VarjeSteg Löpcoachning

Name

VarjeSteg Löpcoachning

Legal name

VarjeSteg Löpcoachning

Website

https://varjesteg.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VarjeSteg Löpcoachning is a private Swedish running coaching service founded in 2019 and based in Göteborg, employing 12 people to deliver organized running groups, destination running trips, and individually coached training programs to local runners.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

VarjeSteg is a Swedish running coaching company that provides organized running groups (Löpargrupper), destination running trips (Löparresor), and coached running training programs (Coachad löpträning). The company delivers community-based group running, travel-oriented running experiences, and structured professional coaching for runners of various levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Löpargrupper (Running Groups) Organized running groups for participants to train together, providing community and shared running experiences for runners of various levels.
• Löparresor (Running Trips) Running trips that combine travel with guided running experiences, offering destination-based running adventures for participants seeking travel and running combined.
• Coachad löpträning (Coached Running Training) Coached running training programs providing professional coaching and structured training guidance for runners seeking performance improvement.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Runkeeper (ASICS): Long-running coaching and tracking app owned by ASICS offering personalized training plans and community features. Direct competitor in the coached running training category VarjeSteg operates in.
• Strava: Global running and cycling social network with training plans and community features. Directly competes with VarjeSteg's community and coaching offerings, at scale a private company should benchmark.
• Nike Run Club: Nike's global free running app offering coached plans, guided runs, and a community of runners. Competes directly with VarjeSteg on coached training and community running, and has far greater resources and reach.
• Adidas Runners: Adidas's global community-led run club network offering coached group runs in cities worldwide. Closely comparable to VarjeSteg's Löpargrupper (running groups) product and represents the scale it competes against.

Broad incumbents

• Garmin Connect: Garmin's training platform with structured plans, community and run data. Comparable as a coached running data product adjacent to VarjeSteg's training services.
• Peloton: Broad fitness-content incumbent with subscription coached training across modalities. While not running-specific, it is a comparable fitness-coaching subscription model against which VarjeSteg's coached training competes for consumer wallet share.

Regional players

• Göteborgsvarvet: Sweden's largest annual running event based in Gothenburg. Comparable as a regional running brand that commands runner mind-share in VarjeSteg's home market and could either partner with or compete against for runner attention.

Market position

Customer concentration

• LinkedInlinkedin.com/company/varjesteg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VarjeSteg Löpcoachning