brew Works is a small craft brewery and taproom founded in 2021 and headquartered at 58 Washington St., Bloomfield, NJ. The company operates with a 5-person team and pursues a deliberately niche positioning as "NJ's only soccer-centric brewery," built around the intersection of craft beer and soccer fandom. Its core product portfolio consists of three flagship beers — Red Corteo Amber Lager, Top Bins Session IPA, and Counter Charge Kölsch — with beer names drawing on soccer terminology (e.g., "Top Bins" refers to a top-corner goal). The brewery also produces limited collaboration beers with former professional soccer players.
The business model centers on on-premise taproom sales, supplemented by merchandise, private event rentals, and a pouring presence at Sports Illustrated Stadium, a professional soccer venue. Varitage has built a community layer around the brand through the First Ward Union supporters' loyalty program and the Matchday Rewards mobile app, which both serve to deepen engagement with soccer supporters and local fan groups. The company also runs partnerships with local soccer clubs and supporters' groups, using grassroots affiliations as a customer acquisition and retention channel.
Revenue mechanics are purely consumer-facing — walk-in taproom traffic, merchandise, event bookings, and venue pouring — with no enterprise or B2B revenue streams. The co-founders are Mark Costa and Neil Levine. The operation is small-scale, with limited operating hours (Wednesday–Sunday), and growth levers are concentrated in expanding distribution, deepening the digital loyalty ecosystem, and leveraging sports venue partnerships.
Varitage Brew Works firmographics
Firmographics- Name
- Varitage Brew Works
- Legal name
- Terra Costa LLC
- Website
- https://varitagebeer.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Varitage Brew Works is a single-taproom craft brewery in Bloomfield, NJ, serving soccer fans with flagship beers, merchandise, and a loyalty program centered on the First Ward Union supporters' club.
- Ownership category
- akta.pro rank
Varitage Brew Works industry classification
Industry- Product category
- Craft Brewery Taproom
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
Keywords
Where Varitage Brew Works is headquartered
LocationHeadquarters
- HQ city
- Bloomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Varitage Brew Works business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Taproom Beer Sales: Direct on-premises sales of craft beer including rotating taps, seasonal releases, and limited soccer-centric can releases. Primary revenue stream from 11 rotating taps.
- Merchandise Sales: Sale of branded merchandise including apparel and soccer-themed products.
- Private Events: Hosting of private parties and events, with inquiries directed to [email protected]
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Varitage Brew Works product offering
Product offeringCore offering
Varitage Brew Works is a soccer-centric craft brewery operating a single taproom in Bloomfield, New Jersey, where it brews and serves its own craft beer on-site. It combines a rotating selection of flagship and seasonal beers with matchday viewing of global soccer leagues, a supporters' membership program (The First Ward Union), and private event hosting.
Product overview
Varitage Brew Works is a soccer-centric craft brewery operating as a single-location taproom with a portfolio of flagship beers and membership programs. The core offering includes three flagship beers—Red Corteo (Amber Lager), Top Bins (Session IPA), and Counter Charge (Kölsch)—served alongside rotating seasonal releases across 11 taps. The brewery complements its beer portfolio with The First Ward Union, an official supporters club membership program, and a Matchday Rewards app that enables exclusive access and member perks. The taproom serves as the primary venue for craft beer sales, matchday viewing experiences, private events, merchandise sales, and community gatherings centered around soccer culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Corteo An Amber Lager at 5.5% ABV with toasted bread crust, light caramel, and a crisp clean finish, brewed for matchday supporters.
- Top Bins A Session West Coast IPA at 5.1% ABV featuring bright notes of grapefruit, pine, and citrus peel from Cascade, Centennial, and Chinook hops, delivering old-school West Coast character at a crushable ABV.
- Counter Charge A crisp, refreshing Kölsch at 5.3% ABV brewed with delicate German malt and traditional noble hops, inspired by the fast transition from defense to attack in soccer.
- Varitage Taproom The Bloomfield, NJ taproom experience featuring 11 rotating taps, seasonal and limited soccer-centric can releases, indoor seating, outdoor beer garden, family-friendly environment, and matchday viewing of Premier League, MLS, Champions League, USMNT, USWNT, and international tournaments.
- The First Ward Union Supporters Club A membership program for affiliated supporters groups and individual members that unlocks exclusive rewards, member-only perks, early access to special beer releases and events, and Matchday Rewards through the Varitage app.
Companies that use Varitage Brew Works
Customer profileSegments3 records
Ideal customer profiles3 records
Varitage Brew Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Varitage Brew Works partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Supporters' Groups and Local Clubs (Affiliated)coreVaritage partners with multiple supporter groups and local soccer clubs as affiliated members of The First Ward Union. Clubs receive dedicated matchday space, access to First Ward Union rewards, exclusive events, and opportunities for custom merchandise collaborations.
- Professional Soccer Organizations (Regional)minorVaritage has collaborated with professional soccer organizations across the region, including hosting events and pouring beer at Sports Illustrated Stadium. The brewery has worked with former professional players on collaboration beers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Varitage Brew Works competitors and assessment
Company assessmentRegional players
- Kane Brewing Company: Established New Jersey craft brewery with a strong regional following and on-site taproom. Comparable as a NJ-based independent craft brewer with taproom-led revenue, though without Varitage's soccer-specific positioning.
- Carton Brewing Company: Independent New Jersey craft brewery operating a tasting room near the Shore. Comparable as a fellow NJ craft brewer serving a local enthusiast base via direct taproom sales.
- Flying Fish Brewing Company: One of the largest NJ-based craft brewers with broad distribution and an established taproom presence. Comparable as a New Jersey craft brand competing for the same regional taproom visitors.
- Cape May Brewing Company: Cape May, NJ craft brewery with taproom, distribution, and a strong regional brand. Comparable as an independent NJ craft operator scaling beyond a single venue.
Direct peers
- Nevada Smiths: Long-running NYC soccer bar that has built a matchday-first identity around Premier League, Champions League, and supporters culture. Directly comparable to Varitage as a soccer-anchored hospitality venue, though Nevada Smiths does not brew its own beer.
- The Globe: Soccer-focused bar in NYC with deep Premier League and international matchday programming. Comparable as a supporter-centric gathering venue rather than as a brewery; useful proxy for the audience Varitage courts.
Broad incumbents
- BrewDog: Global concept-driven brewery with strong brand identity and taproom-as-experience model. Comparable as a brewery that built a differentiated concept at scale, rather than as a soccer-specific competitor.
- Stone Brewing: Large US craft brewer with taprooms and broad distribution. Comparable as a benchmark independent craft brewer in terms of beer portfolio depth and taproom experience.
- Yard House: National sports-themes brewpubs and restaurants with extensive tap lists and broad broadcast sports programming. Comparable as a sports-viewing-plus-craft-beer chain that competes for the same casual matchday customer.
Emerging players
- Trillium Brewing Company: New England craft brewery known for taproom-led growth and limited specialty releases. Comparable in the direct-to-consumer taproom model and emphasis on rotating specialty taps.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Varitage Brew Works social profiles
Digital presenceVaritage Brew Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Varitage Brew Works leadership team
Management profileNumber of profiles
Profiles2 records
Varitage Brew Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Varitage Brew Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Varitage Brew Works
What does Varitage Brew Works do?
Varitage Brew Works is a soccer-centric craft brewery operating a single taproom in Bloomfield, New Jersey, where it brews and serves its own craft beer on-site. It combines a rotating selection of flagship and seasonal beers with matchday viewing of global soccer leagues, a supporters' membership program (The First Ward Union), and private event hosting.
Is Varitage Brew Works a public or private company?
Varitage Brew Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Varitage Brew Works founded?
Varitage Brew Works was founded in -1. It employs 1 to 10 people.
Where is Varitage Brew Works based?
Varitage Brew Works is headquartered in Bloomfield, United States, in the North America region.
How does Varitage Brew Works make money?
Three revenue lines are on record. Taproom Beer Sales are the primary driver. The others are merchandise Sales and private Events.
Who are Varitage Brew Works's main competitors?
Regional players on record are Kane Brewing Company, Carton Brewing Company, Flying Fish Brewing Company and Cape May Brewing Company. Direct peers are Nevada Smiths and The Globe. Broad incumbents are BrewDog, Stone Brewing and Yard House. Trillium Brewing Company is listed as an emerging player.
Does Varitage Brew Works have an API?
No public API is recorded for Varitage Brew Works.
What industry is Varitage Brew Works in?
Varitage Brew Works's product category is Craft Brewery Taproom. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.